The internet is a handy tool for many industries, and its most used feature is its database. Millions of users worldwide contribute to the internet’s ever-expanding content, making it increasingly complex and confusing to explore. The Google search algorithm makes navigating this figurative sea of information easier, making it one of the most useful inventions in the modern age. 

While the Google search engine algorithm is complex, knowing its core concept gives you a leg up in marketing. Learn about the latest Google algorithm in this comprehensive guide from QWERTYLABS. It comes with basic tutorials to give you a leg up in startup. 

What is Google Algorithm?

The algorithm is the machine learning technology behind Google’s search engine. It organises all the information stored on the internet by scanning the page and indexing its content for reference. Google scores each of them on readability, relevance, and accuracy by cross-referencing it with similar content. The page is built using programming languages like C++, Java, and Python. 

The scores are the metric used when search queries are made using Google’s search engine. Whatever keyword, phrase, or sentence you input is scanned per word and its collective meaning. It will then look up its indexed data and see all information relevant to your query. Google Algorithm will then rank each by score and present them on the Search Engine Results Page (SERP) in order from most to least relevant. 

How does the Google Algorithm work?

The Google Algorithm explained on the fundamental level is much more complex than the big picture. It is an extensive collection of interacting elements serving the common goal of delivering the best content to answer the user’s question. The first step is that it breaks down every word written on a webpage into keywords; the same is done for your web query. Google then tries to comprehend the user intent behind the query to deliver the most accurate answer from the entire internet. 

Keywords can take many forms, from individual words to phrases to full sentences. It is then given context based on the words surrounding it or the full paragraph that it is a part of. The Google Algorithm is crawling across the world wide web (www) and indexing these pieces of information. 

People with a basic understanding of Google’s algorithm make the mistake of using popular keywords repeatedly in hopes of scoring higher. Fortunately, a safety feature in their search engine called the spamming algorithm stops this. It prioritises the quality of the content more than the frequency of relevant keywords in any Google search. Therefore, the best way to attract visitors to your website is to create genuinely high-quality content. 

Why is the Google Algorithm so important?

Asking ‘how does Google search algorithm work?’ can lead to quick answers to questions like ‘what can it do for me or my business?’. No coding is related to how you can use such a complex tool. Even the most casual users who only know how to operate a social media page can use its functions for personal growth and profit. 

Google’s algorithm is vital to all users of the internet. The way it tracks information quality and ranking them makes SERP features invaluable today. It opens a marketing opportunity for all kinds of businesses, like online casinos, improving the performance of your website by attracting web traffic. Gamblers will use the internet to look for various information on online casinos or bookmaker services, and you can get their attention by scoring high in the SERP. 

Gamblers occasionally use Google to look for the best bonuses, updates on new games, or even tips on the best betting strategies. Likewise, a sports bettor would be following sports-related news and blogs. You can attract these types of Google queries and bring high web traffic to your online casino. 

Learn Google Algorithm to understand better how to use it to benefit your business. One trick you can use is building backlinks on various websites. The more times your brand is mentioned, the higher its authority becomes in all search results revolving around online gambling. 

Google Algorithm updates

It’s hard to believe that Google hasn’t always been how you know it today, but it has undergone plenty of changes since its launch in 1998. Changes were slow and subtle until you stop and try to remember how the website initially looked like when you first used it. If you delve deeper into how indexing works, the Google Algorithm definition changes ever so slightly. 

Updates were infrequent and only included minor changes to polish the system until November 2003, when the Florida Update went live. It includes the addition of a filter mechanism, forever changing how Google ranks website positions. The previous version was rudimentary and had a loophole or two that made searching for accurate information, but the change made it useful and reliable to this day. 

Almost a decade later, an update in 2011 was introduced with the Panda Update, the beginning of the website’s efforts to prioritise the quality of content. Google Algorithm ranking explained that unreliable information or poor practice in grammar and spelling lessen a web page’s authority. Even if the content is of optimal quality, reposting it or duplicating it on different websites only leads to it scoring much lower. 

Updates became more frequent after the Panda Update because the Google Algorithm implemented the Penguin Update in 2012. It started penalising websites that abused the link-building strategy of spamming links on various sources. Hyperlinks are now scored based on how well they fit the context of their placement and how the webpage supports where it backlinks from. 

The Google Algorithm struggled to understand user intent until the 2015 RankBrain update. This gives the website its crawling capabilities using cookies to curate your next web search. Google’s last fundamental update arrived in 2018, dubbed ‘Medic’, which serves one purpose only: to provide quick medical answers to health-related queries. The company considers such information a dire need, hence prioritising the most relevant result it has indexed. 

Google still updates its algorithm today, but none are considered milestone changes like the aforementioned examples. Most of which are meant to improve upon already existing features. Monitoring these changes is still important because you never know when the next major update will come. 

What are Google Algorithm updates

There is no perfection in any kind of system; the same goes for Google’s search algorithm. Years of trials and tribulations reveal plenty of issues in the SERP and how it ranks search results. To this day, Google still keeps improving its search engine based on its users, and changes are much more frequent now with millions of clients. 

The range of an update can be anywhere between minor to critical. All of them are necessary because they ultimately change the core of the search algorithm for the better. After all, it’s a service used by millions of people in the information age. Google also needed to occasionally update the algorithm to help it scale with the world's increasing population. 

Any pieces of information like Google’s algorithm or even the internet’s mainframe are built to support a certain capacity, but the number of users can increase at any time. Thus, the company administering it is responsible for keeping up its performance as best as possible. The ever-expanding nature of the internet makes perfection impossible, so every update is an improvement.

Updates are critical in making the Google Algorithm as reliable as possible, but this makes search engine optimisation (SEO) strategies inconsistent. Some only tackle the fundamentals of online marketing, allowing them to be versatile enough to be relevant for all kinds of changes in the algorithm. However, some SEO strategies need to be adjusted to go along with said improvements. That’s why Google needs to be transparent with its updates by detailing as many changes made on patch notes as possible. 

Google Algorithm update history

Each update on the Google Algorithm significantly impacted how users explore the internet. Every change focuses on different aspects of SERP, but all of it is in the service of making web content easier to navigate. Thus, Google needed a way to inform webmasters and SEO professionals like QWERTYLABS about the updates and changes made to the search engine. 

Most pieces of information can be found in the Google Algorithm Update History. It also helps webmasters and SEO professionals decide how to adjust their marketing strategies to maintain internet traffic. 

Using the information provided by the Google Algorithm Update History, webmasters and SEO professionals can have better insights into adjusting their strategies accordingly. This is aided by having the ability to track their website and backlink performances using Google Analytics. 

The Update History also helps newcomers to its systems get oriented with the basics of SERP. They just need to review the timeline of fundamental changes and what they mean for the search engine to formulate a strong SEO strategy.

Major Google Algorithm updates

Google has improved significantly through updates, but they are still going through changes to combat consistent issues. Its changes range from missable to critical, but only a few are considered significant enough to be called major updates in the grand scheme of the internet. 

Some of them combat spamdexing and duplicate content, while others introduce mobile-friendliness, machine learning and natural language processing. All of these additions are valuable to webmasters and SEO professionals alike.

2011 - Google Panda 

The Google Panda Update introduced the search engine algorithm’s capability of scoring content quality. This update encouraged users to contribute only high-quality content on the internet if their goal is to receive high traffic. This single-handedly removed all bot-generated web pages whose goal was to spam keywords or duplicate content in hopes of dominating the SERP. 

2012 - Google Penguin

The Google Penguin Update targeted websites that abused link spamming on various contents. It is also generally a bot-related problem that plagued the search engine before the update. Now, it encourages more ethical SEO strategies. 

2013  - Google Hummingbird

The search engine was still just a simple filter with the Penguin update until the Google Hummingbird Update in 2013 made understanding queries more complex. It aims to find the most relevant answer to user queries by comprehending the user’s intent and evaluating web pages. Some factors that help a webpage score high in a query are knowing the author, ranking the website’s authority, and scanning for direct answers to quotes. 

2015 - Google Mobilegeddon

Smartphones have been around for a while since the first iPhone arrived on the market in 2007. Thus, many websites have been optimised for smaller screens with portrait orientation. The Google Mobilegeddon Update rewards those websites for all search queries made on a smartphone while penalising those that are not. This reward and penalty scheme only gives mobile users a better quality of life. It does not affect a website’s performance on desktop searches.

2015 - Google RankBrain

Google RankBrain Update built machine learning on the Hummingbird Update as a foundation. It tries to better understand the user’s intention by word association with the keywords used on queries. RankBrain’s mathematical formula works best the longer the search query is because it finds the mutual connections between all keywords used to find relevant pages. It also tries to use your past searches and use as a factor in sorting the SERP.

2018 - Google Medic

The Google Medic Update in 2018 is a quality-of-life improvement for health-related queries. It prioritises the most relevant piece of information by scoring pages’ expertise, authority, and trustworthiness (E-A-T). Having a high E-A-T means that various sources fact-check the web content, and the author is verified to be an expert in the subject. 

Thus, it is the best page to give the user at the time they make their query. This standard is applied to every page, and new ones are occasionally identified as better answers to the same Google search. Thus, it ensures that the user is given newer and most useful information if there is a scientific breakthrough in medicine.

2019 - Google BERT

Bidirectional Encoder Representations from Transformers (BERT) is one of the most complex updates to arrive in Google. It was officially launched in 2019, aiding RankBrain’s machine-learning system to improve natural language processing. Thus, Google BERT is better at understanding the context behind search queries without relying on past queries. Eliminating the need to use old searches made BERT faster than RankBrain in ranking SERP.

2018 to present - Google Core Updates

Google habitually implemented names on minor and major updates when focused on providing what the algorithm needed. Now, they are more focused on a consistent schedule for essential changes. This is what the Google Core Updates are, and it’s how the search engine implements changes to its already existing features. 

How to monitor algorithm updates

Plenty of tools and technology are available to help you keep track of Google updates. One of the most versatile is Google Analytics or similar services like Ahrefs, Google Search Console,  and SEMrush. These help you identify ranking reports and web tracking traffic. 

Decreasing performances shown by this tool can only indicate two possible scenarios: changing market trends or updates in Google’s systems. These tools are also great at factor analysis to give you a general idea of backlink performances by summarising all variables. A consistent web tracking process can give you an early heads-up of the following core update and ample time to adjust your SEO strategies accordingly. 

Google Algorithm ranking factors

All changes Google applied to its algorithm have all been in the service of having a reliable ranking system. Before applying any changes, they needed to identify the crucial factors in determining relevance in search results. 

The algorithm is complex because of all the factors it has to juggle, including context, usability, the meaning of the query, and the quality of every web page. It also has to consider your Google search settings as a variable. Fortunately, Google summarised them in three categories for a better understanding of its systems, namely the following:

On-page factors

On-page factors refer to all influential pieces within one web page. The most impactful is content which is the main focus of any web page, whether text or media. Google conducts an on-page SEO evaluating its readability, such as basic grammar and spelling of every word as well as the age of the target audience that can comprehend it. 

Freshness is scored simply by how old it is since published or last edited, so older and possibly outdated content is scored lower. An image on the website should also have a curated alt attribute to help the page score high on the SERP.

On-page SEO also scores how easy it is to navigate the page. That includes implementing backlinks, table of contents, and internal linking. The more natural, the better because navigation is part of Google’s efforts to improve user experience. 

Off-page factors

Off-page means other pages or websites that are connected to the current page. The most impactful factor is the link. Off-page SEO evaluates your online casino brand based on how well your backlinks perform individually. Thus, your casino’s pages score higher in SERP. 

Having backlinks in news and blogs helps boost your online presence, especially if they are active in social media sharing. Having an online presence on various websites strengthens social signals promoting your casino. Listings are also great off-page factors for branding, like review sites that can link to your online casino promotions page. 

Technical factors

Technical SEO covers the evaluation of a web page’s site architecture. The most important is its HTTPS security level to ensure users that it’s a safe web page to visit. It is also the factor that covers the safety of links found within the content. Most websites need a schema markup, also called structured data, which search engines use to understand the contents of the pages. 

Other technical factors include the configuration of the website because technical SEO also scores overall performance and user experience. This aims to see site speed and mobile responsiveness and then penalise signs of inconvenience. A site audit is also important, and it’s about tracking the performance of every webpage on the website. 

This will try to measure the bounce rate (chances of visitors leaving as soon as they enter) and dwell time (how long an average visitor stays on the same page). You should prepare an XML sitemap, a file containing the list of pages on the website to make crawling and indexing easier for the Google Algorithm.

Google Algorithm for SEO

SEO revolves around trying to rank as high as possible at the SERP. There are several branches of strategies designed for a variety of target audiences. For example, marketing your online casino to citizens of a single country means conducting local SEO. 

This means you are trying to use keywords used in local searches and designing your web page to cater to the experience the demographic wants. Likewise, an international SEO will have a wider demographic and rank more generic pages higher than those meant for a specific country. 

Likewise, websites health-related pages need to scale high in the E-A-T metric. That means that the query needs to be understood and answered by the best practice for recovery or prevention diagnosis. The medical industry is usually more comprehensive with its data because they share information worldwide. 

Google Algorithm cannot accurately measure the accuracy of the information, so they usually need references on other pages to verify facts from misinformation. However, it can have a more straightforward metric for measuring privacy and security. Hence, SEO also needs to be wary of a website’s structure. This is true for all websites, especially the online casino industry, where real cash circulates daily.

Google Algorithm can continue to evolve over time. It started as a simple rudimentary search engine to look for keywords, and now it’s able to discern between low- and high-quality pages. Google has recently started developing artificial intelligence (AI) to help communicate with users by providing a more natural conversation rather than simply showing links. This is going to be a huge step up from machine learning which helped the algorithm for years.

Conclusion

Google Algorithm is a complex tool for marketing, but you cannot maximise its full potential without understanding its features. Hence, the top recommendation is to work with webmasters and SEO professionals like QWERTYLABS. We can help with the implementation of a reliable link-building strategy to give your brand a strong online presence and high authority in the online casino industry. 

You can request links to certain pages on an article or blog to promote your casino’s pages. It will be done with high quality because Google Search Algorithm explained is only one of QWERTYLABS’ specialities. Contact us now so we can work together for the future of your online casino business. 

FAQs

The answer to the question ‘what is the Google Search Algorithm?’ is a complex matter to tackle. It’s better to know about its tinier parts to understand the concept as a whole fully. Here are some of the most frequently asked questions on the topic:

How often does the Google Algorithm update?

Google makes minor changes to the algorithm several times a year. These are missable details that are only meant to polish the current system. Major changes called the ‘Google Core Updates’ happen once a year, bringing fundamental changes to how the search engine works. 

How can I monitor my website's performance in Google search results?

Several tools can help you track website performance. The top two are Google Analytics for evaluating website traffic and Google Search Console for tracking search queries. You can track your SERP rankings through SEO tools like SEMrush and Ahrefs. 

What is the impact of the Google Algorithm on SEO?

SEO helps websites become visible to their target audiences primarily for free, all thanks to the Google Algorithm. This mathematical equation accurately scores and ranks every piece of content uploaded and encourages pages built with professionalism and care. If it weren’t for Google Algorithm, search results would only show pages that used black hat SEO instead of ones with high quality. 

How can I optimise my website for the Google Algorithm?

Know your target audience, research keywords that they used, and build high-quality content using those words or phrases. Improve the navigation quality of your blog to score high in on-page SEO and expand your online presence by making high-quality backlinks and leveraging social media. 

What should I do if my website is affected by a Google Algorithm update?

Being negatively affected by Google updates means your page is old or contains outdated information. The only way to get a high SEO score is to update the information or replace its contents with similar but updated details. Adding new content to your website helps maintain it, but a simple new backlink on a new page is enough to do the trick.

Content generation is one of ChatGPT’s most notable features. Ask it to generate content for a topic, and it will instantly create a structured article in seconds. It can even alter the content’s tone, style, etc., based on given criteria. ChatGPT can do all this because it's trained with 570GB of online information gathered until 2021. 

In the next part of our AI ChatGPT project, our team at QWERTYLABS puts this feature to the test by using ChatGPT to generate all blogs in sportsbookbacklinks.com. We want to see if ChatGPT can generate content that Google can index, crawl, and rank. Find out more about it as you read on below. Additionally, you can also check out other blogs on our ChatGPT Series:

• Using ChatGPT to design a website
• Creating the website through ChatGPT
• Producing SEO Pages using ChatGPT
• Conducting on-page audit.

How we used ChatGPT to generate content for our blogs

We approached the content creation process in two methods. In the first approach, we simply provided ChatGPT with a topic and guidelines and let it generate the content. We uploaded these blogs as is, without editing or adding any information. This is important so we can see if ChatGPT can create valuable content all on its own.

In our second approach, we requested an outline of the content and asked for separate blogs on each talking point. Afterwards, we combined these sections into one comprehensive and overarching blog and edited out any redundant content. 

By comparing the results of the two methods, we’ll determine the best and most effective way to use ChatGPT in content creation.

Creating a content plan for sportsbookbacklinks.com's blogs 

To start, we requested a six-week content schedule from ChatGPT to cover the next month and a half. To do this, we gave it a comprehensive prompt that outlined our requirements, including our target keyword, ‘sportsbook backlinks’.

To summarise, here are the requirements we gave:

• The target keyword is ‘sportsbook backlinks’
• Content schedule that has the best chance to rank for long-tail keywords specific to our keyword
• Target transaction-style search terms only
• Come up with clickbait-style titles
• Organise each blog post title to look like a calendar
• Each week should have its table

ChatGPT provided the following content plan, which we used as the basis for our blog page:

Week 1:

• |Monday |The Ultimate Guide to Creating Sportsbook Backlinks |
• |Tuesday |10 Proven Strategies for Building High-Quality Sportsbook Backlinks |
• |Wednesday |How to Get More Sportsbook Backlinks in Less Time |
• |Thursday |The Secret to Attracting More Sportsbook Backlinks |
• |Friday |Why Sportsbook Backlinks are Essential for Your Online Success |

Week 2:

• |Monday |The Top 5 Benefits of Sportsbook Backlinks for Your Website |
• |Tuesday |How to Maximise the Value of Your Sportsbook Backlinks |
• |Wednesday |The Do's and Don'ts of Sportsbook Backlink Building |
• |Thursday |The Most Common Mistakes to Avoid When Building Sportsbook Backlinks|
• |Friday |How to Measure the Impact of Your Sportsbook Backlinks on Your Website's Traffic and Rankings

Week 3:

• |Monday |The Future of Sportsbook Backlinks: Trends and Predictions |
• |Tuesday |How to Stay Ahead of the Competition with Sportsbook Backlinks |
• |Wednesday |The Most Creative Ways to Acquire Sportsbook Backlinks |
• |Thursday |How to Turn Your Sportsbook Backlinks into a Powerful Marketing Tool |
• |Friday |The Role of Sportsbook Backlinks in Your Overall SEO Strategy |

The first method of creating sportsbookbacklinks.com's blogs

1. Generating the content for the first blog

Using previously acquired keywords, we began creating the content with the first topic on the content plan, ‘The ultimate guide to creating sportsbook backlinks’. Here’s the prompt we gave ChatGPT:

With our request, we got about 500 words of content and a short meta-description. This is shorter than our standard preference for content. We mostly publish long-form content for QWERTYLABS since longer blogs mean we can target a wider range of keywords and topics. Moreover, search engines love long blogs.

However, for this first method, we didn’t make any changes to the result:

2. Adding the SEO image

Now that we have the necessary content, the next step is getting the on-page image to support it. 

During the design process of our AI ChatGPT project, we used the AI design tools Midjourney and BlueWillow to generate images. However, we thought these tools didn’t provide the images needed for the on-page content. That’s why we decided to switch and use the upcoming image generation tool Deep Dream Generator instead. 

To generate the image we needed, here’s the prompt we gave the image generator:

Our text prompt was ‘A robot following a trail with the word ‘ultimate guide’ in the trail going to a sportsbook site’. Here’s what we got from Deep Dream Generator:

As you can see, it didn’t give us our exact prompt, but it’s something similar enough. So, we uploaded the image alongside the blog. 

3. Uploading it to the sportsbookbacklinks.com

Now that we have the content and images at hand, we uploaded them to the site by logging into WordPress and creating a new post.

4. The results of the first process using ChatGPT

We used the same process above for the first and second-week blogs. After another week, we conducted a brief site audit to see how these blogs were faring thus far. To say the least, relying too much on ChatGPT to create all the content without editing them produced dismal results.

Google Search Console’s site analytics showed that only a few of these blogs were indexed. Out of the ten blogs we uploaded so far, not a single one had any impressions. This means the blog pages were not getting any traction on Google and were not attracting new visitors to the site.

The second method of creating sportsbookbacklinks.com's blogs

Our initial process using ChatGPT showed unsatisfying results. So, we analysed potential factors that affected it to determine how to adjust our method. We narrowed the poor performance to two possible causes: Google’s spam policy against AI-generated content and the content’s length. 

To fix this, we asked ChatGPT to create an outline for the next topic, enumerating six talking points. Then, we generated content for each talking point. This is to ensure ChatGPT fleshes out each talking point properly. We then combined all sections to create long-form content and edited out redundancies. 

But why go through the effort of patching together sections instead of simply requesting a 2,000-word article from ChatGPT? This is so we can get past Google’s spam policy by editing the content per section and giving it a bit of human touch.

See the step-by-step process of how we did all of this below: 

1. Requesting an outline with 6 talking points

Following the initial content plan, the following blog for posting is ‘The most overlooked opportunities for sportsbook backlink building’. Instead of directly asking ChatGPT for content based on the specific topic, we changed our process by first asking for an outline with six talking points:

Not one to disappoint, ChatGPT provided us with six talking points, each with a summary of the information they should have.

2. Generating the content using the outline

Using the six talking points as a guide, we requested prompts for each item individually to flesh out the content fully:

To start, we used the first talking point, ‘local sports website and blogs, ’ from the outline. Then, we requested content about overlooked opportunities for sportsbook backlink building:

After that, we requested content for the five remaining talking points using the same process. Here are a few more images to show our process:

3. Generating the introduction and conclusion

After all the outline sections were done, we asked ChatGPT for an introduction and conclusion on the topic to finish the article:

As you can see, we didn’t request keywords from ChatGPT this time since there’s no way to be sure of ChatGPT’s criteria when choosing them or verify if the keywords have search volume. Instead, we focused on the blog’s E-A-T or Expertise, Authoritativeness, and Trustworthiness, an essential factor in Google’s Quality Raters’ Guidelines.

4. Checking the quality of the content

After we compiled and arranged the content according to the outline, we double-checked its quality. Upon reading the blog, although the information was specific to each section, the blog’s sentence and paragraph structures were repetitive. It favoured specific phrases that became redundant when combined into long-form content. Through editing, we could limit these phrases and repetitive structures to make the content read more naturally. 

We will use the second process for the following blogs and share its results in the next part of our AI ChatGPT series. Hopefully, it will show more satisfactory results on our next site audit.

The future of QWERTYLABS’ ChatGPT project

Regularly producing content is one of the critical ways a website can perform on search engines. In this article, you followed our process of generating content for sportsbookbacklinks.com with the help of ChatGPT. In the coming weeks, we hope our daily blogs will help the website's ranking and discoverability. Find out more about it when we conduct the site audit with ChatGPT and discover what areas of sportsbookbacklinks.com need improvement.

QWERTYLABS’ ChatGPT project is now in its fifth week, and it’s soon coming to an end. Make sure you don’t miss out and follow along as we tie up our project by visiting our blog page every week.

Artificial intelligence has grown in popularity in recent months, especially with the emergence of various AI tools like ChatGPT, Caffe, and PyTorch, which shows that AI is the future that inspires greater innovation. Learn more about it as you read this guide about the future of artificial intelligence and SEO and its impact on other industries here at QWERTYLABS.

The definition of AI

AI or artificial intelligence refers to human-made technological advancement used to perform specific tasks. Typically, it improves through machine learning and research, improving its knowledge and skills to the next level.

Importance of AI in shaping the future of SEO content and other industries

Since AI can learn and adapt, one of the benefits it brings to various industries is convenience and ease. Using the existing AI tools to generate written content and graphic design these tools can be an advantage to simplifying various processes and generating a good strategy to improve branding with just a few prompts.

Impact of artificial intelligence on SEO

When it comes to developing web content for marketing, it’s important to acknowledge the effect of SEO in providing relevant information within the content that boosts the site’s performance. These are only made better using AI tools focusing on data delivery efficiency and accuracy.

AI in SEO

AI tools use advanced algorithms designed for search engine optimisation and help automate various SEO processes. By using these SEO AI tools, the visibility and rankings of a website can be identified. 

Introduction to SEO and its role in digital marketing

When it comes to digital marketing, one important factor that improves ranking is your website structure, which summarises the content of your website according to hierarchy. Though it’s useful in SEO, it should be supported by other SEO strategies, such as keywords, which are useful in connecting people’s queries in search engines to the content on your website. 

How AI will change the future of SEO

With the help of AI-powered SEO tools, you’ll cut down the time and effort required to conduct keyword research and SERP analysis in line with the latest trends. With AI-generated SEO tools, you can focus on developing helpful content that matches user intent to rank higher in search results. However, one of the risks of using AI with SEO is it may be inaccurate, especially if you’re using a less reputable tool. That’s why you should only use highly recommended tools, which you can determine by reading user reviews.

Benefits of AI in SEO

There are two big benefits to using an AI SEO tool when it comes to improving your business and branding, these are: 

1. Efficiency

Using AI-based SEO tools, you won’t have to go through the tiring and repetitive keyword research and data analysis process. Since AI tools for SEO function with speed, you’ll get the results in no time.

2. Accuracy

Artificial intelligence SEO tools gather and learn from data from the internet to customise their automated services. As such, well-developed tools can provide you with relevant results to use for your SEO strategy.

AI tools for SEO

You can use various SEO software to automate your optimisation process, including RankIQ, Frase, Surfer SEO, Outranking, and Jasper. Keep in mind that these tools offer different optimisation functions, so it’s essential to choose one based on the SEO needs of your platform.

Artificial intelligence in content marketing

Content marketing is one of the most effective ways to boost your brand. With the help of AI SEO content tools like the ChatGPT chatbot, your marketing campaign can be improved with better writing, optimisation, and overall content quality.

Overview of content marketing and its importance in digital marketing

Content marketing is the process of content creation for brand campaigns, social media posts, and even highlighting brand collaborations. However, this type of marketing must focus more on providing your audience with helpful content that helps solve their niche-related problems.

How artificial intelligence will change the future of content marketing

The process of content marketing is often difficult and time-consuming since it requires creating content that accurately helps your audience with what they need. With the help of AI, this process can be significantly improved in terms of targeting your audience, content planning, customisation, and events to generate content for promotions.

Benefits of generative AI in content marketing

The main purpose of content marketing is to boost brand awareness and increase lead conversion by providing relevant content. With the help of AI SEO content generation tools, you can develop content that has relevance to your audience to improve your site’s visibility and engagement.

Examples of AI-powered content marketing tools

AI for SEO content marketing provides various services depending on your needs. One such AI-powered tool is Grammarly, which is a writing and editing assistant that allows writers to edit their content to detect common grammatical mistakes. Aside from this, it also has a plagiarism checker which analyses written content to detect if it’s been copied from someone else’s work. Another good example is NeuronWriter which provides content plans and analytics. With this tool, you can get a thorough SERP and competitor analysis to help you in improving the content you provide your audience.

AI and other industries

Aside from combining AI and SEO strategies, AI tools have many uses for various communities and companies. Depending on the industry, it can offer services to answer a problem in that specific field.

Overview of AI’s impact on other industries

Finance

The finance sector can benefit from predictive analytics generated by AI tools. Through these advanced analytics, you can easily assess and reduce financial risks to make way for better opportunities. It can also detect malicious activities from the data imputed to prevent fraud or money laundering.

Healthcare

AI can offer various services in the healthcare industry in automating repetitive tasks, including medical record management, customer service assistance, symptom diagnosis and more. Of course, these tasks would still need human oversight, but it will provide a better process to help healthcare professionals with basic tasks.

Manufacturing

When it comes to manufacturing, it’s important to be constantly aware of production rates, waste reduction, and even predictive maintenance. Using hardware with machine learning capabilities can track these aspects with minimal human oversight.

Education

Various tools already help the education sector in several ways, including automated grading, advanced tutoring, personalised learning modes, and providing analytics to track student progress.

Transportation

AI-powered tools have been developed in recent years, with self-driving vehicles on top of the list. However, other useful AI tools exist for the transportation sector, including traffic detection, traffic flow analysis, road monitoring, and traffic incident detection.

Business

The business sector possibly has the most AI tools that benefit companies and brands. This includes recording and transcribing customer calls, graphic design generation for marketing, sales assistance, and data analysis.

SEO with AI

With the automation of SEO processes through AI SEO software, you can focus on building your business. For example, with SEO and content marketing tools powered by AI, you’ll have more time to conduct analysis on the data at hand for better decision-making that will help your business grow.

Potential challenges and risks of AI

As different industries conduct trials on incorporating AI tools in their business processes, many raise concerns over threats of job loss and ethics issues. Read on to know more about it:

Potential ethical concerns related to AI

The biggest area of concern with the latest AI tools that have become popular recently is the risk of data privacy and security. For example, when it comes to graphic design, some AI art tools are programmed to copy artists’ work, which is considered plagiarism. Though AI may generate original writing when creating content, it still lacks user experience and lack of authenticity since there’s no human knowledge in it. To avoid such complications, it’s important to conduct thorough research and avoid human bias when choosing the right AI tools. You’ll know you have the right tool if it helps your business grow.

How AI could affect job placement and the labour market

There’s no denying that the emergence of these AI tools provides a great business opportunity. With these automated tools that can adapt and imitate human skills, businesses can cut down on employees in exchange for AI services. As a result, labour markets might see a decrease in demand and lead to a higher unemployment rate in the sector.

Potential challenges in implementing AI solutions in various industries

Since AI relies heavily on data inputted to them, it’s possible that the demand for integrating it into various industries can prove harmful. This is due to insufficient or outdated data, irregular data computing, the cost requirements of maintenance, and unreliable AI systems that provide inaccurate results.

Should you integrate AI tools into your business?

AI tools are useful in minimising workload in various industries, especially with their machine learning capabilities such as pattern analysis and data forecast, and more. As such, it’s expected that AI adaptation in the market is set to grow in the coming years. Here at QWERTYLABS, we always want to be at the forefront of innovation, that’s why we’ve begun our study called the ChatGPT Series to know how we can incorporate AI tools into our existing business model, starting with designing a website.

AI to SEO in content marketing

The digital world is home to various innovations like AI tools created to automate various procedures. In content marketing alone, there are already several tools and bots that can be used for case analysis for better business planning.

The future of AI in marketing

Various industries are only just starting to integrate AI tools into their business models and we can expect more to come, especially in digital marketing. As such, humanity will have to adapt and learn how to incorporate these tools into their daily life. Having said that, not everyone will be accepting of these technological advancements, which will encourage more regulations that vary per country as people become more updated with these AI tools.

Final thoughts on the benefits and risks of AI

The adaptation of AI into different industries can have risky implications in terms of ethics, which makes the concern over broader AI adaptation warranted. However, it’s also important to acknowledge that these tools can be used to our advantage. When looking at the risks and benefits of using AI in content marketing alone, it’s easy to see that there are both positive and negative impacts. However, this highly depends on how you intend to use the tool. For example, using AI-generated content proves difficult at present since automated web content tends to lack authenticity when it comes to human language. However, this doesn’t mean they’re not useful. It is our recommendation that they are instead used as a guide for the improvement of your content.

Here at QWERTYLABS, we recognise that AI technology will only grow in the future and we’re determined to use it for the betterment of SEO and content marketing. Are you ready to see how we can boost your brand with the help of AI tools? Read our list of services and contact us to learn more. 

Giving a seamless user experience on your online casino can mean the difference between searchers staying and bouncing off it. That’s why going through a website QA process before launch is all the more critical. Fixing bugs before going live is a sure way of getting players and giving them a smooth user experience worth staying. This is a long process that includes multiple tests. Learn more about the quality assurance process for casinos and the ultimate checklist to tick off before launch here at QWERTYLABS.

What is a website quality assurance checklist for a casino?

The term 'quality assurance' shouldn’t be overlooked, especially when developing a website or a project. Website QA is a process where a website is put under a series of tests to see if it is ready to launch. It’s the last step in developing and designing a website to see if any errors must be corrected before it goes live. However, it’s not only conducted before launch. Website QA is regularly done to ensure the user experience remains consistent. It is also known as the criteria sheet or checklist for website testing, which contains a list of items you need to test and check. The test and techniques for online casinos include usability, functionality, compatibility, security, performance and content testing.

The importance of a web quality assurance checklist for a casino

Is it necessary to do a website quality check? Let’s compare it to content writing. We outline and draft the content when we write, then revise and edit everything to produce the best possible work. Editing 101 includes proofreading—editing a piece of work to ensure that it is free of errors and thoroughly checked. Without proofreading, errors may remain.

Website QA is similar to proofreading. With this method, you ensure your website meets the standard and is ready. For your online casino, you provide a high-quality gaming experience. Because of this, they’ll trust your website, and you’ll gain loyalty.

The benefits of a website QA checklist for casinos

Although online casino development QA costs money and takes extra effort, it prevents underdeveloped online casinos from being launched. That’s just one of its merits. Other long-term benefits of QA include the following:

• Higher website or app efficiency
• Customer satisfaction and ideal user experience
• Enhanced credibility and brand recognition
• Lower operating risks and fewer vulnerabilities
• Reduced need for time-consuming fixes in the future, which minimises the cost of long-term maintenance
• Improved track record and increased activity, which directly increases revenue.
  

Scope of the website QA checklist

In testing online casinos, using test cases and checklists is a common practice. Some examples of test types in the checklist are the following:

• Usability
• Functionality
• Compatibility
• Security
• Performance
• Content and Accessibility.
  

Each test focuses on visuals, audio, rules, doubling, winning combinations and in-app purchases. Let’s dive into each one below:

1. Usability testing

Doing usability testing for your online casino means looking for user feedback. It requires asking a few people to try or conduct specific tasks on your website and find out whether every function runs smoothly or if there’s a bug. Through this testing, you will find out if your website is user-friendly. Can beginners try your online casino? Can anyone navigate the website without the need for customer support? The best way to know is by having testers access your website. Then, you can work your way through ensuring that your answer to all these is yes.

Usability Testing Checklist for Casinos

In that case, here are what you should do in usability testing:

• Check if the headlines are clear
• Check if the ‘search’ bar is working and available on each page
• Check if the links are working properly
• Observe minor glitches
• Recognise the needs of players when playing casino games.
  

2. Functionality Testing

Functionality testing is essential for all desktop, mobile and website testing. It allows you to check if all the online casino’s functions match their descriptions. Any detail that does not match what is specified in the specification must be reported. Thus, this QA testing includes checking the integrations with particular platforms and systems and game design documents, such as game audio, settings, etc.  

Functional testing compares expected results to actual results. If they don’t match, the QA team must continue to improve the website until it meets the required standard. As a result, this website QA testing is a crucial part that verifies and corrects software, identifies all major bugs and prepares the website for release to the public.

Functionality Testing Checklist for Casinos

The functionality website testing checklist includes answering the following questions:

• Does the website or program work?
• Does it work as it is supposed to?
• Are there missing functions?
• Are there issues with the user interface?

Links and Navigation

Confirm the functional requirements below to ensure that there are no hidden broken links in the application:

• Check the links to see if they lead you to the desired page by clicking on them
• Ensure that if you click on any links inside the application, you won't end up on a blank page
• Verify that every link can be clicked

Forms and Registration

Check that all forms work correctly by doing and checking the following:

• Validate each of the required fields
• All required fields should be marked with an asterisk
• Check if a scroll bar shows up when necessary
• Check if all forms are formatted to be more readable
• Check each field's maximum length to prevent data deletions
• Check for special characters in all input fields

Games

Make sure all games are functioning properly by doing the following:

• Verify that the sound effect matches the action
• Verify that the game runs smoothly in landscape and portrait modes
• Verify the quality of the settings, characters, movements and animations
• Check out features like player profiles, scoreboards, leaderboards and other community activities of a game.

3. Compatibility Testing

Compatibility testing aims to evaluate if your website is compatible with different environments. Online users use different devices, OSs and web browsers to access websites. With this website QA testing, you ensure your website shows correctly and is accessible across multiple devices and platforms. 

Websites should have a consistent look across platforms, networks, browsers and OSs, which also applies to casinos. Whether it is on Windows, MacOS or mobile platforms, it should function so you can attract players using different devices. If you’re incompatible with a specific environment, you’re excluding players using that platform which is a wasted chance to get more players.

Compatibility Testing Checklist for Casinos

Do the following when doing compatibility testing:

• Test the platform in various browsers to ensure that the web pages display correctly
• Check compatibility with Firefox, Chrome and Safari for mobile browsers
• Ensure it works with Windows, Linux, Mac and other platforms
• Verify the site's compatibility with various mobile OSs, such as iOS and Android
• Verify that the text and images display properly in different browsers
• Check animated GIFs and videos in various browsers

4. Security Testing

Before a website, game or software is released, this type of testing should be done to see if there are any lapses in the entire security system, including hardware and network. To pass this quality assurance testing, a website must comply with legal network security requirements. Securing sensitive information, such as transactions and cash-in or cash-out details, protects players from cyberattacks. If anyone experiences any security issue on your site, it’ll negatively affect your reputation. But if you regularly check that your online casino is safe and secure, players can easily trust you. Thus, security testing is a must. 

Security Testing Checklist for Casinos

Here’s a list of what to check during security testing:

Authentication and Authorisation

• Check the verification capability of the site
• Check for authentication bypass
• Check password quality rules
• Check the password change process
• Check the ‘Remember me’ function
• Check password reset and/or recovery
• Test CAPTCHA

Data Security

• Ensure no passwords are saved in the cookies
• Ensure that when the user clears the cache, the session ends
• Ensure that the HTTP Strict Transport Security is in use

Payment Security

• Check all of the payment tools and functions to ensure a smooth transaction.
• Verify the payment gateway's security and fraud prevention measures.
• Examine for inadequate transport layer protection.

5. Performance Testing

This testing procedure assesses the responsiveness and stability of a website and its applications. Performance testing ensures the web app loads quickly enough, is resilient to loads of different sizes and improves user experience. This type of testing has various processes, including capacity testing, smoke testing, workload, metrics, endurance testing and more. 

If you use successful strategies to increase casino website traffic and your site becomes loaded with many casino players, it should perform as efficiently as with low traffic. Otherwise, your potential players will leave and switch to another casino. That's why it's important to conduct performance testing and ensure your platform has the speed and capacity to handle high traffic. Know how to cope with this by learning the ins and outs of running high-traffic casino sites.

Performance Testing Checklist for Casinos

• Check the website's response time at various connection speeds
• Examine a site's performance on various platforms and devices
• Evaluate battery usage
• Check the CPU and memory usage
• Examine how a site behaves when the network is unstable.

6. Content Testing

Testing your content's usefulness to readers and consumers is a strategy known as content testing. You can use this test to determine whether your content resonates with readers, directly addresses their problems and provides sufficient context so users can complete tasks successfully. Content testing is divided into two parts, namely text content and visual content testing. Learn what the two are about below:

• Text content testing - This involves checking and correcting grammatical or spelling errors.
• Visual content testing - This involves checking all the graphics, such as images and videos, to see if they’re clear and in line with the brand. 

Various design elements visible to users, such as fonts and their sizes, colours and content, are tested during this phase. This ensures that your site is free of grammatical errors, unorganised elements and unclear visuals because otherwise, players may become suspicious of your brand. It might lead them to visit other sites instead. Thus, these minute details should be double-checked.

Content Testing Checklist for Casinos

Here’s a list of what you should do when conducting a content test:

• Verify any grammar or spelling mistakes
• Check if copy and elements are correctly aligned
• Check if there are broken images or videos
• Check if the content is organised, coherent and easy to read
• Check if fonts and colours are optimised and consistent.

7. Accessibility Testing

Accessibility testing can be considered part of usability testing since this QA procedure tests if your page is available to everyone, including those with disabilities. Doing this test ensures every searcher can access your website and expect an easy and seamless user experience.

For others, knowing what website accessibility is and why online casinos need it is too troublesome. But this is important if you want your online casino to cater for everyone. If a certain demographic cannot leverage your product’s features to their full potential because of disabilities, you won’t be able to reach out to them, so this QA testing should be a mandatory stage.

To make the user experience universal for all, the World Wide Web Consortium (W3C), an international community that sets global web standards, created a guideline for website accessibility. Check it out below:

• Understandable - The content of the user interface must be readable by providing a meaningful statement rather than colour-coded directions.
• Perceivable - For the end user to understand an interface and information, they must be presentable. For example, use alt text in images so even those who cannot see can still perceive the image.
• Operable - Throughout the user interface, navigation must be accessible and fully operational. For instance, consider keyboard navigation.
• Robust - To be accessible to all users, the content of the user interface must be strong. It should be compatible with user agents viewing a page on different browsers like Google Chrome, Safari, etc.

Keyboard navigation plays an essential role in ensuring website accessibility. Because mice and trackpads demand finger control, users with motor difficulties may be unable to use them to interface with their computers. So, make sure a web app's keyboard navigation is simple. Follow universal keyboard navigation, such as pressing the up, down, left and right buttons to scroll in different directions. 

Accessibility Testing Checklist for Casinos

Considering the W3C guidelines, here’s a list of what you should do during this test:

• Ensure that:
  • the site can be accessed without using a mouse
  • buttons can be clicked without a mouse
  • every image has alternative text
  • fonts are large enough
  • proper header tags are used
  • captions or scripts are available for video and audio materials
  • there is no need for a keyboard to fill out any forms
• Keep web page layouts the same and ensure the user navigation is consistent throughout the website.

Optimise your website for better SEO with QWERTYLABS

Going through all the mentioned stages is critical to solving your site’s issues and making it 100% ready for launch. Additionally, it ensures not only a seamless user experience but also optimised website performance and functionality. All these translate to better metrics: longer dwell times, more traffic and higher conversion rates. Thus, QA checking affects how you convert casino web traffic into leads and sales. 

That’s why we prioritise it here at QWERTYLABS. We know that website QA checking is necessary when building our customers' websites. Whether we're doing SEO link building, creating content or protecting brands, we ensure every step is double and triple-checked for your needs. Contact us today and see how we can get you optimised results.

Website QA Checklist FAQs

How often should a website QA checklist for a casino be conducted?

Do website QA once a month. By doing this, you'll be able to spot any important problems—like broken links or missing H1 tags—before they negatively impact the user experience or your SEO.

What happens if a website fails the QA checklist for a casino?

Failing QA can seriously affect your website’s reputation, leading to losing potential and loyal customers. If your users don’t get their expectations from your site, they can go to a different website that can fulfil those.

Can a website QA checklist for a casino be outsourced to a third-party company?

Yes, you can. Some third-party testing companies ensure that your sites are completed successfully in the shortest possible time. 

How long does conducting a website QA checklist for a casino take?

Website QA testing can take up to 2 to 3 hours, depending on the size of your casino.

Is a website QA checklist for a casino a one-time process, or must it be updated regularly?

Website QA should be done regularly to ensure any updates or changes made on the site do not negatively affect the overall user experience. Thus, it can be done monthly.