As an auxiliary brand, Livecasino was only getting a limited amount of resources for SEO.
Crypto
The strong crypto portal was in place to encourage players to use this payment method.
Audience
The target audience niche was for live dealer casinos using the powerful OneTouch platform.
Market
Regional market is one the most difficult places to get a foothold especially with a new brand.
OBJECTIVE
REGIONAL SEO WITH FINITE RESOURCES
Tie in the content creation with the popular live dealer game mechanics. Market the new content with local promotions to acquire cryptocurrency users that become players.
MILESTONES
Blog Topic Research
Extensive research on blog topics focused on live dealer games and accepted cryptocurrency payment options.
Forum Engagement
Strong participation in cryptocurrency and online casino forums to market new web content and the latest promotions.
SEO Link Building
Focused SEO link building on promoting the brand name “live casino” that doubles as a high volume keyword.
ACHIEVEMENTS
90%
more organic traffic
Across keywords & landing pages
144%
more impressions
Q1 2022 vs Q1 2021 (406K vs 166K)
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