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Every successful business is a product of a strong advertising strategy. This is true for all industries, and the secret lies in optimising your company's visibility in a platform most used by your target audience. For online casino websites, that platform is the internet and link building is how you make the most of its […]

Regardless if your brand is an online casino or a bookmaker, you need to step up your game to reach the right audiences amid high competition with other sites. One way you can do this is by positioning yourself on top of search engine results to prove your credibility. You can achieve this using the […]

One of the most important things for an online casino platform to focus on is its site’s functionality. This includes bug fixes, checking user interface performance, and inspecting visual elements, which can be complex and time-consuming. Fortunately, this is where a website automation testing tool comes in handy. With automation tools, you can conduct various […]

Artificial Intelligence is one of the latest innovations that changed the game. Throughout the past few years, AI has seen increased growth in useability and popularity. One of the newest AI technologies today is ChatGPT, a chatbot that can create human-like responses based on prompts typed in by the user. It’s said to be the […]

Looking to give your online casino the recognition and engagement it deserves? You've come to the right place! Discover the wonders of technical SEO with QWERTYLABS, how it works and how it can benefit your casino in this guide. Simultaneously increase your site's visibility and player base, leading to more significant profits. Let's get started. […]

Generating web traffic is only the beginning of your casino business. Once you get started, keep it up, and it snowballs over time. You will reach a level known as 'high traffic' at some point. This is the goal of every online casino brand because more visitors to any page means higher chances of sales.  […]

You need a search engine optimisation (SEO) strategy if you want your web content to rank on search engines like Google. In this guide, we're going to help you make your web content more search-engine friendly through SEO-optimised keyword content briefs. This way, your website can gain the exposure it deserves, leading to better web […]

Affiliate marketing is a low-cost marketing strategy that promises a higher return on investment than others. The process is made possible by dedicated affiliates who take the time and effort to produce content that encourages their audience to access their casino partner. That is why many casinos use this strategy as leverage to improve their […]

Making niche content is how you can engage with your established audience but expanding it is also important. To do so, you need to widen the scope of your content by using commonly used statements or talking about popular topics. Using short-tail keywords is the best way to do that. You can mention certain topics […]

Digital marketing has become one of the best ways for brands to reach their target audience, and it comes in different forms, including video. Video content marketing is one of the most effective ways to attract potential customers to your site.  As an online casino operator, your goal is to reach your target audience and […]

Online casinos give their players winning opportunities that can make their online betting experience more worthwhile. It is also more accessible and offers hundreds to thousands of games than in land casinos.  However, the competition in the online gambling industry is serious, with thousands of online betting sites promising users that they are the best. […]

Long-tail keywords are a type of SEO keyword structured as a long phrase or a question. They're typically the questions users make at the last stage of their buyer's journey, making them a useful tool to improve your casino site's lead conversion rates. However, how can you use it to improve your platform's online performance […]