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Strong links are the backbone of your site’s growth. They build trust, boost rankings, and drive more traffic from search engines like Google. Maintaining a robust link building profile is crucial for search engine optimisation (SEO), and a link audit is your first step. This process ensures your links are authentic and safe, positioning your website for long-term success.

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Boost Your iGaming site’s SEO with QWERTYLABS link audit service

At QWERTYLABS, we specialise in link audit services tailored for niche markets, such as news platforms, online casinos, sportsbooks, and affiliate websites. We understand that even a single bad link can harm your credibility. Our expert team identifies and resolves weak points quickly to keep your link profiles clean and effective. Discover why link audits matter and how QWERTYLABS can elevate your SEO strategy.

What is link audit?

A link audit is a step-by-step process that involves reviewing all the links that point to your website, which are called backlinks. They come from other sites and tell Google if your platform can be trusted. However, not all links are good. Some can damage your site.

This is why a link audit is key in SEO. It helps you know which ones are safe and bad. If you have too many bad links, your site may rank low in search results.

What happens in link auditing?

During a link audit, the team checks them. Here's how it works:

  • Collect and review all the links that lead to your site.
  • Use a backlink analysis tool to check your site's backlink profile (all the links).
  • Look at each link to see if it’s good, weak, fake, or spam.
  • Make a list of links to keep, fix or remove.

This is called backlink research and backlink profile analysis, needing both tech skills and a smart eye. Most of the work is done by hand, not just by tools.

Key areas of link audit services

A link audit has many steps that help check if your links are safe and strong. Each part plays a big role in keeping your site in good shape and helps it rank in search engines. This process checks what works, hurts, and needs to change.

Here are the key areas of link audit services you need to know:

Backlink data
Anchor texts
Referring domains
Link quality
Competitor backlinks
The first step in a link audit is gathering all the backlink data. This means looking at all the links that lead to your website. During this step, QWERTYLABS review each to see if it helps your site or causes harm. The goal is to evaluate the quality of your backlinks, so we can focus on the ones that support your SEO efforts.

We use powerful tools to ensure this SEO backlink analysis gives a clear view of your backlink profile, helping us decide which links to keep and remove.
Anchor text is the clickable words that link to your site. It’s important because Google uses anchor text to know what your page is about. A good link should have relevant and natural anchor text. During the audit, we analyse the anchor texts linked to your site to make sure they match your page’s topic and don’t look spammy.

Meanwhile, your anchor texts must be spread naturally across different pages. If too many links use the same words, search engines might see it as spam. During our analysis, we check how your link text is used across your site. We ensure it's used and placed well to keep things safe and clear, so your site can rank in search engines.
Referring domains are the sites that link to your page. If you get links from strong, real sites, your rank gets a boost. We check how many of these sites link to you and if they fit your niche. A good mix of clean sites means a strong backlink base. Too many poor platform links can bring your rank down.
One of the key aspects we focus on during a link audit is the quality of each link, as not all are created equal. Some links may come from poor or spammy websites. We use advanced tools like SEMrush and Ahrefs to check each backlink's quality and remove or deny the hurtful ones. Good links come from trusted sites that match your niche. These are the links that help you rank higher and stay safe.
We don’t just look at your links — we check your competitor’s links too. QWERTYLABS see where they get links and how they use them. This helps us find gaps and new spots where your site can grow. By learning from what works for them, we can build a smart plan to boost your links.

Why is link audit important for SEO performance?

A link audit is a key step in enhancing your website’s SEO. By checking the quality of the links pointing to your site, you can spot any harmful or weak ones that could hurt your rankings. A regular link audit helps keep your website safe from penalties and ensures you have strong links.

Here are the key benefits of link audits and why they matter for your SEO:

Website’s link profile

A website’s link profile is made up of all the links pointing to it. These help search engines like Google decide how trustworthy and relevant your website is. These links from good, top-notch platforms can boost your organic visibility and improve your rankings.

However, if the links are from weak sites or are unnatural, they can hurt your site’s trustworthiness in the eyes of search engines. A link audit helps you clean up these bad links and strengthen your link profile. This ensures your site stays reliable by Google’s algorithm, which helps your site grow over time.

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Ensure brand safety

Your brand’s name is tied to the sites that link to you. If spammy or off-topic pages link to yours, your rank in search results can be lower. A link audit helps spot and clear these bad links before they cause more damage.

Keeping your links clean and strong protects your brand, builds trust with users, and holds a good reputation online. This also gives you a solid base for smart digital marketing work that gets real results.

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Boost SEO rankings

Good links lead to higher rankings in search engines. When you have quality backlinks, Google knows your content is helpful. Cleaning up your backlinks ensures that only useful and relevant links are counted. This positively affects your SEO rankings.

A link audit helps keep your backlinks in top shape, allowing you to rise in search engine results. It’s a key part of keeping your site competitive and well-ranked.

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Helps maintain a penalty-resistant backlink profile

If your website gets linked by weak or untrusted sites, you could face penalties from Google. This could reduce your SEO rankings and make it harder for people to find your platform. A link audit helps you spot and remove these risky links before they cause damage.

By keeping your links clean and safe, your site stays strong and free from risk. This helps you build a trusted name and steady growth in search results.

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How does QWERTYLABS conduct a backlink audit?

At QWERTYLABS, we understand the importance of keeping a clean and quality backlink profile for niche markets like iGaming brands. That’s why QWERTYLABS link audit service ensures that your backlinks are top-grade, relevant, and safe.

Here are the key steps we take in conducting a thorough backlink audit:

Review of link origin and context

At QWERTYLABS, we focus on assessing the link quality by looking at the origin and context of each backlink. We check whether the domain is relevant to your site and if the hyperlink is placed naturally, which helps boost your site’s Google indexing. 

It's not just about the link, but also how it fits with the landing pages and how the anchor text aligns with the page's topic. This ensures that all backlinks help your website get noticed and rank better, without risking penalties.

Examining external links

Our backlink audit service process includes a thorough review of external links to check if they have true relevance and fit well in the page content. We make sure they are not unnatural or spammy links that could harm your site's trust and impact your rankings.

If we spot low-quality or manipulated links, we flag them for removal or improvement. This careful review ensures your site stays good and free from hurtful backlinks that could damage your SEO.

Manual review with data-driven methodology

At QWERTYLABS, we combine powerful data-driven tools with manual expertise to ensure a complete backlink audit. While tools help us gather data fast, we manually review each link to ensure it aligns with your SEO goals. This allows us to see patterns or risks that automated systems might miss, mostly in complex niches like sports betting and online casinos.

Tailored approach for niche markets

Every niche market comes with its own set of challenges. That's why we tailor each audit to match your brand’s goals. We don’t use the same link audit process. Instead, we study the links that work best for iGaming sites, making sure each one helps your site grow and stay ahead of the rest.

Frequently Asked Questions (FAQs)

A link audit is the process of reviewing the links on your website. Whether they are good or bad, or improve or harm your SEO. This is crucial, as bad links can lower your site’s rankings, while good links can boost your site’s reach on search engines.

It’s best to perform a link audit at least once a month. However, if you notice a sudden drop in traffic, a fall in rankings, or if Google rolls out a new algorithm update, you may need to audit your links right away.

Yes, a link audit can help recover from a Google penalty. It finds bad links that might be causing issues, so you can remove or deny them. This can improve your site’s health and help restore your rankings over time.

Some popular tools for link audits are Google Search Console, Ahrefs, and SEMrush. These tools help you spot broken and poor links and other issues that could weaken your SEO. They give clear reports to guide your cleanup process.

QWERTYLABS’ backlink analysis service stands out because it is tailored to the unique needs of iGaming brands. We use a mix of expert skills and advanced tools to find and fix bad links while enhancing your site’s overall SEO. Our service focuses on the most effective links for online casinos, sports betting, and other gaming websites.

Why choose QWERTYLABS’ backlink analysis services

When you choose QWERTYLABS’ backlink audit services, you partner with a trusted iGaming SEO expert. Our team has the SEO knowledge and experience to help your brand maintain clean, effective backlink profiles that support long-term success. 

Here’s why our services stand out:

  • Expert SEO solutions: We provide tailored SEO solutions that focus on improving the quality of your backlinks. This helps ensure your site stays safe from penalties while growing organic traffic.
  • Improved ranking: Our thorough backlink audit process helps spot great links and remove harmful ones, which leads to improved ranking on search engines.
  • Enhanced credibility: By cleaning up your backlink profile, we help improve your credibility with search engines and users, making your site more trustworthy.
  • Stable growth: We don’t just aim for quick wins. Our audits are part of a larger strategy for steady SEO growth, making sure that your site performs well in the long term.

With QWERTYLABS, your site will see quick results for SEO improvements, offering better rankings and a stronger, more trustworthy online presence.

Ensure a healthy backlink profile with QWERTYLABS backlink audit service!

A strong backlink profile is key to a healthy and effective SEO strategy. With QWERTYLABS link audit service, you can ensure that your website stays free from harmful links and is always on track for higher rankings and better reach. We focus on finding what works for your site while protecting it from spammy links that can hurt your SEO.

If you want to see real success in your SEO efforts, QWERTYLABS is the partner you need! Don’t wait for problems to arise — contact us today and let us guide your website towards growth and a stronger online presence.

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partners@qwertylabs.io
+63 (02) 8971 8926