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Successful SEO tips for higher casino ranking

December 23, 2022

SEO is crucial for a casino website to improve visibility and increase traffic, leading to better lead conversion. However, with search engines' ever-changing algorithms, keeping track of policy changes and constantly updating your iGaming SEO strategies is important to keep up.

Doing this ensures that your platform consistently provides the best content to attract your readers and search engines. If you want to ensure your casino site performs well in search engine results, QWERTYLABS has listed the top iGaming tips you can use to develop an SEO strategy.

Key SEO tips to follow for higher ranking

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Improving your SEO ranking is important, but how is it done? As a casino platform, that means learning about SEO guidelines and applying the appropriate strategies, such as keywords and tools. Follow the key SEO tips we've listed below to guarantee your website's success:

  1. Incorporate the right keywords into your content

One of the most crucial aspects of SEO is keywords which function as the bridge between what people search for and the content you provide. Finding the right keywords requires you to conduct keyword research by understanding your niche and studying the industry. Otherwise, you'll never reach your target audience in this vast digital space.

This is important because you are responsible for developing the relevant industry topic. Additionally, you'll also come up with the list of initial keywords, referred to as seeds, which are typically short-tail and have high competition in search engines.

After listing your seed keywords, run them through a keyword tool to find alternatives with relevant data about their search volume and keyword density.

For example, as a casino brand, one topic you're likely to write about is slot games. Using this as a keyword on a keyword generator tool ahrefs.com. Once you run it on the site, you'll be given the top alternative keywords you can use. If you try the process, some of the best results include keywords such as:

  • Free slot games
  • Best free slot games
  • Free casino slot games for fun
  • Slot games free.

These results show what people search for most about the word 'slot games'. As such, you can create content tailored to answer these queries.

When writing content, add necessary information about the game, such as its theme, design, paylines, RTP, volatility, game provider and bet amount. Additionally, it's better to have a list of slot games available on your platform so your readers can easily find them.

  1. Use the necessary SEO tools 

In SEO, there are several tools you can use aside from keyword research, but they all aim to help improve your site's performance. These SEO tools provide data and alerts to help optimise and update your website for success. Some of the top SEO tools your business needs include:

  • Google PageSpeed Insights - PageSpeed Insights or PSI analyses the user experience on your platform across devices to see how well or badly it performed. This includes the site's loading speed of a URL data gathered from CrUX or Google's Chrome User Experience Report. This is crucial information for a platform since most visitors exit websites that take too long.

On top of providing a thorough report, PSI also offers recommendations to improve the loading speed of your site. Some ways to improve this aspect of your platform are by reducing server response time, using asynchronous loading for files in CSS and JavaScript format, and more.

  • Google Analytics - Google Analytics collects data from your website to provide data and statistics to show how your page is performing. Some information included is the number of visitors, session length, page views, bounce rates and more.
  • SERPSim - SERPSim is a tool that helps you optimise your meta-title and meta-descriptions, so it fits the appropriate word count and simulates how they will look on a search engine result page.
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  1. Optimise your website for mobile device accessibility

Nowadays, people surf the internet through devices such as smartphones and tablets. As a casino brand, your website must be accessible through these devices so your target audience will have a positive experience when they visit your platform. Having an adaptive site to any device allows your potential customers to access your services easily and sends a message that you value their time. 

If you provide casino games on your site, they must be playable across devices to give punters better accessibility. This is done by customising your site page to fit different device dimensions or developing dedicated apps to access available services from the browser. 

  1. Link your content across your social media

Having a consistent promotion of your page improves its online presence. You can do this by posting your content across your social media pages such as Facebook, Instagram and Twitter to reach your existing and prospective audience.

However, keep in mind the top social media sites are used differently. For example, Instagram is picture-centric, while Twitter focuses more on short-form and often humorous content. 

Understanding the differences allows you to effectively generate a post that attracts your audience and encourages them to visit your website.

  1. Create high-quality content

While data, analytics and SEO tools help increase your website traffic, providing your readers with relevant and useful content is equally important.

When it comes to SEO, writing quality content still takes priority. That's why making your content reader-centric and not focusing on search engine algorithms gives it more value. 

The best way to ensure your site's success is to find a balance between the two, providing quality content to your readers while appropriately optimising your content for search engines.

Learning the common mistakes to avoid in casino content writing is a big help to provide your site visitors with better content. These errors include writing long-winded paragraphs, providing vague information, and giving misleading content. 

By avoiding these writing pitfalls, you eliminate the chances of repeating them and risking your platform's credibility and trustworthiness.

  1. Optimise your URL

One minor aspect that factors into a page's search relevance is the URL used on the content you produce. Instead of randomly generated URLs, generating your URL slug is better by using relevant keywords. 

You can do this by ensuring it's readable and features the main keyword of the content. Doing so will make it easy for your readers to see the overarching content they should expect. Additionally, using the appropriate URL signals the SEO algorithms with which keywords your content should rank for.

When done right, your content will be able to attract a higher volume of targeted traffic and get ahead of your competition.

  1. Avoid keyword stuffing

While using the right keywords is crucial to a successful SEO strategy, it's important to understand that there's a limit to its effectiveness. 

With search engines like Google, their algorithms are constantly updated to better identify the most relevant information for a query. That also means they're continually improving on tracking websites trying to game the system.

Some sites optimise their content for SEO by stuffing too many keywords into it. According to Google's policies, websites practising keyword stuffing are penalised once detected. 

As a result of the penalty, your page's ranking may decrease or be removed from Google's search index entirely. That's why it's essential to use the appropriate keywords when writing your casino content and focus on crafting compelling content for your readers.

  1. Ensure your site is easy to navigate

Since user experience is vital in retaining your viewers and ensuring they return to your site, your site's user interface must be attractive and easy to navigate. Doing so allows your site visitors to seamlessly explore your site to find other useful content they're interested in.

  1. Measure your results

As an online business, the best way to gauge your site's success is using tools like Google Analytics to measure your performance. This data is crucial because it tells you whether you're reaching your target audience or not.

More specifically, it reveals which content is getting high engagement from your site visitors and which is not. Once you know the underperforming pages, you can improve them by updating the content or creating a new one with better casino SEO strategies. 

 As for the content with high traffic, you can use it as a guide to identifying what kind of content you should provide for your readers.

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Importance of SEO ranking for your business

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Now that we've outlined the critical SEO tips you need to apply to your website, it's essential to understand why the process is necessary. As an online casino business, you rely on these SEO strategies to make sure you reach your target audience and retain them. As a result, your website's performance sees the following results:

  1. Improved credibility

SEO aims to increase your visibility, but this can only be done by providing top-quality content that checks all the boxes in search engine optimisation. 

When it comes to the digital space, credibility and trustworthiness are crucial to a brand's success. That's because your target audience will only engage with your platform if they consider you a reliable source of information.

You're proving that you are an authority in the industry by consistently providing your audience with relevant and engaging content. As a result, your audience will turn to your website when they have additional queries regarding industry-related topics.

  1. Increased traffic

Website traffic is the most vital data you need to pay attention to because it shows the number of people visiting your platform. That means the more organic traffic on your site, the more people you can convert to customers. 

Additionally, even when your visitors don't immediately become customers, they can share your relevant content with other like-minded individuals with the same queries.

  1. Better lead conversion

Through proper SEO strategy, you can reach your target audience better. In doing so, you'll have the opportunity to convert them into customers to ensure that their experience on your site is satisfactory.

This is done in several ways for a casino site. However, the most important thing is to make sure to provide your readers with the answer to their queries.  

For example, suppose your target audience is looking for information regarding how to play online casino games. In that case, you need to give them content that answers their concern and provide them with specific information to play on your platform. 

Giving them relevant information proves your authority on the topic, and they'll turn to your platform once they're done doing research.

Improve your site's SEO performance with QWERTYLABS!

When it comes to the digital space, there are so many sites competing to reach the top results in search engines. By actively and consistently improving your Search Engine Optimisation strategies, you ensure that your website employs all the necessary strategies to increase your ranking despite the high volume of competition.

However, this process is easier said than done. Learning all about SEO and the right strategies to apply to your website takes time and dedication. If you have trouble doing so, QWERTYLABS is here to help you reach the highest spot in search engines.

With our vast knowledge of SEO and our years of experience in the casino industry, we have all the necessary tools to ensure that your platform becomes the best in the industry. 

Once you're ready to be on top by employing the right casino SEO with QWERTYLABS, check out our offered services and contact us.

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