Writing Services

The first step in QWERTYLABS’ process for writing descriptions is to analyse the client’s website. This way, we understand the foundation of what to write about, and strategies can be devised. The initial evaluation identifies the e-commerce platform where the products are sold, looking into the current state of the products and their descriptions, and how effective they are at selling the products.

At the same time, competitive analysis is done to know what kind of benchmark the other companies are setting for their products. By examining the competitors’ content, tone, and overall messaging, our writers have context on how to describe your brand’s products well.

Looking at a brand’s site, messaging, and overall identity leads to better brand awareness. This is essential for applying a strong strategy that can garner an audience willing to pay for products they like. QWERTYLABS puts effort into finding insights by analysing the brand’s voice.

Keyword research is the first step in our SEO process. We find the right words and phrases that people use when searching online. Using these keywords in your content can boost your site's discoverability and reach. It also makes it easier for search engines to show your site at the top.

Every content piece from us starts with in-depth research guided by the SEO guidelines. We don’t just deal with surface-level information, as we dive deep into what can work to improve the visibility and relevance of the content.

Our team always aims for keyword-rich opportunities to boost the platform by using any keyword research tool on the market. This ensures that rich keywords are included in the product descriptions, improving the ranking of your products on Google search engine results pages (SERP). 

They will be recommended to people within your niche, thanks to the strength of organic traffic. With this approach, QWERTYLABS remains focused on helping you get clicks and conversions to purchases using product descriptions, putting your brand in the best light.

After researching, we begin the content creation process. Our content writers craft every piece with care by ensuring the draft already captures the essence of the product you are selling. This requires detailed product features and the benefits one can get when purchasing a product.

With the product content writing approach, our writers ensure they tailor the content with proper tone, structure, and language. They must hit the client’s brand and audience, which will then be proofread to ensure clarity, consistency, and grammatical accuracy. We always like collaborating with clients, so our goal is to ensure the final version meets your brand's expectations while maintaining a strong SEO.

Once the product descriptions are approved, we proceed to the final step, which is uploading the live content into the necessary pages. We also help publish the content directly to your website or even the e-commerce platforms. That means every piece of content is not only written well but also properly formatted by the team. 

Factors we look into include meta tags, headers, and even internal links. With proper SEO management, the traffic reports and possible ranking changes are detailed. By working with us, we can maximise the value of these product descriptions, and you will see the positive effects through analytics tracking that we also provide.