ChatGPT has been making a lot of noise on the internet recently, and for a good reason. The AI tool, essentially a chatbot, engages in conversation with all the knowledge and wisdom from the world wide web. Since it rose in popularity, ChatGPT has been used for generating business content, developing SEO strategies, and even assisting web developers with open-source projects. But can it do the work of an entire SEO content creation team? Is it a tool that can revolutionise the SEO industry as we know it?

This is why our team at QWERTYLABS is testing out how useful and effective this AI tool is in SEO practices. In this project, we'll create, design and audit a new website and regularly upload blogs based on a content plan made entirely by ChatGPT. We aim to see whether creating and maintaining an AI-developed site with little human interaction is possible. Will it rank on search engines? Can it outperform SEO strategies and content made by humans? Join us in our experiment, and let's find out. 

QWERTYLABS’ AI ChatGPT project

As ChatGPT and other AI tools become more popular, people will naturally become increasingly concerned over its risks. This is borne of worry about these tools taking over industries and fear of the threat of job loss and people using them for malicious purposes.

While these concerns are valid, AI advancements will likely continue and become even better. As such, QWERTYLABS wants to see how far these AI tools can go and how to integrate them into our current SEO strategies. Here are the goals we hope to achieve in this project:

1. Discover ChatGPT’s benefits in website creation and management

We aim to see whether a website made using ChatGPT can compete against the highest-ranking sites on search engines like Google. This means the site's branding, design and content are created using ChatGPT with minimal human oversight.

2. Gain a deeper knowledge of using AI tools

The fear people feel about AI tools is largely due to their lack of understanding. With this project, we aim to develop a deeper grasp of different AI tools to know how they can be used to improve businesses and branding. 

3. Understand the limitations of AI tools

Everything has limits; even these AI tools are still being developed and improved daily. Through our project, we want to discover these limitations and how we can address them.

The birth of sportsbookbacklinks.com

Now, let's get started. Here's how we built the website sportsbookbacklinks.com using ChatGPT:

1. Purchasing the domain

To kickstart the project, we bought the domain name 'sportsbookbacklinks.com'. Since QWERTYLABS is primarily a content marketing and SEO company for iGaming brands, it's a fitting website to see whether ChatGPT is the key to a winning content marketing strategy in this field.

2. Defining the scope of sportsbookbacklinks.com

Afterwards, we asked ChatGPT what it thinks sportsbookbacklinks.com is. As expected, the AI hit the mark in defining what the site is all about. Based on the domain's name, ChatGPT deduced it as a site that provides backlinks to sportsbooks or gambling sites.

Identifying the branding of sportsbookbacklinks.com using ChatGPT

The next step is establishing the branding of sportsbookbacklinks.com. Again, we let ChatGPT give us ideas on the brand assets, like the site's logo, colour scheme, and overall design. 

1. ChatGPT provides the design guidelines

As seen above, it suggested a branding design for sportsbookbacklinks.com. To summarise, here's what ChatGPT proposed a blog site about sportsbook backlinks should look like:

• Colour scheme: Professional and not too flashy. Neutral colours like white, black, grey, and muted shades of blue, green, or orange.
• Logo: Should incorporate sports and backlinks. Example: Stylised sports icon with a link symbol or a sports-related image with a backlink arrow.
• Typography: A clean and readable font with large headings and titles.
• Layout: A clean and well-organised layout with sections for recent posts, popular posts, categories, and tags 

For fun, we tried to see if ChatGPT could reason why it chose the above colour scheme. Here's what it had to say:

Now that it has properly convinced us, we went ahead and tried to conceptualise this website design. For this, we used the AI tool Midjourney to generate images that matched the criteria ChatGPT gave us. 

2. Conceptualising the brand design

Midjourney is an AI tool for generating images. To use it, we headed to Discord and created a server with the Midjourney Bot to develop effective web design concepts based on ChatGPT's answer.

For the concept designs, we prompted the following words: 'beautiful website for sports, backlinks, blog, ui,ux,ui/ux, website, neutral colours, muted orange, muted blue, muted green' into Midjourney. Here are some of the concept designs it gave us:

Using ChatGPT's brand design criteria, Midjourney produced the exact results. However, our team felt like it didn't fit the branding we had in mind for a sportsbook backlinks website. The layout and colours felt too muted and passive for a dynamic industry like sports.

We tried again, and this time, we changed our prompt to specify the colours we wanted using hex codes #BA78D1 and #F77354, which are the colour schemes of QWERTYLABS. We used this prompt: 'beautiful website for sportsbook backlinks, ui,ux,ui/ux, website, #F77354, #BA78D1, blog'.  

Unfortunately, as you'll see below, we also didn't get the desired result:

Realising that the Midjourney Bot didn't consider the hex codes we included in the prompt, we simplified it and asked for the colour purple and light pink or orange instead. These are the results we got:

Ultimately, while the concept generated through Midjourney was pretty good, we wanted to go for a minimalistic design. So, we decided to use the same theme as QWERTYLABS and modify it to match what ChatGPT suggested.

Designing the brand logo for sportsbookbacklinks.com using ChatGPT

Since we were set on copying the design of QWERTYLABS, we turned to ChatGPT to see how we could accomplish this.

1. ChatGPT’s logo design suggestions

First, we asked ChatGPT for its suggestions for a logo design. We specified a minimalist design copying QWERTYLABS's colours (hex codes #BA78D1 and #F77354). 

Here are the design criteria ChatGPT gave for the logo to achieve a minimalist design:

• Use a simple, abstract symbol or shape to represent the website. Example: stylised letter 'S' or a graphic.
• Colours could be used in a gradient or bold contrast, with #BA78D1 as the primary colour and #F77354 as the accent.
• Use typography as the primary design with a bold sans-serif font and simple graphics to complement it.

2. Conceptualising the logo for sportsbook using Midjourney

Following ChatGPT's suggestion, we used Midjourney for a purple and orange logo for sportsbookbacklinks.com. Here are the results:

Although these designs aren't bad, we had a few issues using Midjourney to create a logo. The first problem is that since it can't read hex codes, we're limited to inputting generic colours that aren't aesthetically what we wanted. Secondly, we can't customise the designs beyond choosing from the variations Midjourney Bot provides.

As a result, we decided to use the graphic design AI tool called 'Looka'. However, the details ChatGPT provided for the logo were insufficient, so we asked for better design guidelines. Here is what ChatGPT had to say:

3. Creating a logo design using Looka

Here are the design guidelines from ChatGPT that we kept in mind when generating the logo design on Looka:

• Use sports-related symbols such as football, basketball, or baseball. These will be used to represent the sportsbook identity of the site.
• Stylising the letters' S' or 'B' of the website's name or creating an arrow or chain symbol to represent the backlinks identity of the site.
• A colour scheme associated with sports, such as green (for fields and grass) or blue (for water and skies).

Then, we created a logo in Looka by inputting the website domain and providing what industry it's part of.

Looka asked several more questions, including picking logo samples, colours, and symbols. For this, we referred to the information we got from ChatGPT and selected them. 

4. Create a website slogan using ChatGPT

Another thing Looka asked for is the website slogan, which we decided to get from ChatGPT. As expected, ChatGPT didn't just give one but ten slogans to choose from:

We chose the first slogan ChatGPT provided and inputted it into Looka to finalise the process. 

After a few minutes, we got several design suggestions from Looka that closely matched all the information we put in.

After looking through the suggestions, we customised the simple one to achieve our desired results. See the changes from the variations we got from Looka:

The final design we used for sportsbookbacklink.com incorporated all of ChatGPT's design guidelines, as seen below:

5. Additional design elements

The logo is just one of the many images we needed to complete the design of sportsbookbacklinks.com. To generate the images we needed, we turned back to Midjourney Bot on Discord and developed images for the homepage with the help of BlueWillow AI.

When you look at QWERTYLABS' homepage, you'll find an adorable robot welcoming you to the site. We wanted to imitate this and asked Midjourney Bot and BlueWillow to provide us with an adorable robot.

Here's what we got from Midjourney Bot:

Meanwhile, here are the results from BlueWillow:

Both AI art tools provided us with great options, but we ultimately went for one of the robot images we got from Midjourney.

Afterwards, to further enhance the homepage and some text descriptions, we asked Midjourney Bot to generate more sports-related images to serve as banners and additional design elements. Here are some of the images generated for us:

6. The final result: The sportsbookbacklinks.com design

After such a long design process, you must wonder what the final results look like. Fortunately, you can check it out when you visit sportsbookbacklinks.com, which is now live. To give you a little preview, here's a sneak peek of the homepage:

ChatGPT series: What comes next?

If you found this process intriguing, you'll be happy to know that there's more to come in our ChatGPT project. In the succeeding weeks, you can follow our journey as we use ChatGPT and additional AI tools to create and manage a fully-functioning website.

To give you an idea about the other topics we cover, check out the following articles we have:

• Creating the website through ChatGPT
• Using ChatGPT to produce SEO pages 
• Uploading weekly blogs using ChatGPT
• Conducting on-page audit.

We've got an exciting month ahead of us as we explore the capabilities of ChatGPT as a tool for SEO content marketing. As you can see from our journey in developing a design for sportsbookbacklinks.com, there's quite a lot these AI tools can accomplish when you know how to ask the right questions.

However, what more can it accomplish? We're determined to find out and document the entire process for you, so visit QWERTYLABS weekly to follow along.

Every successful business is a product of a strong advertising strategy. This is true for all industries, and the secret lies in optimising your company's visibility in a platform most used by your target audience. For online casino websites, that platform is the internet and link building is how you make the most of its capabilities. 

Link building is one of the many strategies you can employ in search engine optimisation (SEO). Learn its fundamentals and bring your online casino to your target audiences through Google. Use it effectively to reach out to an international audience or from targeted regions. It's a complex topic, but you can learn about it in this guide. 

What is a link building strategy?

A link building strategy, by definition, is the technique that establishes ways to enter your website on various platforms. There are many ways to do this, the most effective of which is to write blogs and place hyperlinks related to your services on texts referring to your brand and services. 

Making internal links in your website leading to its other pages also counts. It's a great way to make your platform easy to navigate for visitors, ensuring traffic is spread out instead of funnelled into a specific location. You can consult link building services for casino sites like the ones provided by QWERTYLABS, one of the few experts on the subject. An established network is one of the key factors in successful link building, and there is none as vast as the company's connections. 

It's simple on paper, but following a casino link building strategy is a full-time job you must either include in your daily duties or delegate to a team of experts. The latter is the better option because you need the expertise of a skilled writer and a concrete international SEO strategy. 

QWERTYLABS is one of the top companies specialising in making an SEO link building strategy you can always consult with. With expert help, you can dedicate your time to other matters while a team completes the campaign your online casino needs to reach the top of search queries. 

Why is a link building strategy important?

A good execution of casino link building can make all the difference for your business. Fortunately, the process is simplified thanks to the availability of Google's tools like Google Analytics and SEO. Use them wisely, and you can begin gaining traffic to your casino website. 

The operative word there is 'wisely' because it's easy to jam keywords into various contents for link building. Unfortunately, Google can detect throwaway pages and omit them from their indexes or give them a low rank. 

Most search engine users won't even check the 2nd search engine results page (SERP), forcing SEO specialists to aim for page 1 as much as possible. It also helps you reach a high rank because many users click on the first five links. 

Link building can supplement everything your website needs to appear in queries, but the question becomes, 'can it compete with other online casinos?'. That's why you need a strategy that covers the following objectives:

1. Make your brand and related websites trustworthy

Earning trust is a challenge for recently-founded online casinos, but you have a huge advantage if your brand is established and is just introducing yourself to a new country. A link building strategy needs to build new sets of referring domains targeting this new set of audiences. Writing content in their language and using their currencies is the basics; a strategy makes them all work together to generate good opinions about your casino website. 

2. Reach high in the SERP rankings

Great content impresses the reader and Google's algorithm alike. Thus, a good link building strategy also finds ways to make high-quality content consistently. This includes writing about time-sensitive topics like news or blog posts. Writing for casinos also has the advantage of having timeless topics like gambling strategies and how to play basics for every game. There are hundreds of contents for them, but there's always a need for ones made for modern audiences. 

3. Take advantage of SEO as a cost-efficient advertising opportunity

Google shared a few SEO tools, and more companies made their versions. Each is effective and cheap for casino marketing compared to hiring an endorser or getting a partnership with a brand ambassador. A good link building strategy will use SEO to reach target audiences through referring domains and deliver them great content to leave a good impression of your brand. 

4. Promote brand loyalty

Every person visiting your website is an opportunity that they would also use your services. However, the best type of customer is one that is loyal to your brand. Link building helps increase the visibility of your online casino and boost its reputation, proving that your website is better than your competitors. Double down on link building some more, and your brand will gain a sense of authority in the gambling industry of that country.

5. Track performance and fix where it’s lacking

Traffic and revenue are the statistics you measure to see how well your website, its web pages, and referring pages are. A good link building strategy should have ways to monitor them and plans to fix or cover them. Link building for casino needs a plan for regular maintenance to ensure your website is accessible for as long as it's live. Also, keep in mind updates on your websites. Backlinks only work if the URL still exists, which can be remedied through URL redirection. For cases where such a simple fix is not enough, you need to have a plan of action as quickly as possible. 

Benefits of link building for casino websites

The online casino industry is considered a niche in the grand scheme of the internet. Combining that fact to target a specific region makes link building a natural technique for online casino businesses to reach out. Every click you get is organic traffic with a high conversion rate for any content related to gambling. 

Following a link building strategy guide requires dedication and finesse to ensure your business' success. Some companies establish a department dedicated to it or outsource from a well-established team like QWERTYLABS for the best results. If done correctly, then you can get the following benefits which are all helpful for your online casino:

1. Establish a good reputation in the chosen location

Link building for international audiences always comes with so much work, but it's worth the effort if the result is increased visibility. With brand recognition comes trust in your online casino as one of the top in the gambling industry. Once you gain the trust of a demographic, you will have a strong authority in that region, making it more difficult for competitors to enter the target market. 

2. Ensure that you have a high rating in search queries

Getting a high rating on domain authority and search queries is the goal of link building. Follow the strategy and execute it properly, and your brand's backlinks will always appear on the first SERP. The way Google works makes it easy to maintain this rating even for timeless topics, but it's best suited for outreach. Time-sensitive topics are the easiest content to reach high search query positions. 

3. Boost website traffic the more backlinks you publish

The longer you keep up the link building strategy by publishing backlinks non-stop, the higher your visibility becomes. This also translates to getting more clicks over time which can also convert to sales in your online casino business. All you have to do is maintain existing backlinks to ensure all traffic is coming your way to benefit from all existing domains you've made. 

How to create your link building strategy

You can follow any link-building strategies online, but it's better to take inspiration from them than follow them step-by-step. Like all contents published worldwide, those are data written in the context of the author's time. 

You need to consider a wide variety of factors when making a strategy. It helps if you have the insights of an expert in content writing and SEO. You can make your way to study the state of your target markets per region or type of gambler using Google's tools. Look for the following data to see what needs to be added to a link building strategy you wish to make:

• Define who your target audiences are

Clarify the demographics of your target audience and use SEO tools to see which domains are accessible to them. Factors to include are website exclusivity and language. Knowing this much helps set the limit you need to explore when looking for domains to place backlinks. Also, consider which currencies are popular in the country. Many prefer their local currencies, but the United States dollar (USD), Euro (EUR), and cryptocurrencies like Bitcoin (BTC) are common choices worldwide. 

• Research your target market

See what topics they are looking for related to your online casino services like bonuses, types of games, specific titles, and partnered software providers. You can dedicate a blog post for each one rather than make one generic content that appeals to all of them. This is better for hooking visitors to the page and eventually clicking on a link leading to your website.

• Find link building opportunities 

Finding opportunities for link building means choosing which topic to make content for to attract all your target audiences. A great example is when publishing news for sports events. Sports bettors frequently visit these kinds of content to use them as references when placing bets. Therefore, you can add hyperlinks leading punters to your bookmaker covering.

It can also be more direct, leading towards betting markets for a match involving teams mentioned on the referring page. Casino players are also spoiled for choices on blog post topics. You can deliver news and reviews about new games from their favourite software providers.

• Find opportunities to build relationships with other websites 

Your brand doesn't have to be alone in its link building endeavour. Many websites seek partnerships with businesses like yours to attract mutual markets. Some can be owners of popular blog posts, while others are influencers on social media. Any backlinks they publish for you can reach all the daily visitors of their platform. Consider your options and add them to your link building strategy. 

• Always have room for improvements in the link building plan

Google's criteria for 'high-quality content' can change over time. They would still follow the same metrics like readability and keyword placements but could update how the algorithm rates them. Always use updated references because the tips and tricks from years ago aren't timeless. Stay updated with news on SEO technology and gambling regulations to find better ways to reach your target audience. 

Link building strategies: What your casino needs

Planning your strategies is great, but you can skip some leg work by taking inspiration from some of the popular ones known in 2023. Hundreds of ideas are shared between SEO specialists nowadays, and you are welcome to use any of them. Incorporate them or parts of them into your own strategy. 

Here is a list of strategies you can use or take inspiration from them to open new opportunities:

1. Ghost posting or guest posting for partnered websites

This strategy is about publishing works on a platform that you don't own. It could be a blog post or a main page for a target audience that they must release regularly. Website owners will often have trouble writing content independently, and you can take this opportunity to write for them. In exchange, you can insert an anchor text with a link to your website. 

2. Make outreach content for topics relevant to your target audience

As an online casino, you will target audiences interested in gambling, payment technology, and sports betting. Thus, you can write time-sensitive content that appeals to that demographic, like news from software providers, policy changes on cross-border payment, and sports news. Be sure that the content you are writing isn't older than a week to get the most clicks. 

3. Rebuilding a broken link and turning it into a referring domain

Website owners have to abandon their platforms, which are link-building opportunities. Each of these still has followers or people occasionally visiting them for information. These are all potential customers to whom you can advertise your products or invite them through anchor texts on maintaining content. 

4. Brand mentions as hyperlinks

Many authors regularly write about casino content. Reach out to them and express intentions to sponsor their next work in exchange for a brand mention. This lets you benefit from their expertise, ensuring high-quality content and getting organic traffic from their well-established following. 

5. Reclaiming unlinked mentions

Sometimes, there are authors who are already fans of your online casinos and refer to your brand in their content. It can also be a social media post or a forum thread. You can also contact these authors who have not linked to your website and ask to edit a hyperlink. 

This is also perfect for linkable assets like bonuses, specific games, or the login page rather than mentions of your brand specifically. Reclamation is great for both of you. For you, it's a great traffic source, but for them, it makes their statement where they mention your brand more credible.

6. Repurposing old content for newer audiences

Targeting new regions has advantages if you already have done link building for a different demographic. You can take your old content, either from your website or referring domains, and repurpose them for platforms accessible to your new target audience. You can replicate them 1:1 with a few changes on region and currency used as a cheap method. Ideally, repurposing means rewriting the same topic in a modern context and localising it for a new region. 

7. Joining online communities 

Establish your brand on a community site like a forum or social media. These are platforms where you can engage directly with your customers. User engagement is key to gaining a huge following for any online business, and it helps that you get their goodwill through live feedback. However, one key point to consider is that this is one of the toughest to execute because you need a skilled social media team to ensure your brand's good reputation. 

Best link building strategies for your casino

All of the above examples are proven effective, and choosing which link building strategy to employ is easy. You just need to know which factors to account for when establishing your casino's online presence. Become a strong competitor in the international SEO industry by using or making a link building strategy focused on the following factors:

1. Domain niche 

The best way to use backlinks is to place them in a domain your target demographics frequently visit. If you aim to publish referring pages on these websites, then your content should fit in its niche. This way, your backlink can fit in with the rest of the popular domain with your target audience.

2. Source of the information

Readers frequently glance at the source of information, the part where the author's name and the content's publication date are written. Having a recognisable name or brand helps establish trustworthiness in the content provided. Thus, it helps if your online casino has authority in the online casino industry through link building. The more content you make, the more credible all works sourced to your brand become. 

3. Regular contributor status reports

Every referring page and partnership you've built through your link building campaign should send regular reports through SEO tools. These should include contributor status details like traffic sent and conversion rates. See which parts are lacking and what can be done to improve their performances to maintain traffic flow. 

4. Changes in trends 

The internet unifies many industries, but trends are still unique to every country. A great example of this is knowing which sport is popular and which league, club, or player is most frequently talked about. The same is true for online casino games, and considering this insight makes for a strong international SEO link building.

Top link building strategies to avoid

Every great international link building strategy also has pitfalls you must avoid. There are three in particular that you need to be wary of the most:

• Overspending

Link building needs a big budget, like any business venture, and that's why you need to be frugal with your expenses. Keep track of your budget and be strict with how much you allocate for every aspect of your strategy. Overspend on any of them and you lose the budget needed for the others. You need to have a plan of action for when this happens and for price changes in the SEO industry. 

• Black hat SEO

Black hat in SEO is the act of stuffing a backlink page with keywords and topics in hopes that it gets a high score in SERP. This does more harm than good because Google's algorithm is too sophisticated for that. Using a black hat SEO strategy will give it a low domain rating. Even if it scored high on search queries, Google can detect if it has a low trust flow from its visitors, causing it to drop in SERP rankings.

• Wrong hyperlink

Sometimes, the backlink you published leads to the wrong page or website. This can happen either in the writing process when the wrong link is placed in a hyperlink or when URL redirection happens, but the content with a backlink is not updated. It's a common but easy-to-fix mistake where the action plan is simple editing. Make time always to check links in your link building strategy. 

Conclusion

QWERTYLABS has expert services, insights, and planning for your international casino link building strategy. You can contact us for a recommendation or consultation on such plans anytime. Trying to reach out to new regions is always worthwhile, and link building is the best way to do it. 

The only challenge you need to cover is finding the right help, and QWERTYLABS can solve that. Simply share your goal, like which region you want to outreach and which of your online casino services you would like to promote. Get in touch with QWERTYLABS now to see massive improvements in traffic and revenue within weeks. 

FAQs

Link building is complex and here are frequently asked questions about it:

What is an SEO link building strategy?

SEO link building strategy is a planned approach to establishing a network of backlinks, preferably to multiple domains targeting a common niche. The goal is to reach as many of your target audiences as possible through other websites on links leading to your online casino. 

What's the most common link building strategy?

Outreach is the most common link building strategy because it's effective and competitive. The strategy ensures a high SERP ranking when the topic is most relevant. 

What is the best link building strategy?

The best link building strategy is whichever attracts the most of your target audience. Answers can differ between demographics and countries. Thus, research is always helpful. 

What's the best way to find the authority of a website that gives you a backlink?

Domain authority is measured by evaluating linking root domains and several links. It's one of the ways you can ensure that a website is performing great for your backlink. 

Why is link building strategy important?

International link building needs every action to be deliberate to yield consistent results. A strategy helps in realising that objective with minimal mistakes and maximum optimisation. 

Why are link building strategies hard?

A link building strategy gains more complexity the higher expectations become. Competing against a rival online casino that employs the same approach is the most common factor in complicating matters for your business. That's because you are both trying to reach high rankings in SERP. 

How to execute link building strategy?

A link building strategy needs you to define your audience, identify link opportunities, and manage public relations (PR) to strengthen brand recognition. These are the core steps in executing a link building strategy, but the rest of the details are vital to its effectiveness.

One of the most important things for an online casino platform to focus on is its site’s functionality. This includes bug fixes, checking user interface performance, and inspecting visual elements, which can be complex and time-consuming. Fortunately, this is where a website automation testing tool comes in handy. With automation tools, you can conduct various tests on your platform to check for errors and areas of improvement. 

What’s even better about these web automation tools is it helps in conducting tedious coding tasks, allowing you to focus on providing a great user experience for your site visitors. Discover all you need to know about tools for automation testing and their key benefits here at QWERTYLABS.

Definition of QA Web Automation tools 

Web automation is a system that allows websites like online casinos to automate common web actions. This is done using software bots that do basic functions such as filling out forms, downloading files, and even testing website functionality. 

Different automation tools are available for various tasks, and not all are used by every website. As a casino platform, you should identify the different uses of website automation tools and see which ones are helpful to your platform. One of the most useful automation tools you should opt for is those used for web testing. This is crucial to ensure that your platform functions properly and consistently, helping you maintain the quality of your site.

Importance of using web automation tools for online casinos

Using automated tools for testing holds various benefits, including a streamlined process, efficiency, and improve site quality. Here are other key benefits of using automated tools below: 

1. Improves web speed and efficiency

Web automation testing often requires devs to conduct repetitive tests when improving their site. With the help of automated testing, you can check your site’s performance easily without repeating tedious tasks each time. Instead, you can use the necessary testing tools to run the recorded test functions on your behalf. This allows you to focus on fixing other problems your site has without losing too much time on repetitive processes. 

2. Tasks are done with accuracy 

Using automation tools reduces the risk of human error, which is especially beneficial for testers in a time crunch or those running repetitive tests. Web testing is complex and requires extensive knowledge of scripting codes. While this can be done manually, writing scripts for comprehensive testing is prone to errors, making an already complex task more difficult. Automated web application testing helps streamline the process while ensuring minimal error.

3. Helps with increased scalability

As your platform grows, you’ll be required to accomplish more tasks. With QA tools, you can conduct most menial and repetitive tasks without hassle.

4. Improved customer experience quality

Software bots used for website testing can record logs and data that allow testers to cut down on repetitive processes. This allows you to focus less on implementing the right scripts and instead on enhancing the quality of user experience on your casino site. 

How can you measure improvements in online casinos?

Using a QA automation tool to test your site’s performance has many benefits. Using these tools for your online casino will improve the following:

1. Testing metrics

You can do various testing metrics depending on the particular tool you’re using and what you’re testing for. What’s great about this is you’ll have quantitative assessments to help you get accurate insight into what aspects of your site are underperforming and need improvement.

2. Cost savings

Most of the QA testing tools you’ll find online are open-source and have free access to those who need them. By simply learning the process of how you can use these tools, there won’t be added costs to your site maintenance.

3. Reduced downtime

Site maintenance becomes easier with automated QA testing tools since the automated analysis of your site’s performance can be conducted quickly. Additionally, testing tools for a web application can accurately detect all the areas that need improvement on your site. As such, you can address them all quickly and all at once to avoid suffering from long downtime. 

Why online casino websites should use QA web automation tools

Today’s technology resulted in countless automation tools to help run a website. If you’re considering using them for your casino platform, be sure to look into those that prioritise the following:

1. Helps with data transfer

You deal with large volumes of data daily as an online casino platform. Like most big platforms, manually transferring these files can be a hassle. As such, automation tools that focus on basic data transfer are useful for completing this tedious task.

2. Great data extraction

Some software bots extract data from the world wide web depending on your parameters. These are useful for casino brands to gather data from numerous sources speedily.

3. Industry reports gathering

When running an online casino, staying current with the latest industry reports is important. However, if you’re running a global platform, keeping up with all the latest information worldwide is nearly impossible. By using report automation tools, this process is simplified and within reach. This software bot can gather the necessary reports without requiring a dedicated data team to gather reports each time.

4. Provide data insight

Equally important to industry reports are internal data that help you understand your platform’s overall performance in the digital space. Find QA automation testing tools that deliver these results so you can use them to determine the best improvements to apply to your online casino.

5. Web testing

Web testing automated tools are possibly the most useful software bot for an online casino platform. Through these tools, bots will look into your site to analyse functionality and detect issues you must resolve for better performance.

The top 5 best QA web automation tools for online casinos

Various automation tools provide test functions for automated Quality Assurance (QA) testing. However, most developers consider a select few as the best. Read on to learn the best automation tools for your casino below:

1. Selenium Framework

The Selenium Framework is an open-source toolbox to run various tests on a target browser. The framework’s functions consist of several tools, including the WebDriver, Integrated Development Environment (IDE), and more. Each one of these performs different automated tasks on the target platform. For further insight, here are how these tools are used:

• Selenium WebDriver

This tool is used for cross-browser testing to check if a website performs as expected regardless of whether it’s run on Chrome, Safari, Edge or other browsers.

• Selenium IDE 

This specific tool is a recorder that documents the interaction between the web developer and the browser when making test cases. This is a good way to cut down the manual labour of executing code by recording reusable scripts.

Pros of Selenium

• The tool uses common scripting languages like Java, Ruby, JavaScript, PHP, Python, and C#.
• You can integrate your preferred reporting tools, build your own systems, and adjust any of the development/testing stacks.
• Selenium supports the top browsers and different operating systems, which makes it easy to use.

Cons of Selenium

• While Selenium is free, the initial cost is high due to the setup and configuration of your testing framework. To do this, you first need to hire manual QA testers to write the script for the automated tests.
• The tool doesn’t provide an all-in-one solution, and you’ll need to integrate third-party libraries and language bindings to use it effectively.  

2. TestCafe

TestCafe is one of the best QA automation testing tools for regular web testing that runs on the top operating systems. The tool simplifies conducting QA tests regularly, making it easy for beginners and experts to use. Some of the key tools the platform offers include:

• Visual web test recorder

Through the framework’s Visual web test recorder, the tool will watch you navigate and click through a webpage to generate the best test steps. This is done automatically and can be conducted using different desktop, mobile, and cloud browsers. 

Pros of TestCafe

• The tool is easy to set up even without knowledge of scripting. 
• You don’t need to implement third-party libraries to use the tool.
• TestCafe supports testing for top browsers such as Google Chrome, Microsoft Edge, and even Internet Explorer.

Cons of TestCafe

• The tool only supports JavaScript or TypeScript programming language.
• Although you don’t have to depend on third-party libraries, you’ll have trouble implementing them if you wanted to since you can only use built-in assertion libraries on TestCafe. 

3. Cypress 

One of the top QA automation tools is Cypress, which is free, open-source, and used for recording your test. It operates as an all-in-one testing framework with several great features, including mocking, real-time reloads, network traffic control, automatic waiting, and more.

Pros of Cypress

• The tool implements its browser control strategy, which makes it more consistent and faster for testing.
• It features cross-browser testing, which enables it to run on Chrome, Firefox, Edge, and others.

Cons of Cypress

• Cypress is limited in scripting languages since it only supports JavaScript or TypeScript.
• The tool doesn’t allow testers to switch between windows.

4. Appium

Appium is an open-source automation tool dedicated to Android and Apple devices. This testing framework allows testers to write test scripts for iOS, Android, and Windows using the same API. That makes it efficient and lessens the time and effort required in writing code.

Pros of Appium

• You can use your preferred scripting language to write code for testing.
• Tests can be conducted on a physical device or using simulators and emulators.

Cons of Appium

• There is little support for hybrid app testing.
• Difficult to use for beginners since it requires knowledge of scripting language.

5. Puppeteer

Puppeteer is a tool for testing, automation, and scraping on Chrome. It generates screenshots for QA tests, crawls a single-page application, and automates several basic functions. 

Pros of Puppeteer

• UI testing includes screenshots and PDF files of pages.
• Provides automation functions for form submissions, keyboard mouse inputs, and UI testing.

Cons of Puppeteer

• Cross-browser support is not available. 
• Puppeteer’s recording abilities are limited and focused solely on browser performance management.

How to choose the right automation tool for you

Automation testing tools are the key to running your online casino efficiently. Using these tools to your advantage allows you to streamline the process of finding bugs and fixing errors on your platform. 

However, choosing the right tool for your casino platform is crucial, so you need to analyse the best tools out there to determine which will be most helpful. Check the table below to see the comparison of the best QA automation tools out there:

	Selenium	TestCafe	Cypress	Appium	Puppeteer
Programming language	Python, Ruby, JavaScript, Java, and more.	JavaScript/TypeScript	JavaScript/TypeScript	Ruby, Java, PHP, Node.js, C#, Python, and Javascript.	Node.js
Browsers supported	Chrome, Chromium, Firefox, Edge, and Safari.	Chrome, Explorer, Edge, Firefox, and Safari.	Chrome, Chromium, Edge	Safari and Chrome app	Chrome and Chromium.

Additionally, automation tools can be used for more than just automated QA testing, which helps you take on tedious tasks such as file transfers, filling up forms, and data extraction. However, while automation tools are great for technical processes, they lack the human supervision your online casino requires to appeal to your audience.

That’s why QWERTYLABS offers services that strongly focus on manual QA testing to ensure your platform functions properly, and your content matches your brand’s guidelines. With QWERTYLABS, you can elevate your casino platform’s performance and appeal for higher traffic and better lead conversion.

Best practices in implementing QA automation tools for online casinos

To ensure your QA processes are implemented correctly, follow the best practices when using test tools for web applications below:

1. Define objectives and requirements

There are many ways to conduct QA testing for your online casino website. However, to ensure you’re using the right tools, it’s important to set your objectives and list your requirements. By doing so, you can provide as many of the tools required to accomplish your set goals.

2. Select the right tool for your needs

Many well-performing tools are out there, but not all offer equal services. It’s important to find the tool that will help you best, and you can do this by referring to your list of objectives. Select the tool that will provide solutions to all these objectives. Additionally, it should be able to support your preferred scripting language and allow testing for your preferred platform.

3. Invest in training and support

Although QA tools work automatically, you still need Manual QAs to help you manage them and write the testing codes. That’s why you shouldn’t overlook the importance of investing in training Manual QAs to help in the often complex task of website testing.

4. Incorporate automated testing into your workflow

There are plenty of automated tools that perform beyond QA testing. Be sure to use them to streamline many of the processes conducted on your platform, which includes data transfers, form submissions, and more.

5. Monitor and evaluate results

Analyse the data you’ll gather from the automated QA tests you conduct. Additionally, keep all the data so you can check it every few months or help you check which areas are performing inconsistently. This is essential so you’ll have the necessary information to improve your site’s performance.

6. Keep the tool up-to-date

QA tool providers are always looking to improve their services, so it’s important to be informed when your tools are updated. Doing so ensures that you’re using the best version of the tools and applying its improved functionality to your tests.

What are the drawbacks of using automated testing tools?

While there are many benefits to using automated testing tools for web applications, it’s important to note some drawbacks. This includes the following:

1. Complex tasks are difficult to accomplish

Automation tools are great to use with tasks that tend to be repetitive and straightforward. However, it doesn’t run as well when testing specific functional or visual components. In this case, you must manually input the code to run the test. Most automation tools have recording capabilities, meaning conducting the same test can be automated the next time. 

2. Difficult to use for GUI elements

Automation tools don’t look at Graphical User Interface as humans do. Since they speak in codes, their primary focus is on the technical aspect of GUI elements. This means your site’s graphics may pass when using automated tools, but human testers are better at catching visual errors that can compromise your brand identity.

How to fill the gap in using automation tools

Since Automation tools cannot perform varied and unique tasks, incorporating manual web testing processes is a good way to complement their capabilities. Some of the points of focus of a manual QA tester include:

1. Meta tags

Meta tags are short-form descriptors summarising a page’s content for search engines. These typically don’t appear on any of your pages but are instead seen by search engine algorithms to help your site get indexed and ranked. Manual QA testers must ensure their meta tags are in the source code. This is crucial to developing successful global SEO strategies for online casinos to improve your visibility on search engines.

2. Interlinking

Another element a QA tester pays attention to is the interlinking of pages within your site. This is vital since interlinking your casino content can help you have better engagement, enhanced user experience, and improved crawl efficiency.

3. Content graphics

Determining whether a site’s graphics require a good eye for detail and a keen understanding of design trends are aspects that automation tools cannot accomplish. That’s why it’s important to use manual QA testers with knowledge of graphics to look into the graphical aspects of your site to ensure that it will be pleasing to your site visitors.

4. Call-to-Action

A call to action or CTA is a way to encourage your visitors to engage with your platform’s services. Manual QA testers focus on this to determine better implementation that leads to a high conversion rate on your platform.

What are the benefits of manual testing?

Manual testing is beneficial, especially since you can rely on them to check what automated tools cannot test for. However, there are two main advantages to conducting manual QA tests, and these are: 

1. Features and functions are checked for accuracy

Even if web application test automation tools show results that assure a site’s functionality, the only way to know is by allowing humans to test it and see whether the analysis was accurate. 

2. Errors outside of coding are detected

Automated tools are great for technical aspects of QA testing. However, it lacks when it comes to a genuine analysis of the quality of user experience. This is where QA testers are most needed. By understanding industry trends and marketing strategies, they know how to check for visual errors and determine the best way to resolve them.

Future considerations for improving testing processes in online casinos

QA testing focuses largely on site functionality in cross-browser platforms. However, there are many ways to improve performance testing, especially with innovations that continue to change the digital landscape. Read on to discover some areas of consideration for future QA testing processes in online casinos:

1. Increased use of artificial intelligence and machine learning

Artificial Intelligence (AI) and machine learning tools are integral to any QA tool. However, there are additional improvements to expect in the future, including predictive analytics, defeat analytics, and log analytics. These provide additional data to predict your site’s performance and necessary improvements.

2. Incorporating blockchain technology

Blockchain technology is one of the most sought innovations in recent years. With more websites running on blockchains, automation tools should be considered for QA testing centred on testing these types of websites. This is especially important since most either operate on a blockchain or accept crypto payments. Some of the popular tools already released for this include Ethereum Tester, Populus, Embark, and Truffle.

3. Integration with DevOps practices

Continuous testing is a DevOps integration trend that aims to test each stage of the development process of your website to allow quick feedback to address issues early. Additionally, it’s also expected to include UI and security testing.

4. Use of cloud-based testing tools

Many businesses are now seeing the benefits of cloud-based browsers including security from data loss, SSL protocol inspection, and protection from malicious code. That’s why it’s safe to expect more QA tools focused on testing for cloud-based browsers in the future.

5. Increased focus on security testing

A lot of QA tools focus strongly on the functionality of a platform. However, one aspect not to be overlooked is the importance of a site’s security against suspicious entities. Due to this, more QA tools centred on security testing are expected to be one of the future developments you could expect. 

Generating web traffic is only the beginning of your casino business. Once you get started, keep it up, and it snowballs over time. You will reach a level known as 'high traffic' at some point. This is the goal of every online casino brand because more visitors to any page means higher chances of sales. 

There are steps you need to take to reach that point. For starters, you need to learn what 'high traffic' means to know how to get there and when you've reached it. Among your website, the owner's duties are finding ways to increase traffic volume. Most revolves around managing content with links to your casino to optimise search engine visibility. 

What is website traffic?

It refers to the total statistic of the audience that visits your website. Any means that let them reach your casino count to the overall website traffic volume, including backlinks, typing the URL on the address bar, and opening a related app. 

Search engines like Google favour high traffic websites on general search queries. Thus, maintaining high traffic to your website guarantees relatively higher page visits. If your casino has backlinks or a directory on other popular pages, it can also generate a high click-through rate for you. 

What is a high-traffic website?

The direct definition of a 'high traffic website' is based on the number of clicks expected to get regularly. This includes search engine results, backlinks, directories, and paid advertisements so long as they all lead to any website page. 

High traffic websites have a high ranking on search results. That means all of the marketing strategies you invested in have paid off. However, there will be issues when most search traffic leads to just one webpage. This can cause instability in your online casino and likely lead to crashes or errors. 

Thanks to the advantages of search engine optimisation (SEO) strategies and technologies, it's easy to generate several clicks from backlinks and search engine queries. However, it's a bit harder to keep a reliable network if you somehow get a surge of visitors reaching beyond the peak performance your server is capable of. The importance of maintenance then becomes the forefront of your company's priorities to prevent crashes as much as possible without decreasing website traffic. 

It's better to start working on your website's reliability before you reach this point. This calls for a plan to determine what factors can improve scalability and consistent traffic. The goal is to bring quality content and functions to your website and visitors without compromising website stability. 

Benefits of a well-optimised website

Optimising your website to support traffic will be hard, but it has to be done. If you are doubtful of how necessary website optimisation is, then here's a list of benefits that it brings:

1. Stable website performance. This lets users remain on the website for as long as possible without experiencing lag or errors when navigating. 
2. Decreased bounce rate. This refers to the frequency of users visiting a web page but leaving without doing anything like visiting other parts of the website or signing up. 
3. High conversion rate. This refers to visitors' likelihood of becoming customers. High conversion rates mean that you are generating sales from your traffic. 
4. Better user experience. The quality of the website's user-friendliness speaks a lot about the value of your service. First impressions last, and it's sometimes all you need to make a good one. 
5. High search result positioning. Optimising websites also involves managing SEO implementation, including keyword usage and internal linking. Doing so lets you score higher in search result rankings. Google also likes stable websites and will prioritise links to your casino if it works faster than your competitors. 
6. Minimise website downtime. This refers to times when users can't visit your website. Occurrences once or twice a week can deter customers from your casino, making optimisation of utmost importance. 

How to increase website traffic

Increasing website traffic can be done by creating a powerful SEO strategy. Many options are available for you, but the best one is working with companies like QWERTYLABS. The guide below shows a general set-by-step process on how to reach high volume traffic:

1. The first step in any SEO strategy is keyword research. Know your target audience and the current trend in your market to see what kinds of search queries they make. SEO tools like Google Analytics and Ahrefs can help with this. 
2. Look into paid advertising options on popular platforms. You can sponsor content on YouTube, Facebook, or various other websites with content related to your casino. It's the quickest, easiest, and cheapest way to promote your services to target audiences. 
3. Invest in planners for your marketing approach. Finding and reaching your target audience is easy while getting their interest and engagement is where the challenge lies. The goal is to leave a good-enough impression to have them click on your website. 
4. Make engaging web content that encourages navigating to your other pages. The first web page they visit could be your only chance to offer your products and services. Make use of strong promotional materials referring to your services.
5. Establish brand identity for all visitors. It involves having a strong personality that matches your target audience. Your promotions, themes, and special events should be cohesive with your brand. This is an effective way for your website to gain customers, ensuring high traffic in the long run. 

The key to increasing website traffic is more about consistency than speed. Just follow these steps and repeat them to score high in search results and get as many clicks as possible. However, you need to make sure that the structure of your website or mobile app is strong enough to support the high traffic. Thus, you'd have to keep the maintenance or improvement of your website optimisation faster than the traffic you are generating.

What is considered a high-traffic website?

A website is considered 'high traffic' if its platform is built on a robust setup. The hardware, software, and network infrastructure must provide support for thousands of at least a hundred thousand unique visitors at a time. Scalability is an important attribute, too, because large traffic is bound to increase over time. Keeping up with demand without compromising website performance and reliability is vital for live services such as an online casinos. 

How to optimise high-traffic websites?

There are several ways to optimise high-traffic websites, which can be done with help from available tools built on Google's network. There is a database index built on search engines. It helps users get search results as quickly as possible through a cache system that curates what their queries yield based on websites they've visited thus far. There are also web analytics tools that help track your website's traffic and which keywords/content topics can help boost it.

Another means to optimise high traffic website is server management. This involves implementing a certain design to make your website easier to process for Google's algorithm and its users' computers. Ultimately, the goal is to increase system capacity to simultaneously support thousands of active users. Any future update should work towards realising that design and the following tools can help:

1. File compression. The content's data size on a webpage directly affects how fast it loads. Thus, most web designers opt for limiting what they upload, but a file compression tool can simply decrease the size of the content. This is handy for best-viewed offline documents, like the casino terms and conditions and user agreement forms.
2. Plugin. You don't have to code everything on a website. Some functions can be provided by plugins, software with specific functions or features that can be inserted into any platform like an online casino. It's called a 'plugin' because it works like a tool you can insert and remove at any time, making it easy to manage, replace, or update. You may also implement plugin support for users.
3. Backup. This refers to making copies of your website's structure, from its coding to its format. Keep a copy of the latest version, one of the previous patches, and one of the last major updates. You may use the backup for testing experimental updates, but their true purpose is to be used as means to recover the website from damages. Several events that need the latter as a solution are hacking attacks, corruption from hardware failure, and coding bugs. 
4. Proper image formatting. PNG images have higher fidelity than JPEG, but it's generally too much to process for a website. Thus, the latter is favourable for pictures, posters, and thumbnails. PNG is best used for simple images with no background, like your brand's logo or webpage icons. 
5. SEO auditing tools. Tracking traffic can help identify technical issues like broken links, slow site speed, and responsiveness on different platforms. An SEO audit tool can not only track which ones are faulty but also provide solutions on how to replace or improve them. 
6. Performance testing tools. Testing web pages will need you to measure multiple parameters, including but not limited to loading speed, playing multimedia materials, and link functions. Performance testing can find multiple errors at a time, so running it after every attempt to fix the issues is imperative.

What makes a good high traffic website

Once your website reaches high traffic, you must consider several factors. These are all about maintaining the capacity of servers to keep uptime and experience quality within bandwidth limitations accessible to all users. Always plan on what you upload and what kind of resource to use when optimising your online casino. Factor analysis is the key to managing high-traffic websites, and each of the following is an example of the best practice for website owners.

Efficient web hosting service

Websites need to be hosted on a server that handles all users and their actions. Most online services participate in shared web hosting, one of many platforms that uses the same hardware at all times. It's cheap, and they all benefit from the same regular updates. Most small-time online casinos can settle for this, but one with high traffic will need a dedicated hosting service. This way, your players won't experience any lag or downtime when thousands of users are active. 

Engaging and intuitive web design

There are elements to consider in web design, and it usually takes an expert to make it work. The tools available for average domain owners are meant for blogs and marketplaces, but an online casino is different. It needs to feature all the games in ways that are easy to navigate. There should also be room for casino promotions alongside the games.  

Solid content strategy 

Planning what kinds of content to add to your website, like blogs and news, is easy to start but difficult to execute. If you are building a website for a niche audience, then you should be or have someone passionate about what your target readers are looking for. 

A strong content strategy ensures you can generate enough content for a year. It's easy for sports during seasonal tournaments, but off-season can be a struggle to make content for. Casino players are interested in new game reviews but can also consume content for finance, like cryptocurrencies and stocks.

Optimal caching systems

There are many ways to manage cache, but it's recommended that you become particular about this for high-traffic websites. You can benefit greatly from database caching if your website is on a dedicated server. A content delivery network (CDN) is the best option for high-traffic websites because it scales with the frequency of access. Technology can change and affect the best option, so always consult an expert.

Security from DDoS attacks

The internet is filled with robots (bots) that enter websites to overload their traffic count. This can result in downtime or rejection of real customers from entering the website; this occurrence is called Distributed Denial of Service (DDoS) attack. Several security measures effective for high-traffic websites include load balancing, CDN, and traffic filtering. It's also possible to combine different methods for added protection against a DDoS attack.

Regular usability testing

Keep a list of all qualities expected of a high-traffic website, like loading speed, stability, and search result ranking. See which ones need changing and work on them. Solutions can be as simple as retouching any error in the script or cleaning the cache to prevent overloading. More serious updates can be implemented if you find a more reliable solution. Usability testing should be conducted at least once weekly to ensure a smooth user experience. 

Conclusion

Optimising high-traffic websites is a tedious and complex task. It's better to entrust it with experts with resources and services like QWERTYLABS so you can focus on the logistics side of your business. You can also approach us for consultation before committing to a long-term partnership, so you know what you'll get in an arrangement. 

There will be a recommendation catered to what your business needs. The goal is to improve your website so you can generate more clicks and convert them into sales. Contact us now so we can help you bring traffic to your platform. 

FAQs

The ins and outs of high-traffic websites are complex, and here are some frequently asked questions about the topic:

How to get high traffic to my website?

You need a strong strategy for SEO and content. SEO strategies help you find ways to get noticed by your target audience through traffic analysis. Content strategies help you keep making new blogs and offering more services for customers, and it needs to be aligned with your SEO strategy for efficacy. 

How to optimise my website?

There are various strategies you can use to optimise your website. One is to make loading easy by limiting the file size uploaded per web page. The second is to keep the format easy to read and navigate, encouraging the user to explore. The third is to implement a strong caching system fitting the traffic your website is getting. There are other ways, but these are the easiest ones. 

How can I ensure that my website has good uptime or can load fast?

The most straightforward way to see if it has good uptime is to choose the most reliable web host you can afford. Dedicate the whole server to the site if it's got high traffic and has many functions like an online casino.