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Technical SEO

Search engine algorithms follow strict guidelines to determine whether a website is high-quality. However, most people aren’t fully aware of these requirements and struggle with low traffic and conversions. QWERTYLABS can help as experts in search engine optimisation (SEO) in finding solutions for these concerns.

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Adapt to search engine algorithms with QWERTYLABS’ technical SEO

QWERTYLABS technical SEO is a data-driven service that provides cost-effective solutions for improving visibility on search engine results pages (SERPs). With a strong focus on boosting organic traffic, our service delivers a high return on investment (ROI), making it an essential strategy for long-term success.

What is technical SEO?

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Technical SEO is the process of improving a website’s compatibility with the latest search engine algorithm updates. Changes can be made deep in the backend elements and surface-level structure. It aims to optimise the website so that web spiders can crawl to discover, scan, and index it, ready to be brought up in someone’s search engine query. 

Using QWERTYLABS technical SEO service will show big improvements in your website’s search engine performance. Continuous SEO efforts maintain your organic traffic and rankings. Regular updates to web design and structure will also keep the latest algorithm changes in sync.

Why is technical SEO important for online casinos?

Search engine algorithms change and are updated all the time. They crawl and index new online content, which can impact search engine results page (SERPs) rankings. If you haven’t conducted technical SEO to adapt to these updates, you risk losing web traffic as rankings shift. 

Conduct technical SEO to keep your brand among the top results of the SERPs, which also ensures that your online casino has a marketing advantage in the industry. You can also use technical SEO audits to optimise your website on mobile platforms. This will improve your brand’s rankings on SERPs, giving you better visibility among your target audience.

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What is a technical SEO audit?

A technical SEO audit is a complex testing process that assesses how your website performs and identifies all problem areas. QWERTYLABS offers this service to see indexing status using tools like Google Search Console, Ahrefs and SEMRush to evaluate your site’s indexing status and overall SEO health.

Various fields that can be changed after the QWERTYLABS technical SEO audit are the metadata and keyword selection. It also ensures that everything works in the HTTP or application layer protocol. This includes links, interfaces, and buttons on a web page. Fixing all problem areas and optimising your website for improved user experience can elevate its SERP rank.

How do you work with a technical SEO agency?

Partnering with QWERTYLABS technical SEO agency ensures that you have a team of experts to maximise your investment in digital marketing efforts. Reach out, introduce your brand, and outline your goals to boost traffic and conversion rates in the gambling industry. QWERTYLABS also acts as a technical SEO consultant, offering advice and support when needed.

Working with a QWERTYLABS technical SEO specialist guarantees that you can attract your target audience in casino and sports betting niches. Backed by years of experience offering technical SEO casino services to industry-leading brands, we help you stay competitive. Explore our affiliate program and see what other clients have to say about the benefits of partnering with us.

How the right technical SEO services can resolve common issues and boost traffic

Every online business faces common website issues, but with QWERTYLABS technical SEO services, you can address them immediately or plan problem-solving counter-measures in anticipation. The company uses tools with high-performance tracking accuracy, so every strategy is cost-effective and tailored to your brand’s needs. 

Here are some examples of technical SEO services offered by QWERTYLABS:

Technical SEO audit

A technical SEO audit service fixes issues like broken links, duplicate content, slow page load times, and poor mobile useability. QWERTYLABS uses Screaming Frog to quickly find problem areas and apply data-driven solutions. The agency monitors performance afterwards and continuously improves it to guarantee long-term marketing success.

Competitive analysis

QWERTYLABS technical SEO agency adapts to the latest trends and uses them to inspire strategies for improving your website SEO. Some of the best sources of data to use in this approach are your competitors. Use their findings and performance metrics to determine areas where you can improve and gain a competitive advantage in appealing to the same target audience.

Structured data markup

QWERTYLABS use technical SEO casino auditing to improve your website’s structured data markup (schema markup). This data helps search engines understand the content of your website and its pages better. Some examples include high-quality metadata or snippets with high potential to become highlights, improving your website’s click-through rates (CTR).

Mobile optimisation

Search engine algorithms have rapidly developed to lean toward mobile-first indexing. Mobile-friendly websites with fast and intuitive designs tend to rank higher than links to pages that are not designed for mobile viewing. This means you will need a technical SEO audit service for smartphone optimisation, and QWERTYLABS has the expertise that you need.

Site speed optimisation

No matter the platform, loading speed is always a crucial factor in your website’s bounce and conversion rates. If your site is slow, visitors are more likely to be frustrated with the experience and choose to leave. Optimise your website with help from technical SEO specialists to avoid this issue or fix it if your website already has it.

Results-driven technical SEO with QWERTYLABS

Achieving sustainable growth and standing out amongst competitors need a tailored approach to creating a reliable technical SEO strategy. Using data to find the best practice is what QWERTYLABS excels at providing. We understand the challenges and demands of the iGaming business at a deep level thanks to our expertise in data collection and analysis. 

As a technical SEO expert, QWERTYLABS prioritise ROI when conducting an audit. Our focus is on optimising your online casino website for consistent revenue growth and boosting profitability. As a technical SEO agency, we take a strategic approach to ensure your platform thrives with the following strategies:

Comprehensive technical audits
Strategic implementation
Continuous monitoring
A casino’s revenue is dependent on all of its variables working together. Therefore, investing time and effort into optimising every aspect is essential to improving the website’s performance. QWERTYLABS take comprehensive technical audits on backlink profiles and competition analytics to see where else your brand can improve for maximum profitability.
QWERTYLABS is a data-driven technical SEO expert, which means the agency adopts strategies based on research. This applies to all approaches in digital marketing, including link building, content writing, and keyword research. If a strategy isn’t generating enough revenue, QWERTYLABS addresses and solves it immediately to optimise ROI.
QWERTYLABS keeps working on digital marketing strategies as ongoing projects rather than one-time tasks. It is imperative to your brand that the agency monitors all digital marketing campaigns to keep track of trends and traffic. The information gathered from this observation is used to find weak areas in the strategy and improve or replace them as needed.

Technical SEO as the foundation of a strong online presence

Competition is fierce in the iGaming industry due to the abundance of brands vying for the same target audience. A faulty sitemap can be all it takes to suddenly damage your brand and lose gamblers’ trust to check out your services. That’s why you need to invest in a technical SEO agency that can audit and fix any software issues. 

Work with QWERTYLABS, the technical SEO expert with years of experience working with search engine algorithms. Services include auditing, brand protection, and website design, specialising in creating a secure and user-friendly experience.

Frequently Asked Questions (FAQs)

Here are some of the most frequently asked questions about QWERTYLABS technical SEO:

Choose an agency with years of experience in SEO, web development, and auditing, backed by prominent brands, to vouch for them in the casino industry. QWERTYLABS checks all these boxes and comes with high praise to boast from its industry-leading partners. 

Technical SEO is the process of making sure that your website’s backend elements make it possible for search engine spiders to find and scan it. This is the only way for it to be visible online and become one of the recommended answers to a search query for your target audiences. 

Algorithms penalise websites that are slow, unintuitive, and aren’t optimised for the online search engine. A technical SEO audit ensures that those issues are fixed while also finding ways to improve a site’s ranking in search engine results pages (SERPs) further. Its performance in traffic and conversions improves, leaving a positive impact on your business.

QWERTYLABS use Screaming Frog for technical SEO audits. It can easily detect broken links and slow page load times so that they can be detected and fixed as soon as possible.

QWERTYLABS has a team of experts in SEO with a specialisation in the online casino industry. We offer all the services you need for brand protection, digital marketing, and web design. All of these aspects improve your website’s SEO, which, in turn, boosts your organic traffic.

Embrace growth with QWERTYLABS technical SEO services

Keep up with search engine algorithms to maintain your online casino’s brand presence with QWERTYLABS services. Contact us to learn how our services are crucial for your online casino’s success. QWERTYLABS technical SEO specialists are ready to optimise your website, improve your digital marketing efforts and drive sustained growth. 

Partner with QWERTYLABS to gain access to a dedicated team of experts in technical SEO services and web development. Ongoing commitment to this affiliation means that a technical SEO consultant can guide your marketing endeavours. Reach out to QWERTYLABS today and give your brand the edge it needs to find success.

Boost Your Business’ Performance With Our Help

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We offer full-scale casino and sportsbook SEO, content, and design services for your brand
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8F, One Trium Tower,
Filinvest Avenue, Alabang, Muntinlupa, Metro Manila
Philippines, 1799
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+63 (02) 8971 8926