QWERTYLABS: The top social media trends in iGaming in 2025
Social media has become a powerhouse for innovation across the iGaming industry, serving as a way to connect with players and broaden the reach in a fast-evolving environment. Socials are still vital to the online gambling industry, as they boost brand visibility, user engagement, and get you closer to hitting your player targets!
Social media drives player acquisition, as boosting engagement leads to more people possibly joining the gambling site! Today, gambling sites must be creative and deeply in tune with the audience, which is where social media trends 2025 come in. These open the pathway for more players to play at an online casino or do online sports betting.
Dive into how social media has changed the game for gambling sites and explore the importance of 2025 gambling trends here at QWERTYLABS.
The influence of social media on today’s gambling trends
Social media has completely transformed how people interact with the world. When you open a social media platform like X (formerly Twitter, Instagram, TikTok, or YouTube, you find content that matches your personal preferences. Across these social platforms, you can find niches that iGaming sites can tap into and cater their messages towards.
When browsing online, you explore algorithms that consider all your activities. You might have clicked on something about gambling, and you are given similar content related to that. Social media sites have changed the dynamics of consumer behaviour, and will continue to do so, as ads show up across different demographics.
Modern gambling marketing must involve the use of social proof, which helps in engaging people with a sportsbook or casino app. It helps build instant trust and credibility as you can create content and encourage interactions through posts, videos, and even memes!
Social media nowadays has trends that mostly influence users. When viral content or a niche community rallies around something, social media trends push everything forward. That drives more engagement, shapes opinions, and draws people into niche topics like online gambling.
What are the social media trends in iGaming?
As we dive deeper into 2025, social media trends in iGaming continue to evolve, rapidly changing how brands plan on connecting and communicating with people interested in gambling. Knowing the latest trends is crucial to helping the platforms grow, and one of the best ways is through improved SEO.
Other means include creating immersive and interactive content and getting influencers to drive the campaign for the brand. The modern iGaming scene can be challenging to stand out in, but many social media platforms like TikTok and Instagram drive player retention forward. They can also help build the communities that could fuel the platforms’ long-term future, since many successful brands use these channels to create discourse and get new loyal users.
On these platforms, you can get more loyal users through marketing strategies that focus on telling the most authentic stories. This can be done through sharing successful player testimonials, which attract more people who want the same. Now you know about the rationale behind modern gambling marketing, look at the top social media trends in iGaming to know how your brand can have a successful online presence:
1. How AI and data-driven social media marketing are changing iGaming
s become the hottest trend across many industries, and its responsible use has impacted iGaming marketing trends. As you explore social media platforms, AI-powered tools are often present since they help the platform’s operators get the most effective campaigns.
The iGaming platforms have dove into personalisation for their users, which has improved due to the addition of machine learning. The sites analyse player behaviour, allowing the operators to tailor their content to the users. Gambling has become more relevant, with social media campaigns helping it grow.
AI has also been helpful with the content creation process for the iGaming platforms. Some AI tools have become sophisticated enough to help with the process, including the writing and video editing side. Content marketing can become even faster now since you can use an AI tool to optimise the process, getting a leg up over your competition.
Chatbots are also a standout AI feature, as operators can run the website well by boosting user engagement through 24/7 support with bots. With all the positive effects of AI tools, it is hard not to see them being implemented across iGaming sites. The progress in tech is a big part of why AI has become so strong as of late, and that will continue as more people find good use cases. It can be polarising at times, but AI can be good if it is used well and not exploited.
2. The rise of influencer partnerships in iGaming
In the past, banner ads and static links were all the rage in iGaming marketing, but it changed when it became more personality-driven, which resulted in more influencer marketing. The past decade has seen influencers become a big part of iGaming promotion and building trust among users. The influencers partake in unique content and online casino social media trends that improve the sites’ reach.
Gambling sites won’t need to rely on affiliates and ads alone, as influencers can have potential crossovers with their fans. Content creators could compel users on platforms like TikTok, YouTube, and Twitch to gamble online.
The influencers could help foster brand loyalty, and their endorsement could propel an online casino or sportsbook to the top. With these partnerships, you could empower your brand and become a top iGaming site by getting your name out there.
3. Social betting communities and private groups for player retention
Now that iGaming brands have caught up to the modern age, social betting communities have stood out as one of the best ways to get good player retention. Apps like Telegram and Discord have opened the path for people to interact with each other. At the same time, iGaming brands can also speak to the user base and promote themselves there.
Modern gambling has become more social now as users engage through apps like Discord and Telegram, which is a shift for the gambling community. This creates a connection between players as they share tips and strategies for their gambling. User-generated content (UGC) has also become popular across those channels as people can share their tips and stories through great content like screenshots, memes, and more. There is a sense of peer-to-peer energy, making it one of the top gambling social media trends.
4. Short-form videos are engaging the next generation of players
When it comes to short-form videos, apps like Vine have opened the doors for apps like TikTok, Instagram Reels, and YouTube Shorts. They have become integral to getting a brand out there, as it transforms written content into engaging bite-sized clips that players can enjoy and share.
The short-form format has become the centrepiece for social media trends in online casinos. People won’t need to browse through an article or watch a long video, they just need a few seconds to encourage them to gamble. That can be a 15-second clip of someone winning their slot spin or just a simple behind-the-scenes look at the casino brand through reels, shorts, or stories.
Every iGaming brand can optimise its videos well while having a strong call-to-action (CTA) for users to sign up, deposit, and play the games! Through the advertising done on the short clips, they can convince people through those short visuals, which is a good way to increase website traffic.
5. The impact of live streaming on player engagement
Live streaming has become dominant in many industries, including iGaming. Partnerships with streamers on Twitch were a big part of that in the early 2020s, but the platform’s rule changes have prevented gambling streamers from standing out. That is why Kick is important for online gambling as it fosters a good relationship between those platforms with streamers.
It is an interactive way to get the name out there, as streamers could promote the site. This opens the door for communication between the players and big figures like streamers, which could convince more viewers to try out online gambling. It could even get better if the streamers have their codes that help new players get a good jump start.
Player engagement is a big part of iGaming social media nowadays, and having figureheads like streamers to lead the charge convinces more users to try out online gambling.
Elevating an iGaming brand with QWERTYLABS
As social media trends in iGaming evolve, you should keep up with the latest innovations. Lead the conversation with your brand through short-form videos or by forging partnerships with the best influencers. The landscape of online gambling helps since you are boosting the user experience, positively driving player engagement, and strengthening the brand loyalty that improves your user base.
With QWERTYLABS, you can execute your plans better as we follow trends and help you succeed with them. The experts on our team will craft the best strategies with a data-driven approach, creative content, and more that will suit your needs. Contact us at QWERTYLABS to learn more about the top-tier services we provide.
Frequently Asked Questions (FAQs)
How do social media trends impact online casinos and sportsbooks?
Social media trends shape how online gambling sites connect with users and get the platform out there. With trends like short-form video content, brand loyalty can improve as it fosters better interactions in real-time.
What are the best social media advertising strategies for online casinos?
The iGaming sites have many approaches, but the strategies that work the best are the following:
- Short-form video content
- User-generated content and testimonials from players
- Content that helps foster a better community
- Getting help from influencers.
How can iGaming operators use influencer marketing to attract more players?
The iGaming sites benefit from influencer marketing since those personalities promote the platform to their loyal fans.
What are the best social media platforms for iGaming marketing?
If you want to get your iGaming site out there, you must know about the social media platforms and how they fit well with your needs. There is no definitive way to call a platform the best, but here are the reasons why you should pick a social media site:
- TikTok is best for short-form content
- Instagram is the best for influencer marketing, given that it has cemented itself as the platform for big names.
- YouTube has long-form content that could become more in-depth, which influencers use to relay information.
- Twitch and Kick are awesome platforms for live streaming, which can open the door for a real-time gambling experience.
- Telegram and Discord are the best communication channels that help messages get out there with real-time updates.
What role does AI play in social media marketing for casinos?
AI has become a huge part of iGaming marketing through chatbots, personalisation with machine learning, automated activities, and more. Content creation is much better with AI tools as it ensures social media stays on trend and aligned with the audience.