Content

Effective copywriting does not depend on the number of words in your vocabulary but in the way you use them to get your point across. The art of persuasion in writing relies on your ability to attract an audience using specific words. In the digital age, most web users tend to scan rather than read. […]

When you have a brand, it is improbable to control how your target market will respond to your services and products. While it’s possible to do your best to ensure your brand has the best offers, people’s feedback can turn sour at the drop of a hat. This can lead to customers leaving negative reviews […]

Creating unique and engaging content that will stand out is easier said than done, especially in today’s competitive marketing. Content marketing isn’t a one-size-fits-all and there’s no sure-fire way of doing things for each type of brand or topic.  Fortunately, while there are a dozen different strategies you can ‘do’ for your content, there’s only […]

Finding the right marketing strategy for your business is only the first step to success. Among the ways you can make sure your brand gets the traffic and exposure it needs, you have to write blogs. Whether you post daily, weekly or monthly, as long as your brand’s getting blogs that represent your services or […]

Online content creation is a competitive industry. There are approximately 7 million blog posts that get published online every day and not all of them get centre stage. Whether it’s selling a product/service, or marketing your brand online, creating engaging content is the key to keeping people’s interest.  How do you know if your content […]

Browsing online to get the information you need is easy. However, there are hundreds of active platforms in the blogosphere that provide you with the bare minimum. Meaning while you can get what you need, true articles that give you the complete and thorough information without all the padding, is rare. Various blogs and brands in […]

Getting your content to the right target audience is one part of the process you need for your brand to flourish. However, you need to ensure first that only high-quality articles are created to represent your brand. It’s an important step you cannot skip because every letter written under your brand would imply it’s what you wanted […]

In a rough estimation, there are almost 2 million articles that get published every single day on the internet. This is a jaw-dropping figure, especially for small brands who want to create a solid foundation in the world wide web. Digital content production is one of the surefire ways to build your reputation in whatever […]

Google said that ad and search revenue dropped to $24.502bn during the first quarter of 2020, however their overall revenue beat projected exceptions even during this period of difficulty for business. Google pointed out there had been ‘significant slowdown’ from ad revenue for March after coming out of the gates strong at the beginning of […]

Getting the right content to your target audience is difficult. Not only are you competing with thousands of online distractions (ads, memes, etc.), but you also have to consider exactly what your audience wants at any given time. Now since no one can read minds, this proves to be an improbable affair, don’t you think? […]