Digital marketing has become one of the best ways for brands to reach their target audience, and it comes in different forms, including video. Video content marketing is one of the most effective ways to attract potential customers to your site.
As an online casino operator, your goal is to reach your target audience and increase user engagement for potential revenue. You can achieve this by embedding videos on your site. Since it increases clicks, engagement, and more, it has become popular among marketing strategists.
If you want to start embedding videos on your online casino, you are in luck! With so much information on how to embed a video, we at QWERTYLABS have curated it all here.
Without further ado, here is a comprehensive video embeds 101 guide on embedding videos in a casino. Check it out below:
Step 1: Choose a video hosting site
When embedding videos in your casino, it is important to choose a video hosting site first. Videos often come in huge files that may slow down your site if you upload them.
By utilising a video hosting site, you are leaving that process to someone with the resources for it. This is a crucial step when learning how to embed video. Thankfully, there are tons of choices on the internet.
Qualities to look for in video hosting site
There is no best or worst video hosting site. All it comes down to is striking the right balance between price and appropriate features. To help you choose the best one, we’ve outlined the main features you need to take into account:
Search Engine Optimisation
You need to be strategic when choosing the right video hosting platform. Pick one that is popular and stable. By doing this, you choose a reliable host site that will also help boost your Search Engine Results Page (SERP) ranking.
How does this work? Hosting your video on an external site produces backlinks, a popular element of Search Engine Optimisation (SEO). These ease the process of getting video-rich snippets on your site. As a result, it helps your casino rank higher.
Another vital factor is that the video hosting site provides service. What does this mean? You need to look for one that not only has good speed but has quality service.
At this point in the digital age, grainy footage and low-budget animations will simply not cut it. Make sure the site supports HD or more. A great hosting site automatically switches to Ultra HD if possible. Otherwise, 1080p can still do the trick if you are on a budget.
Besides this, it is also crucial that you test their services before you go all in. Does it have great support and customer service? If you notice some bugs and an occasional site crash, it may be best to reconsider other options. On the other hand, are they responsive to your queries?
Well-coded and developed video player
Finally, the priority should be a well-coded player. What does this mean? Video players should be responsive and well-designed to provide your target audience with the best viewing experience.
This should apply to any device, whether desktop or mobile. The player should be able to adjust on whatever screen it is on. Choosing a video player as such will help you avoid potentially deformed and distorted page layouts that could dismay a viewer.
Step 2: Generating the embed code
Now that you have chosen a video hosting site and have uploaded your content to their database, it is time to move on to embedding video on casinos with QWERTYLABS. The next step is to generate the embed code, which is crucial before adding your videos to your casino.
Below, you will find a quick rundown of how to generate these codes from popular hosting services:
YouTube is, without a doubt, the most popular hosting site on the internet. It has become an avenue for several brands to market their services on the site.
When generating the embed code with YouTube, you simply have to navigate yourself to the site’s Share button, which will then reveal the ‘Embed’ option. From there, all you have to do is copy this code and paste it into your site. With YouTube, there are a few things you can customise. This includes the player controls and video starting point.
You can add many other parameters to the iframe embed if you want to customise it further. Specifications you can add for your videos are chapters or time stamps. This will allow your viewers to skim through the video easily.
Before you can embed with Vimeo, you must find the site’s share icon. This is found on the right-hand side of the video. Your embed code will be displayed in one of the frames in the window you see.
You can alter how your video is shown when using this embed code by selecting +Show Options. Like YouTube, you can customise many things when embedding them in your casino. Just make sure to tone it down, as it can cause lag to the site, which you would not want.
If you want to take it up a notch, you can get some extra benefits by upgrading to Pro, Business, or Premium. This will allow you to alter colours and components and add end screens and logos.
Twitter is a prominent social networking site that many brands have used to promote their services and goods. It is also one of the most accessible sites that allow brands to connect with their target audience. As a huge platform, it is easy for consumers to find what they are looking for on it. Many use it to display their video advertisements.
It is important to remember that there is no option to display a single video with Twitter’s embed. This means that the entire tweet with the caption will be displayed on the site if you embed it with Twitter. If you are fine with this, you can embed Twitter videos in your casino here.
If you upload your videos on Twitter, you can embed them by opening the desktop version of the application. Choose ‘Embed Tweet’ from the drop-down menu next to the ‘Follow’ button. Once done, you can then copy and paste the embed code.
Tiktok is a popular social media platform that uses short-form videos. It has become a popular site for advertisements and marketing schemes that have helped many brands reach their audience.
If you want to embed a video from Tiktok, you can get the embed code from the ‘Get Embed Code’ on the right side of the video. It is best to be reminded that Tiktok videos are quite limited in customisation. You are limited to a 340×700 player with autoplay.
Facebook has the biggest reach in the social media space, with over 2.934 billion monthly active users. This, in turn, made it the go-to site for advertisers to place their ads.
Similar to those mentioned above, it is easy to embed with Facebook. This is because the embed feature supports each video on Facebook. Simply select ‘Embed’ by clicking on the ellipsis (…) in the Facebook post’s upper right corner.
The text from the corresponding Facebook post will be added along with the video if you select the ‘Include full post’ option by checking the box.
Since Facebook owns Instagram, the embedding process is fairly similar on different interfaces. For Instagram, click the ellipsis (…) on the top right of the site when it’s open on a desktop. From there, copy the embed code by clicking ‘Embed.’ Once more, you can decide whether to embed the caption or not.
Step 3: Embedding the video on your casino
HTML is one of the most popular programming languages for creating and developing websites. With this said, we will be going over how you can embed your videos with HTML here:
Embedding with HTML
The best part of embedding with HTML is that it’s easy. By following the steps below, you will soon be able to have videos on your site:
- Enter edit mode
Enter edit mode for the page, post, or other areas of your website where the video will be embedded. Place your cursor where you want the video to appear. This will help give precise information to the HTML program.
- Copy the embed code
From there, copy the embed code from your preferred video hosting site. Follow the steps above to embed videos from some of the most popular sites.
- Paste the embed code
After that, you just need to paste the code into the HTML area you located earlier. From there, you can now save or publish your work. You can also indicate the timestamp where you want the video to start.
What is the difference between embedding and uploading
Uploading videos directly to your online casino is another option, but it is not recommended. Learning the difference between the two can help highlight the edge embedding has over uploading. With that, here are the main differences between the two:
You save bandwidth
Your videos won’t load on your website; instead, they will be loaded by your preferred hosting site. Doing this can significantly reduce traffic, particularly from automatic bots loading your videos.
Videos will load faster
Your website’s page load time may be impacted when you upload a video because it may take a long time to load. As a result, your website visitors may encounter slow video loading, unexpected pauses, and a general refusal to play. Video embedding won’t impact the user experience as long as you keep your site’s speed balanced.
A video playing on your website will greatly impact how long visitors stay there, and the video itself might even appear on Google’s first page, which will drive traffic and all the rest.
You save disk space
Videos of almost any size can be uploaded without any limitations. Thanks to this, you can add as many videos as you like because the provider will not limit how much space they can occupy.
While offering ‘unlimited’ disc space, hosting sites always impose some sort of restriction. You can limit the use of your hosting space to website files and emails by embedding your videos.
Limitations on file size lead to restrictions on video quality when it comes to uploading to a website. Storage on a third-party website ensures that you will stay within your ‘inode limit’, the data structure that stores the information about the file on your hosting account if you want to display your high-quality videos on your site.
As a result, you won’t need to consider converting your video files into various versions and formats so that your visitors can view them in high definition or low definition.
What are the benefits of embedding videos for your casino?
Embedding videos on your casino brings many benefits that will impact your site’s performance on the SERP. These include:
Increased website engagement
Over the last few years, viewers have been watching and interacting with videos more than ever due to video content’s popularity as a marketing tool. The time users spend interacting with your content on your website can almost double if you add video content.
To better capture your audience’s attention, producing video content that will advertise your services and goods is ideal. This way, you are helping your audience set their expectations of what your casino offers through visuals and encouraging them to play.
Helps your consumers digest content
Users will be interested in and appreciate any content that can save them a little time. Your website’s visitors will have the opportunity to absorb the content visually if you have videos there. Large pages of text can be condensed into videos to help you communicate your message clearly and engage potential customers who might not have had the time to read a lot of text.
You can rank on Google and YouTube by embedding videos on your website. If you can apply your SEO practices to your YouTube videos, you will have a better chance of ranking in Google for your keywords. One of the best-known search engines in the world is YouTube, which is a great platform for optimising your content.
It can be a very useful tool to make the most of the ability to host your video content there and then embed it within your website. It can increase the number of people who view your content and share your information with potential customers.
Embed your videos with QWERTYLABS
We hope you learned a lot with this helpful guide on embedding videos with QWERTYLABS. Aside from using video content in your platform, many factors are needed to appeal to your target audience. QWERTYLABS offers the best casino marketing services, including content creation, website development, and search engine optimisation. Contact us, and we will help you be the leading brand in the iGaming industry.