Sportsbet.io is a player's choice award winning brand. While popular in the sportsbook market, only a small portion of visitors played the slots and live dealer games.
With internal marketing resources focused sporting events, a clever solution for casino games that focused on SEO and content was needed.
Goal
Get more players into slots and live casino and match the strength of the sportsbook's popularity.
Solution
Create content for each of the 3000+ games. Written content must be SEO friendly to generate search traffic while adding readership value for individual slots and casino game pages.
Amazing Results
90%
Organic Growth Rate
90% increase between Q1 and Q4 2021 for all organic visits.
39%
Conversion Boost
39% higher player conversions from all organic visitors in the same period.
19%
Deposit Share
19% of slots and casino deposits generated from organic alone.
Ready to Transform Your Content Strategy?
Work with QWERTYLABS to achieve success—our data-driven SEO and content strategies deliver measurable growth.
