How to twist negative reviews into positive brand opportunities

When you have a brand, it is improbable to control how your target market will respond to your services and products. While it’s possible to do your best to ensure your brand has the best offers, people’s feedback can turn sour at the drop of a hat. This can lead to customers leaving negative reviews online about your brand. However, you don’t have to worry about negative reviews turning away current and potential customers since it can create numerous positive chances for your business.

Check out how you can twist these negative reviews into great opportunities for your brand below:

1. Increase brand awareness

Positive or negative, feedback can only mean one thing: additional exposure for your business. While it is better to receive good reviews, negative ones can still increase brand awareness for potential customers.

Make sure though that you do your best to promote your business by targeting specific keywords applicable to your services, products, and even brand. Considering reviews can only go so far, targeted keywords and other digital marketing strategies will help customers discover your brand more easily and effectively.

2. Improve your services and products

A negative feedback can be a learning experience for your brand, especially if it’s a legitimate constructive criticism of a previous customer. In this regard, once you receive it, you need to review your current products, services, and processes then make changes accordingly. It’s a good business strategy to ensure that your brand will continue to grow.

3. Humanise your brand

One thing customers often look for when they’re on the hunt for a specific product/service is reviews from other buyers. Specifically, they want to see if there are negative reviews since this will indicate that the goods, services, and by extension, the company, is legitimate. Additionally, if your marketing team takes the time to address the concerns in those reviews and make changes quickly, then this can help humanise your brand. After all, customers prefer businesses that care about them above all else.

Moreover, if there are multitudes of good reviews, despite the negative ones, this will help convert your customers into buying or acquiring what your brand is selling.

4. Emphasise brand standards and services

Not all negative feedback is constructive since there are some that only seek to ruin a brand’s reputation. While this can be a huge annoyance to a brand, this gives you the opportunity to deny the wrongful claims. Moreover, you can emphasise to your customers the current brand standards you have as well as the quality of your services and products. 

5. Attract other customers to post their feedback

Reviews, both positive and negative, attract customers into leaving feedback on their experiences with your business. If your brand is performing well besides the unfortunate experience that one or two customers have, then other customer feedback can only be positive. Once you’ve addressed the previous customer concerns, then it helps current and incoming clients to have great experiences with your business.

On the other hand, if you want guaranteed customer satisfaction, there are digital marketing companies you can hire for brand protection services. This service includes ensuring an influx of positive feedback is left on various credible sites as well as implementation of strategies to make your brand rank higher in search engines. One of the best companies that can work with you to protect your brand is QWERTYlabs so make sure to contact us quickly.