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SEO outreach strategy: Why your casino needs it

August 16, 2023

The gambling industry is among the most competitive in the world, with a global market expected to reach USD 65.97 billion in 2023. While this growth is promising, it makes boosting your exposure and traffic much more difficult. But with the right SEO strategy, your casino can develop and generate traffic significantly.

Using an SEO outreach strategy is one of the best ways to increase traffic to your online casino in this competitive industry. It’s a marketing strategy that involves creating valuable links to promote your site and attract new customers to your online casino. It’s part of campaigns that aim to reach global audiences online.

Take a closer look at what a casino bloggers outreach service is, its benefits, and how you can use it within your casino SEO strategy here at QWERTYLABS.

What is outreach in SEO?

SEO Outreach is a technique used in off-page SEO to obtain links from other sites by contacting the owner or website management and offering to them in exchange for a backlink. In other words, SEO outreach is gaining connections to your site from high-ranked, high-traffic external sites to authentically optimise your online presence and, in turn, increase your ranking in SERPs. 

It’s an important tool for any business or industry, but it’s especially important in the online gambling, sports betting and iGaming industries, where competition is fierce. 

Backlinks increase a company's organic ranking. By exposing the firm to a new audience through the new links, the company may also be able to attract more relevant organic and referral traffic to its website.

Benefits of effective Outreach for Smart SEO

Google's algorithm still considers backlinks an essential ranking factor in appearing on the first page of SERPs. A website's rankings will suffer if it lacks a network of quality backlinks. As a result, brands will experience a decrease in visitors and, eventually, revenue. To battle Google's upgraded algorithm, an increasing number of SEO firms have increased their outreach approach.

Aside from ranking high on SERPs, there are several advantages to doing SEO outreach properly. The biggest one is that it allows you to reach a larger audience. The following are some of the advantages of employing this service for your sports betting and online gambling site:

Improved ranking in SERPs

According to Google, inbound links are essential to high ranking in search engine results. When other sites link your content, search engines recognise that it may be useful to searchers and offer your platform a boost in ranks. This can result in more organic traffic and higher conversion rates.

Get domain authority and credibility

You establish authority in the online gambling industry when other sites link your insightful and well-thought-out content. Because of this, people will trust your website more and consider you more reliable. Moreover, you gain credibility and visibility in your field when your articles and backlinks appear in reputable trade periodicals. This might provide you with an advantage over your competitors.

Receive relevant referral traffic

Gaining referral traffic from other websites is easier if you have a lot of connections of your own. Aside from direct traffic from search engines, this creates a new stream of traffic to your site, which helps your value and authority. You can make this more plausible if you create high-quality material from which other sites can benefit.

So, keep in mind to generate high-quality material that promotes your casino to attract traffic to your site and boost your number of visitors. You will most likely convert casino web traffic into leads and sales if it comes from a reputable and relevant source. 

Increased discoverability

Using SEO and link building can increase your product or service's reach into new markets across industries, demographics, and even countries. You will not only get exposure to a completely new audience, but you will also boost your site's chances of being found in relevant Google searches by giving additional information about your target market. 

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Effective SEO outreach strategy for casino and sportsbook brands

Marketing your online casino or sportsbook to your target market through link-building outreach takes hard work and thorough strategy planning. Link building requires an effective strategy like guest posting and partnering with influencers to be effective. 

Here’s how to do SEO outreach and some of the best practices you can use to drive success for your brand:

Research SEO outreach opportunities

The first thing you need to do is to identify publisher websites to post your content on. Start by researching and identifying websites that specialise in online casinos and gambling-related content. Look for a reliable and relevant website that isn’t a competitor.

Moreover, it’s important to benchmark your current SEO performance against your competitors in this part. Through this, you can gather insights about their content and backlink strategy. You can use those insights to improve your SEO strategy.

Send SEO outreach emails

Creating high-quality link building email outreach strategies is one of the effective ways to do outreach. The aim is to discover people who might link to your web content (link-building possibilities) and then approach them with your proposal. 

Your pitch should be personalised to their interests and requirements, emphasising the value of your material. You should also make it obvious what you want and why they should link to your platform. Furthermore, keeping your pitch succinct and to the point is critical. Make it simple for the influencer to take action by supplying any relevant HTML code or information.

How to create an SEO outreach email

One of the most prevalent causes of outreach failure is poorly worded emails that elicit no response. Here's how to create an outreach email that persuades the receiver to act:

  1. Write a great subject line that encapsulates your message and grabs the recipient’s attention.
  2. Introduce yourself and share what you’re pitching. Be authentic and transparent to gain their trust and establish authority and credibility.
  3. Personalise your email. Showcase how you can help them.
  4. Share the action that you want the person to take. Be direct and honest.

Create linkable assets to attract backlinks

Create content that is expressly designed to garner links like incorporating keyword research. Also, developing high-quality material for your casino promotion is critical while emphasising its distinct features and benefits. This can include blog articles, videos, social media posts and other forms of content. 

Aside from that, create provocative or insightful content that will get people talking. More people will link to your material if you can generate link-bait content relevant to your target market. 

Guest post for casino/sportsbook niche websites

Guest posting is an SEO strategy that involves contacting other web page administrators and offering to create content for their sites. That way, you can include your link on the website, and people can access free content from the guest blog you developed. When doing so, be sure to publish in the same niche market as your site to keep the connections and insights flowing.

Partner with influencers and participate in online communities

To reach your target audience, you must determine the major industry influencers. These are the individuals that have the greatest sway over your target market. Once you've identified them, develop connections with them through communication and collaboration. Ask them to spread the word about your business and offer something valuable to them in exchange.

Additionally, contributing to online forums is a fantastic method to connect with your target market. Join a variety of online communities, including forums, social media groups and online directories, to interact with your audience. Doing so increases the number of people who view your material. You'll also notice the performance improvements required for your outreach result from this.

Measuring and analysing SEO outreach performance

In the big picture, there are only two ways to measure SEO performance and results: organic traffic and the money it makes for the business. You can use tools like Google Analytics to measure if you achieve your goals or objectives. Moreover, it can also give you an analysis of your site's KPI and ROI. 

Overcoming common SEO outreach challenges

One of the challenges you should avoid is using Blackhat, a negative SEO practice of going against search algorithms to manipulate SERPs for higher rankings. If you’re found to be using blackhat SEO methods, you can be wiped from search engines, see metrics completely drop or be issued Google penalties.

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Master SEO outreach for casino and sportsbook brands

Actively pursuing high-quality backlinks from other website owners can largely boost your referral traffic and search engine rankings. It’s an endeavour worth investing in, and with the right tools for link building outreach management and people helping you, you can get the result you need. 

QWERTYLABS is here for your SEO outreach implementation in your casino platform. We offer top-notch SEO-friendly outreach link building services with a strong focus on keyword research by professionals and experts to help you get the best traffic possible. Our team brings you the best casino link-building, so contact us now!


Is outreach SEO suitable for all casino and sportsbook brands?

Since online gambling is a competitive market, it is best to use SEO outreach for your online casino and sportsbook brand. 

How long does it take to see results from outreach SEO efforts?

Usually, it takes three to six months to see the initial results of an SEO effort.

Can I outsource outreach SEO for my brand?

Outsourcing SEO is a great option for brands or sites that want to develop a successful SEO program. You can trust QWERTYLABS on any SEO services. 

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