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In the European market, Germany is considered to have the highest economic standing and the fourth among developed countries with the highest GDP globally. With the country's open market, dynamic economy, stable political climate, and innovative pursuits in several industries, it is one of the ideal nations in the region to expand your online casino […]

Witnessing business growth can be tedious and slow in today's world, where there are various startups and big companies. Fortunately, there's a strategy for your casino to gain attention in a short period, and this is through growth hacking. With this strategy, you can take matters into your own hands and get ahead of the […]

Ads that appear in search engine results are part of a marketing strategy called search advertising or search ads. They are also known as paid search ads or search engine marketing. Those who use Google reveal a lot about their intent, especially if they are looking for the best casino site to bet on. Thus, […]

As of October 19, 2022, the new Google spam update was rolled out. It’s targeted to fight spam links and low-quality backlinks in website blogs. In short, if a spam update hits the website, its contents will automatically be demoted in the search results or removed from Google’s index.  This won’t happen to your company’s […]

Any online business needs an effective and high-functioning website to reach out to every potential customer—including online casinos. Paying for spot ads is still a viable advertising strategy, but a website does a better job of finding specific target audiences. For online casino brands, your focus should be on the intuitiveness of the gaming platform, […]

Video marketing is using video content to promote and establish brand awareness. Everyone loves watching videos. It makes sense that video marketing is among the top content types used to help a business grow and reach a wider reach. Even for casino brands, video marketing is already a popular strategy to retain and attract customers. […]

The goal of every casino website is to rank first or at least get featured on the first page of Google's search results. No site wants to land in the back end or what is known as the graveyard of pages that no researchers visit. According to a study by Backlinko, 75.1% of clicks on […]

User engagement is the first step in turning your site's visitors into loyal players. To attract new players to visit your online casino, you must engage them with content rather than simply aiming for massive user traffic. One of the best ways to boost your online casino's site engagement and improve your rankings is search […]

In web development, it's crucial to learn JavaScript. The language programmers use to create websites and mobile applications. Without it, your webpage will not be as interactive and user-friendly as you'd want. The same goes for developing online casino websites.  Web design in the online casino industry is not a walk in the park. With […]

As Japan slowly opens its doors to online gambling, international casino sites are looking for a way to break into the Japanese market. It's challenging for most gambling companies since they must also consider the country's digital landscape. On top of that, other factors such as culture, consumer behaviour and law regulations on gambling are […]

Web traffic leads to sales conversion, which is crucial for your online casino. However, converting traffic into leads and sales is hard work. You have to be smart about your strategies to turn clicks and engagements on your casino site into profits.  How do you convert web traffic into sales? You must build an effective […]

Maintaining an online casino can be difficult, especially in improving your online visibility, traffic and brand presence in the competitive iGaming industry. On top of consistently providing high-quality games and offering informative blog content, you need to incorporate various marketing tools like Google Analytics, AdAdvisor, LinkPulse, Nielsen and more to track your site’s performance.  Handling […]