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It is no secret in the marketing industry that SEO has been paving the way to success for big players in the industry. Technology and the use of digital space helped improve search engine standards. With this success, marketing and SEO professionals continue to improve themselves as they race to reach page one visibility in most search engine tools. They can do this since they have optimised SEO strategies and budget to execute it.
A company could spend between $5,000 to $10,000 in a month to execute SEO strategies. While this is an immense budget already, the question remains, is it enough to reach page one visibility in search engines? This budget can be enough for others who know how to maximise it to reach their goals. To ensure no budget is wasted, find out how to maximise your SEO marketing budget in this article in line with your campaign strategy.
Prior to making a budget request, you need to determine how you will allocate the SEO budget according to your marketing strategy for the month. Consider the allocation of the budget according to effectiveness, relevancy and timeliness of each strategy. You could separate them by rating them like the sample below:
Analysing your campaign will help you determine which part of the marketing strategy would need more attention. To analyse your campaign properly, you can do the following:
Knowing the information listed above allows you to create an effective SEO marketing budget. After all, you need to look at all sections of the campaign, check the data-driven reports, and then determine how much your SEO budget will be.
Now that you have an idea of what to prioritise in your campaigns and a basic computation of the budget you need, you have to set parameters for it according to your SEO strategies. For example, if you get a 30% money allocation for SEO how will you use it and what are the limits of the budget?
Here are the basics to consider when setting parameters and allocating your budget:
SEO is not a one-size-fits-all since you have to set up different strategies for various marketing campaigns to ensure they’re successful. With this in mind, it’s best to analyse your position in the market first and get data-driven reports to justify your next strategy. Once you’ve determined what’s effective and what isn’t, then you can set up an SEO budget and maximise it according to your campaign.
If you need help with marketing and SEO campaigns, then let us make it easier for you here at QWERTYlabs! We’ll do the work for you so you reach your brand goals in a shorter time.
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