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Your 2023 guide to the best tips on website CTR

April 17, 2023

In this digital age, more businesses realise the importance of establishing a high-quality online presence through their website to prove their credibility and brand image. However, keep in mind that success doesn’t only rely on having a site as you would have to establish its outstanding progress in the long run. 

Among the many factors that allow you to measure the success of your site is by checking the website click through rate (CTR), which is one of the essential aspects of search engine optimisation (SEO) practices. By understanding what it’s all about, you will learn how people interact with your site and how much appeal it has to your visitors when they see it directly or on Google.

If you are just getting started with this concept, learn more from this guide by QWERTYLABS about the basic facts and tips to get an excellent click-through-rate for your site.  

What is Click Through Rate? 

To learn about CTR and how you can improve it, you must first understand its definition. Technically speaking, click through rate pertains to how many times an ad or a hyperlink is clicked compared to its impressions or the number of times it has been seen. Some use them to gauge the success of pay-per-click (PPC) and Google Ads campaigns. They are also used to assess the efficacy of every marketing strategy.

When talking about search engine result pages (SERPs), CTRs refer to the number of clicks on organic search results, which are listings produced by the search engine's algorithm based on relevance and importance. A higher CTR shows how well the website, whether it’s a casino brand or not, delivers pertinent material and captures readers' attention.

Some email marketers also use CTR to measure the effectiveness of their email campaigns. They do this by dividing the total number of links clicked inside an email by the total number of emails delivered. 

Why is Click Through Rate important?

Understanding CTR, especially in Google Ads, is an important aspect you should consider while establishing your site and boosting its performance early on. It is a challenging PPC metric you should understand as it improves your quality score all in all, and it also brings in a lot of benefits. 

A high click-through rate on Google Ads can be helpful since it shows that your target market finds your ads compelling. Since Google doesn’t earn if no one clicks on its advertisements, the Google ads algorithm encourages higher-quality ads with better placements and lower prices per click. 

As part of the results, it favours the advertisements with the highest chances of success. Google evaluates your site's ranking and quality score based on several factors, one of which is your expected CTR. In terms of SEO, your expected CTR has something to do with the keywords you use for your content. By learning how to increase click through rates, your website can get better discoverability.

When you discover more about the reasons why you should start improving click through rate, you will find it easier to gain better web traffic. Once you achieve that consistently, this can create a positive impression for your online casino, which can help give it a stellar reputation in your chosen industry.

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Factors that affect Click Through Rate

Before you learn how to improve your click-through rate, it is important that you first determine the factors that affect it. This can improve your CTR, making your digital marketing efforts easier. Here are some of what you should note: 

  • Targeting → Your ad will be more likely to receive clicks if specifically targeted to the target market you are attempting to attract. You may also reach out to them better and increase your CTR by learning more about their demographics, interests, and behaviours.
  • Ad placements → Your ads are a crucial component in determining your CTR in SEO, as it is the one being noticed by audiences before they click anything. The first thing you should take care of is the visuals of your ad. Therefore, you have to make it appealing enough so people will pay attention to the details of your fantastic offer.

Once you have designed your ad, another factor you should consider is its placement. Ads placed higher on sites have better potential to be clicked than those at the bottom. 

  • Factor analysis → Take some time to research your competitors in the industry and see how they are doing. Aside from checking their promotions and advertisement styles, you may also consider studying the keywords they use, as they can affect your CTR. 

You can avoid popular keywords if the competition on them is already tough. Regardless of how helpful keywords are, ensure you won’t go beyond your means and stuff your articles with unnecessary keywords. 

  • Content relevance → Producing appealing content is a great way to establish a great CTR. Regardless of what approach you choose to take, make sure that your article or blog posts contain factual information that will be of your target market’s interest. If possible, you may want to update any existing content so that it can continue to be relevant for those searching for it. 

How is Click Through Rate calculated?

Click-through rate focuses more on the numbers that determine your site’s performance. In case you haven’t tried computing it on your own yet, here’s how to find CTR with the help of the special formula for it: 

CTR = (clicks ÷ impressions) x 100%

For example, an ad received 100 clicks from 1,000 impressions. The CTR would be 10% since (100÷1,000)x100% equals 10%. In case you got confused with the terms, impressions pertain to the number of times other people saw your ad or link. 

Make the most out of tools like Google Analytics to determine the performance of your email campaigns and ads. That way, it will be easier to determine the data about how many clicks you got and how many of them have turned into conversions you aim for. 

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CTR benchmarks for different channels 

Aside from being focused on ways to improve website traffic and your CTR, you should also consider that there are benchmarking standards which vary depending on several factors. Among these are the industry you are in, your display ad formats, and the positioning of your ads. Another one is the channel you prefer using, which is what this QWERTYlabs blog will dig deeper into. 

The channel on which your links are shown impacts your CTR. For instance, Google users’ search behaves differently from social media users. You can observe several changes in demographics and display formats aside from why they were posted on display.

For example, Facebook offers several ad types on its platform, and the results vary depending on how you present your casino. Based on several statistics, link ads on Facebook have a CTR of 0.72% compared to video ads, with a CTR of more than 2%. Meanwhile, it’s also different from Twitter which has the highest CTR (around 2.21%) and LinkedIn, which has the lowest CTR (0.06%) since it mainly acts as a networking site.

How to improve CTR? 

By knowing how to increase click through rate of your site or brand, you can enjoy more success with your preferred marketing strategy styles when you improve your business approach. 

Since CTR works as a measurement tool for your appeal in the search engine, you have to show people that you produce quality content and services backed by factual information. By learning more about the tips listed below, you may find it easier to improve your site’s CTR: 

Understand your audience 

Tailor your marketing research approach depending on your audience's needs, interests, and preferences. You can use your collected data to create buyer personas that will represent your target market and help you understand them better. 

To know your audiences better, you can try going for a targeted advertising campaign, meaning the content you put out will have more personalisation on them. With these, you can prove to your audiences that you understand their needs and wants. This, in turn, might result in getting more clicks from them. 

Improve ad copy 

Improving your ad copies is also a great way to improve your CTR. You can start this by starting your ads with a compelling headline that will immediately catch their attention and cause some emotional triggers. Once you succeed, be straight to the point with your selling points. 

As briefly as you can, incorporate any relevant keyword, whether it may be a long tail or not. You may also want to use action-oriented language to make it even more appealing; you just have to be creative. 

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Optimise meta descriptions 

Meta-descriptions are brief snippets of text that appear just below your page title on SERPs. Though they may be short, they are utilised as one of the effective tactics to catch their attention and prove to them that your content is relevant to the queries they are searching for. 

For best results, you may incorporate a tagline or a pitch to make it more enticing. You may add a call to action (CTA) prompts like ‘learn more..’ or ‘find out how..’ if you like. Whatever you do, keep the text to a maximum of 160 characters that will be relevant to your target market. 

Optimise ad placement 

To optimise ad placement for higher CTR, use a comprehensive layout incorporating extensions such as sitelinks and call-to-action buttons or prompts. If you can, focus on search intent and ensure the ad's content aligns with the user's search query. Tailor the listing to the target audience and special offers.

Utilise visual content 

To use visual content for a higher CTR, keep in mind that you should use high-resolution images in your content that are optimised for mobile devices. Incorporate the brand logo and product images to enhance brand recognition. In terms of description or captions, use descriptive and relevant alt text to improve SEO. 

When designing your visuals, ensure they align with the ad's message for the target audience. You may also want to optimise its size and format for faster loading times. When you become consistent with this, your visual content's appeal and design can lead to higher engagement and CTRs.

Use rich snippets and schema markup 

Schema markup, or structured data, as some people call it, is the special language that helps search engines understand the context of your content. This will improve the visibility of your page in the search results, and it will also help search algorithms display your content.

Use interactive content within snippets to enhance engagement and provide valuable information to your audiences if you can. By doing it correctly, rich snippets and schema markup can improve the overall appearance of the search results and increase your potential to get more clicks.

Leverage social proof 

Always display positive customer testimonials, ratings, and reviews on your preferred marketing channels. This will make it more appealing to your target customers as they have a way to see if your brand is worth their time, money, and trust. In the long run, this will also help you gain an excellent reputation which can establish the positioning of your product in your chosen industry.  

Experiment with ad formats 

Try experimenting with different ad formats until you find one that will work best for your casino. For example, descriptions and previews can entice people who wish to engage with your ad. Meanwhile, newsletters and interactive media such as videos can increase the likelihood of getting clicks. As the impact of each one may vary from one brand to another, you just have to be creative with your advertising campaign approaches until you get to leverage your CTR. 

Improve landing page experience 

If you have decided to use call-to-action prompts aside from links, you should ensure that the landing page will give your customers an exceptional user experience. This includes mobile optimisation for phone users, great page speed, and relevant content. You should also consider the colour and size of your text so that it can be readable to your visitors. Doing so will also make it easier for search engines to crawl and index your site. 

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Leverage remarketing 

Using this approach in engagement marketing can boost your CTR as it makes you focus on people who have already shown interest in your business or product. This allows for a target messaging approach or an accurate market segmentation which can increase the likelihood of conversion among your prospective customers. Learning more about this approach will also help you scale your remarketing efforts in the future. 

Analyse and refine your ads 

This can improve your CTR by providing insights into ad placement, performance metrics, and testing variations. Since tools like Google Analytics can identify the most effective advertising approach, testing variations can provide conclusive evidence of which ads stand out. Performance metrics, such as CTR, can also be used to make data-driven decisions that can make your business stay ahead of the competition in terms of search ads.

Monitor and adjust campaigns 

This approach can also boost your CTR, especially when you use web tracking tools and reports to interpret the performance of your campaigns. Monitoring allows you to check the optimisation of your campaigns and their appeal to your target audiences. By reading reports, you will better understand how you can do better and increase your CTR. You may also find tools like Google Search Console helpful in identifying issues, indexing errors, and finding ways to fix them. 

Learn more about ways to boost your site performance with QWERTYLABS

By understanding CTR and its concept in this QWERTYLABS blog, you can better grasp its implementation and impact on your site’s SEO. If your main goal is to reach many audiences who will click your links, follow the above recommendations and see what differences they can make for your casino. 

To learn more about SEO content marketing, feel free to contact us or visit our site to learn more about our services


Why improve website traffic?

Improving website traffic helps increase the visibility of a website and can lead to higher engagement and conversions.

How many clicks should a website have?

The number of clicks a website should have varies depending on your industry, target audience, and marketing goals.

How do you determine the click through rate?

Click through rate (CTR) is determined by dividing the number of clicks an ad or link receives by the number of times it was shown, multiplying by 100 to get a percentage. Simply put, CTR = (clicks ÷ impressions) x 100%.

What is a good impression of the click through rate?

A good impression CTR can vary, but generally, a rate of around 2-3% or higher is considered good.

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