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Enterprise SEO: Understand its significance and benefits

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May 3, 2024

Have you ever wondered how giant companies appear at the top of the search engine results page? It’s not just because of their name, it’s enterprise SEO. Big companies use enterprise SEO to boost their business online, so more people can find them easily. 

It’s the key to having organic search and more customers. If you think it’s what your big business with tons of web pages needs, you’re in the right place. Here at QWERTYLABS, we’ll guide you on why enterprise SEO matters for your company. Discover how it can help the growth and success of your business in the digital world. 

Continue reading below and see how enterprise SEO can work its magic on your website. 

What is enterprise SEO?

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Having a big business is like running a giant supermarket with thousands of products. An enterprise SEO manages your giant store in the most efficient way possible. It's a special set of tools and strategies to keep everything organised and working smoothly for all those products. 

In simple words, enterprise SEO makes any large organisation visible online so more customers can find you, visit your site and buy products. It is a practice of using techniques and strategies to optimise your website’s ranking in search engines like Google. So when they search for something related to your niche, they will see your site immediately. 

Here’s a quick rundown of why you need it:

  • Big website, bigger challenges: Online businesses and sites with thousands of web pages are tough to optimise one by one. Enterprise SEO can help you by creating a system for improvement.
  • Various departments, one goal: Large businesses have different teams, such as content, tech, finance, sales and more. Enterprise SEO ensures that everyone works together to improve the site’s search engine rankings.
  • Stay on the top: Search engines keep changing their rules. Enterprise SEO updates you to keep you on the curve, and your site ranks well. 

Who needs enterprise SEO?

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How would you know if your company needs it? Here are some examples of the types of sites that might need enterprise SEO:

  • Your company belongs to the Fortune 500

The Fortune 500 is a yearly list of the largest five hundred companies in the US. Fortune magazine compiled the list, ranked by total revenues for the respective fiscal years. If your company is on the list, it’s considered prestigious and high quality. In Fortune 500 2023, Walmart is the top 1 company.

  • You have an e-commerce site with 10k+ pages

With thousands of pages, it’s easy for things to get messy. Enterprise SEO is like a magic key that unlocks the full potential of your giant e-commerce site. It keeps things organised, gets everyone working together, and helps you stay ahead of the competition in search results.

  • Your company has multiple locations

If your business has multiple stores or offices, you need an SEO plan considering local searches. Enterprise SEO helps your site stand out in local search results, giving you an edge over competitors.

  • Your business has several websites

Enterprise SEO creates a consistent approach, ensuring all your websites follow the same best practices for search engines. This makes it easier for search engines to understand your entire online presence.

What makes enterprise SEO unique?

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Regular SEO and enterprise SEO have the same aim of enhancing your visibility in search engines. However, they operate on a different scale with varying techniques. SEO practices, such as internal linking, keyword research, and others will be different for these two SEOs.

In a sense, they are like flashlights and car headlights when walking in the dark. Both can help you see, but you have to use them in different situations. Let’s have a deeper understanding by checking some characteristics of this SEO for enterprise: 

Scaling

Enterprise SEO can adapt to the growing needs of a big company. It can handle the complex needs of a business that works in many industries, sells different products, or targets different groups of people. The scalable solutions of this SEO strategy ensure the business stays useful even when it grows and adds new things.

An example of this is internal linking. In regular SEO, people often add links between pages one by one. But when you have a huge website with thousands of pages, doing this manually isn't possible.

You have to do things on a bigger scale to make links work on a big website. This could mean creating a website structure that adds links between different parts of the site automatically. You might also need a program that adds links to important pages automatically.

Advanced SEO tools

Enterprise SEO also uses advanced tools to check how well a website is doing. Some tools, like the Semrush Enterprise platform, are for big businesses. It also offers features tracking organic traffic, click-through rates (CTR), conversion rates and keyword rankings. All this info helps the people in charge make smart choices about how to keep the website better.

Collaboration

Consistency in big companies with multiple departments, brands or places can be hard. Enterprise SEO can help by ensuring everything is managed from one place. It ensures everyone follows the same SEO rules all across the company. With this method, each part of the company works together better.

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Strategies for enterprise SEO

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As mentioned earlier, enterprise SEO can attract more potential customers and lead to higher sales by improving your search engine ranking and website traffic. When a website ranks well in search results, it becomes more visible to the target audience, increasing brand awareness.

Here are enterprise SEO strategies you can use to design and execute the best practices for your business:

  1. Identify issues

Identifying a specific issue in SEO is like having a flashlight in a dark cave, it helps you see potential problems and navigate towards better performance. You’ll know what you should avoid and address before the problems escalate. 

Enterprise search engine optimisation relies heavily on data analysis. You can use SEO tools or website traffic reports to help pinpoint areas where your website might be underperforming. This data-driven approach allows you to make informed decisions about SEO strategies and resource allocation.

  1. Divide content into subdomains

A massive website with everything on one domain can be overwhelming for search engines to audit and visitors to navigate. Subdomains act like separate buildings, making it easier for search engines to understand the different sections of your website and categorise your content effectively.

Moreover, subdomains allow you to create highly focused content sections, which can be useful for specific product categories, like per region or language.

  1. Update old contents

The world changes fast, and so does what people search for. Updating old content with the latest information keeps your website relevant and useful for visitors. To do this, look for existing pages that are almost ranking well (positions 6-20) in search results. Improving these pages with better content can give you a quick boost in traffic. Use tools like Google Search Console or SEO tools to find these opportunities. When updating old content, don’t just add keywords, ensure you’re addressing the people’s search intent by providing relevant information. 

  1. Create quality content at a large scale

Search engines love informative and engaging content. By creating a lot of these, you increase your chances of ranking higher in search results, making your business easier to find online.

However, quantity isn't enough. You should also focus on creating informative, relevant, engaging and well-written content that people will enjoy reading. To do this, your company must have several enterprise SEO marketing departments. SEO affects many aspects of digital marketing, so different teams need to work together. 

For instance, ranking well for a keyword might involve the SEO team coordinating with content creators, developers, social media specialists, and designers. With good teamwork, you can create, publish and promote content quickly.

  1. Keyword research

Keyword research is the foundation for a successful enterprise-level SEO strategy. By understanding what your target audience is searching for, you can create content that resonates and attracts them to your website.

Enterprise websites have an advantage in SEO since they have high domain authority, which comes from being a big brand with many backlinks. Domain authority is a score that reflects a website's importance and can influence search ranking. Sites with high domain authority tend to have a higher position in Google than those with lower authority. This makes it easier for enterprise websites to compete for competitive keywords.

Here's how keyword research empowers enterprise SEO:

  • Uncover user intent: Keyword research helps you understand what questions people are asking and what information they need. By creating content that directly answers those questions, you make your website more helpful for visitors, which can also help you rank higher in search results.
  • Target the right audience: Keyword research helps you identify the words your target audience is searching for. This way, you can create content that speaks directly to their interests and concerns, attracting the kind of visitors your site needs.
  • Prioritise SEO efforts: With a massive website, there are countless SEO tasks to tackle. Keyword research helps you prioritise what to tackle first. By finding the most popular keywords relevant to your business, you can focus on creating content that targets those keywords, potentially leading to a big boost in your SEO performance.
  1. Pay attention to technical SEO

Content and keywords are key, but don't forget the technical SEO, which includes website structure, indexing issues, mobile-friendliness and loading speed. 

  • Loading speed: It refers to how quickly your website content loads. Technical SEO optimises your website for speed, ensuring a smooth user experience and improved search engine ranking.
  • Mobile-friendliness: Mobile-friendliness means your website displays well and functions smoothly on all devices, from desktops to tablets to smartphones. Technical SEO ensures your website offers a seamless user experience across all platforms.
  • Website structure: It refers to how your website's pages are organised and connected. Technical SEO ensures a clear hierarchy, making it easy for search engines (and visitors) to navigate and understand the relationships between different pages.
  • Indexing issues: It refers to the process of search engines including your website's pages in their search results. Technical SEO helps identify and fix problems that prevent search engines from properly indexing your content.

Technical SEO is all about making your website easy for search engines to crawl and understand. Fixing any technical problems helps your website have better visibility on Google.

  1. Build high-quality backlinks

Link building is a crucial part of SEO. The more high-quality backlinks your website has, the more traffic it can get. Backlinks signal search engines that yours is a reliable source. Getting these valuable backlinks takes some effort, but there’s a good opportunity to achieve this. You can reach out to websites that already mentioned your brand and ask them to add a link to your site.

You can also reach out to new websites where your content would be a good fit. As a big company, you already have a head start since people recognise your brand.

  1. Competitive analysis

Doing a competitor analysis can help identify any weaknesses you have as well as discover new opportunities. 

  • Finding strengths & weaknesses: Analyse competitor websites to see what they're doing well (content, keywords, backlinks) and what they lack. This helps you adapt their winning tactics and improve your weak areas, such as backlinks or content gaps. It's like studying your opponent to learn their moves and plan your strategy.
  • Discovering keyword opportunities: Find relevant keywords your competitors are focusing on. This opens doors to attracting new audiences searching for those terms. It's like finding hidden paths your opponent doesn't use, allowing you to reach new potential customers.
  • Staying updated on trends: Analyse competitor strategies to stay informed about the latest SEO trends and tactics so you can adapt your approach and stay competitive.
  • Benchmarking performance: Compare your website's performance to competitors. You can see how you rank for keywords, compare content quality, and identify areas for improvement. It's like checking the scoreboard to see your score and your competitor's score, allowing you to adjust your plan to win.

Achieve success using enterprise SEO with QWERTYLABS

Adopting enterprise SEO is essential for large companies looking to establish a strong online presence and stay competitive in today's digital landscape. By implementing centralised management, advanced analytics, and scalable strategies, you can optimise your websites, improve visibility, and attract more customers. Contact QWERTYLABS today and we’ll help you with enterprise SEO to achieve your goal for your website. We can help you increase your organic website traffic and become the go-to page.

Frequently Asked Questions (FAQs)

What is enterprise SEO?

Enterprise SEO is a strategy that can help your giant website rank higher in search results, attract more visitors, and ultimately achieve your business goals.

How to do enterprise SEO?

Enterprise SEO involves managing the online presence of large-scale businesses with thousands of web pages. To start, it's crucial to conduct a comprehensive SEO audit to identify areas for improvement. Then, create a centralised strategy that includes optimising website structure, content, and keywords across all pages. Utilise advanced analytics tools to track performance and adjust strategies accordingly.

What are the benefits of an enterprise SEO service?

Enterprise SEO is like having a whole team of helpers to make your online store successful:

  • More visitors: They attract more people to your store by ensuring your website shows up higher in search results.
  • Better brand reputation: They help people recognise and trust your brand online.
  • Easier to find things: They organise your website clearly so people can find the products they're looking for quickly.
  • Happier customers: They ensure your website works smoothly and loads fast, giving customers a good experience.
  • More sales: By doing all of this, they help you sell more products and boost your sales.

What is the difference between enterprise SEO and traditional SEO?

The main difference lies in scale and complexity. Traditional SEO focuses on optimising smaller websites with fewer pages, while enterprise SEO deals with large websites with thousands of pages, often across multiple brands, departments, or locations. Enterprise SEO requires centralised management, advanced analytics, and scalability to accommodate the complex needs of large businesses.

How can businesses get started with Enterprise SEO?

Launching an enterprise SEO strategy is like planning a road trip. Here are the key steps:

  • Map it out: Start with a thorough SEO audit to identify areas for improvement. This is your roadmap to success.
  • Plan your route: Develop a centralised SEO strategy that covers all aspects, like website structure, content optimisation, and targeted keywords.
  • Track your progress: Use advanced analytics tools to monitor your website's performance and see how your SEO efforts are paying off.
  • Stay on course: Ensure consistent SEO practices across all departments and locations within your business. This keeps everyone moving in the right direction.

By following these steps and understanding the advantages of enterprise SEO, your large business can take control of its online presence and achieve significant results.

How do I know if I need enterprise SEO?

Here are some signs that your business might benefit from enterprise SEO:

  • Large website: Do you have a website with thousands or even millions of web pages?
  • Multiple departments involved: Does your SEO strategy require collaboration between marketing, content creation, development, and other departments?
  • Complex industry: Do you operate in a competitive industry with intricate products or services?
  • Global reach: Does your website target a global audience in multiple languages?

If you answered yes to most of these questions, then enterprise SEO is the right fit for your business. It requires a more complex and strategic approach to optimise your massive website and achieve significant results in search engines.

Where can I get enterprise SEO services?

You can get enterprise SEO services at QWERTYLABS. We offer content creation, link building and brand protection services. 

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