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It is no secret in the marketing industry that SEO has been paving the way to success for big players in the industry. Technology and the use of digital space helped improve search engine standards. With this success, marketing and SEO professionals continue to improve themselves as they race to reach page one visibility in […]

Creating unique and engaging content that will stand out is easier said than done, especially in today’s competitive marketing. Content marketing isn’t a one-size-fits-all and there’s no sure-fire way of doing things for each type of brand or topic.  Fortunately, while there are a dozen different strategies you can ‘do’ for your content, there’s only […]

Below, I’m going to discuss the perfect tips & practices on how to optimize your landing page to convert your clicked traffic into sales. It’s important that traffic funnels your visitors to your website’s goals which could be to subscribe, deposit, or purchase your brand’s products or services. This only works if you have a […]

Designing a website can be daunting especially for people without a lot of experience. Most of them tend to add unnecessary elements to their sites that make the website’s goal unclear. Aside from your company’s information and services, the main focus of your website should be capturing leads.  What is lead generation? Any person who […]

Finding the right marketing strategy for your business is only the first step to success. Among the ways you can make sure your brand gets the traffic and exposure it needs, you have to write blogs. Whether you post daily, weekly or monthly, as long as your brand’s getting blogs that represent your services or […]

Digital marketing has been one of the trends in career advancement in 2020. People were hooked by how this technical process would greatly help retain jobs, business and operations. Amidst the pandemic that affected businesses and everyone’s lives, one of the huge factors to have a continuous stream of income is a career online. Furthermore, […]

Online content creation is a competitive industry. There are approximately 7 million blog posts that get published online every day and not all of them get centre stage. Whether it’s selling a product/service, or marketing your brand online, creating engaging content is the key to keeping people’s interest.  How do you know if your content […]

Building your own blog or website has never been easier in this era of vast technological advances. With the help of several website building software, you can easily start a blog where you can showcase your content and promote your business. However, there are plenty of options when it comes to choosing which content management […]

Browsing online to get the information you need is easy. However, there are hundreds of active platforms in the blogosphere that provide you with the bare minimum. Meaning while you can get what you need, true articles that give you the complete and thorough information without all the padding, is rare. Various blogs and brands in […]

In digital marketing, video often gets the most attention, however infographics have been doing much of the heavy lifting for brands over the years to drive engagement across all platforms. Two thirds of marketers now regular use infographics and they are the forth most used format, but what makes them so valuable? Showcase proficiency Displaying […]

Links to your website have to be organic. They must only be organic. This has always been the golden rule, though this is followed more as a guideline because link builders can build links that are made to look organic. However, this has to be done right within specific parameters. It is about quantity, as much as […]

Getting your content to the right target audience is one part of the process you need for your brand to flourish. However, you need to ensure first that only high-quality articles are created to represent your brand. It’s an important step you cannot skip because every letter written under your brand would imply it’s what you wanted […]