In the online world, how people see your brand can influence business success. That's why keeping an eye on your brand’s image and finding ways to improve it is an important action.

You can see how your brand is doing by tracking data, using smart tools, and taking a strategic approach. And if you need expert help, QWERTYLABS has you covered! In this guide, we will show you what areas to pay attention to, how to track them, and ways to boost and manage your brand reputation.

What is brand reputation?

Brand image is how folks see and feel about a brand. It's the mental picture they have when they think about your business. This image comes from things like how the brand looks, its mission statement, the quality of its product, how it treats customers, and its overall public presentation.

Credibility is also vital for brand image which focuses on how much people believe in and trust a brand. If a brand is seen as trustworthy and reliable in its industry, it gains the support of the public. This comes from keeping promises, being transparent, and meeting what customers expect. This drives long-term success in your business as people are more likely to choose it and stay loyal.

What is brand monitoring?

Brand monitoring is the act of tracking what people are saying about your brand online. It means watching various online channels like social media, reviews, news sites, and blogs for any mentions of the brand or what it offers.

Its main aim is to spot any negative comments or feedback about the brand and quickly respond to them. This helps prevent any harm to the brand to maintain its positive image in the public.

Importance of online brand reputation monitoring

Tracking your brand image through online monitoring is vital for a few reasons, such as:

1. Doing so helps you know your customers’ opinions about your brand. By watching closely what people say about your brand online, you can get helpful insights into preferences and areas for improvement. This knowledge will help you know how they view your products or services, which allows you to make improvements tailored to their needs.
2. By tracking your image online, you can quickly address any bad comments or feedback. When you actively monitor brand reputation and answer possible negative feedback, you can prevent it from becoming a bigger problem. This approach helps protect your brand image to potentially attract more people.
3. Observing helps you stay in the loop about your competitors and industry trends. Once you keep tabs on their online presence, you can stay informed on your competitors’ brand approach, find emerging trends and fine-tune your approach to stay competitive.

Key factors in online reputation monitoring

When tracking your brand, you should focus on key areas to stay relevant to your target audience. That’s why online brand reputation should be a top priority. This means paying attention to social media, reviews, and other relevant platforms to quickly gather feedback and tackle any concerns.

By being proactive in monitoring and managing your brand image, you can maintain a good image and build stronger connections with your audience. Here are the vital aspects you should monitor to boost your brand’s success:

Customer reviews

When it comes to review management, it's all about being up to date with what your customers are saying about your brand on platforms like Yelp, TripAdvisor, and online stores. Positive reviews are like free marketing, but negative reviews can harm your image. Here are three vital reasons why review management matters:

1. Customers do their research: When people are about to buy something important, trust becomes a big deal for them. For example, over 90% of Americans think about trust before buying. That means having a website that provides information is a must. It gives your possible customers a way to easily access information about your brand.
2. Trust in customer referrals: People trust other people’s opinions way more than what businesses say about themselves. They listen to their friends, family, and even random people on the internet. If someone leaves a bad review about your brand, it can negatively affect the perception of many potential customers. It's vital to keep a keen eye on what customers say and fix any problems quickly to keep a good image.
3. Negative reviews are powerful: Bad experiences tend to stick in people's minds more than good ones. When people have a bad time, they can't wait to share it with others and some may believe the negative reviews they come across. That's why it's essential to gather more positive reviews. Positive reviews balance out the negative ones and make your brand shine. So, it’s better to aim for more happy customers leaving rave reviews. By focusing on reviews and having a plan to handle them, you can protect your brand image and make it better.

Branded and non-brand keywords

When it comes to finding the right keywords for your brand, there are two types of searches you should look at: branded and non-branded searches. This enables you to track how your products are found on search engines. For instance:

• Branded keywords should include your brand’s name and the services you provide.
• Non-branded searches, on the other hand, are more general. In the context of online casinos, a non-branded search is not tied to a certain casino brand, such as searching for general terms like ‘online slot games’ or ‘best casino bonuses’

By checking the branded keywords, you can see how people view your brand name or what they’re looking for related to your brand. However, don't forget to also focus on non-branded searches as they can tell you about your competitor and show the opportunity to connect your brand with popular search terms.

How to do research keywords

You don't need fancy keyword tools to learn about the words people use. Believe it or not, you can find out a lot just by using the tools already available in your market research platforms. Let's say you want to test your campaigns to see how they will perform. In your research, you can ask survey respondents a question like, ‘What's the first word that pops into your head when you see this?’ The answers you get will give you various keywords that can help you plan your future strategy.

Social media conversations

Keeping tabs on social media conversations for your brand means checking who's talking about your brand and what they're saying on various social media channels. It's about looking at discussions, hashtags, and keywords related to your business on social media. 

Let's explore some helpful tools to make this monitoring process easier.

How to watch social media?

Make it a habit to frequently check your brand's social media channels for mentions of your brand, products, and even your rivals. Respond positively to both good and bad posts.

With so many platforms and users out there, it can be a bit tricky. But don't worry, some tools can help, these include:

• Google Alerts: Google Alerts is a free and easy tool that helps you keep track of any mentions of your brand online. You can easily type your brand name and set up an alert. With this, you will be notified whenever your brand name pops up.
• Social Mention: Social Mention is an effective and free social media search engine. Simply enter your brand name into the search tool, and it will show you real-time results.

Further, it also gives you a summary of the top hashtags linked with your brand, the overall view of social conversations about it, and how far your keywords are reaching.

• Zoho Social: Zoho Social lets you track mentions on various social media platforms. It has a dashboard that shows you live updates from your audience on all the channels you want to keep an eye on.

By using these tools, you can easily stay on top of social media conversations, connect with your audience, and positively engage with them.

Customer’s feedback

Customer feedback is when customers share their thoughts and opinions about your products, services, or business. It can come from folks who are currently using your products or those who have used them in the past.

Sometimes, customers just tell you in person when they are at your store or through online submission forms, or they might ask you questions to know how certain features of your product work. Feedback can come in various ways, so you need to be alert and ready to listen.

Now, let's dig into some strategies that can help you actively get helpful feedback from your customers.

How to get customer feedback

There are lots of ways to collect customer feedback these days. Here are some popular methods you can maximise:

• Surveys: Surveys are great since you can use them repeatedly to track feedback over the long run. For example, you could send a survey to customers after each purchase or on a regular schedule, like once a year.

By tracking customer feedback and reaching out to address any negative response, you can solve concerns before they become big issues and keep your brand image positive.

• Focus groups: If you want more detailed feedback than surveys provide, holding focus groups can be helpful. With this, you gather a small group of 5 to 15 people to get their insights on your future products.

It's also handy for testing how a marketing campaign or other activities might impact your brand. For instance, you can show them ads and get their feedback then.

• Word of mouth: Don't forget to ask customers directly for their feedback. The best time is right after they have used your service or bought something from you when your brand is still fresh in their minds. Ask them about their experience and what they think about it. Their input helps improve and meet their needs better.

When using these methods, you can gather great customer feedback that can boost your brand, make your customers happier, and attract more supporters.

Tracking and assessing your brand's image

Tracking and assessing your brand's image is an ongoing process of watching how people see your brand. Here are some ways to monitor your brand's reputation and achieve a positive image:

Set benchmarks

To keep track of how people see your brand, you need to set goals or standards to measure progress. You can use simple metrics like sentiment analysis, brand mentions, engagement rate, and customer satisfaction to understand your ongoing brand image. By watching these numbers, you can see if things are getting better or if there are areas you need to focus on.

Know your goals

Figure out your priorities and what accomplishment you want with your brand. Is it making customers happier, getting more people to know about your brand, or something else? Having clear goals helps you pick the right things to measure and analyse. It guides your efforts in the right direction and lets you know if you're achieving what you set out to do.

Use online tools

Take advantage of handy online tools like Hootsuite, Google Analytics, Mention, and others. These tools give you useful info about the online buzz that surrounds your brand.

With this, you can find out how many times your brand gets mentioned, what people think, and how engaged they are with your product or services. These tools help you grasp how your brand is seen and make smart decisions to improve its image.

Compare before and after

Once you gather data, compare it to see how things have improved. Look for patterns and trends to figure out what is working and what needs more improvement. For example, if the sentiment analysis shows negative results, you can focus on fixing customer service or product problems. When comparing before and after, you can see the effectiveness of your efforts and discover the next step to take.

Apply helpful strategies

Based on the result of your assessment, come up with strategies to make your customers satisfied, fix product or service issues, or increase online engagement.

Always track your brand's image and adjust your strategies as needed. Being proactive and adapting to feedback is your key to keeping a positive brand image.

Track and manage your brand image with QWERTYLABS

Maintaining a positive image online, where perception is everything, can be a challenge as you can't control how customers talk about your brand and how it can be perceived by other people. However, you can quickly track and enhance your brand's image by setting goals, using online tools, analysing data, and coming up with clever strategies.

At QWERTYLABS, we understand the importance of having a good reputation online, which is why we are here to lend a hand. Our services provide brand monitoring and assistance with other important business needs. With our expertise, we can help you achieve your brand goals. Take advantage of what QWERTYLABS has to offer and contact us to boost your brand's image today!

Frequently Asked Questions (FAQs)

Why is brand reputation monitoring important?

Brand reputation monitoring is crucial as it helps you understand how people see your brand. By keeping an eye on what others say about your product, services, or overall business, you can figure out what you need to improve and make smart decisions to enhance your brand's image.

How can a positive brand reputation benefit a business?

Having a good brand image can benefit your business in lots of ways. It builds trust with customers, attracts new ones, and keeps people coming back. It also helps your business stand out from the competition and creates a positive impression in the market.

What tools can I use for brand reputation monitoring?

There are lots of tools you can use to monitor your brand's image. Some popular ones include social media tools like Hootsuite and Mention, which help you keep track of what people are saying about your brand and join the conversations.

You can also check out online review platforms like Google My Business and Yelp to get feedback from customers that can help you enhance your brand.

What role does social media play in brand reputation monitoring?

Social media plays a huge role in tracking your brand image. It lets you directly interact with customers, respond to their feedback, and address any concerns quickly.

Social media platforms also give customers a place to share their experiences, making it easier for you to monitor your brand's online reputation.

How can I respond to negative feedback or criticism effectively?

When things get tricky, just remember to keep your cool and maintain a professional manner. Here’s what you can do to face the issue in the right way:

• Start by addressing the concern and knowing how the person feels. Let your customer feel that their concern is valid.
• If needed, say sorry and offer a fix for the problem.
• Respond quickly and openly to show that you care about their feedback and are committed to solving any issues.
• Show genuine dedication to customer contentment and turn negative experiences into positive ones.

In today's digital landscape, brand reputation management is crucial for every business. It plays a huge role in shaping public perception, fostering trust, and driving brand success. By maximising the power to monitor, analyse, and improve brand image using data-driven approaches, brands can navigate the complex factors that influence public perception.

At QWERTYLABS, we offer a guide that highlights the importance of brand reputation and offers insights into effective approaches. Discover the essential factors to focus on and the common pitfalls to avoid below, ensuring your brand thrives in the digital realm.

What is brand reputation management?

Brand reputation management is leveraging your control over how a brand is perceived by the target audience and stakeholders. It involves strategic efforts to shape and maintain a positive image in the eyes of customers, employees, partners, and the public. 

At its core, it surrounds various activities aimed at setting and securing the image of a business or company. It entails constantly delivering on promises, keeping quality products and services, and engaging in transparent and ethical practices.

When you manage your brand image, you cultivate trust, credibility, and loyalty among your target audience. This, in turn, leads to increased customer satisfaction, market share, and long-term success for your business.

Factors to consider in brand reputation management

Ensuring a positive reputation has far-reaching effects on achieving business goals. It involves actively monitoring consumer perception and promptly addressing any concerns to safeguard your brand's image.

To support your brand, we present 15 highly effective strategies for brand reputation management. Applying these strategies can have a good impact on your brand's image and help your overall success.

Online presence monitoring

Keeping a close eye on your brand's online presence is vital for managing the success of your brand image. In the fast-paced digital world where people rely on the internet and social media for information, it's important to know what others are saying about your business.

You can promptly address any negative feedback or issues that may arise by actively monitoring online reviews and social media conversations. Engaging with customers and responding to them helps you build trust and status, which attracts new customers who value your brand's online presence. 

Quality products and services

When your products and services constantly meet or exceed customer expectations, it leads to high levels of fulfilment. Quality involves various aspects, such as:

• Performance of products: Ensuring that products are delivered for the intended use and meet customers' needs.
• Service quality: Providing excellent customer service and support that exceeds customer expectations.
• Reliability: Ensuring that products and services can be trusted to perform constantly.
• Durability: Creating products that are long-lasting and can withstand wear and tear over time.
• Innovation: Improving and introducing new features or enhancements to meet evolving customer needs.
• Industry standards: Adhering to and even surpassing industry standards to showcase excellence.

When you strive to improve quality through research, development, and customer feedback, you can build a strong brand image that sets you apart from competitors. This will help you earn the loyalty of customers who are willing to pay for your products.

Foster employee engagement

Your employees have a crucial role in shaping your brand. Investing in employee engagement is about creating a positive work setting that aligns with your brand's values. 

When employees are motivated, well-trained, and feel valued, they become brand ambassadors who embody your brand's mission and values.

By recognising achievements, giving ongoing training, and promoting a workplace that supports your brand's vision, you can empower employees to deliver unmatched customer service. This can help create a favourable perception of the brand.

Customer experience

The experiences your customers have with your brand directly impact your image. Aiming to offer unmatched customer experiences involves going above and beyond to meet their needs and expectations.

You create positive impressions that can last once you offer responsive customer support, customised interactions, and assistance throughout their journey with your brand.

Moreover, satisfied customers are more likely to leave positive reviews, refer your brand to others, and become loyal advocates. Hence, focusing on customer fulfilment and improving their overall experience can greatly boost your brand's image.

Respond to feedbacks

Listening to what customers say, whether it's positive or negative, is a vital aspect to consider. When you respond to good comments, it shows you appreciate them and lets you highlight what people like about your brand. It also provides helpful content to share on your website and social media channels.

On the other hand, addressing negative comments with empathy and offering the right solutions shows that you value your customer's opinions. This highlights your commitment to resolving any issues they may have.

By actively responding to feedback, you build trust, show that you care about your customers, and have a chance to turn bad experiences into a good one. This approach helps keep a positive brand image and encourages customer loyalty.

Tell your brand’s purpose

To build a brand reputation and achieve success, it's vital to share your brand's mission and vision with the public. Consumers nowadays are more willing to support actions and brands that align with their values.

By clearly showing your commitment to important causes or initiatives, you can build trust and emotional connections with your target audience. These shared values can greatly enhance your brand image.

Further, it gives you a chance to tell your story and present your values confidently and accurately.

Improve product page creativity

Having clear and detailed descriptions of products is important. It helps customers feel confident about what they're buying and encourages them to make a purchase. However, if the information is missing or inaccurate, it can make people dissatisfied and leave your page without buying anything.

Studies show that 98% of shoppers have decided not to buy something because the description wasn't good enough. That means getting those product descriptions right is key to keeping customers happy and making sales.

Focus on highlighting the best parts of your products. Use words that paint a clear picture and connect with customers. Showcasing how your products work, their benefits, and the results they deliver provide helpful insights that aid your customers’ decision-making.

Embrace compelling visual and social content

Customers like seeing real-life examples of products, not just polished images. They appreciate seeing products modelled by real people or showcasing their purpose. Using user-generated content (UGC) and authentic visual content across various channels can improve your brand image.

Displaying genuine imagery from satisfied customers on your e-commerce site enhances your brand and can increase user engagement and conversion rates.

Research shows that when shoppers see this kind of content, they're more likely to buy and spend more money. By sharing authentic visuals, you're strengthening your brand image and growing your business.

Analyse competitor’s data

When you monitor and analyse your rival’s data, it can provide you with useful insights to stay ahead in the market. Social data can reveal the strengths and weaknesses of other brands, like how loyal their customers are or what products they offer.

Analysing their data empowers you to gain an edge, allowing you to make well-informed decisions to enhance your brand image over time. By conducting routine social media analyses, you can set goals for your brand and find chances to stand out.

Additionally, using tools to track social conversations can deepen your understanding of your brand's place in the industry against competitors. This includes things like how often your brand is mentioned compared to others.

Crisis management plan

To manage and protect your brand image, it is vital to conduct an accurate brand reputation analysis and have a plan for handling crises. This involves:

• Responding swiftly.
• Handle the situation thoroughly.
• Provide accurate information during times of crisis.

Once you identify risks and apply the right solutions, you can face challenging situations with confidence. This approach showcases your commitment to transparency, liability, and customer fulfilment.

Having a solid crisis management plan in place is essential for securing your brand's image and ensuring its long-term success.

Strategic marketing and advertising

Promoting your brand is key to building a positive image. It helps you promote what makes you unique, get noticed by the right people, and stand out from the competition.

Good marketing and advertising make you trustworthy and credible. They highlight the strengths of your service, showcase your expertise, and prove you're as good as you say you are.

By doing all this, you can monitor and respond to what people say about your brand, deal with any complaints, and make the most of the good feedback. Investing in these tactics is crucial for building a strong brand reputation and getting the word out about what you offer.

Incorporate SEO strategies

Making sure people can find your brand easily on search engines is a good tactic to manage brand reputation. By using effective SEO strategies, you can improve your position in search engines and draw in more customers.

It's important to monitor any negative online search results that pop up when people search for your brand and deal with it properly. Paying attention to what users say about your brand can also provide insight into making your website more appealing to search engines.

Monitor external reviews

Checking and managing reviews posted by customers on various platforms, such as social media, Yelp, and Google, is essential in shaping how people see your brand. The more ratings and reviews your products receive, the more likely shoppers are to be influenced. However, it can be challenging to keep track of reviews across multiple platforms.

Checking review platform can streamline this process as it provides insight, analytics, and tools to identify themes and issues that may impact your brand reputation. Taking quick action based on such feedback helps you improve your brand's image and keep it positive.

Combat fake reviews

Fake reviews erode trust, and a loss of trust can lead to customers no longer engaging with your brand. To keep your brand's reputation intact, it's important to tackle fake reviews head-on. Here are a few easy actions you can do:

1. Avoid fake reviews: It may seem obvious, but it's important not to give in to the temptation of allowing fake reviews, even if they appear positive. Use either an in-house or third-party content moderation service to screen and filter out fake reviews.
2. Stay updated on laws: New rules have been introduced as a result of the prevalence of fake reviews. Being aware of the most recent laws is essential to combating it.
3. Don’t incentivise positive reviews: While you should be allowed to request customer reviews, it's vital to refrain from giving rewards for good and scripted reviews. If you choose to reward reviews through coupons, make sure it's clear in the review.

Consistent brand message

Keeping your brand message consistent means making sure everyone hears the same thing, no matter where they find you. More people will see you as a reliable and trustworthy brand when your message is the same across your social media pages, your website, ads, and when you talk to customers.

Conversely, if your message keeps changing, it can confuse people and make them feel let down. This can damage your reputation and make it harder to keep customers coming back.

To maintain a positive brand image and build lasting relationships with customers, it is crucial to stick to one clear message that reflects your brand's authenticity, quality, and brand recognition.

Things to avoid with Brand Reputation Management

While there are proactive steps you can take to maintain a positive brand image through reputation management, there are also common pitfalls to keep in mind, as they can potentially tarnish your brand.

Here are the key aspects you should avoid to safeguard your brand's image:

1. Neglecting customer feedback

Ignoring customer feedback can be harmful to your brand. Whether they're saying good things or bad things, their feedback tells you how they feel about your brand. If you don't pay attention to their comments, reviews, or complaints, it can seem like you don't care about what they think.

Talk to your customers, answer their feedback quickly, and show that you want them to be satisfied. When you listen and respond to what customers say, it shows you value their opinions and want to make their experience better. This makes people trust you more and makes your brand look better.

2. Handling criticism emotionally

Criticism is part of business, whether it's fair or not. However, reacting hastily or defensively can make things worse and harm your brand even more. Instead, adopt a composed and constructive attitude when facing it. Take time to understand what's being said and respond politely.

Handling criticism calmly shows you're serious about fixing problems and keeping a good brand image. This helps ease tensions, make people trust you more, and show that your brand is reliable.

3. Lacking in social responsibility

Brands need to care about more than just making money. Consumers in this day and age appreciate brands that go beyond profit-driven motives and actively contribute to society.

Get involved in things that matter to your brand, like doing things ethically or helping out your community. Showing you care about important causes makes people trust you more and want to support your brand. This makes your brand look good and helps you get loyal customers.

4. Lack of transparency

Failing to be transparent about important business practices, such as pricing, product information, or customer data usage, can lead to mistrust and damage your brand’s reputation.

Be open with your customers by offering them clear and trustworthy information. You should also promptly address their concerns or inquiries. Honesty fosters trust, makes you look reliable, and makes your brand seem better to customers.

5. Mishandling crisis

How you deal with crises or negative events can affect how people see your brand. Some common mistakes other brands make include ignoring customer complaints, not communicating on time, or trying to hide mistakes. However, failing to handle such situations well can severely damage your brand image.

It is important to have a plan when things go wrong. Respond quickly, admit if you make a mistake, and show you're working to fix it. Handling crises well can help limit damage to your brand's image and keep customers trusting you.

Take control of building your brand image with QWERTYLABS

Building a good brand image can take time and a lot of work, but it is a worthwhile investment for any business. Effective brand reputation management requires attention, effort, and the application of tactics such as monitoring customer feedback, being transparent and consistent, and managing crises.

At QWERTYLABS, as a trusted provider of digital marketing services, we offer a wide range of services to help you improve your brand image and achieve your goals. With our expertise and services, you can maximise your brand potential and establish strong connections with the people you want to reach.

Get in touch with us today, and we will help you through the process of building and keeping a strong brand image, empowering your business to thrive in a competitive industry.

Frequently Asked Questions (FAQs)

Why is brand reputation important?

Brand reputation is important because it impacts how people see and trust a business. Having a good reputation helps bring in customers, keep them coming back, and make your brand stand out from others. Further, it influences the buying decisions of customers and can lead to increased sales and business growth.

How to build brand reputation?

Building a brand image requires a consistent and strategic approach, such as:

• Clearly state the mission, values, and special selling features of your brand.
• Always give good products, services, and great customer experiences.
• Actively engage with your target audience on various platforms, including social media, content marketing, and community involvement.
• Build trust and authority over time by delivering value and meeting what customers expect.

What are the key factors to consider in brand reputation management?

Consider these key factors to manage your brand's reputation well:

• Listening to what customers say and replying to their feedback
• Be honest and take responsibility for your business practices.
• Handling tough situations well.
• Aligning brand actions with stated values.

By doing these things, you can make people see your brand positively.

How should businesses address customer concerns and complaints to maintain a positive brand reputation?

When customers have issues, it's important to fix them swiftly and properly to maintain your brand reputation. Listen carefully to what customers say, address their problems, and give them the right solutions. When people complain online, respond openly and show you care about what they say.

By solving problems quickly and making sure customers are satisfied, you can turn bad experiences into good ones and strengthen your commitment to excellent customer service.

A company could grow in many ways, but crafting a strong reputation is a good way to become a well-loved brand. Before someone becomes a customer, they would have learned about your company through different means, whether it’s marketing, brand reputation, or word of mouth. 

It’s important to have a good reputation in the target market but also toward the general public. To do that properly, an online brand reputation analysis is the key to learning more about how people will perceive your company. Look into the value of effective strategies with your brand’s reputation and how they can help elevate your brand to new heights using this helpful guide. Get the most out of your company and profit from your reputation.

Understanding brand reputation analysis

Brand reputation analysis involves learning more about your brand’s reputation through proper analysis. It helps address the problems or points of improvement you can look into.

To do a brand reputation analysis, you must use reputation management tools to help you track and resolve reviews about your company. It is an important step to getting information on how to act like a brand moving forward and in the long run, as it can help entice and retain customers. 

The analysis's findings are collected from different parts of your company’s online presence. It studies not only your social media platforms but also other platforms that mention your brand. Remember, you don’t control every part of the internet that involves your company’s name, but you can control how you present it to the world.

Depending on your niche, there will be multiple avenues you can take with your online reputation analysis. This includes reading customer reviews to level up your brand’s reach and acceptance around the internet and learn how to improve on it. Become a better steward for your company by embarking on a journey of improving your brand reputation. It will go a long way when you know what to address, as a lot of brands get confused with how their marketing is looking.

Why conduct an online brand reputation analysis?

Conducting a proper online brand reputation analysis can help you level up and become a better company. You can start enhancing your website, as this tells a lot about your company and is the gateway for customers to know about your offers. However, more factors can improve your brand’s ratings. Find out the reasons why you should do an online brand reputation analysis to know how it can benefit you:

Improves brand against competition

You must know how your brand is perceived compared to companies within the same niche. It’s important to know this, considering you can adjust what you want to see from your online presence, whether it’s marketing or your overall services.

It will get you a leg up over your competitors, so do your best to analyse the necessary parts of your marketing. Remember that you’re going against these companies, so it’s best to know what helps you stand out from the rest and become the best your niche has to offer. 

Profit more from your business 

Proper analysis is the best way to profit from your business. You’ll learn what makes your business more appealing to your target market, which will spend money on your business’ services, products, or offerings. 

Your company will go a long way when you build your brand to become more well-known and reputable across different categories. Through this, you become more of a trustworthy brand and business that people would love to spend money on. 

Get more loyal customers

Improve your overall brand reputation to gain more loyal customers and followers across your business and platforms. It’s important to level up your brand to the point where people become loyal customers. The more people are aware of your brand, the more profitable it becomes.

Make you look better internally

Apart from looking good outside your company, this will do wonders for your internal affairs. Your company becomes more reputable through analysis and action, leading to better results for employee morale. 

Everything looks good when the system is chugging along nicely. By prioritising functionality within your ranks, you keep getting the best results for your company internally. This way, you can also retain more employees, as they’re motivated to keep working on your brand and improving it. Along with the growth of your brand, this also helps increase your employees’ careers. 

Create more partnerships

By doing an in-depth analysis of your brand, you will learn more about what kind of markets you should target and how to expand your reach. This can be done by creating proper partnerships with other companies to boost your brand and help you become more legitimate for potential customers. 

One of the best ways to do this is by working with influencers, who will entice their followers to purchase your services or products. There, you can analyse again, adjust your action plan, and keep working towards building a good brand reputation.

Follow the ongoing trends and analyse which ones best fit your brand. Stay on the pulse of your industry and get a leg up on your competitors by finding the latest trends and the best partners to help you become more profitable and successful.

Foster long-term sustainability

A brand's goal should always be to maintain its success over a prolonged period. Doing a good analysis can build trust and loyalty with your customers and make your business more sustainable. 

This will help you set a good foundation from the jump. However, you can also build off that by creating unique projects that fit your target market and entice new people to buy into your project and become supporters for the long term.

Strategies for performing online brand reputation analysis

Online brand reputation analysis is important for you as a brand owner. You have plenty of avenues to focus on, including social media, so you should learn the optimal strategy to help you become the most successful brand possible. 

Here are the best strategies to implement for online brand reputation analysis: 

1. Analyse customer feedback and reviews

Getting customer feedback is paramount to improving your business, as they’re the patrons of your products, services, and offerings. You must be aware of what your customers are saying, as that will let you know what you must do. Improve the customers’ perception of your brand by solving their inquiries rather than taking them personally.

Doing this can elevate your business to the highest level possible as you’re learning from thoughtful and constructive feedback. By working on your relationships with your customers, you become a pragmatic company that responds to genuine feedback and adjusts services and marketing accordingly. 

These are valuable insights, so do your best to learn from them and become a better company by working on the information you’re getting from your audience. 

2. Address and manage reviews

Apart from learning from the reviews, you should also look at how you respond to them. Whether it’s positive or negative feedback, it’s best to address it professionally and use it as a guide to improving your brand. Learn from them through online reputation analysis and set the course for the best plan to have stronger offerings.

3. Conduct surveys to assess brand image

While reading reviews and comments from the customer base, it’s also ideal to create some surveys to see what points of improvement you should look into. 

You can connect with the customer base at a higher level with these surveys as you can get more targeted feedback. Create a survey that hits all the necessary criteria and gives your audience an area where they can input their helpful points. 

4. Perform a competitive analysis

Do a detailed and complete reputation analysis of your competitors to help you elevate your brand. This helps you get the most valuable insights to learn how you can stack up against your competitors within the same industry. 

Knowing what your rivals are doing will help you understand what you need to do to reach the best improvement possible. Compare the insights you’re getting from the analysis and make the necessary adjustments. 

Alter your plans and look into how much satisfaction you can get from the customers. It’s ideal to learn more about the other companies to know how you can be the best one in your niche. 

5. Implement SEO strategies

Since you’ll be working with online services, you must learn how to stand out more in search engines. The higher you place in the search engine results pages (SERPs), the more your brand will get recognised.

While the analysis is mostly looked at in terms of the insights you can get, there are also strong points to using statistics in the SEO space. Stand out amongst the Google search results, and your brand will grow organically.

Take note of SEO strategies like link building so your company stands out from the rest of the competition through proper search engine optimisation. 

6. Use tools to monitor brand reputation

By going through plenty of data, you’ll have multiple tools to help you monitor your brand reputation and how it could go well for your business. Brand management tools are quite useful, as you won’t have to manually gather the data you need. You can just rely on automation with these tools, making it fast for everyone involved.

Here are some of the best tools to help you with efficient monitoring of your brand:

• Real-time alerts - It’s best to learn more about your competitors in real time by setting up an alert that will exclusively tell you about your brand’s growth. Google Alerts is probably the best tool for you since it’s integrated into your browser.
• Brand24 - This is a media monitoring tool with strong analytical features that covers social networks, review sites, blogs, forums, news sites, podcasts, and more. 
• Gatherup - A slightly different type of online reputation management software, which specialises in review management. You can interact with the customers and directly ask them for a product review. 
• Chatmeter - A solid brand monitoring solution for agencies, franchises, and more. This notifies you about reviews you need to see. 
• Social Mention - Type the name you want to monitor online and all the mentions and basic brand reputation analytics will be present in one dashboard. It’s more simple than you think, allowing you or anyone in your team to use it. 

7. Plan a crisis management strategy 

It’s best to handle crises by having a plan. You might not envision problems popping up, but it’s best to be ready rather than get caught off guard when issues arise. Carefully plan a strategy that can help you react quickly whenever a controversy occurs. This will help you handle the situation as quickly and easily as possible.

Prepare a backup plan and improve your brand reputation measurement, as that will help you in the long-term future. Stay on track with a crisis management strategy and breeze through potential issues. 

Online brand reputation metrics

By looking into the brand reputation analysis you’re doing, you must become familiar with the metrics and trends you’re observing. Here are some of the most useful metrics to keep in mind whenever you’re measuring your reputation:

Sentiment analysis

This is where you look for people’s sentiments and opinions on the products, services, or offerings your customers are getting. You must listen to or read them to help you understand what they think of your brand.

It’s best to know what people think of your company or brand, as that will affect your reputation. While the buzz around your brand can help with its popularity, having a negative reputation will only drive away potential customers. Strive for positive sentiments to widen your customer base.

Share of Voice (SOV)

This measures your presence in discussions, whether that’s in traditional media, social media, or on the broadcast. Track the SOV in your industry and make adjustments with what you see fit within your brand guidelines.

Reach 

Look at how far your brand is reaching customers. It’s important to look at the analyses provided to you, as that will help you become more involved with the target audience.

Brand advocacy

Learn more about the customers who want to actively promote your brand. You will see within this metric how loyal many of them are, which will help you enhance the brand you’re spearheading.

Industry analysis

It’s best to look at the overall industry and see how much you can become more aware of some of the issues they’re dealing with. This will help you spot potential issues and make changes accordingly, helping you become a much better and highly valued brand.

Getting covered in multiple publications

As your brand grows, it would be great to know you have received praises. Being included in multiple publications is a great way to know that your brand has reached a milestone and will inspire you to strive more.  

Enhance your brand with brand reputation analysis at QWERTYLABS

Get the most out of your business by working with brand reputation analysts. Learn how to get positive growth with QWERTYLABS, where you can get the most out of your marketing efforts and protect your brand to the fullest. Contact us today to see the services we offer and improve your brand.

Frequently asked questions (FAQs) 

How to do online brand reputation analysis?

To do an online brand reputation analysis, you must use a combination of tools, techniques and the best SEO strategies. That helps you address potential problems and improve upon them.

How often should I conduct online brand reputation analysis?

If you want your brand to do well, it’s best to do your analysis frequently. You don’t have to do it every week, but you must do it depending on which industry your brand is part of. The most popular one is doing regular weekly monitoring, which helps you stay on top of market trends. 

You can also do real-time monitoring, which involves real-time alerts for your brand. Another recommendation is to do big analyses every month or quarter to see a bigger picture of the statistics.

What metrics should I consider when analysing online brand reputation?

There are multiple metrics to look at, including social media engagement, review ratings, and all kinds of feedback.

What role does social media play in performing online brand reputation analysis?

Performing online brand reputation analysis is more important nowadays, as most businesses are promoting to get some of the best feedback.