Websites are the face of online companies. Its interface is the first thing potential customers see and judge to determine the credibility of a business’s services or products.
Having a visually-appealing web design leaves a good impression on your customers, while a responsive and navigable layout directs them to the services they need. Thus, eventually converting leads into sales and establishing a good rapport with your target market.
Find out more about how high-quality web design can impact your business positively and why you need it below:
- A good first impression on your customers
In this competitive digital age, you must grab a person’s attention within five seconds. These first few seconds of your website’s exposure are crucial because it’s when your visitors make their judgments about your business and branding.
Having an effective web design reflects what you stand for as a company. If you don’t maximise it, it will be a missed opportunity for you to introduce what your business is all about. If your website design is outdated, they won’t bother to explore more of what you offer.
- Better search engine optimization
Web design and search engine optimization (SEO) should go hand in hand. Otherwise, you may have a trendy web design, but the overall layout makes it difficult for your pages to appear in search engines. As a solution, applying SEO practices such as speed optimisation and site architecture can improve your website’s online visibility.
Treat SEO as the backbone of your website creation process to bridge the gap between design and functionality.
- A responsive website attracts more customers
Have you ever visited a website that took too long to load? Most people will instantly go back to the search results page after 5 seconds of no response from a site. When this happens, your business loses potential customers.
To keep your site from lagging, you need to maintain and ensure that all elements of your layout are responsive to one another. It will help your page visitors find what they are looking for in just a few clicks. If they find your site helpful and valuable, this will make them want to return in the future.
- Good navigation gives your visitors what they need
Websites can be overwhelming because of the multiple elements present on the screen. If they are disorganised, your visitors will have difficulty navigating their way into your platform. In turn, they will be discouraged from knowing more about what your business has to offer.
A navigable, user-friendly layout will ease your visitors to engage with the elements on your page and explore your website’s products and services.
- A high-quality website adds credibility
Standards in web design also exist to establish online credibility. No one would trust poorly designed websites for fear that they may be scams or phishing platforms.
Build rapport with your potential clients by having a great web design. A professional and sleek website design will assure your credibility before your customers read anything on the page.
- Staying on par with your competitors
Staying active in a competitive market should be one of your driving forces in improving your business. Stand out by utilising high-quality web design for your site and make your business appear better online to attract more customers than other brands in the market.
What makes a good website?
To create a high-quality web design for your site, here are some modern elements your website needs:
- UI/UX and website layout design
User experience or UX prioritises how users interact with a web design. It goes hand-in-hand with User Interface design (UI), which tackles your website’s look and interactivity. Both require you to consider your customers’ experience on the site when designing your page.
A professional design forms trust, and trust leads to customer conversion. If your site is accessible, welcoming and organised, it will quickly gain the confidence of your target audience.
- Page accessibility and device compatibility
Accessibility is the second important factor of a good web design. Organise the links and buttons and ensure search bars and helpful pages are always visible. Remember that online users usually visit sites to get what they’re looking for, so your site should make it easier for them.
Your website should also be scalable and compatible with desktop and mobile devices to cater to all customers.
- Quality content
A good website should balance elements like texts, images, infographics and videos. These serve as additional information that customers can use for their purchases.
While web design attracts customers, quality content seals the deal in persuading your potential customers to become patrons of your business. The key here is to provide helpful and interactive material that will make your visitors want to stay on your site.
- Call to action buttons
Lead your customers to their next course of action by providing call-to-action buttons. These create a sense of urgency and encourage them to make a transaction.
Place call-to-action buttons strategically on your website and content by using the buyer’s journey as a guide. They should be visible on pages that inform and expound on your services so your customers can immediately decide to purchase after consideration.
Let your website do all the talking!
Have better engagement and customer leads in no time when you optimise your web design. While it can be a daunting task to achieve, there’s no need to worry because QWERTYlabs is here to help. With our assistance and top-of-the-line web design services, multiple clients have significantly improved their businesses since they get the marketing outcome they want. Contact us now to know more about how we can make your website the best!