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Effective copywriting does not depend on the number of words in your vocabulary but in the way you use them to get your point across. The art of persuasion in writing relies on your ability to attract an audience using specific words. In the digital age, most web users tend to scan rather than read. […]

Google says that links should happen organically when you post great content. However, why simply rely on chance to get your page to rank? Instead, take charge and get those links built to your content.  The effort you put into link building is directly proportional to the strength that link has on your keywords. Link […]

Design trends change yearly especially when new ideas and technologies are released. This is especially true for website design since there are a lot of aspects to consider to maximise user experience and interface. This 2022 is no different when it comes to new website design trends you can use for your brand. Let’s explore […]

When you have a brand, it is improbable to control how your target market will respond to your services and products. While it’s possible to do your best to ensure your brand has the best offers, people’s feedback can turn sour at the drop of a hat. This can lead to customers leaving negative reviews […]

It is no secret in the marketing industry that SEO has been paving the way to success for big players in the industry. Technology and the use of digital space helped improve search engine standards. With this success, marketing and SEO professionals continue to improve themselves as they race to reach page one visibility in […]

Creating unique and engaging content that will stand out is easier said than done, especially in today’s competitive marketing. Content marketing isn’t a one-size-fits-all and there’s no sure-fire way of doing things for each type of brand or topic.  Fortunately, while there are a dozen different strategies you can ‘do’ for your content, there’s only […]

Below, I’m going to discuss the perfect tips & practices on how to optimize your landing page to convert your clicked traffic into sales. It’s important that traffic funnels your visitors to your website’s goals which could be to subscribe, deposit, or purchase your brand’s products or services. This only works if you have a […]

Designing a website can be daunting especially for people without a lot of experience. Most of them tend to add unnecessary elements to their sites that make the website’s goal unclear. Aside from your company’s information and services, the main focus of your website should be capturing leads.  What is lead generation? Any person who […]

Finding the right marketing strategy for your business is only the first step to success. Among the ways you can make sure your brand gets the traffic and exposure it needs, you have to write blogs. Whether you post daily, weekly or monthly, as long as your brand’s getting blogs that represent your services or […]

Digital marketing has been one of the trends in career advancement in 2020. People were hooked by how this technical process would greatly help retain jobs, business and operations. Amidst the pandemic that affected businesses and everyone’s lives, one of the huge factors to have a continuous stream of income is a career online. Furthermore, […]

Online content creation is a competitive industry. There are approximately 7 million blog posts that get published online every day and not all of them get centre stage. Whether it’s selling a product/service, or marketing your brand online, creating engaging content is the key to keeping people’s interest.  How do you know if your content […]

Building your own blog or website has never been easier in this era of vast technological advances. With the help of several website building software, you can easily start a blog where you can showcase your content and promote your business. However, there are plenty of options when it comes to choosing which content management […]