The design of an online casino isn’t just about aesthetics; it’s a powerful tool that shapes how players feel, interact and spend their time on the platform.
When SEO was just becoming SEO, websites ranked because it had hundreds of keyword domains that redirected to one page. After that, websites ranked when the page source was stuffed with thousands of keywords. Now, pages will rank high because it gets millions of visitors from search terms. There are certainly more milestones in SEO’s evolution but, rule-of-three for content.
Search algorithms evolved to prevent opportunistic players from gaming the system. We’re going to look at some of those hacks that gave a lot of websites that hockey stick growth for a few months then drove off a cliff.
What works now?
Outreach. Talk to real people. Source for location and industry relevant sites and reach out to their owners. Find common ground where they can represent your brand in meaningful content. Never stop sourcing. This isn’t a task to tick off. It’s an on-going strategy to make sure you’re not the only one talking about your brand.
What works now?
Content Marketing. Find out what questions are being asked and answer it differently and better than everyone else. It’s not enough to just put up your content and expect people to find it. You need to get your content out to people who are into what you are offering. Establish relationships with industry leaders to give your content authority.
One thing that has been consistent over the last 20 years is to always, always consider your visitors intent & behaviour before implementing any technical SEO. Like any expertise, SEO will become intuitive for you when you do it long enough. QWERTYlabs has over 50 years of combined experience running different SEO campaigns so we know instinctively if your current strategy will work or needs to evolve.
The design of an online casino isn’t just about aesthetics; it’s a powerful tool that shapes how players feel, interact and spend their time on the platform.
Online gambling continues to evolve, leading to more innovations like provably fair iGaming titles. After emerging in late 2010/early 2011, it has reshaped how players interact with online casinos by boosting trust in the platform and the games. Once seen as a novelty, it has rapidly become the centrepiece of the gambling industry, especially the […]
Social media has become a powerhouse for innovation across the iGaming industry, serving as a way to connect with players and broaden the reach in a fast-evolving environment. Socials are still vital to the online gambling industry, as they boost brand visibility, user engagement, and get you closer to hitting your player targets!