Improving your brand's online presence requires good search engine optimisation tools. These online applications or extensions provide keywords, algorithms and essential data to help improve your content and attract more clients.
Learn about the best SEO tools you can use and why they are essential for your brand below:
- Google Analytics
A simple yet trusty application, Google Analytics is perfect for SEO beginners looking to get information on their site's performance. It gathers data on your visitors to your website and then sends you a comprehensive report identifying strong and weak points so you can make improvements down the line.
Some data includes the number of page visitors, their stay length, how they interact with your site, and more. You can then find visual and written reports on these data to review.
The application can also detect anomalies in your site and integrate with other Google products such as Google Ads and Google Search Console.
- Google Search Console
While Google Analytics reveals what visitors do on your site, Google Search Console tells you how you perform on Google search pages, so you know if your site is visible and you're reaching your target audience.
This free service uses Search Analytics to let you know which search queries will get visitors. Aside from that, it also utilises the Google SERP tool and Google Analytics support to have your website's sitemap up for indexing. All the essential information will be categorised and ready for display on your results page.
If you want a platform that gives you all the data you need, including search page results and website performance, Ahrefs is a tool you need to check out. It’s an all-in-one tool that provides all your SEO needs, from finding the right keywords to tracking progress.
The best feature Ahrefs offers is its Site Auditing. This tool scans your website to pick problem areas like faulty linking and find means for improvement. It is also helpful in assessing your competitor’s data or backlinks to improve your own and narrowing down the most popular information readers want.
- Surfer SEO
Surfer SEO optimises your website’s content so you can rank high on Google search pages. It offers a complete suite of features for content optimisation, such as keyword research and high-rank maintenance.
Moreover, Surfer SEO’s Content Planner helps you plan your content with suggestions for headers, relevant references and keywords categorised into search intent and topic relevance. You can then build AI-enhanced outlines and write optimised content that reaches your niche audience.
Surfer SEO audits your website’s content, so you know where to put internal links and build page authority.
As the Semrush tagline goes, 'online marketing can be easy.' It's possible when you use this platform that covers all branches of online marketing, including SEO, content, market research, social media marketing, and search engine marketing.
Semrush covers 18 specific areas such as competitor analysis, on-page SEO and social media management and offers several tools per area. With these, you can address all issues related to your business and improve them for better overall performance.
The best tool that the Semrush platform offers is the Domain vs Domain analysis, which compares your website to your competitors and helps you create a game plan to improve your site.
InLinks is an SEO tool best suited for advanced users and older websites due to its expert-level features. The features range from allowing users to install Inlinks automatically to coming up with contextually-relevant topics that will enhance your content’s topical authority.
Moreover, InLinks offers a unique tool called the Market Trends tool. It can give you the latest favourite topics on your site based on percentage and define which ones are stable, falling and growing over time. Aside from that, InLinks also offers keyword research features and automated content editors.
Why is SEO important to your business?
When done right, SEO improves your brand's performance on search engines like Google via keyword generation, rank checking, internal linking and more so you can reach potential clients looking for your products or services.
SEO tools help you understand online search algorithms and tell you what you need to boost your content. Once you have all the data you need, you can make a concrete action plan, implement it, and reach your goals.
When choosing the best SEO tools for your business, start by determining your brand's weak spots. Then, ask essential questions like 'how many clicks am I getting?' or 'why isn't my article ranking in search?'. Once you know what you need, you can choose the right tools to address the issues.
Address your SEO needs here at QWERTYlabs!
SEO is crucial in garnering online traffic and making your content stand out. You should take that extra step to improve your brand’s online presence with simple tricks to boost your SEO strategy! These tools and tricks have been tried and tested for excellent output at QWERTYlabs. Contact us today to reach out to potential clients and get reliable SEO services for your business.