In the competitive world of online casinos, it’s important to take advantage of various digital marketing strategies to rise above the competition. To reach a wider audience and effectively boost casino advertising efforts, many online casino operators use social media platforms. 

With the power of social media platforms such as Instagram and LinkedIn, you can engage, entertain, and entice potential online casino players to visit your platform. To help you get started, QWERTYLABS gives you this guide on how to maximise casino social media strategy: 

What is digital marketing for casinos?

In a highly competitive and regulated industry where understanding and catering to player preferences is essential, digital marketing is an important aspect to master. Digital marketing involves a range of online tactics, such as search engine optimisation (SEO), content marketing, paid advertising, and casino social media strategy. 

When it comes to casino digital marketing, the main objective is to effectively connect with your target audience. It also aims to measure your site’s growth through key performance indicators (KPIs), adapt to market dynamics, and harness the potential of social media platforms. Using casino digital marketing helps you build your brand and thrive in the digital age.

Why is Instagram suitable for casino advertising?

When people talk about digital marketing and the best way to use social media strategies, many instantly think about Instagram. This is because Instagram presents several advantages for casino advertising due to its association with Meta and the power it holds within the world of social media. 

Instagram is a part of the Meta family which includes Facebook, WhatsApp, and Messenger. Being under the Meta umbrella provides several advantages for casino advertising. Meta's extensive user base and advertising capabilities allow for targeted advertising across various platforms.

This allows you to reach a broader audience and maximise your casino site’s advertisement reach. There are other reasons why Instagram is perfect for casino digital marketing. These are the following:

Fast start

Instagram allows for a quick and straightforward start to advertising campaigns. With its user-friendly interface and straightforward ad creation process, you can promptly launch and manage your casino site’s promotional efforts. This is especially valuable in the fast-paced world of casino marketing, where timely promos and announcements can make a huge impact.

Powerful recommendatory community

Instagram is known for its influential user base, where individuals and influencers can easily share their experiences and recommendations. For casino advertising, this translates into a highly effective word-of-mouth marketing channel. 

Through Instagram, players and casino influencers can share their positive experiences at your casino site. This creates a ripple effect of recommendations that can greatly boost your casino's online reputation and credibility.

Huge target audience

Instagram boasts a vast and diverse user base. This gives you access to a wide range of potential casino customers. 

Whether you seek to target seasoned gamblers, casual players, or specific niche segments, the platform provides the reach and flexibility to connect with a massive audience. This diverse user base allows you to tailor your casino advertising campaigns to reach your target audience.

Data and analytics

One of the main features of Instagram that makes it highly suitable for casino advertising is that it provides in-depth analytics and insights into the performance of advertising campaigns. This data-driven approach allows you to measure the impact of your casino marketing efforts, track engagement, and refine your strategies for better results.

Understanding Instagram casino promotions

Due to the widespread appeal of Instagram, it has become a popular choice for businesses, including online casinos, to promote services and engage with potential customers. Promotions on Instagram are a great way to attract new customers and retain existing ones. 

These casino Instagram promos often take the form of eye-catching ads that showcase the excitement and thrill of casino games. Aside from enticing visuals and captions, some of the bonuses and promotions seen on this content are welcome and no deposit bonuses, which most players love. 

To have a hassle-free experience promoting your casino brand through Instagram, make sure to adhere to the platform’s policy on promotions. Instagram promotional policies are designed to protect users, prevent misleading ads, and ensure a positive user experience. 

Types of Instagram ads to promote your casino brand

When it comes to promoting your casino brand on Instagram, you can use various ads to effectively engage and attract potential players. With the power of Instagram's advertising platform, you can maximise different types of casino ads to enhance your site’s brand presence and implement effective strategic marketing campaigns. 

To give you an idea of what type of Instagram casino ads you can use to boost your casino promotion, here are some of them:

Image ads

Image ads on Instagram are a popular and effective way to promote your casino brand. These consist of visually appealing images that capture the essence of the casino experience with a hint of short casino Instagram captions. 

Through image ads, you can showcase your casino site’s exciting gaming options and exclusive promotions in high-quality images. By using compelling visuals, image ads can grab the attention of Instagram users as they scroll through their feeds, sparking curiosity and generating interest in your casino brand.

Story ads

Instagram story ads offer a dynamic and immersive way to engage with the audience. These ads appear within the stories section of the Instagram app and can include a combination of images, videos, text, and interactive elements. 

You can use Instagram story ads to provide sneak peeks of your casino site’s upcoming events or highlight limited-time promos. Since Instagram stories disappear 24 hours after they are posted, they create a sense of urgency, encouraging viewers to take immediate action and visit your casino platform.

Video ads

Video ads on Instagram allow casino brands to tell a compelling story and captivate the audience through motion and audio. These ads can range from short attention-grabbing clips to long-form content. 

Through these video casino ads, you can showcase your casino site’s diverse gaming options, promote live events, or feature testimonials from satisfied customers. Video ads have the advantage of conveying emotions, immersing viewers in the casino atmosphere, and leaving a lasting impression.

Tips for promoting a casino brand through social media

With the right tips and techniques, you can leverage the reach and effectiveness of social media platforms to establish a strong online presence for your casino site. Following effective advice can also drive organic traction and boost brand awareness.

To successfully promote your casino site through social media, check out these effective tips you should consider:

Create buzz with promos 

Offering exclusive promotions and bonuses is an effective way to generate excitement and create buzz around your casino brand. Start by designing enticing offers tailored to your target audience and promote them through social media channels like Instagram. 

This can include special discounts, free spins, cashback rewards, or unique experiences. Through social media channels, you can encourage users to share and engage with your promotions to expand their reach and maximise their impact.

Increase discoverability

To ensure that your casino brand is visible on social media, optimise your profiles and posts with relevant anchor texts, hashtags, and location tags. This will improve your visibility in search results and increase the chances of potential players finding your brand. 

You can also partner with industry influencers, collaborate with related businesses, and actively participate in relevant social media communities. These will help expand your brand's reach and exposure, helping you reach goals faster. 

Notify audiences about tournaments

Tournaments are a popular and engaging aspect of casino gaming. To maximise, regularly update your social media followers about upcoming tournaments, including details such as entry requirements, prize pools, and tournament schedules. 

Encourage players to participate and share their tournament experiences on social media using designated hashtags. This not only generates interest and engagement but also expands your brand's reach as players share their tournament engagement with their networks.

Engage with user-generated content

Encourage your social media followers to share their experiences at your casino by creating user-generated content campaigns. Inspire them to post pictures, videos, or stories related to their visits, wins, or memorable moments using your brand's hashtags.

Repost and share compelling user-generated content to foster a sense of community and authenticity around your casino brand. This also serves as social proof and encourages others to engage with your casino.

Boost your casino brand's presence on social media with QWERTYLABS

To effectively boost your casino brand’s presence on social media, QWERTYLABS is here for you. QWERTYLABS can help you seize the abundant opportunities that the world of social media has to offer.

Our collaborative efforts are geared towards enhancing your brand's presence, ensuring that your casino business stands out in a competitive landscape. With QWERTYLABS, the possibilities for brand expansion and success are limitless. 

Together, we can utilise the best casino social media strategy and embark on a journey of partnership, growth, and unparalleled opportunities to strengthen and boost your casino brand. Learn more about QWERTYLABS services when you visit our website or contact us!

FAQs 

Learn more about casino social media advertising with these frequently asked questions:

What kind of content should I post on Instagram to promote my casino brand?

When promoting your casino brand on Instagram, it's important to create a diverse range of content to engage your audience. Consider sharing an engaging casino post, visually appealing image, and videos that capture the excitement of your casino site. 

What are the advantages of using Instagram to promote my casino brand?

Using Instagram to promote your casino brand offers various advantages, including expanding your brand’s online presence and increasing user engagement. 

Can Instagram influencers help in promoting my casino brand?

Yes. Influencers have established followings and can effectively reach and engage with your target audience. By collaborating with influencers, you can take advantage of their authority to promote your casino brand to their dedicated followers.

Content marketing is one of the key areas that website owners and content creators can use to attract and keep visitors. With the increasing popularity of Artificial Intelligence (AI) and its potential to create content, a concerning question among users arises: is Google against AI content?

To make it easier to learn more about this, QWERTYLABS has curated the significance of following these guidelines and the effect they might have on a website's SEO ranking and strategy.

Discussion on the relevance of Google webmaster guidelines to the topic

When it comes to AI-generated content, the Google webmaster guidelines serve as a benchmark for evaluating the quality and relevance of such content. Websites with AI-generated content must adhere to these guidelines to ensure the content meets the expectations of users and search engine algorithms.

1. AI-generated content should be original, provide value to users, and be unique.
2. It should not engage in any unethical practices or deceive and mislead users.
3. Transparency about the use of AI in content creation is highly recommended.

By following AI content Google guidelines, webmasters can ensure that AI-generated content aligns with the principles of quality, user experience, authenticity, and ethical practices set forth by Google.

Google places a strong emphasis on content quality when it comes to SEO, and these aspects include:

• Relevance: Content should be highly relevant to the search query and user intent.
• Originality: Duplicate or plagiarised content should be avoided.
• User experience: Content should be easy to read, understand, and navigate.
• Engagement: Content that encourages user engagement, such as comments or social shares, is valued by Google.
• Authority: Content from reputable sources or experts in the field is given more credibility.

AI-generated content must meet these key aspects of SEO to ensure it is considered high-quality by Google's algorithms.

Understanding Google webmaster guidelines

Google's Webmaster Guidelines provide website owners with recommendations and best practices to optimise their sites for SEO. These guidelines ensure that websites are user-friendly, follow ethical standards, and provide users with valuable content. We will dive into Google's guidelines on content creation and their effects on AI-generated content.

What are Google webmaster guidelines?

The Google webmaster guidelines cover various areas of website optimisation, including technical aspects, content quality, user experience, and ethical standards. These will provide a roadmap for webmasters to optimise their websites in line with Google's standards. 

The importance of following these guidelines cannot be underestimated. Here are the guidelines that Google created for webmasters to follow:

Content quality and originality

Google places a great deal of importance on content quality and originality when it comes to search rankings. As a website owner, it is vital to understand and follow these guidelines to create content that meets Google's standards.

User experience and engagement

Engaging content does not just give facts and data, but it also creates a strong connection with the audience. Sadly, content generated using AI like ChatGPT may not fully understand users' needs, emotions, and preferences. It may be difficult for AI to create content that resonates with the audience.

Duplicate or low-quality content

Websites that rely solely on AI-generated content are at risk of receiving penalties from Google for having duplicate or low-quality content. Such penalties can harm the website's visibility and rankings. Content similar to what already exists on the web or lacking creativity and depth may lead to a drop in rankings or even removal from search results.

Algorithm updates and AI-generated content

Algorithm updates play a crucial role in determining the visibility and ranking of websites across the vast landscape of the internet. When it comes to AI-generated content, understanding how algorithm changes can impact its performance is vital.

A. Impact of algorithm updates on the visibility and ranking of AI-generated content

Google's algorithm is constantly changing and regularly releases updates to prioritise quality content. Websites that fail to meet these Google AI content guidelines may be penalised, resulting in a decrease in their search rankings. To ensure your content meets Google's standards, you should routinely review and update your SEO content strategy.

B. Adapting AI-generated content to align with algorithm changes

Revisiting the SEO best practices mentioned earlier and making necessary adjustments can help align AI-generated content with algorithm changes. Updating keyword research, optimising meta tags, and reevaluating content quality are effective strategies for adapting to algorithm updates.

C. Balancing automation in content creation with human supervision and updates

While AI-generated content offers unparalleled automation and efficiency, it's essential to balance automation and human involvement.

Regular human supervision and updates are integral to maintaining AI-generated content's quality, relevance, and accuracy. Humans can provide unique perspectives, creativity, and expertise that algorithms may lack. By combining automated processes with human input, websites can achieve a harmonious blend that satisfies search engines and users.

Potential penalties and consequences

When it comes to AI-generated content, it is essential to be aware of the potential Google AI content penalties and consequences that may arise. Violating Google webmaster guidelines can result in severe penalties that can negatively impact your website's visibility and rankings.

Penalties imposed by Google for violating webmaster guidelines

Google takes adherence to their guidelines seriously. If you are found to be in violation, you may face penalties such as:

• Algorithmic Penalties: Google's algorithms are designed to detect and penalise websites that engage in unethical practices. This can lead to a noticeable drop in organic search rankings.
• Manual Actions: Google's webspam team may manually review your website if they suspect a violation. They can apply manual actions that can severely affect your website's visibility in search results if deemed necessary.
• Deindexing: In extreme cases, Google may deindex your website entirely, removing it from search results. This can be detrimental to your online presence and traffic.

How could AI-generated content affect SEO efforts?

The impact of AI-generated content on SEO and its ranking is often debated. There is concern that using AI to generate content optimised for search engines may result in low-quality and duplicate content. Google's Webmaster Guidelines emphasise the importance of having unique and helpful content for better rankings. Websites relying solely on AI-generated content may risk being detected and penalised by search engines.

Importance of unique and valuable content for higher rankings

Search engines, especially Google, value unique and valuable content that provides genuine value to users. Content that is original, informative, and well-written has a higher chance of ranking well in search results. AI-generated content should be used strategically to complement and enhance human-created content rather than replace it entirely. A balanced approach that combines the capabilities of AI and human creativity is crucial for maintaining optimal SEO performance.

Impact on organic search traffic and rankings

Using AI-generated content that goes against Google's guidelines can significantly affect your organic search traffic and rankings. Here are some potential consequences:

• Decreased Visibility: Your website may rank lower or not appear in search results altogether, substantially decreasing organic traffic.
• Loss of Trust: If users discover that AI generates your content and lacks authenticity, they may lose trust in your website and seek information elsewhere.
• Reduced User Engagement: Low-quality or irrelevant AI-generated content can lead to poor user experiences, causing visitors to leave your site quickly, increasing bounce rates, and lowering engagement metrics.

Consequences of irresponsible or inappropriate use of AI-generated content

Irresponsible or inappropriate use of AI-generated content can have severe consequences beyond just penalties from Google. These can include:

• Legal Issues: If AI-generated content infringes on copyright, spreads misinformation, or violates privacy regulations, you may face legal consequences and potential lawsuits.
• Reputation Damage: Using AI-generated content without proper oversight can damage your brand's reputation, leading to decreased customer trust and loyalty.
• Loss of Credibility: When users realise that your content is fabricated by AI, it undermines your credibility as an authoritative source in your industry.

Content relevance and value

While AI-generated content can be a useful tool for content creation, it may have limitations when it comes to relevance and value. AI algorithms rely on data patterns and statistical models to generate content, which may result in content that lacks depth and fails to truly understand the user's intent.

To ensure that your content meets both the user's needs and Google AI content guidelines, it is important to complement AI-written content with human input. Writers and editors can provide the expertise and creativity necessary to produce relevant and valuable content that goes beyond the limitations of AI.

Best practices for AI content creation and optimisation

When it comes to incorporating AI-generated content, it is crucial to follow the Google AI content guidelines to ensure a positive impact on your SEO efforts. Here are some recommendations and best practices:

A. Responsible use of AI-generated content according to Webmaster Guidelines

• Ensure that the AI-generated content aligns with the purpose of your website and provides value to your users.
• Avoid using AI-generated content to manipulate search engine rankings or deceive your audience.
• Regularly review and monitor the AI-generated content to ensure its quality, accuracy, and relevance.
• Include a mix of AI-generated content and human-created content to maintain authenticity and balance.

B. Suggestions for ensuring content quality, user experience, and compliance with ethical standards

• Invest in training AI models to improve the quality and relevance of the generated content.
• Use AI-generated content to enhance user experience by providing personalised recommendations, relevant insights, and useful information.
• Clearly disclose the use of AI-generated content to maintain transparency and build trust with your audience.
• Regularly update and optimise the AI models based on user feedback and evolving search engine algorithms.
• Stay informed about the latest ethical guidelines and industry standards related to AI-generated content.

By following these recommendations and best practices, you can leverage AI-generated content effectively while staying within the bounds of Google webmaster guidelines. This will help you maintain a strong online presence, enhance SEO, and provide a positive user experience.

SEO best practices for AI-generated content

Achieving high search engine rankings for AI-generated content requires careful optimisation strategies. Here are some best practices you need to consider:

A. Effectively optimising AI-generated content for search engines

1. Understand the target audience and their search intent: Conduct thorough keyword research to identify the most relevant keywords and phrases that users are searching for.
2. Use natural language and avoid keyword stuffing: AI-generated content should flow naturally and provide valuable information to readers. Avoid overusing keywords and focus on creating engaging and informative content.
3. Optimise on-page elements: Utilise title tags, meta descriptions, and headings to incorporate targeted keywords. Ensure these elements accurately reflect the content to improve search visibility.

B. Key SEO elements: keyword research, title tags, meta descriptions, and headings

1. Keyword research: Develop a comprehensive list of relevant keywords to optimise AI-generated content. Consider using tools like Google Keyword Planner or SEMrush to identify popular keywords with low competition.
2. Title tags: Craft compelling and descriptive title tags that incorporate target keywords. Keep the title tags concise and accurately represent the content of the page.
3. Meta descriptions: Write enticing meta descriptions that entice users to click through to your content. Include targeted keywords naturally within the meta description.
4. Headings: Structure your content using appropriate heading tags (H2, H3, etc.). Optimise headings by incorporating relevant keywords to improve readability and search engine visibility.

C. Balancing the use of AI-generated content with the integration of human-created content

1. Blend AI-generated and human-created content: Strike a balance between automated content generation and human editorial oversight. Human-created content adds a personal touch and ensures the provision of unique insights that AI may not capture.
2. Review and edit AI-generated content: Regularly review and edit AI-generated content to ensure it aligns with your brand voice and quality standards. Make necessary adjustments and additions to enhance the overall user experience.
3. Collect user feedback: Regularly seek user feedback to gauge their satisfaction with the AI-generated content. Incorporate their suggestions and preferences to refine and improve your content strategy.

By implementing these SEO best practices, your AI-generated content can have a better chance of ranking highly on search engine results pages while providing value to your audience.

Ethics and guidelines compliance

When it comes to AI-generated content, various ethical considerations need to be taken into account. As technology evolves, so does the need to ensure that AI-generated content aligns with ethical standards.

Ethical considerations surrounding AI-generated content

The use of AI technology raises concerns about the content's source and authenticity. While AI can generate content quickly and efficiently, it can also create the potential for misinformation. Website owners must be transparent about the use of AI in generating content and take responsibility for ensuring accuracy.

Compliance of AI-generated content with Google webmaster guidelines

As website owners, it is vital to understand if AI-generated content complies with Google webmaster guidelines. These guidelines serve as a set of rules established by Google to ensure the quality and relevance of web content. While AI can assist with content creation, it is essential to abide by these guidelines to avoid penalties or negative impacts on search engine rankings.

Discussion on potential misinformation, user trust, and responsibility of website owners

When AI-generated content is used without proper oversight, it can lead to potential misinformation and loss of user trust. Website owners should take responsibility for the content produced by AI and ensure that accurate information is provided to users. By maintaining transparency and verifying the authenticity of AI-generated content, website owners can build trust with their audience and establish themselves as reliable sources of information.

Integrating AI-generated content into Website Management

By implementing the following strategies, website owners can maintain high-quality content while taking advantage of what AI brings. Leveraging this innovative approach can provide numerous benefits and enhance the overall user experience.

A. Benefits of leveraging AI-generated content for website owners and managers

• Time and Cost Efficiency: With AI-generated content, website owners can save considerable time and resources by automating the content creation process.
• Enhanced Productivity: AI-generated content allows website managers to focus on other essential tasks while ensuring a steady flow of high-quality content.
• Improved User Experience: AI can analyse user behaviour and preferences to generate tailored content that resonates with the target audience, resulting in increased engagement and satisfaction.
• Scalability: AI-generated content can be easily scaled to accommodate growing website demands without sacrificing quality.

B. Strategies for implementing AI-generated content while maintaining website quality

• Content Guidelines: Establish clear guidelines and parameters for AI-generated content to ensure it aligns with the website's goals and brand voice.
• Human Oversight: While AI can generate content, human supervision is crucial to maintain quality standards and address any potential errors or biases.
• Hybrid Approach: Combine AI-generated content with human-created content to achieve a balance between automation and personal touch.
• Continuous Feedback Loop: Regularly review and improve AI-generated content based on user feedback and engagement metrics.

C. Monitoring user engagement and feedback to improve AI-generated content

• Analytics Tools: Utilise data analytics tools to track user engagement metrics, such as click-through rates, time spent on pages, and conversion rates. This data can offer valuable insights into the effectiveness of AI-generated content.
• User Surveys and Feedback: Collect user feedback through surveys and feedback forms to gain insights into their preferences and expectations. This information can guide improvements in AI-generated content.
• A/B Testing: Conduct A/B tests with different variations of AI-generated content to compare performance and identify areas for optimisation.

Does AI content really go against Google guidelines?

Despite the challenges, AI content generation is not basically against Google webmaster guidelines. If the AI-generated content is of high quality, original, and relevant, it is under Google webmaster guidelines. Google is primarily focused on the accuracy and relevance of the content, no matter if humans or AI wrote it. 

Challenges in ensuring content authenticity and transparency

With the rise of AI-generated content, one of the major challenges is ensuring the authenticity and transparency of the information provided. As AI algorithms become more sophisticated, they can easily create content that appears to be written by humans. This raises concerns about the origin and credibility of the information.

Furthermore, AI-generated content can make it challenging to identify if it complies with AI Google content guidelines. As the guidelines emphasise the importance of providing valuable and trustworthy information to users, the authenticity and transparency of AI-generated content become crucial.

Need for proper disclosure regarding the source of AI-generated content

To maintain transparency, it is necessary to disclose when AI algorithms generate the content. Users have the right to know the source of the information they are consuming, especially when it comes to factual or sensitive topics.

Proper disclosure can help users assess the validity of the content and make informed decisions. It also helps search engines like Google evaluate the quality and credibility of the content, which aligns with the Webmaster Guidelines.

Potential issues with misleading or deceptive information

Any misleading or deceptive content goes against Google's Webmaster Guidelines, which prioritise the delivery of reliable and accurate information to users. Monitoring and ensuring the authenticity of AI-generated content becomes paramount to avoid any violations and penalties.

Google’s stance on AI-generated content

Common misconceptions about AI-generated content being against Google's guidelines

There has been a lot of confusion surrounding AI-generated content and its compliance with Google's webmaster guidelines. Many people mistakenly believe that such content is against these guidelines, fearing potential penalties or devaluation in search rankings.

However, it is essential to understand that Google does not specifically prohibit AI-generated content. What matters to Google is the quality, relevance, and user experience the content provides, regardless of whether human authors or AI algorithms generated it.

Google's official clarification on AI-generated content and its compliance with webmaster guidelines 

Google has specific policies for content creation, which also apply to AI-generated content. These policies ensure that content is original, provides value to users, and is free from spam or manipulative techniques.

For AI-generated content, ensuring that the algorithms used for generating the content do not violate these policies is crucial. AI-generated content should still align with the principles of user value and relevance.

Google understands the advancements in AI technology and acknowledges its potential in aiding content generation. However, it emphasises the importance of ensuring that AI-generated content meets the same standards expected from human-created content.

Balancing AI content creation with Google webmaster guidelines

Throughout this content, we have explored the topic of AI-generated content and its alignment with Google webmaster guidelines. It is crucial to understand the benefits and limitations of AI in content creation and optimisation.

While AI can assist in generating content quickly and efficiently, it is important to prioritise content quality and originality. Google webmaster guidelines emphasise the importance of user experience and engagement, which cannot be fully achieved by relying solely on automated content creation.

By neglecting Google webmaster guidelines, there are potential risks and challenges associated with relying solely on AI content generation. These risks include decreased organic visibility, potential penalties, and negative impacts on overall website performance.

Ultimately, it is essential to balance leveraging AI technology for content creation and maintaining compliance with Google webmaster guidelines. Conducting further research, staying informed about SEO practices, and incorporating specific examples and case studies can further enhance the effectiveness of content strategies.

Businesses should stay informed, evaluate their content strategies, and strike a balance between utilising AI tools and maintaining a human touch to meet Google's guidelines and improve their overall SEO efforts.

Frequently asked questions

Is AI-generated content completely against Google's guidelines?

AI-generated content is not inherently against the guidelines, but it must adhere to the principles of relevance, quality, and user focus.

How can I ensure AI-generated content is compliant?

Regularly review and refine AI-generated content, ensuring it aligns with user needs and offers authenticity.

Can AI-generated content be considered high-quality?

Yes, AI-generated content can be of high quality if it aligns with user intent, offers valuable insights, and is reviewed by subject matter experts.

Can AI-generated articles rank on Google?

Yes, they can rank if they provide genuine value and meet Google's content standards.

Is human-written content still essential?

Absolutely, human-written content offers emotional depth and authenticity that AI might struggle to replicate.

What role does human involvement play in AI content creation?

Human involvement is crucial to ensure that AI-generated content is accurate, relevant, and aligned with the guidelines. Human editing and oversight contribute to content quality.

Does AI-generated content affect search engine rankings?

AI-generated content can impact search engine rankings positively if it fulfils user needs and aligns with search intent. However, poor-quality or irrelevant AI content can have a negative impact.

Can AI be used for content creation without violating guidelines?

Yes, AI can be used, but content quality must be a priority. Human review and editing are recommended.

Will AI-generated content guarantee better rankings?

Not necessarily. Quality remains a crucial factor. Valuable content, whether AI-generated or human-written, is key.

How can website owners ensure AI content complies with guidelines?

Regularly review and edit AI-generated content. Ensure it’s relevant and aligns with user intent.

Managing the reputation of your online casino is critical for your site’s success. Online casino gaming is one of the fastest-growing industries in the current digital era. However, it also faces a lot of challenges, mainly concerning the platform’s reputation. People are cautious of online casinos, wondering whether they are trustworthy or unseemly. 

Your site’s reputation can make or break your venture. Even though you’ve established a safe, user-friendly and fun environment, you can’t control what other people do or say about your online casino. Bad casino online reviews have low ratings that can hurt your business reputation, causing your website, services, or products to lose sales or money. 

This is when you need online reputation management, which is all about managing perceptions about your site. QWERTYLABS can help you ensure you don’t lose business to customer complaints and maintain your good reputation. Continue reading and take the time to learn about casino fake reviews, how to spot them and the strategies you can use when dealing with them.

What is reputation management for casinos?

Reputation management is the process of controlling, managing and influencing a positive perception of casinos to the public online. It has a similar concept to public relations, except it deals exclusively with your online presence. Reputation management combines SEO, public relations, and digital marketing to boost your company's brand image, exposure, and reputation.

The online casino scene is a competitive industry. You might not realise that your competitors sabotage your online presence by hiring reviewers to post feedback and reviews about your offers and services. Some will snip your reputation just to gain customers. Your potential future customers can read those opinions, influencing their decision-making on whether to trust your online casino. Combat these fake reviews using online reputation management. 

Why is a good reputation important in business?

Business with a good reputation attracts customers easily, which makes it one of the important factors in increasing the number of customers that will trust your brand in the industry. Think of your reputation as a tool to gain credibility, a competitive advantage and brand protection. These reasons can open doors to new opportunities and increase site visits and profit. 

Trust and credibility 

Testimonials about your platform’s good reputation can bring confidence to other customers, encouraging them to trust and rely on your site. A good reputation positions you as a trusted and credible leader within the casino industry. Credibility is a fundamental factor in success and the cornerstone of establishing strong relationships with your partners and customers. 

Customer acquisition and retention

Your site’s good reputation plays a significant role in customer acquisition and retention as it can attract and retain your customers. When faced with various options, customers will likely choose a brand that has a good reputation as it proves that it’s credible and trustworthy. It is a powerful motivator, influencing customers’ decisions and loyalty.

Competitive advantage

A good reputation influences brand perception. Having a good reputation means your platform is reliable. Showing your credibility and reliability over your competitors is an advantage that can produce good reviews and referrals. This then gives you a competitive advantage online and will drive customers to pick your casino over others.

Brand protection

If you have a good reputation, it can be a shield against issues and problems that can harm your reputation. But remember that it’s important to stay proactive in monitoring that your brand is not being misused.

What are the possible consequences of fake reviews?

Providing a fun, safe and user-friendly platform is what every business wants to give to its customers. However, one fake review can give you a bad reputation, which can have detrimental effects on your business. Random people or your competitors might post such fake reviews as a strategy to manipulate and mislead customers. 

In essence, leaving fake reviews is not legal. It is a violation that, once caught, pays a steep price. In 2013, New York penalised 19 companies $350,000 for publishing fake reviews. According to data, 88% of customers online use ratings and reviews as their decision-making basis in using a product or service. They turn to reviews as one of their trusted sources in trusting a platform or a business. If your site has a bad review, they will doubt your integrity, which can be a factor in not trusting your site again. This will take a toll on your position in the industry. Customers not trusting your brand will affect the financial aspect of your business and might lose sales or profit.  

How to spot fake reviews

Remember that your competitors can hire writers just to leave fake reviews about your platform. That’s why it is important to be aware of the signs of fake reviews. While most sites have filters to detect fake reviews, sometimes it’s up to you to perform verification.

Here’s how you can detect fake reviews:

Check the reviewer's profile

One of the best ways to detect a fake reviewer is by checking their profile. Suppose you can get information about the reviewer. In that case, you can identify inconsistencies, such as copied reviews from other reviewers, numerous reviews for the same product or a lack of social activity. Additionally, if the profile is not visible on other sites, it means that they only created an account to get paid. 

Analyse the language

Reviewers write fake reviews hastily, which is why you’ll find generic phrases, repetitive words and patterns. You can also spot suspicious reviews with unusual words and grammatical mistakes. 

Examine the timing

You can identify fake reviews by looking at the time stamp. If they posted multiple reviews in a short time, it may be because it’s rewarded by a time-limited rating. 

Check IP addresses

Another way to flag fake reviewers is by looking at their alternative data, which includes IP addresses. Analysis of IP addresses is one of the oldest and most common methods to detect scammers and fraudsters. Ask yourself, ‘Do they share similar or same sources?’ If it points to the same user under different personas, it can be (not a clear-cut) a fraud.

Compare with other reviews

Make sure to read as many reviews as possible to detect fake reviews. Reading reviews can help you detect which are genuine reviews and which are copied. Moreover, comparing reviews can help you learn the differences in their tone and content. If it looks like marketing, it could just be written by marketers, not customers.

How to deal with fake reviews

Bad casino insights are unavoidable, and they will have an impact on the reliability and credibility of your business. When encountering such crises, it is your commitment to approach them and come up with solutions. But make sure you’re not acting in the heat of the moment. Responding emotionally can only add fuel to the fire. Take your time and make efforts that can help your platform recover. 

Here’s how you should deal with fake reviews:

Respond and act promptly

Removing the review isn’t always a great idea, as others might have already seen it. You can bring odds to your favour by responding to it. Don’t delay your response. Respond timely and transparently for other customers to see your dedication to providing solutions so the issue doesn’t escalate. Remember to be professional, and apologise for the inconvenience. Assure them that you provide quick solutions and updates for customer satisfaction. 

Flag and report

Once you respond to the review, it’s time to flag and report suspicious and fraudulent comments on your platform. Follow the steps below on how you can flag a review:

1. Log in to your Google My Business account.
2. Go to the ‘reviews’ section.
3. Click the review you want to flag.
4. Click the ‘flag’ icon beside the star rating, which takes you to the ‘Report a Policy Violation’ page.
5. Enter your email address and violation type.

After your report, Google starts its investigation and may do a follow-up if they need additional information. You have the option to speed up the process by asking other people to flag the same comment. 

Monitor and document

Anyone can leave a bad or fake review about your business on Google. It’s easy to create an account and ruin the reputation of a brand. After responding and reporting the comment, you should also monitor and record potential fake reviewers to prevent future problems. 

Seek legal advice if necessary

If the considerations above, like posting removal, don’t produce any good results and the damage escalates, consulting legal advice is an implication. Seek legal advice from a professional specialising in defamation or cybercrime. They will evaluate the case with honesty, provide what you need for compliance and offer options available for transparency. 

Educate and empower customers

Lastly, it is important to educate your audience about the prevalence of fake ratings to help them with their decisions when it comes to trusting a review. Encourage them to report suspicious comments and channels and leave honest and unbiased reviews to combat fake reviews.

How to respond to fake reviews

How you respond to fake reviews can affect the value of your brand. Make sure to address the issues and their opinions professionally, even though it’s a fake review. Show your customers that you are reliable, credible, and responsible. Here are tips you should follow to properly respond to fake reviews:

Maintain a calm and composed tone

Avoid responding when you are on the verge of your emotions, as this will only result in arguments. Take your time to compose yourself, and then act when you’re already calm to exude an empathetic tone. 

Craft a professional and constructive response

Remember that other customers can see the reviews. Even if the review is fake, make sure to reply to let your audience know your side on the issue, which can help them avoid being influenced by negative reviews. Show excellence by responding professionally so they know you have good customer service.

When crafting a constructive response, ensure to include the following:

• Start with a personalised greeting
• Show appreciation for feedback
• Acknowledge the issue
• Offer a solution or explanation
• Invite offline conversation
• End on a positive note.

Validate genuine concerns

Even if they’re fake reviews, consider what people say about your brand or platform. Take a look for yourself if the complaints and queries are legitimate. If yes, address the concern, explain professionally and resolve the issue immediately. 

Provide accurate information

If you want to build trust among your customers, avoid inaccuracies and false information. A customer might investigate and question the validity of what you share, so always provide facts. 

Highlight positive and authentic casino customer experiences

To counterbalance the fake reviews on your site, this is your opportunity to highlight and share positive reviews from your satisfied customers. You can do this by organising user-generated content about your brand on your site.

Encouraging user-generated content for casino reputation management

User-generated content (UGC) is user reviews from your customers. You can find published UGCs on social media platforms, video testimonials and reviews on third-party platforms. It is social proof of the experience of your customers on your site. Through UGCs, other customers will know the authenticity and transparency of your site. Moreover, you’ll know the areas of improvement you need to address. 

Strategies to encourage casino users’ feedback and review

Collaboration with your customers is one of the best ways to improve your services. You won’t know what are the areas for improvement if your customers won’t give feedback. But how can you encourage them to leave feedback?

One of the reasons why they leave feedback is that they don’t have time for it. It’s indeed time-consuming, but some methods can help you make this an easier task. You can collect customer feedback in various ways, such as through surveys, social media engagement, feedback forms, and more. Through these, you’ll know if your casino community has loyalty.

• Surveys and questionnaires - This contains short and specific questions. Create surveys for mobile and telephone so anyone can answer them quickly.
• Feedback forms - This is one of the most basic and effective methods to share feedback. Customers often rate 1 to 5 or ‘bad to excellent’ to share and evaluate their experience on a site. 
• Social media engagement - This is perfect for young and middle-class customers.
• In-person feedback - You can do this method through phone, email or face-to-face sessions. Through this, customers can properly articulate their issues and concerns.
• Customer advisory panel -  This is perfect if you want to receive regular feedback from your customers. It is done by inviting key customers to a meeting.

Reputation management tools for casinos

There are plenty of tools and strategies you can use to analyse, manage and respond to customer feedback on your brand reputation. Implement reputation management tools to track your system, update features, and find solutions.

Here’s what you need to do:

Centralised review management

Capture all reviews across platforms in one centralised dashboard. You can use tools like Podium to consolidate reviews in a single dashboard. 

Real-time monitoring 

If you want to receive an instant notification when your customers leave a review, use ReviewTrackers to help your team stay up-to-date on feedback.

Data analysis and insights

You can also use ReviewTrackers to track trends, issues and topics, which includes tracking your competitors and data analytics. 

Review response automation

Automate response using AI-generated tools like Open AI or ChatGPT. You can customise a template to personalise your response to your customers. 

Competitor analysis

You can use Reputation to make a competitor analysis and come up with decisions to manage your brand’s reputation.

Casino reputation, crisis communication and recovery

A crisis can damage your reputation and harm your rank in the industry. That’s why your public relations team needs to act quickly and reduce the impact. To do this, you must be consistent with your plan in resolving the problem. If you still don’t have one, here’s how you can apply crisis communication strategies to help you rebuild your reputation. 

Develop a crisis communication plan

Crisis communication is a way for you to respond to a challenge or crisis that may damage your reputation. When creating a plan, brainstorm the types of crises that may occur in your business. This document must exist in advance to ensure the team knows their roles and responsibilities during a crisis. 

Tailor your messaging

Tailoring messages is an important step in developing a crisis communication plan. Your message should be clear, accurate, concise, and should answer the following questions: 

• What happened? 
• What are you doing about it? 
• What are the consequences? 
• How can stakeholders help or get help?

You should also provide the steps you will take to resolve the crisis and prevent escalation.

Leverage influencers and brand ambassadors for casinos

Enhance your message and reach new audiences by leveraging influencers and brand ambassadors. Moreover, endorsements from influencers can boost your credibility during a crisis. Sharing their positive experiences through narratives or videos can make a difference.

Monitor and manage online casino conversations

Control and track online conversations to know where your reputation stands. Active research and conversation are good for your reputation.

Elevate your online casino's reputation with QWERTYLABS

If you are looking for an online service that can help with brand protection and reputation management, QWERTYLABS is here for you. Our top-notch services can protect your company’s reputation and integrity by having professionals and experts on your pedestal. Contact us today and maintain your brand’s image with our help!

FAQs

What are fake reviews?

Fake reviews are feedback or comments about a service or product that does not reflect genuine experience. 

Are fake reviews illegal?

Fake reviews are against the law. If you get caught, you will be fined.

How common are fake reviews?

Anyone can receive fake reviews. Moreover, anyone can create an account and write fake reviews. 

How to tell if reviews are fake?

One of the ways to tell if a review is fake is when it has generic phrases, repetitive words and patterns.

How to differentiate fake from real reviews?

Compare it with other reviews to help you learn the differences of various tone and content. Some could be written by marketers, while others are paid by an individual or company. 

How fake reviews can hurt a business?

If your site has a fake review that contains negativity, your customers will doubt your integrity, which can be a factor in not trusting your site again.

How to remove fake reviews?

 Follow the steps below on how you can flag a review so Google can review and remove it:

1. Log in to your Google My Business account.
2. Go to the ‘reviews’ section.
3. Click the review you want to flag.
4. Click the ‘flag’ icon beside the star rating, which takes you to the ‘Report a Policy Violation’ page.
5. Enter your email address and violation type.

With the growing popularity of the online casino industry, many brands started their venture into the scene. With thousands of sites competing for the top spot, this rising industry requires your brand to stand out.

This is where the brand image comes into play. In fact, building your casino reputation is the first step. The next is to maintain it. Brand protection and reputation management create long-term trust in your audience. They should find your brand the most reliable one.

Improving your casino’s online reputation management and online brand protection starts with knowing what strategies work for you. Learn everything you need with this QWERTYLABS guide.

Brand protection and reputation management in online casinos

You need to build trust by proving the credibility and authenticity of your platform. The key is to create an authentic image that reflects your casino’s values and mission. 

A way to create a positive brand image is through player interaction. Consider their honest criticism of your brand so you know what to fix and improve. Another way of interacting with your base is sharing reliable information through your brand’s original and optimised. 

Online casino brand protection: What is it?

A strong brand is equal to a strong market position. One of the core values of your brand identity should involve player safety. Consider the possible risks and establish guidelines based on any applicable gambling law. This approach allows for long-term success in the online casino industry.

How do you achieve brand protection for your business? Here are two factors:

• Brand governance — Ensures consistent and strategic management of your image. It’s not enough to establish an image initially and do nothing to maintain it. 
• Brand authenticity — The genuine and honest portrayal of your brand's values. This includes the casino’s mission and identity. It involves staying true to the brand's core principles and delivering on promised experiences for your players. 

Prioritising these two will help your online casino build trust and foster strong relationships with your player base. This also helps differentiate your casino from competitors and establish a long-lasting and credible presence in the market.

Brand pillars

Brand pillars define the essence and values of your online casino. They guide a brand's social engagement, insights, and strategic decision-making. The three brand pillars in brand protection include:

Listening data 

Listening data involves monitoring and analysing customer feedback, competitors, and industry trends. It provides valuable insights into customer sentiment and emerging market dynamics. By actively listening to data, you can formulate a strategy to enhance customer experience.

Competitor data

Competitor data analysis helps identify industry trends and uncover potential gaps in the market. Finding out what other brands are doing allows you to explore and try.

Review data

Review data provides crucial feedback from customers. This helps companies understand their strengths and weaknesses. Through this data, you can address concerns and improve customer satisfaction.

By using these brand pillars, you can develop a unique and authentic brand identity and refine your strategy. This will help you build long-lasting relationships with your target audience. 

Why is brand protection important?

There are a ton of reasons why prioritising brand protection is important. Here are some of them:

• Regulations and compliance are essential in the business landscape. Always follow legal and business laws.
• It protects the company's reputation and integrity and maintains trust among customers, investors, and stakeholders. 
• Brand protection ensures that licensing and permissions are secured and maintained. This allows the company to operate legally and with credibility. 
• Allocating resources to brand protection helps mitigate risks which protect the brand's value.

Brand protection strategies for online casinos

There are a ton of brand protection strategies to help you reach your goals. This includes social listening on social media platforms to gather the needed information and for the prevention of possible issues. Here are some to consider:

Reactive and proactive casino online presence management 

Reactive management involves monitoring and responding to search results, online listings, and instances of infringement that may harm the brand's reputation. This means addressing negative reviews and complaints. 

Proactive management, on the other hand, focuses on actively controlling and shaping your brand’s online presence. This includes optimising search results, managing online listings, and monitoring for potential infringement. This type of management ensures a positive image for your brand.

Implementing effective domain name protection

A domain name is a unique online address representing a brand's identity. By securing a strong and distinctive domain name, casinos can establish a recognisable online presence and improve their brand image. 

Conducting regular brand audits to identify vulnerabilities

These audits involve monitoring and researching the brand's online presence to identify weaknesses and potential threats. 

Regular audits help detect unauthorised use of the brand, counterfeit websites, or misleading online activities. By staying vigilant and conducting research, casinos can protect their brand, maintain customer trust, and ensure a strong online presence in the competitive online gambling industry.

Strengthening customer trust and loyalty

Trust and loyalty of your players come from having a secure and fair gaming experience. With this, it is important to provide responsive customer support. Use effective security measures to protect sensitive information and ensure fairness in games. 

Online security and fraud prevention

Ensuring a safe environment for transactions and protecting players from cyber threats, fraud, and scam schemes are important. You can start by using encryption technology and secure payment gateways. This way, you can always safeguard player information and financial transactions. 

Make sure to consistently monitor through detection systems to help identify and prevent fraudulent activities. By prioritising online security and fraud prevention, you show your commitment to player safety, build trust, and protect their brand reputation. 

This strategy protects players' interests and sets the casino as a reliable and secure platform in the competitive online gambling industry.

Collaboration with legal professionals for brand protection

Legal experts specialising in trademarks, patents, and copyrights can help casinos protect their intellectual property rights. Legal professionals will take the necessary legal actions to defend your brand's rights in case of brand abuse or infringement. 

By seeking legal advice and considering legal considerations, your online casino can combat brand abuse. This ensures that the site will maintain a strong image while being a reputable and legally compliant operator in the industry.

The basics of reputation management for online casinos

Reputation management allows online casinos to shape public perception and maintain positive player relationships. Staying aware of what players and the public are saying allows you to address concerns, provide exceptional customer experiences, and enhance your brand reputation. 

Positive engagement with players through 24/7 chat support and addressing their concerns help build trust and loyalty. With this, make sure to actively participate in conversations. 

Why is reputation management important?

Reputation management is crucial for several reasons. This includes: 

• It shapes the image of a business and influences how the players perceive your casino. A positive reputation improves credibility and attracts new bettors. 
• Reputation management cultivates customer loyalty. You can foster trust and create a solid player base by consistently delivering excellent services.
• It provides support during challenging times. A solid reputation is a cushion, mitigating the impact of negative events or crises. Reputation management ensures that a business maintains a positive image, earns customer loyalty, and has a resilient foundation for growth and success.

Softwares to manage your brand’s reputation

Reputation management software is a valuable tool to help you monitor and analyse your site’s reputation. These platforms offer a range of features and tools that can help you stay informed. 

Some of the popular reputation management software are:

• ReviewTrackers
• BirdEye
• NiceJob
• Google Alerts
• Trackur
• SentiOne

These platforms allow monitoring of online mentions, customer reviews, and social media conversations. They offer analysis and reporting that will allow you to track sentiment, identify trends, and assess your brand's reputation across various channels.

Online casinos: Successful reputation management strategies

Reputation management is vital as it influences players' decisions and presents growth opportunities. Here are some tips and strategies that will help safeguard and enhance the reputation of your online casino:

Establishing a strong brand identity

It is important to establish a strong brand identity when it comes to reputation management. This means careful positioning, branding, and defining a unique identity that reflects the casino's values, mission, and vision. A well-crafted logo and visual identity contribute to brand recognition as well. 

Securing social media accounts and handles

Securing social media accounts involves controlling these channels to protect the brand's image and reputation. Ensuring secure access and monitoring prevents unauthorised use or hijacking of your social media accounts. Maintaining a consistent tone and voice across social media platforms is important to help establish a cohesive brand identity. 

Influencer partnerships and affiliate marketing

Another effective reputation management strategy is done through influencer partnerships and affiliate marketing. Collaborating with trusted influencers can help improve your reach and credibility. Influencers endorse the casino's offerings, highlighting its strengths and unique features. 

Similarly, affiliate marketing programs allow reputable affiliates to promote the casino in exchange for a commission. These strategies can help your casino expand its audience and enhance its reputation. 

Leveraging customer testimonials and reviews

Using customer testimonials and reviews to your advantage is a powerful reputation management strategy. Showcasing positive feedback from satisfied customers can help build trust and credibility. 

Customer testimonials provide proof of your brand’s commitment to delivering the best experiences. This is why looking after them is also crucial. Displaying ratings and reviews on platforms helps potential customers realise your casino’s worth. With this, make sure to actively encourage and respond to customer feedback.

Handling negative publicity and crises

Effective public relations and communication are vital in managing negative publicity and crisis issues. By addressing rumours, false information, or negative publicity, you can mitigate the potential damage to your brand’s reputation. 

Clear communication helps clarify any misconceptions to your customers. Ensure to have a crisis management plan to allow for a quick response to unexpected situations.

What is Brand reputation crisis management?

Brand reputation crisis management involves using effective techniques to mitigate the damage caused by an issue. Here, a swift response is needed. 

Damage control measures, like issuing public apologies or implementing corrective actions, show that you are accountable. You can monitor online sentiment to help in reputation repair. By using these techniques, you can minimise the impact on their brand reputation and work towards rebuilding trust and loyalty among their audience.

Reactive and proactive reputation management

Reactive and proactive reputation management are two approaches to effectively manage a brand's reputation. Reactive management involves responding to issues and crises as they arise. This includes having a crisis management plan in place, conducting assessments to understand the impact, and taking immediate action. 

On the other hand, proactive management focuses on preventing issues before they occur. It involves continuously monitoring and assessing the brand's reputation, engaging in proactive communication, and implementing strategies to strengthen its image. 

By combining reactive and proactive approaches, companies can effectively navigate reputation challenges, maintain a positive image, and build stronger relationships with their audience.

Why public relations and crisis management matters

Public relations and crisis management play a critical role in maintaining a positive reputation for a brand. Transparency is key in both aspects. Public relations efforts focus on building a strong reputation through effective positive engagement. 

When PR incidents occur, crisis management comes into play. This involves addressing concerns and complaints promptly. It is important to manage the situation to minimise negative impact and work towards a solution. By handling issues with transparency, brands can protect their reputation. This helps regain trust and show your commitment to tackling issues head-on. 

SEO reputation management and brand protection

SEO reputation management and brand protection involve using strategies and metrics to monitor and enhance a brand's online presence in search engine results. This includes improving search engine ranking through positive content and suppressing negative or misleading information. Using SEO metrics and optimising online assets can protect your reputation and establish a strong and positive online presence as well.

Optimising website content

Optimising website content plays an important role in SEO reputation management. It starts with thorough keyword research. This is to understand what terms and phrases your target audience uses. 

Adding these keywords to your content can help your site's visibility in search engine results and attract organic traffic. Relevant, informative, and engaging content helps establish your brand's authority and keeps visitors on your site longer, signalling value to search engines. 

Managing online reviews and ratings 

Another SEO reputation management technique is managing online reviews and ratings. This involves monitoring and responding to customer reviews and ratings across different platforms.

You show that you are committed to customer satisfaction by engaging with feedback, regardless of whether they’re positive or negative. Addressing negative feedback can help avoid damaging your brand's image. 

Handling search engine rankings

Handling search engine rankings involves optimising your site to improve your ranking on search engines. You can do this by using SEO off-page strategies such as keyword optimisation, creation of high-quality content, and acquiring relevant backlinks. Higher search engine rankings not only increase your brand's visibility but also establish credibility and trust. 

Make sure to actively manage your search engine ranking. This will help you protect and improve your brand’s reputation. In return, this ensures that your site appears in the search results, presenting your brand to a wider audience.

Protect your brand with QWERTYLABS

If you are looking for an online service that can help with brand protection and reputation management, there are tons to consider. Note that it is necessary to have a set budget before acquiring such services. 

A professional business in the market of brand protection is QWERTYLABS. We have the expertise and the technology to create gambling content and SEO efforts that have helped many KPIs over the years. Make sure to contact us for the services to ensure your site’s brand protection online.