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Guide to succeed in casino affiliate marketing

February 3, 2023

Affiliate marketing is a low-cost marketing strategy that promises a higher return on investment than others. The process is made possible by dedicated affiliates who take the time and effort to produce content that encourages their audience to access their casino partner. That is why many casinos use this strategy as leverage to improve their brand visibility and lead conversion. If you’re interested in maximising this strategy for your business, find out all you can learn about casino affiliate marketing with QWERTYlabs.

What is casino affiliate marketing and how does it work?

Casino affiliate marketing is the process of marketing an online casino through partnered marketers. This is a key way to drive bigger traffic to a casino platform through third-party entities with a substantial industry following. 

Types of affiliate commissions

Affiliate marketers typically earn through commissions. However, there are different ways they earn, depending on the conditions set on their contract. The different types of affiliate commissions are:

CPA or Cost-per-Acquisition

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When it comes to Cost-per-Acquisition or CPA programs, affiliates earn depending on the sales produced through their affiliate link. When it comes to casino platforms, this typically means gaining revenue depending on the number of people who place an initial deposit to the affiliated casino.

Revenue Sharing

Unlike the CPA model, the rev sharing does not end after the client’s first deposit. With this commission, affiliates continuously receive a percentage of the money made through the clients you bring into the casino. This commission allows you to gain continuous income from leads you successfully convert into customers. However, one drawback this has for casino affiliates is the possibility of incurring losses when customers win more than they deposited.

Hybrid model

The hybrid commission model is a combination of both CPA and rev share. With this setup, you’ll get a fixed rate for every customer who pays through your affiliate link. Following that, you will earn a percentage from all the profit made from them as they continue to play on the site.

What does a casino affiliate do?

The affiliate link assigned to you is the main way the program keeps track of the leads you bring to the platform. As a casino affiliate, the main revenue source is encouraging your audience to click on the link. Usually, affiliates must create engaging content to introduce potential players to the partnered casino and encourage them to pay and play. Typically, these affiliate marketers already have an established audience and lend their platform to promote the casino site in exchange for revenue. 

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Where can affiliate marketers promote a casino?

There are various mediums where affiliate marketers can promote their partnered casino, especially if they have a large presence on various platforms. Some of the most popular avenues you can take advantage of are:

Professional website

Many casino affiliates run their platform that produces niche-related content. This is a great medium to create content that deep dives into different casino topics. For example, you can interweave your affiliate link on content discussing some of the available games your partner casino offers. Additionally, producing casino game reviews fashioned in a way that encourages your readers to sign up for the platform using your link is also a good promotion.

Youtube videos

Youtube is one of the most popular sources of free entertainment online. If you have a large viewership, use this leverage to earn more money through affiliate marketing by encouraging your viewers to engage. Typically, most Youtube creators simply weave a promotion segment to promote their affiliate link to viewers. However, assuming you create content within the casino niche, it is much better to personalise your content for better lead conversion.

As a visual medium, this is a great way to provide your audience with first-hand experience navigating the partnered site. You can also produce content that you’re playing available games on the platform or review them. Also, show why the partnered casino is better than other online betting sites. 

Social media

When it comes to affiliate marketing, providing them with content that offers them value is one way to engage your audience. You’ll face this challenge when promoting through your social media platform. However, this does not make the medium any less effective. For example, Instagram is a great platform for better brand awareness and higher audience engagement. If you have a strong relationship with your followers, maximise that by encouraging your audience to check out your affiliate link, even with direct promotion.

Benefits of becoming an affiliate marketer

Affiliate marketing functions on a give-and-take basis, wherein you can earn revenue in exchange for promoting a business to your audience. As an online personality or business, affiliate marketing with casinos is a great way to take advantage of your platform. Not convinced? Read the list of benefits you’ll reap as a casino affiliate:

  1. Low-cost income source

The great thing about becoming an affiliate marketer is that it doesn’t require much. The main thing you need to join an affiliate program is to have a decent amount of following. 

Once you’re an approved affiliate, you only need to generate content. The only difference is that you must produce promotional content to engage your audience with the affiliate link you provide. As such, the process will not require you to have a professional advertising team to help you. All you need is your skill and great industry knowledge, and use it to your advantage.

  1. Provides you with flexibility

Another great thing about affiliate marketing is that it pays based on lead conversion, allowing you to put in as much or little effort as possible. By extension, you can determine how much you spend promoting your partnered casino.

  1. Targeted traffic

As an affiliate marketer, you can select whichever affiliate programs you join. For a higher chance of succeeding in this type of venture, you’ll want to choose an affiliate program within your niche. This way, your existing audience is already interested in what you are promoting. For example, if you’re a casino game review site, it means your audience is already interested in the industry.

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A step-by-step guide to becoming an affiliate

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Are you ready to become an affiliate? Here’s a quick guide to help you earn revenue as a casino affiliate:

  1. Choose a niche

Typically, the process of becoming an affiliate begins with selecting your niche. This can be in industries such as health and fitness, finance, technology or others. In the context of the article, let’s assume you have decided to be an affiliate marketer in the casino industry. This means your platform focuses on producing industry-related content. Focus on this niche so you’ll have a better chance of enticing your audience to interact with your promotional effort. 

  1. Find trustworthy affiliate programs

As an affiliate, finding a trustworthy casino platform partner is important. Affiliate marketing works so well because you’re promoting to people who know your credibility. Collaborating with a platform that doesn’t satisfy your audience can compromise their trust in you.

  1. Comply with requirements

While the iGaming industry has become popular in recent years, its legality and regulation still largely vary depending on the location. For this reason, pay attention to the regulation in the region you’re marketing to avoid violations.

  1. Produce content to promote your affiliate link

Once you’re aware of the regulations you must comply with, focus on producing high-quality content to promote your casino partner properly. This is best done by creating niche-related and well-written content to avoid losing your audience.

  1. Track your affiliate earnings

Keeping track of your earnings as an affiliate is important to ensure you’re getting paid properly. Additionally, this is also a good way to gauge how effective your promotional efforts have been. Your earnings provide a good insight into your lead conversion rate. If you find it lower than you anticipated, then this signals maybe you need to improve your marketing efforts for better results.

Tips to be an effective affiliate marketer

Just like any type of content marketing, becoming an effective affiliate marketer takes time and effort. To help guide you to the right path, we’ve listed the top 5 tips you can use:

  1. Create captivating content

The best way to promote an affiliated platform is by providing captivating content. You can employ the best content marketing strategies for casino brands. Among the best strategies include the following:

  • Focusing on user experience.
  • Taking advantage of social media.
  • Conducting ample research on both your target market and the industry as a whole.
  1. Take advantage of SEO strategies

SEO is one of the most effective ways to reach your target readers. That’s why you must ensure you’re employing the appropriate SEO strategies, such as backlinking, keyword research and more, for optimal results. In addition, be sure to avoid the ten common mistakes writers make when it comes to SEO. This includes neglecting proper research, keyword stuffing, and the lack of interlinking. 

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  1. Identify engaging topics for content

The best way to promote your partner casino is by crafting content promoting highlights and the best features they provide. You can achieve this by paying attention to the games available on the platform, the promotions and bonuses they offer new users and more. To provide your audience with value, tweak these types of content to show them the benefits they’ll enjoy by signing up on the platform using your affiliate link.

  1. Pay attention to gambling regulations

As the online casino industry grows worldwide, the regulations will continue to change to adapt to public demand. It’s important to pay attention to the latest news to avoid making mistakes that result in regulatory consequences. 

  1. Create effective CTAs

Including a call to action or CTA at the end of your content is a vital part of creating content that has a high lead conversion rate. This is because it directs your audience on what to do next. To ensure that your CTA is effective, be sure to make use of the following tips: 

  • Use emotive language - You need to phrase your CTAs to provoke positive emotions to encourage your audience to take action. 
  • Give them a reason to follow through - CTAs encourage your audience to take action. That’s why it’s important to remind them why they need to follow your instruction and show them how they’ll benefit from it.

Boost your affiliate program with QWERTYLABS

Affiliate marketing is one of the most effective ways to earn revenue in exchange for promoting a business. However, only those who put in the effort can maximise their possible income without risking their credibility. With an in-depth knowledge of how affiliate marketing works, another way to earn revenue is by building a network through an affiliate site. Through this, you’ll function as the bridge that connects affiliate marketers to casino platforms.

Are you interested in building your affiliate network? QWERTYlabs can help create your affiliate sites for you. Contact us now and learn more about our offered services, including SEO-centric content creation, to level up your online presence.

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