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Giving a seamless user experience on your online casino can mean the difference between searchers staying and bouncing off it. That’s why going through a website QA process before launch is all the more critical. Fixing bugs before going live is a sure way of getting players and giving them a smooth user experience worth staying. This is a long process that includes multiple tests. Learn more about the quality assurance process for casinos and the ultimate checklist to tick off before launch here at QWERTYLABS.
The term 'quality assurance' shouldn’t be overlooked, especially when developing a website or a project. Website QA is a process where a website is put under a series of tests to see if it is ready to launch. It’s the last step in developing and designing a website to see if any errors must be corrected before it goes live. However, it’s not only conducted before launch. Website QA is regularly done to ensure the user experience remains consistent. It is also known as the criteria sheet or checklist for website testing, which contains a list of items you need to test and check. The test and techniques for online casinos include usability, functionality, compatibility, security, performance and content testing.
Is it necessary to do a website quality check? Let’s compare it to content writing. We outline and draft the content when we write, then revise and edit everything to produce the best possible work. Editing 101 includes proofreading—editing a piece of work to ensure that it is free of errors and thoroughly checked. Without proofreading, errors may remain.
Website QA is similar to proofreading. With this method, you ensure your website meets the standard and is ready. For your online casino, you provide a high-quality gaming experience. Because of this, they’ll trust your website, and you’ll gain loyalty.
Although online casino development QA costs money and takes extra effort, it prevents underdeveloped online casinos from being launched. That’s just one of its merits. Other long-term benefits of QA include the following:
In testing online casinos, using test cases and checklists is a common practice. Some examples of test types in the checklist are the following:
Each test focuses on visuals, audio, rules, doubling, winning combinations and in-app purchases. Let’s dive into each one below:
Doing usability testing for your online casino means looking for user feedback. It requires asking a few people to try or conduct specific tasks on your website and find out whether every function runs smoothly or if there’s a bug. Through this testing, you will find out if your website is user-friendly. Can beginners try your online casino? Can anyone navigate the website without the need for customer support? The best way to know is by having testers access your website. Then, you can work your way through ensuring that your answer to all these is yes.
In that case, here are what you should do in usability testing:
Functionality testing is essential for all desktop, mobile and website testing. It allows you to check if all the online casino’s functions match their descriptions. Any detail that does not match what is specified in the specification must be reported. Thus, this QA testing includes checking the integrations with particular platforms and systems and game design documents, such as game audio, settings, etc.
Functional testing compares expected results to actual results. If they don’t match, the QA team must continue to improve the website until it meets the required standard. As a result, this website QA testing is a crucial part that verifies and corrects software, identifies all major bugs and prepares the website for release to the public.
The functionality website testing checklist includes answering the following questions:
Confirm the functional requirements below to ensure that there are no hidden broken links in the application:
Check that all forms work correctly by doing and checking the following:
Make sure all games are functioning properly by doing the following:
Compatibility testing aims to evaluate if your website is compatible with different environments. Online users use different devices, OSs and web browsers to access websites. With this website QA testing, you ensure your website shows correctly and is accessible across multiple devices and platforms.
Websites should have a consistent look across platforms, networks, browsers and OSs, which also applies to casinos. Whether it is on Windows, MacOS or mobile platforms, it should function so you can attract players using different devices. If you’re incompatible with a specific environment, you’re excluding players using that platform which is a wasted chance to get more players.
Do the following when doing compatibility testing:
Before a website, game or software is released, this type of testing should be done to see if there are any lapses in the entire security system, including hardware and network. To pass this quality assurance testing, a website must comply with legal network security requirements. Securing sensitive information, such as transactions and cash-in or cash-out details, protects players from cyberattacks. If anyone experiences any security issue on your site, it’ll negatively affect your reputation. But if you regularly check that your online casino is safe and secure, players can easily trust you. Thus, security testing is a must.
Here’s a list of what to check during security testing:
This testing procedure assesses the responsiveness and stability of a website and its applications. Performance testing ensures the web app loads quickly enough, is resilient to loads of different sizes and improves user experience. This type of testing has various processes, including capacity testing, smoke testing, workload, metrics, endurance testing and more.
If you use successful strategies to increase casino website traffic and your site becomes loaded with many casino players, it should perform as efficiently as with low traffic. Otherwise, your potential players will leave and switch to another casino. That's why it's important to conduct performance testing and ensure your platform has the speed and capacity to handle high traffic. Know how to cope with this by learning the ins and outs of running high-traffic casino sites.
Testing your content's usefulness to readers and consumers is a strategy known as content testing. You can use this test to determine whether your content resonates with readers, directly addresses their problems and provides sufficient context so users can complete tasks successfully. Content testing is divided into two parts, namely text content and visual content testing. Learn what the two are about below:
Various design elements visible to users, such as fonts and their sizes, colours and content, are tested during this phase. This ensures that your site is free of grammatical errors, unorganised elements and unclear visuals because otherwise, players may become suspicious of your brand. It might lead them to visit other sites instead. Thus, these minute details should be double-checked.
Here’s a list of what you should do when conducting a content test:
Accessibility testing can be considered part of usability testing since this QA procedure tests if your page is available to everyone, including those with disabilities. Doing this test ensures every searcher can access your website and expect an easy and seamless user experience.
For others, knowing what website accessibility is and why online casinos need it is too troublesome. But this is important if you want your online casino to cater for everyone. If a certain demographic cannot leverage your product’s features to their full potential because of disabilities, you won’t be able to reach out to them, so this QA testing should be a mandatory stage.
To make the user experience universal for all, the World Wide Web Consortium (W3C), an international community that sets global web standards, created a guideline for website accessibility. Check it out below:
Keyboard navigation plays an essential role in ensuring website accessibility. Because mice and trackpads demand finger control, users with motor difficulties may be unable to use them to interface with their computers. So, make sure a web app's keyboard navigation is simple. Follow universal keyboard navigation, such as pressing the up, down, left and right buttons to scroll in different directions.
Considering the W3C guidelines, here’s a list of what you should do during this test:
Going through all the mentioned stages is critical to solving your site’s issues and making it 100% ready for launch. Additionally, it ensures not only a seamless user experience but also optimised website performance and functionality. All these translate to better metrics: longer dwell times, more traffic and higher conversion rates. Thus, QA checking affects how you convert casino web traffic into leads and sales.
That’s why we prioritise it here at QWERTYLABS. We know that website QA checking is necessary when building our customers' websites. Whether we're doing SEO link building, creating content or protecting brands, we ensure every step is double and triple-checked for your needs. Contact us today and see how we can get you optimised results.
Do website QA once a month. By doing this, you'll be able to spot any important problems—like broken links or missing H1 tags—before they negatively impact the user experience or your SEO.
Failing QA can seriously affect your website’s reputation, leading to losing potential and loyal customers. If your users don’t get their expectations from your site, they can go to a different website that can fulfil those.
Yes, you can. Some third-party testing companies ensure that your sites are completed successfully in the shortest possible time.
Website QA testing can take up to 2 to 3 hours, depending on the size of your casino.
Website QA should be done regularly to ensure any updates or changes made on the site do not negatively affect the overall user experience. Thus, it can be done monthly.
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