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Competitor Analysis

To stand out in the iGaming industry, it is important to do well on the digital marketing side of the business. It can be challenging as there are plenty of competitors to deal with. Fortunately, keyword research is effective when it comes to competitor analysis, as it can help in the process of producing content that can reach your target audience.

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The strong value of QWERTYLABS' competitor keyword analysis

Have a look at how this keyword analysis could lead to the best results for your brand. Get to know more about this service from QWERTYLABS when you read more below.

What is competitor keyword analysis?

Before we dive into helping your brand, you should know what competitor keyword analysis is and how it works. It is an SEO strategy that involves researching and analysing the keywords your competitors are targeting. This is a process where you can identify opportunities to enhance your content strategies for your brand, helping you stand out from the competition.

The keywords in which you perform competition research should be relevant to your company and linked to the material you can produce. Establish your position, and you can improve your advertising through research and increase the pay-per-click rate (PPC). 

The keyword competitor research can be challenging, but you use it to outrank a rival that is performing better than you in the search engine result pages (SERPs). You must identify what prospects can help you, so it is ideal to know what keywords will improve the results for your brand.

The need for competitor keyword analysis

The best improvement plan for your brand’s digital marketing strategies starts with determining your niche and industry. This is essential since proper search engine optimisation (SEO) also requires you to understand your competitors in the field.

Here’s what keyword analysis can do to improve your brand:

Reach your target market

By having proper keyword analysis, your brand can reach important people within your niche. It is important to look into the words that could separate you from the other contenders positively, as the improvement can elevate your brand’s performance to the next level.

Drive more web traffic to your site

With the knowledge you have from keyword research, you should get more visitors to your website. You know what keywords work to get more people interested in your platform, even those outside your niche, to improve your ranking in the search results.

Generate more revenue

By analysing the competitors, you can level up the revenue you could generate. It is a big deal since you can adjust your decision-making process with your SEO practices and the comparison. You might also find out what marketing techniques could help you boost your gambling brand.

As you look into the competitor keyword analysis services at QWERTYLABS, you can enhance your brand and provide the best solution to boost its reach. It can be the key to your success, as you are not just capitalising on the analysis for SEO purposes but also looking into opportunities to grow your business further across different fields.

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Who can benefit from an iGaming & Casino SEO audit?

With your presence as an iGaming brand, you should be familiar with the value of keyword analysis. This is a unique industry to work in, as there are ever-evolving trends in the marketing space. You can learn lessons from the data you get from iGaming competitors, as they can give you a good idea about important keywords and how to reach more people.

You can integrate the lessons you learned from the research into the SEO strategy you are devising. It can be tough to be recognised, but with SEO keyword research, you can make your sportsbook and online casinos stand out in the niche market and become one of the biggest brands in the space.

Boost the search visibility and improve your standing in a crowded market. The iGaming space is a global industry, so there is competition across all fronts. The best way to approach that is by learning from them and knowing what to apply to your brand by using the right keywords to keep getting stronger.

QWERTYLABS competitor keyword analysis services

With QWERTYLABS, you can get the best SEO services to help your brand. This can be done through many avenues, but the best part of working with the experts at QWERTYLABS is the SEO solutions offered for your brand. This can be through the on-page SEO services or even the content optimisation that we can provide to you. 

We are intent on providing people with the best services possible, as they could be the key to your brand’s success. With SERP analysis, some factors might be overlooked. It would be best to hand that responsibility over to us at QWERTYLABS as we are a competitor keyword analysis agency that knows what move would be best to make, especially in a unique space. 

We want to approach your iGaming brand with the best steps possible and provide detailed insights with competitor strategies and keyword performance so you know what you should use, as well as gaps between competitors and other openings to grow your brand further. We aim to find every opportunity to boost your brand on Google and become the best possible collaborator for you.

Our approach to online casino competitor keyword analysis

Now that we are looking into the effects of the analysis for an online casino brand, you must know our approach to it. QWERTYLABS has been doing a great job with keyword research and competitor analysis for a long time now, and it has been proven to succeed by the gambling brands we have worked with in the past.

With our proven approach, gambling brands have continued to succeed and thrive with their reach. Working with us proves that having a strategic perspective for improving your brand’s reputation should involve being analytical and detail-focused. Here are the best ways we can help your brand further:

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Identify key competitors

We work our way to knowing what competitors there are in the iGaming space. By focusing on what has been working in the iGaming niche for the longest time, we can find out what works well in your market. The data we gather is crucial to what we plan since we can either go with the flow or find ways to stand out and become a unique brand within the competitive space of iGaming.

QWERTYLABS identifies all the competitors present for your brand. They can be called direct competitors, the main parties you will have to research so you can surpass them in the Google search results. QWERTYLABS will learn more about competitors and how they approach specific parts of the market so your brand can also adjust and make a big splash in the SEO space.

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Gather competitor data

We can take care of getting the data for your website, which we can use to implement the plans we come up with. The strategy must lead to the best executions since data backs up every plan. At the same time, you can see the industry standard by looking into the trends and following up with the actions you want to take.

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Analyse competitor keywords

Apart from getting crucial data, getting competitor keywords is important. While you should not beat them at their own game by copying the keywords, you should expect stiff competition there due to the search volume. With that being said, your brand’s reach depends on the proper keyword usage, which can be seen in the posts and overall content present on the platform.

Enhancing the website’s visibility on Google and its performance can influence the platform’s growth, no matter the keyword difficulty. As long as you nail down the user intent, you can see what keywords can help your brand grow.

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Keyword gap analysis

We are also looking into the keyword gaps, which involves looking at what the competitors are doing with their keywords, reflecting on your brand, and determining where the opportunities are for taking. Search traffic is the goal, but there should be some way to close the competitive gap you are looking into, even if you use long-tail keywords.

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SEO keyword research tools we use

QWERTYLABS utilises keyword research tools that can help with the research. They are useful in advanced research, as they can find the best organic keywords for us. You can find which has the best keyword relevance shown on Google Analytics. Here are the best options for the competitor keyword analysis tool we use:

Ahrefs
SEMrush
Moz

This is a robust SEO tool that provides plenty of insights about keyword performance, competitor activity, and details about backlinks. It has more features to offer, making it one of the best tools to use for keyword research. Here are the biggest features it possesses you should know about: 

  • Keyword explorer - Find the high-volume keywords and long-tail phrases with high search potential that could also impact your work. By seeing which ones to target, you can build your platform’s content with certain keywords leading the way.
  • Site Explorer - This is where you can find the performance level of some of the competitor’s domains. Find out which keywords are driving traffic to the competitor’s websites to know which ones can make a difference to your brand.
  • Content gap analysis - Find out how your platform can improve its content plan based on the gaps that it has compared to other platforms within the same niche or outside of it.

This is another superb tool that provides a huge range of data points that will be essential for QWERTYLABS to pull off the plans to boost your brand to the highest level. Have a look at the features and see what makes SEMrush such a crucial part of the plan: 

  • Keyword Magic Tool - SEMRush provides a vast database of potential keywords to use, and they are scattered across categories. Knowing which of these keywords fit into specific categories, QWERTYLABS can have an easier time navigating through the web traffic and finding out which keywords to use to boost your brand’s reach.
  • Domain Overview - This helps you analyse the domains of the websites within the same niche and even do a keyword gap analysis. This involves finding what openings are available to help you break into specific keywords leading the way.
  • SEO Content Template - You can also find pre-made structures that could help you improve the website and your content.

Another trusted tool in the SEO space is also known for having a user-friendly interface. QWERTYLABS uses Moz to analyse keyword performance for the iGaming brands, but there are more features you should be familiar with:

  • Keyword Explorer - Find out which keywords are strong in the rankings and which ones are the best fit for your platform improvement goals.
  • SERP analysis - Have a look at what Google is saying about certain keywords and how they are faring in the results. See how you can maximise the keywords and which ones are not ranking well.
  • Link Explorer - Do some more research about the links that link back to your platform and see how they are performing. Find out which ones are performing the best and what their impact is on your platform.

Adapting to casino marketing trends through competitor analysis

Since the iGaming space is quite dynamic, you should be able to look at the marketing trends and find out how you can stand out. This can be seen by looking into the SEO metrics and finding a way to adapt and make changes to the plans you have with your brand.

By knowing what other brands are doing within the same space, you can make adjustments to improve your site. It is your call, but with our help and analysis, you will know what step to take. As long as you are in for the long haul, this is the right way to approach your brand’s growth.

Why choose QWERTYLABS competitor keyword analysis services?

With QWERTYLABS, you can trust us to provide a great service to all our clients. QWERTYLABS is prepared to boost your brand’s success to the next level by providing the necessary services to improve your reach on Google search results. We are also committed to problem-solving when certain issues arise with your brand’s reach, as we are prepared with contingency plans.

You might be wondering if the return on investment (ROI) is worth it when you work with us, and through the analysis services we do, we can assure you that there are always a lot of helpful points you can make. We deliver on the results, and you can find that through the user experience of our past clients who have levelled up and become the best brand with authority.

QWERTYLABS brings years of experience and specialised knowledge to competitor keyword analysis for iGaming brands. Our tailored approach, industry expertise, and commitment to actionable insights set us apart from other SEO service providers. We work closely with clients to ensure their SEO strategy aligns with both short-term goals and long-term growth objectives.

Frequently Asked Questions (FAQs)

The key factors you should find are the search volume, how relevant it is to the target market, how the competitors’ keywords are performing, and the difficulty of the keywords.

Find out which keywords are ranking well with other brands in the space. This helps you know which ones resonate with the audience and see what keywords can help you build your brand further and what to avoid.

They play a big role in the strategy and planning, as you can analyse these trends and adapt the keywords you can use whenever you are ready to keep building your brand.

Keyword competition analysis is effective at creating content because you can know what relevant keywords to put.

Contact QWERTYLABS through the website or by reaching out to the email. Help enhance your iGaming brand’s presence, as you can achieve solid success in the SEO space if you work with us.

Press the Contact Us page and send in a ticket.

Maximise keyword research with QWERTYLABS’ competitor analysis

QWERTYLABS is prepared to give you the best SEO service, as you can see from the history we have of delivering strong results. By working with the QWERTYLABS competitor keyword analysis agency, you can find out the effectiveness of having well-researched keywords as part of your platforms. Keep working with us, as we know what it takes to become a stronger brand with proper keyword usage.

As the expert in this space, you can contact us, and we will help you stand out on the search engine results pages. Let us set a consultation to discuss your insights and maximise the SEO efforts to give your brand the best result.

Boost Your Business’ Performance With Our Help

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