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Generating web traffic is only the beginning of your casino business. Once you get started, keep it up, and it snowballs over time. You will reach a level known as 'high traffic' at some point. This is the goal of every online casino brand because more visitors to any page means higher chances of sales.  […]

You need a search engine optimisation (SEO) strategy if you want your web content to rank on search engines like Google. In this guide, we're going to help you make your web content more search-engine friendly through SEO-optimised keyword content briefs. This way, your website can gain the exposure it deserves, leading to better web […]

Affiliate marketing is a low-cost marketing strategy that promises a higher return on investment than others. The process is made possible by dedicated affiliates who take the time and effort to produce content that encourages their audience to access their casino partner. That is why many casinos use this strategy as leverage to improve their […]

Making niche content is how you can engage with your established audience but expanding it is also important. To do so, you need to widen the scope of your content by using commonly used statements or talking about popular topics. Using short-tail keywords is the best way to do that. You can mention certain topics […]

Digital marketing has become one of the best ways for brands to reach their target audience, and it comes in different forms, including video. Video content marketing is one of the most effective ways to attract potential customers to your site.  As an online casino operator, your goal is to reach your target audience and […]

Online casinos give their players winning opportunities that can make their online betting experience more worthwhile. It is also more accessible and offers hundreds to thousands of games than in land casinos.  However, the competition in the online gambling industry is serious, with thousands of online betting sites promising users that they are the best. […]

Long-tail keywords are a type of SEO keyword structured as a long phrase or a question. They're typically the questions users make at the last stage of their buyer's journey, making them a useful tool to improve your casino site's lead conversion rates. However, how can you use it to improve your platform's online performance […]

More likely than not, your casino brand already has content on the website. However, it needs to be content that's relevant to your business and target audience. The core of brilliant content is not just about creating something and publishing it online. You'll need to have a content marketing strategy if you want to optimise […]

Online casinos are popular among avid players on the web, which makes it crucial for these sites to promote bonuses, new content and games to get ahead of other casino platforms. One of the best ways to get noticed is by getting your site indexed by Google, which ultimately helps your site rank higher in […]

It's no easy feat to appear on the first page of Google. One of the best ways for you to rank on SERPs is to have as many backlinks as possible. Backlinks are a vote of confidence for your website. Other websites would link to your page to vouch for your site's authenticity. But the […]

The abundance of online casinos nowadays makes it challenging for players based in the US to choose the perfect casino platform for their needs. Now, this is an opportunity for you and your brand. If you want to attract your target audience to your platform, casino marketing tactics in the US with QWERTYLABS can help […]

Search engines function thanks to the three-step process: crawling, indexing and ranking. By employing these advanced algorithms, search engines like Google can analyse millions of data to find the best query result consistently. Want to learn how to rank in search engines and improve your casino platform's search engine performance? Read on to learn all […]