A guide to effective video content marketing in 2023

Do you want to target a bigger market in the future and promote your brand in the most effective way? If so, video content marketing is the best strategy for you. Video marketing is the future of digital marketing. It helps you reach your main goal, which is to build awareness for your brand. 

Learn more about effective video marketing strategies for casino brands with this guide from QWERTYLABS below:

What is video marketing?

It’s web content in the form of videos to promote a brand or service and drive success to your business. These videos must provide information and entertainment to engage your audience and drive them towards a specific action or conversion.

This strategy relies on the popularity of video content formats in the digital world. Because of this medium’s ability to give quick and attention-grabbing info, videos have become essential to content marketing, especially for casino brands. 

You can easily reach and engage with your target audience through video marketing platforms like YouTube, TikTok, Facebook, and Instagram. Don’t underestimate the worth of what a short vlog can do for your online presence and reach.

For an efficient video marketing campaign for your casino brand, ensure it captures attention and drives results. How do you know if it’s a successful campaign? Here are a few metrics to check:

• Better brand awareness
• Generates leads
• Boosts sales

Why video marketing is important

Video marketing has become a crucial online advertising tool for every business, including the iGaming industry. Its effectiveness has helped brands reach their target audience to achieve their marketing goals. 

To give you an idea of why video is the future of content marketing, here are its major benefits to your business:

• Increases brand awareness 

Videos tend to have a lasting impression on their viewers because it's easier to remember than text or images. Quality videos can result in increased brand awareness since they keep getting shared from one person to another.

• Increases web traffic

Embedded videos on your site reduce bounce rates and increase the chances of conversion. The reason for this is that your page with videos is more likely to be shared on social media, which can further increase web traffic. It also helps if your web design is user-friendly and easy to navigate.

• Leads to higher conversion rates 

Research shows that adding a video to a landing page can increase conversion rates by up to 80%. This is because videos can provide more detailed info about a product or service, influencing the viewer to engage with your content. 

• Provides a chance to showcase creativity

Written content is a proven effective tool to build brand awareness. However, most brands rely on video content if people’s attention spans are considered. This is one of the reasons why online video is the future of content marketing.

Videos can tell a story, showcase a product, or provide a tutorial. The creative chances are endless, and you can use this medium to stand out from your competitors.

Current trends in video marketing

To learn how video marketing can help your business, you must first learn why digital video marketing is vital for advertising your brand. Various businesses use this strategy to increase their branding and boost their products through social media. 

The use of video in marketing has evolved from a fad to a crucial factor in a successful content marketing campaign. The statistics and data report the success of video marketing, with firms going through an increase in return on investment (ROI) and customer engagement. Find out the ongoing trends in video marketing below:

• Social media 

Video ads are now primarily driven by social media platforms. Research says that 93% of companies say they have enticed new customers thanks to social media video ads. This is because videos tend to receive more shares on social media than any other type of content, such as texts and images. 

• Mobile video 

With the rise of mobile usage, mobile video has become a dominant trend in video marketing. It accounts for 75% of all video views, and 90% of consumers watch videos on mobile devices. This is why taking advantage of video content marketing trends for mobile devices makes it more likely for your product or brand to reach a wider audience.

• Streaming media

Streaming media platforms such as Netflix and Amazon Prime Video command the market. Due to this, many brands are now using this trend to their advantage. They create high-quality video content that streams on these platforms to boost their product. 

• Email marketing

The use of email marketing has grown in recent years. Data shows that including video in emails can increase click-through rates by 200-300%.

• Interactive video

One of the most intriguing advances in online video promotion is the rise of interactive video. This type of video boosts audience engagement and is highly effective because it allows viewers to interact with the video, increasing their interest.

Predictions for the future of video marketing

The future of video advertising is a topic of interest to experts who make a prediction or write an opinion article on how this powerful web content tool will continue to evolve. With video marketing already being an essential aspect of digital marketing, you must stay ahead of the trends to remain competitive. 

Will video content be the future of digital marketing?’ Here are some predictions:

• Live streaming is the new norm

The demand for live streaming has grown in recent years resulting in the rapid expansion of platforms like Twitch, TikTok, and YouTube. It is expected that the trend towards live streaming will persist and will include virtual events that will soon lead to a decline in pre-recorded videos.

• The rise of AR and VR

The tech world has already predicted the rise of augmented reality (AR) and virtual reality (VR). VR has been mainly used in the gaming industry so far. However, it won't be long before VR and AR headsets are widely available and used to make and watch immersive videos.

• Introduction of automated video production

Video analytics have shown that marketers make videos using only a script and some keywords. However, from here on out, automated video production tools will become much more high-tech and user-friendly. 

• Promotion through free video features

Integration of free video content in social media is expected to be a crucial aspect of digital marketing. This enables you to connect with your target audience effectively and let them engage freely.

• An abundance of curated videos

More sites focusing on vertical, short-form video content are expected to appear soon. This is because mobile video feed users like TikTok and Instagram constantly increase. These carefully curated options allow for a never-ending, personally relevant video adventure.

Future video marketing strategies

The world of video marketing is evolving, and staying ahead of the curve requires a broad knowledge of consumer behaviour, proper market research, and reading web analytics. To create an effective video marketing strategy, you must follow a step-by-step approach that uses all these factors and uses effective brand management. 

The use of targeted advertising, video editing, and presentation techniques, combined with the use of a performance indicator, is critical to the success of any video marketing campaign. However, knowing these factors or watching a tutorial video is insufficient in creating the best video content strategy for your business. 

To give you more in-depth knowledge, here are some effective video marketing strategies you can use:

• One of the most critical strategies in video marketing is the use of interactive media, which allows viewers to engage actively with the content. This type of video is highly effective because it promotes a deeper level of engagement and can be tailored to specific audiences, leading to higher conversion rates.
• The rise of mobile device users has led to a surge in mobile video consumption. Since more users are growing attached to their mobile devices, this trend is expected to continue. This is why you should optimise your video content for mobile devices to reach a wider audience.
• Personalisation is another critical aspect of video marketing. To use this strategy, you should optimise using data-driven insights to create personalised video content that resonates with your target audience. 
• Artificial intelligence is also playing a bigger role in video marketing strategies. AI-powered tools can analyse vast amounts of data and provide insights into consumer behaviour, enabling you to create video content that is more relevant and appealing.
• Immersive video is a trend that is expected to grow in popularity in the future. Using these types of videos can help you create more engaging and interactive experiences for your customers.
• Another way to boost your video marketing is to keep up with trends and embrace new technologies. This can improve your performance and achieve greater ROI from your video marketing efforts.

Future video marketing challenges and opportunities

The industry of video marketing promotion is evolving, presenting more opportunities for you to leverage this powerful tool to promote your products or services. While the chances for businesses to reach their target audience through video marketing are vast, there are also challenges to be faced. 

One of the main challenges is the sheer volume of video content being produced and shared online. This makes it tougher for businesses to cut through the noise and capture their target audience. 

To solve these challenges, strategic management is vital to ensure that video advertising campaigns are effective, relevant, and engaging. To give you an idea of more opportunities you will face in the future of video marketing, here’s a list:

• Evolving technologies
• Rise of social media platforms where you can post your video content
• More chances to create relevance in your videos through social media
• A tighter competition results in more room to improve and grow
• Creation of more effective video marketing tools that will help you reach a broader audience
• The rise of video analytics will help you find the right measurement for your goals
• An abundance of techniques to help create a more relevant and effective video marketing 

Engage with your audience through QWERTYLABS’ video marketing campaigns

To create an effective video marketing strategy for your business, always include a call-to-action to your video content for your brands. You should also make them as relevant and up-to-date as possible to generate more traffic. If you’re finding it challenging to create compelling video content and post it on a website that can target a more active audience, you can utilise the services offered by QWERTYLABS. Contact us now!