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Successful strategies to increase casino website traffic

January 26, 2023

Online casinos give their players winning opportunities that can make their online betting experience more worthwhile. It is also more accessible and offers hundreds to thousands of games than in land casinos. 

However, the competition in the online gambling industry is serious, with thousands of online betting sites promising users that they are the best. You should exert effort to make your brand impressive enough to be visited by more players. Fortunately, there are companies like QWERTYLABS that exert their best efforts to help boost your online casino brand and its performance. 

If you want to generate more site traffic for your brand, follow these tips on increasing casino traffic with QWERTYLABS and see the differences it can make!

Work well on your Search Engine Optimisation (SEO) 

Search engine optimisation, or SEO, is one of the best strategies to increase casino website traffic. It is more focused on driving your site to the first page results of search engines such as Google and Bing. Upon achieving that, you can be more visible to people who search for online casinos.

This is an important factor to focus on since most people don't go to the second and third pages of the result page to look for options. Working on your SEO means that you have to go through a tedious process of research and can increase your chances of being the top result on your preferred search engine's algorithm. 

Set a budget for paid ads 

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If potential bettors are still not visiting your site instantly, you must find a way to bring yourself into their radar. You can do this by paying for ad placements which gives you the potential to attract the right audience. Given that these campaigns are highly targeted towards your preferred demographics, you'll get a great chance for your ads to be clicked by someone. 

Social media ads are great, but if you're looking for where to upload them best, here are some suggestions: 

  • Facebook ads → With billions of monthly active users, Facebook is the largest social media platform today. Make the most out of your chances and be keen on targeting their interests. 

With the help of the Facebook Dynamic Ads system, you can reach those who have searched for similar products or services. Its algorithm might bring you to people most likely to click on your site and sign up. 

Spending at least $1 on Facebook ads can gather around 37k impressions from people outside your initial reach. Meanwhile, having a bigger budget of $5 a day can translate to a more profitable campaign. The reason behind such is that when computing it, it will be around consistent ads worth $150 and $155 a month.

  • Instagram ads → Another popular social media platform is Instagram, which is believed to have more than a billion active users. Among which are several business pages where users can post pictures and videos of what they offer. You can also place ads on this app to redirect people to your page. 

Another way is by using an Instagram Business account. You can do it by converting your personal account to a business one so it will be easier for you to connect with audiences. With an Instagram Business account, you can easily see who and the number of impressions your post garnered. This way, you can easily identify what kind of post you should do more often to generate traffic. 

On average, Instagram ads cost between $0.70 and $1 per click. However, the costs may depend on several factors, such as the business industry, the ad placements, and its location. Unlike other sites, which may have more standardised rates, their rates may be higher for more competitive businesses and, more specifically-tailored demographics. 

  • Google ads → Aside from social media platforms, another aspect you should focus on is Google. Instead of just working to rank up its search results, you should also invest in Google ads that will directly advertise your service to the people who research related topics. 

Despite being quite more expensive than other types of ads, you will find this worth it as it can place your ads on two of the largest search engines: Google and YouTube. 

Google ads may be considered one of the most expensive ads out there, but the prices seem reasonable enough as it translates to great site traffic. On average, some companies spend around $9000 to $30,000 per month for this. By spending that money, they can generate a cost-per-click rate of $1 to $2 from Google search alone. It costs such because it automatically brings you to the top of the results page. 

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Create blogs with evergreen topics 

While focusing on new and trending topics can give your site a boost in potential, they aren't worth much of your time and effort since they are not made to help you on a long-term basis. Rather, they can bring you an advantage while they are still the talk of the town. 

It is best to create topics centred on the content users will like. To make evergreen content means that you should produce articles that will remain relevant over time. 

Update your existing posts 

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Even though you should be working on evergreen content, ensure that all that's written is factual and relevant. It is best to revisit your old content and see how to improve it. This is also one way of ensuring that your site is filled with valuable information and updated facts. That way, anyone who can stumble upon your posts will still find them relatable and relevant. 

Pour extensive research on keywords 

To make your SEO strategies more effective, find the best keywords that you can include in your blogs. By knowing short and long-tail keywords people have been searching for, you will know what to include in your content. This way, your blogs will be at the top results whenever they search for it. 

Working on this can be quite challenging. However, with consistency and dedication, you will eventually see how doing this pays off for your brand. 

Get backlinks 

A backlink is a link from another website to yours. Backlinks from related companies or influential people in your field will increase your site's visibility and drive targeted traffic.

Google recognises backlinks and will place more trust in your online casino site if it discovers that other reputable sites are linking to yours. Higher ranks result from Google's increased trust, which increases visitors. With great backlinks, you can gain free visibility on Google.

Improve your content marketing style 

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Producing blogs can significantly improve your online casino performance as it can testify to your site's popularity. It can be about your brand's reputation, games, or tips to ace games. Aside from such techniques, you can also venture into the other aspects of digital marketing. 

Among those you can try making are catchy videos or podcasts about your niche. You can also focus on making infographics, as most people nowadays are fond of looking at such and getting several pieces of information from one post. With that, innovate your marketing style and see which approach works best for your brand. 

Work with guest blogs 

Aside from producing remarkable blogs for your site, take some time to write some for other blogs. This is also a great way to step up your marketing, as guest blogging works in such a way that you write for other blog sites. 

In return, these sites will allow you to link to your site and enhance brand awareness. It also provides you with referral traffic to get you noticed by their regular blog readers. 

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Be active on social media 

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One of the most widely used and cost-effective marketing strategies is social media which helps increase casino website traffic. You can do this by making the most out of platforms like Facebook, Instagram, and Twitter to promote your blogs and site. Posting shareable material may convert your social media followers into website visitors. 

What's great about social media is that you won't have to exert so much effort on making your posts long. Rather, you can keep them concise since most social media users are looking for something they can easily understand. 

Use hashtags 

It can be easier to expand your network and be reached by potential players when you include hashtags in articles when promoting your pages and blogs. The more people that click on your links, the more free traffic your website receives.

Start email marketing 

Regular newsletter distribution and email offer promotion are wonderful ways to stay in contact with your customers and have them visit your site for traffic. When you do this, ensure to provide details relevant to what they may be interested to know. This can come in the form of blogs, including tips to play or some new promotions you have. To get noticed, make sure to create emails with catchy subjects. 

Just be careful not to barrage your readers with emails constantly. They might stop reading those and prefer to delete the messages and unsubscribe from you. 

Engage in online conversations 

Being active in online forums pertinent to your business and community is free and can help increase casino site traffic. Participate in discussions about your niche, leave comments on blogs and social media posts, and respond to queries that people submit. This will give your site more exposure when you reach out to them. 

Aside from being a way to promote your site, doing this technique will give you an idea about what players like. In return, you can use such to see what areas of improvement you can work on.

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Ways on how you can prove that your site is worthy of great traffic

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Aside from working on successful ways to increase casino site traffic, ensure that your site is worthy of being noticed by potential users. Here are some tips you can follow to make your site as promising as it can be: 

Maintain a neat interface

The first thing people notice about a site is how it looks. Though it may not matter much, seeing a cluttered site automatically turns off the interest of potential players, even if you have high-quality games. 

Work on your site's colour palette and organisation so it won't be eye-straining. By doing so, players can quickly appreciate your site and be eager to explore more. 

Work with several game providers 

A wide game roster is one of the most notable characteristics of online casinos. There will likely be more people who will come to play on your site. Work with several reputable game developers that will supply you with cutting-edge slots and live dealer games to ensure a superb gaming experience. 

Introduce several new titles from time to time

Playing can be a little bit overwhelming when there isn't something to look forward to. If you can, try introducing new titles that your players can enjoy. By doing this, you can prevent them from switching to another site. 

Have a responsive customer service 

Often, players have special concerns which need to be answered. To keep them satisfied with your site's services, be responsive when they send you messages via email. If you can, you may also want live chat support on your site to address their concerns immediately. 

Make honest bonus offers 

Bonuses are other impressive perks that come with online casinos. If you have some, ensure their inclusions are true to what they claim to have. That way, players will know that you are reliable. This might be an impressive aspect that can prompt them to leave you good reviews. 

By keeping these pointers in mind, you can apply them and see if they can do wonders on how your site performs. You may also check out our SEO-focused blogs so you'll know how to increase casino site traffic with QWERTYLABS. What are you waiting for? Contact us now and see which impressive SEO services can help your online casino brand grow! 

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