BC.GAME was promoting content through a blog that had focused on quantity uploads to cast a wide net on relevant topics. Most posts were thin and had no competitive chance to rank against thoroughly researched topics providing more content on branching topics. The campaign goal was to optimise the SEO on-page elements while uploading quality content.
Achieved Deliverables
Metadata Optimisation
Optimise metadata and page tags to highlight keyword topics.
Traffic Growth
Increase organic traffic through high volume topics.
Content Quality
Create highly readable content for new and existing players.
Player Engagement
Use blog topics that interesting and connect with players.
Achievements
400+ hours dedicated
from fastidious teams during the initial month of blog optimisation & content research.
CMS Restructuring
Restructured existing blog CMS and implemented contemporary SEO on-page for all visitor devices.
New Quality Content
Created new posts from rigorously researched content on trending casino player topics.
10,000+ Pages Edited
Edited content across 10,000+ existing pages for consistency in style, diligence, and accuracy.
Comprehensive Interlinking
Interlinked 10,000+ pages to relevant topics across the blog for improved user experience and reinforced authority.
Amazing Results
133.09%
more clicks
From 13.6K to 31.7K Visitors
197.2%
more impressions
From 85.8K to 2.55M Views
75.08%
higher CTR
on all queries in the 1st page
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