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Everything you need to know about casino game reviews

August 10, 2023

Choosing which casino game to play online can be overwhelming for players, with a thousand options before them. This can hurt your site’s bounce rate. If you want your players to stay longer on your platform, make picking a game a lot easier and add game reviews with rich insights for all casino games you offer. 

QWERTYLABS can help you with this solution. As a leading content provider in the gambling industry, we provide what your online casinos need. We create slot game descriptions, sportsbook expert evaluations or live casino game reviews. Learn more about us and the game reviews we can provide below. Let us guide you through.

What are casino game reviews?

Casino game reviews are content that delves into a game’s details, such as its controls, visuals, plot, sound design, and other aspects. These help players choose which games to play based on their preferences and a game’s information. Reviews provide insight into the type of gaming experience you may expect from a specific game. It assures players of the game’s reliability and whether it’ll fit their gaming standards.

You can usually find casino game reviews on the game provider’s site as a blurb promoting their game. You’ll also find them on game review sites that break down online casino games for players. Lastly and most conveniently, you can also find them below your chosen game, depending on the casino, so you can check them out before playing. 

Why you should read a casino review

Casino game feedback offers punters an idea of what kind of gameplay they can experience if they play the game. Will they have fast-paced gameplay, or will it be slow and ideal for beginners? Can they bet high wagers, or is the limit too low for them? Knowing these factors can help players decide which gambling game to play. 

Moreover, reviews provide detailed info on the game’s technical aspects, including graphics, sound effects, themes, controls, and more. This can influence players to determine whether the game is worth their time and money.

Reviews can also help players learn more about a game’s special features, such as Wilds and Scatters in a slot game or the chat feature in live casino games. With such useful information you can find in reviews, it's no surprise that many potential casino players rely on reviews when making gaming decisions.

Game reviews are not just helpful to players but also to providers. Casino game providers may enhance their games by listening to customer input and analysing what works and what doesn't. Your opinion might make or break the game for everyone.

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Benefits of casino game reviews for your casino/sportsbook

Casino game reviews are helpful to the players and game providers. But do you know that having one can also influence your online casino or sportsbook? Online casinos and sportsbooks, like Bitcasino and Sportsbet.io, have a blog page where they post game reviews and strategies for their games. This creates traffic on their platforms, making their site a reliable source of casino and bookmaker reviews. Moreover, a game review page can play a major role in ensuring players that your online casino is a reputable site. 

These are just some of the many benefits casino game reviews can do for your platform. Continue reading below for more details.

Builds trust with players

Providing relevant info to your players shows that you prioritise their concerns, which earns you their trust. Furthermore, game reviews indicate that your site has a high customer traffic rate, implying that there are existing gamers on your site that trust you. This is especially critical if your platform is new since sites might be hosted by scammers looking to take advantage.

Further establishes your credibility and authority

If you want your casino site to be credible and authoritative, your reviews should be 100% true. Post-game reviews based on your experience. If you encounter delays or a sluggish refresh rate, let potential players know so they know what to anticipate when they play the game. This way, they know your site is credible.

Enhances customer loyalty

When doing game reviews, you’re talking not just about the game in particular but also about your online casino. You can add detailed information on the promotions and loyalty programs you offer on your site in casino game reviews. This allows players to get the most out of their gaming experience while also maintaining a strong link with the casino. According to an iGaming Business survey, 89% of players believe that reviews give accurate and up-to-date information about promotions, significantly improving their overall happiness with the casino.

Enhances user experience and engagement

If you regularly provide game reviews for your new casino games and features, you keep players engaged and coming back for more. Knowing that they can review a game first before playing makes them more likely to try out other games. Moreover, casino game reviews are a great way to ensure players get the most fun out of their gaming experience.

Improves SEO and search engine rankings

If players have a game in mind, they search for it to know the game better. They usually search for reviews, tips and tricks and how-to blogs. So if you provide reliable and SEO-optimised game reviews, you can rank in search engine sites and get more players. It will rank higher if you answer customers' search queries.

Boosts conversions and revenue

When written well, casino game reviews can convince new visitors to your site to sign up and make a first deposit. In short, they can lead to increased conversion rates. For example, if someone is thinking about trying out a new game, reading your compelling casino review might give them the confidence they need to place a bet.

Makes you stand out in a competitive market

Not all online casinos have reviews of their sportsbook or online casino games. So if you add these reviews on top of blogs, you’ll stand out in the ever-competitive online casino market. You’ll already look more appealing to players, giving you an edge over your competitors. 

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How casino game reviews help in search volume

There’s a high search volume for online casino games in search engines. One way of using this to your SEO advantage is creating high-quality, relevant content that answers user intent for these games. And since these are two of Google’s ranking factors, they’ll help you appear on the first page of Google which then increases visibility, drives organic traffic and ups conversion rates. 

In short, game reviews turn your game pages into high-quality content with high-ranking potential, eventually driving up your casino’s search volume. That’s why adding them is a huge advantage for your online casino.

How to create casino game reviews

Players who read casino game reviews want to know important details about a gambling game or never-before-seen games. So you have to give your readers an honest, accurate and thorough casino game review. You have to include details such as bet ranges, jackpot prizes, bonus features and RTP, as players need to know these things to decide which games to play.

Here’s an in-depth guide to the process of creating casino reviews:

  1. Research and select the right games to review
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The first step in creating a review is searching for the right casino game to review. To do this, research using a good search engine optimisation tool, like Semrush or Surfer SEO. You can use Semrush for market research and search engine marketing. On the other hand, Surfer Seo is a tool that gives you all the data you need about your target audience. You can use it for your keyword research. 

Using these tools, you’ll know which games have high-volume searches on Google and are ideal to write reviews for. Choose the game with a high search volume, as it can help your site increase awareness and rank in search engine result pages (SERPs).

Top casino games reviewed

  • Slot machines - Slot games are one of the most searched casino games on Google. In 2022, this casino game surpassed 1 million searches, showing how there’s a big audience for slot reviews worldwide. Because of this, most casino games reviews are about slot games, mainly from different providers.
  • Blackjack - Playing blackjack requires skill and strategies. That’s why players search for reviews and blogs giving them tips in mastering the game.
  • Roulette - The suspense, excitement and exhilaration of playing Roulette is the reason why it’s one of the most popular games in casinos, especially for beginners. It is based on pure luck, so players always look for reviews on how to play and win the game. 
  • Baccarat - Baccarat is one of the most popular casino games both in land-based and online casinos. You can find numerous reviews of it online that talk about the different betting strategies to win the game.
  • Craps - Compared to other casino games, craps is more complex. That's why basic reviews detailing how to play and win it always have an audience.
  • Video poker - Poker or video poker is among the top searches for casino games. In 2022, it is the second-most searched casino game on Google after online slots. Poker is one of the casino games that is most reviewed since it is a game that requires mastery of skills and rules.
  1. Play and test the games
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Next to researching which game to review is learning about and testing the game. By playing and testing out the game, you’ll know its most important details, like its rules, features and gameplay. Moreover, you’ll also learn how it works and important factors that can affect the player’s gaming experience, such as rewards and bonuses. It is important to know every part of the game, so you can make a sound and detailed evaluation of the casino game you choose to review. 

When you play and test the game, ensure that these criteria are present in your review. Here’s what to put into a casino review:

  • Gameplay and user experience
  • Graphics, animations, and sound effects
  • Payout rates and RTP (Return to Player) percentages
  • Bonus features and special game mechanics
  • Compatibility with different devices and platforms.
  1. Craft compelling and informative reviews

Creating compelling and informative casino game reviews is easier if you play the game. So ensure that before writing, you have prior experience with the game. 

Start writing a review of a casino game by explaining what it is and its maximum prize offers. State the game mechanics, rules, bets and payouts. You can follow it with a more detailed explanation of the game’s graphics, rules and sounds. Moreover, include info about bonuses, bet options and rewards, as these parts are the deciding factor of players. 

When writing a review, it is important to be honest and unbiased. Tell the good and bad outcomes when you play the game. Does the game crash, lag or have a slow refresh rate? Or is it a seamless, engaging and exciting game? 

In most reviews, experts advise always to be objective when reviewing something. However, you may write subjectively and objectively with casino game reviews. Tell everything based on your opinion and experience, but remember to avoid personal bias. Instead, think about what players would like to know about the game you’re reviewing. What makes it different from other games? Which players would especially like playing the game?

See these examples of casino games with different review formats written by our QWERTYLABS writers.

Slot review

Here’s an example of a slot review for Gate of Olympus by Pragmatic Play we wrote for Bitcasino.

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With slot reviews, we provide the payouts per symbols, bonus features and game theme. We also link game recommendations from the same provider. This slot review is posted just below the game, so players can learn about the gameplay and features first before playing. 

Roulette review

Here’s a roulette review, particularly a Bombay Club Speed Roulette review from Evolution. 

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With this Speed Roulette, we ensure to include betting options, how-to-play sections and FAQs. Moreover, you can also find game recommendations in case players want to play more online roulette games at Bitcasino.

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Tips and tricks for writing effective casino game reviews

You don’t need to be an expert to write casino reviews, you just need to have a personal experience with the game and know what to look for. Always remember to be informative by including features, new updates and rules of the game. Here are some tips that can help you write effective casino game reviews:

Capture the reader's attention from the start

You want your readers to read your review until the last sentence. To do this, you must capture the reader’s attention from the start by being creative. Appeal to their emotions and excitement. Start with verbs to hype them up and make them excited for the game and your review.

Moreover, you need to make your readers visualise the game to make your review effective. Use creative and visual words and stimulate their imagination to help readers retain info.

Provide honest and balanced pros and cons

In writing reviews, ensure to balance the pros and cons. Highlight the perks of playing and the drawbacks you encounter when playing the game. This way, the reader will know what to expect from the game, both good and bad. 

To do this, use the sandwich method. Start with the positive aspect of the game, such as its bonus features, rewards and qualities. Then, move on to the negative aspect of the game, like lags and issues. Remember to avoid harsh or rude words. Lastly, go back to giving positive feedback, like recommending the game because of its good features.

Incorporate engaging visuals and media

Images and videos can help readers digest and retain info easily so add them wherever fitting. Moreover, provisioning visuals can also help the readers in deciding whether to play the game or not.

Visuals have several benefits such as:

  • Help define terms
  • Increase reader's comprehension
  • Communicate ideas
  • Emphasise a point 
  • Provide an easy comparison 
  • Help with reader retention.

Utilise comparison and rating systems

Keep in mind the importance of ratings. There are numerous ways to add a ranking system to online casino game reviews. You may put a rating next to each heading and then highlight the total rating at the end. One of the popular rating systems is the five-star rating system, where you give five stars if the game excels in an aspect. This feedback can help readers know the game’s strengths.

Incorporate player testimonials and feedback

A casino game review is not only a summary of your experiences and opinions but also a source of feedback and recommendations from past players. Through this, potential players will know that other players tried the game and your review is not biased. 

Address common queries and concerns

The frequently asked questions section is a must-have for every casino game review. It’s a great way to reiterate to your readers what’s already been asked and answered. Moreover, it helps readers find answers to key questions in one place. 

Remember that FAQs should be concise and tied to the topic. Don’t include questions that aren’t related to the topic. 

How to overcome challenges in writing casino game reviews

Challenges are inevitable in any field. In casino reviews, these obstacles include elements like biases, prejudices, bad comments and debates. Learn how you can overcome these challenges below:

Deal with constructive criticism, biases and subjectivity

Personal biases can influence your thoughts and behaviours when you give feedback. To overcome this, create a rubric or criteria. Once you have criteria, you only need to fill in the necessary info, and you will be less inclined to follow your gut reactions. 

Moreover, creating prompts, like what to cover, how much you can write and how specific, can also help overcome biases. It can help you approach each review in a similar manner, which is fairer and more consistent. 

Respond professionally to negative feedback and controversial games

Remember to be professional when writing about the negative experiences and controversies you encounter while playing the game. Don’t let emotions and subjectivity control you. Cover these things when responding to negative feedback:

  • State your intention in sharing feedback
  • What you want to see changed
  • Why you want to see it changed
  • Negative impacts you’ve observed.

Use feedback to improve services and games

The purpose of feedback is to listen actively and analyse, and then come up with the best solutions to improve performance. Positive criticism allows each provider to see what they can improve and what they can do to improve the game’s performance.

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How to leverage casino game reviews for marketing purposes

It’s not enough to have game reviews, you also have to promote them to make sure the right people find and read them. That’s why you need partners to make word-of-mouth testimonials that can gain not just readers but also first-time depositors. The wider the reach, the better the chances of increasing sales.

Here’s how you can leverage your web content review:

Promote reviews on social media platforms

There’s no better place to promote your casino game review than across your social media platforms. Brands that share content on their socials build more trust with their target audience who are constantly online. Instagram, Facebook and LinkedIn are ideal places to post game reviews.

Partner with influencers and affiliate marketing

Having an influencer's expertise on what your target market likes is one of the biggest benefits of partnering with them. By trusting their abilities, you can collaborate to create content that engages your target audience.

Integrate reviews in promotional campaigns

Data show that 92% of people trust authentic user-generated content more than standard ads. User-generated reviews give potential customers wide information about your brand or business. You may make your brand appear more honest and trustworthy by including reviews in your promo campaigns. 

Amplify positive reviews in advertisements

Customer feedback can have a big influence on your brand’s sales. Positive feedback can attract new consumers and boost revenue. These kinds of reviews may be a significant driver of revenue.

Create video reviews and youtube content

Our brains are wired to process visual information. A study found the human brain processes visuals 60,000 times faster than text. Because of this, video content not only connects with your audience on a deeper level, but it also does so faster than text.

Trust QWERTYLABS for your casino game reviews

Leading and trusted online casinos and sportsbooks like Bitcasino and Sportsbet.io have partnered with QWERTYLABS for reliable casino game reviews. So you can trust us to provide trends and innovations in your casino business opportunity. Contact us now, and let’s discuss how our content creation service can help your online casino. 


What is the purpose of a casino game review?

Casino game reviews help players learn about the game before they play it. Reviews provide insight into the type of gaming experience players can expect from a specific game. It includes details about the visuals, plot, theme, sound and other aspects of the game. Through reviews, players have expectations of what they will go through when they play the game. 

How to choose a casino game to review?

The first thing you need to do is search for the game’s search volume on SEO tools like Semrush. Through this, you’ll know if the game you’ll review is relevant to your target audience. 

How can I encourage customers to leave reviews for my casino/sportsbook?

The best thing to do to encourage your customers to leave reviews is to offer them good service. If they have a great experience on your site, it will motivate them to leave a review. Moreover, it is also a good idea to offer incentives and rewards for their participation.  

Is it necessary to address negative reviews?

Respond to the negative reviews given to your site before it can drive your customers away. Responding means you are taking into account the comments and feedback of your customers, which positively affects your site’s reputation

Where can a person leave a review for a casino?

You can go on casino review sites like Ask Gamblers and post a review on your chosen online casino. 

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