Bitcasino blog was getting significant organic traffic but with high bounce rates and low visitor conversions. The initial content plan had up to six blogs posted daily. This showed the casino's blog section largely visited but ultimately ignored. We executed a different content plan to focus on quality over quantity over the next 6 months.
Our Objectives
Convert Readers
Convert casino blog readers to game players and depositors.
Increase Traffic
Increase organic traffic through high volume topics.
Readable Content
Create highly readable content for new and existing players.
Engaging Topics
Use blog topics that are interesting and connect with players.
Key Achievements
Content Optimization
Combined daily content word count from multiple articles to a single meaningful daily post.
Targeted Keywords
Targeted keywords and content topics based on player requests, questions and trending searches.
Internal Linking
Interlinked content with relevant topics for additional reader information while improving on-page SEO.
Educational Content
Provided cryptocurrency tips and help sections to improve player awareness and build trust.
Game Content
Created content from popular and favourite slots games to generate new players for Bitcasino.
Amazing Results
154.95%
Impressions & Clicks
Impressions improved and clicks increased significantly
12.84%
Bounce Rate
Blog traffic bounce rate decreased dramatically
112.09%
Conversions
Blog traffic conversions improved by the second half of 2021
Ready to Transform Your Content Strategy?
Work with QWERTYLABS to achieve success—our data-driven SEO and content strategies deliver measurable growth.
