In the previous part of our AI ChatGPT Series, we created a sitemap for our AI-made site, sportsbookbacklinks.com, with SEO pages like ‘sportsbook marketing’, 'sportsbook analysis’ and ‘sportsbook content marketing’. Now, we need content to fill these pages and to do that, we need keywords.
For the third part of our AI project, we asked ChatGPT for keywords and content for each page. Let’s see if they’re up to standards and if ChatGPT checks all the boxes in creating content required for an optimised site.
Follow along with our experiment here at QWERTYLABS as we further develop sportsbookbacklinks.com’s pages. Know more about it when you read our other blogs below:
To create the content for sportsbookbacklinks.com’s SEO pages, first, we needed the right keywords and an outline. Here’s how we got it done in ChatGPT:
In QWERTYLABS’ usual SEO process, we conduct SEO keyword research before creating the content using tools such as Ahrefs and Semrush. We gather the best keywords by checking the keyword density, keyword difficulty, search volume, competition, and more.
However, in this experiment, we’ll let ChatGPT handle the entire keyword research process in this experiment. To start, we asked ChatGPT to generate long-tail keywords for the homepage based on the sitemap it gave us from the second part of the project. For reference, here’s the brief ChatGPT gave us for the homepage previously:
Here are the long-tail keywords it provided us based on the brief:
As you can see from the image above, the long-tail keywords ChatGPT gave us are:
ChatGPT chose these keywords because they focused on the website's core themes, such as the importance of backlinks for sportsbooks and the different strategies for building successful backlinks. These keywords can improve the site’s search engine visibility and appeal to the target audience.
Aside from getting SEO keywords for the homepage, we also asked ChatGPT to provide us with keywords for the site’s other pages. As an example, ChatGPT gave us the following keywords for the page ‘Backlink Building Strategies’:
Like the keywords on the homepage, you’ll also find some on the Backlink Building Strategies pages. We repeated the process with the rest of the pages.
After we got the page’s SEO keywords, we created the content for the pages using ChatGPT. Here’s how we did it:
ChatGPT can adjust the content’s tone, writing style, and delivery upon request. For the sportsbookbacklinks.com brand, we wanted authoritative content that was also expository. We installed the browser extension AIPRM for ChatGPT, where we could select our desired tone and style, and the AI chatbot could automatically generate content.
Once we added the extension to the browser, here’s how the ChatGPT screen looked:
As you can see, you can use various community-made prompts to improve the quality of ChatGPT’s content. We wanted to simplify our content and change the tone and writing style. We used ‘authoritative’ for the tone and ‘expository’ for the writing style.
Finally, we asked ChatGPT to create the homepage content for us. We did this by providing the chatbot with the following information:
In the copy it gave us, you can see that ChatGPT incorporated the keywords included in the brief. See a portion of the homepage copy ChatGPT provided:
To complete the homepage, we added an FAQ section so new visitors can find all the info they need about sportsbook backlinks.com. For this, we also asked ChatGPT to provide us with the most common questions for sportsbookbacklinks.com and the corresponding answers.
Here’s what our FAQ section looks like, which you can find by scrolling to the bottom of the sportsbookbacklinks.com’s homepage:
After building the homepage, we moved on to the other pages on the sitemap. Using the same prompt style, we asked ChatGPT to provide us with content for the pages. As an example, here’s how we generated content for the Sportsbook Backlinks page using ChatGPT:
ChatGPT provided a decent copy that included the necessary pages, like the homepage. See the copy for the Sportsbook Backlinks page below:
In conclusion, when it comes to a basic SEO copy, ChatGPT can produce acceptable content that is within certain criteria. This undoubtedly simplified the content creation process to just a matter of minutes. However, keep in mind that AI language learning models such as ChatGPT gather their information from a massive library of content across the internet but nowhere else. This means that it can only produce content about a topic, angle or discussion that has already been written and published online. It cannot go beyond this to create its research, study or content from first-hand experience.
The final piece of content missing that will complete the on-page SEO process is the meta description. We also requested the meta-description from ChatGPT, specifying the maximum word count, so it doesn’t exceed the recommended word count for meta-descriptions. Here’s an example:
After getting all the necessary content for the pages from ChatGPT, we went to work and added each to sportsbookbacklinks.com. To make the pages look more dynamic and engaging, we added some of the graphics we got from Midjourney during the design process of our ChatGPT project.
We’ve entered the third week of our ChatGPT project, and sportsbookbacklinks.com looks like a completely functioning website. However, the site is still in its early stages, with more to come. Here’s what’s in store for sportsbooklinks.com and our ChatGPT AI project in the next few weeks:
We can’t wait to continue to the next part of our study and discover more about ChatGPT’s capabilities through our sportsbookbacklinks.com project. Be sure to visit QWERTYLABS weekly to stay updated with our AI project’s progress.
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