Content

The road toward becoming a successful writer is not without its trail of mistakes made along the way. Making mistakes is part of the process and leads to improvement when handled smartly. However, this doesn’t mean you have to repeat them constantly before improving.  Here are the most common writing mistakes you should avoid to […]

The key to making great content isn’t simply the act of writing it but in the process that follows after: polishing the article. While it’s improbable to write and edit an article to perfection, there are a number of key factors you can check to ensure the article is successful in delivering the topic. More […]

With every technological innovation, industries are driven to adapt to new consumer buying habits, and the landscape of content writing is no exception. Nowadays, content is consumed at a faster rate thanks to the internet and businesses strive to find novel ways of marketing their content and gaining a competitive edge to rise above the […]

Effective copywriting does not depend on the number of words in your vocabulary but in the way you use them to get your point across. The art of persuasion in writing relies on your ability to attract an audience using specific words. In the digital age, most web users tend to scan rather than read. […]

When you have a brand, it is improbable to control how your target market will respond to your services and products. While it’s possible to do your best to ensure your brand has the best offers, people’s feedback can turn sour at the drop of a hat. This can lead to customers leaving negative reviews […]

Creating unique and engaging content that will stand out is easier said than done, especially in today’s competitive marketing. Content marketing isn’t a one-size-fits-all and there’s no sure-fire way of doing things for each type of brand or topic.  Fortunately, while there are a dozen different strategies you can ‘do’ for your content, there’s only […]

Finding the right marketing strategy for your business is only the first step to success. Among the ways you can make sure your brand gets the traffic and exposure it needs, you have to write blogs. Whether you post daily, weekly or monthly, as long as your brand’s getting blogs that represent your services or […]

Online content creation is a competitive industry. There are approximately 7 million blog posts that get published online every day and not all of them get centre stage. Whether it’s selling a product/service, or marketing your brand online, creating engaging content is the key to keeping people’s interest.  How do you know if your content […]

Browsing online to get the information you need is easy. However, there are hundreds of active platforms in the blogosphere that provide you with the bare minimum. Meaning while you can get what you need, true articles that give you the complete and thorough information without all the padding, is rare. Various blogs and brands in […]

Getting your content to the right target audience is one part of the process you need for your brand to flourish. However, you need to ensure first that only high-quality articles are created to represent your brand. It’s an important step you cannot skip because every letter written under your brand would imply it’s what you wanted […]