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The road toward becoming a successful writer is not without its trail of mistakes made along the way. Making mistakes is part of the process and leads to improvement when handled smartly. However, this doesn’t mean you have to repeat them constantly before improving.  Here are the most common writing mistakes you should avoid to […]

The way a website is visually presented has a huge impact on how users interact with it. There are different ways to design a website depending on the goal you want to achieve. Aside from an eye-striking design, there are plenty of other elements on a website that decides how much of what you want […]

Building links by reaching out to website owners takes an approach closer to sales than conventional link building. Outreach is especially similar to cold calling since we follow parallel strategies to open communications with those who own domains. Once you have a generous list of potential websites to contact following the tips from finding the […]

The key to making great content isn’t simply the act of writing it but in the process that follows after: polishing the article. While it’s improbable to write and edit an article to perfection, there are a number of key factors you can check to ensure the article is successful in delivering the topic. More […]

With every technological innovation, industries are driven to adapt to new consumer buying habits, and the landscape of content writing is no exception. Nowadays, content is consumed at a faster rate thanks to the internet and businesses strive to find novel ways of marketing their content and gaining a competitive edge to rise above the […]

Making your own website today is so easy that you really don’t have to worry about having a team of web developers to build it from scratch. This is especially true if your website’s main goal is to feature your services and have a place to show your blogs. There are plenty of easy to […]

Effective copywriting does not depend on the number of words in your vocabulary but in the way you use them to get your point across. The art of persuasion in writing relies on your ability to attract an audience using specific words. In the digital age, most web users tend to scan rather than read. […]

Google says that links should happen organically when you post great content. However, why simply rely on chance to get your page to rank? Instead, take charge and get those links built to your content.  The effort you put into link building is directly proportional to the strength that link has on your keywords. Link […]

Design trends change yearly especially when new ideas and technologies are released. This is especially true for website design since there are a lot of aspects to consider to maximise user experience and interface. This 2022 is no different when it comes to new website design trends you can use for your brand. Let’s explore […]

When you have a brand, it is improbable to control how your target market will respond to your services and products. While it’s possible to do your best to ensure your brand has the best offers, people’s feedback can turn sour at the drop of a hat. This can lead to customers leaving negative reviews […]

It is no secret in the marketing industry that SEO has been paving the way to success for big players in the industry. Technology and the use of digital space helped improve search engine standards. With this success, marketing and SEO professionals continue to improve themselves as they race to reach page one visibility in […]

Creating unique and engaging content that will stand out is easier said than done, especially in today’s competitive marketing. Content marketing isn’t a one-size-fits-all and there’s no sure-fire way of doing things for each type of brand or topic.  Fortunately, while there are a dozen different strategies you can ‘do’ for your content, there’s only […]