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Featured Article

What brands must know: Influencer marketing risks before any collaborations
Influencer marketing strategy may drive reach and engagement, but it’s not without serious risks, especially for brands in regulated fields, like health, finance or legal services. A single misleading post or non-compliant claim can lead to legal issues, broken trust and public backlash. What begi...
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Google’s Q1 earnings looking better than projected

Google said that ad and search revenue dropped to $24.502bn during the first quarter of 2020, however their overall revenue beat projected exceptions even during this period of difficulty for business. Google pointed out there had been ‘significant slowdown’ from ad revenue for March after coming out of the gates strong at the beginning of […]


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How to get your brand to the right audience

Getting the right content to your target audience is difficult. Not only are you competing with thousands of online distractions (ads, memes, etc.), but you also have to consider exactly what your audience wants at any given time. Now since no one can read minds, this proves to be an improbable affair, don’t you think? […]


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