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Website Audit

QWERTYLABS offers a variety of full-scale search engine optimisation (SEO) services that your online casino needs. As a website audit agency, we can also help bolster your platform’s traffic performance, ensuring you stand out in a competitive market. We focus on building high-quality links through content creation and link-building efforts to bolster domain authority and earn trust from search engines like Google.

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Optimise your online casino platform with QWERTYLABS website audit services

You can trust QWERTYLABS to provide the top-quality website audit services that you need. Discover more about how we can increase your platform’s online presence:

How does a website audit work?

To clarify what QWERTYLABS website audit services entail, it checks how well a site performs on search engines like Google. This is the evaluation of aspects like web traffic, web design, and usability then examine areas for improvement. 

If you want to know how to do a website audit, this involves crawling the site to collect data on all pages. This includes checking backlinks, improving mobile optimisation, and gaining more feedback. The website audit agency then compiles findings and has webmasters implement changes. 

Monitoring progress is also part of the auditing process as well as repeating the process until SEO performance reaches optimal levels. Our goal is to keep your website in the best condition and QWERTYLABS website audit agency is here to deliver exceptional results.

The advantages of conducting a website audit

Conducting a website audit offers several key benefits that can boost your online presence. Here are the following advantages:

Maximised return on investments (ROI)

Building and maintaining a website is a big investment but a suboptimal use of resources leads to bad ROI. A QWERTYLABS website audit will turn it around and make already existing investments more useful.

Identification of issues

There are lingering technical or quality issues that you can’t spot at a glance. It takes a thorough analysis to identify them with the tools and expertise of SEO website audit services.

Improved discoverability

Auditing your website for SEO maximises resources for a better ranking in search engine results pages (SERPs). This way, you are more visible to your target audience searching for keywords related to your casino’s services.

Increased organic traffic

Making your backlinks more visible to your target audience also boosts your domain’s accessibility. This promotes growth in widening your visitor count.

Marketing advantage to increase conversion rates

With a large visitor count, the next goal is to convert them into paying customers. Our website audit services can show areas for improvement, such as boosting calls to action (CTAs) and identifying deficiencies in your landing pages.

Who can benefit from an iGaming & Casino SEO audit?

The iGaming SEO audit is for anyone seeking casino SEO audit services. It means businesses looking for a step in the right direction in searching for revenue in the casino industry. That includes online casino websites, bookmakers, and iGaming affiliate sites

Google is always changing its algorithms, most of which can pose challenges for crypto casino platforms. Gambling sites have to adapt and become more suitable for the core updates. Otherwise, discoverability will fall and will end up being unseen by the target audience. Seek a professional SEO audit from QWERTYLABs to give your casino the aforementioned benefits.

Why does an iGaming brand need an SEO website audit?

Employing full website SEO audit services is crucial to finding all the improvements your iGaming platform needs to thrive. Without it, your platform could be suffering from the following issues that stifle your business growth compared to other gameplay sites:

The site lacks crawling and indexing
Low SERP ranking
Sub-optimal page performance
Low engagement
Broken links
A website that isn’t crawled or indexed won’t appear in the SERP. It will require auditing to make sure that your domain and its backlinks become detectable to search engines.
Even if your site appears on Google searches, it may rank so low that your domain or content that mentions it isn’t on the first page. The goal is always to appear on the first page because it’s rare for people to click on the next pages. On top of that, it needs to reach higher positions and auditing can solve it.
If your page is lagging or loading too slowly, then there’s an optimisation issue. SEO website audit services can fix that and improve user experience to raise satisfaction.
A high SERP ranking doesn’t guarantee clicks. A casino SEO audit can fix the problem by making its contents and meta tags more engaging for the target audience. They need to be offered to their respective niche like links to sports betting bonuses should be marketed to sports bettors only. The same can be said for online casino promotions being targeted to slots and table game players.
Links are internet users’ gateway to reach landing pages that could convert them into customers. However, updates can link to broken links, leading to frustrating experiences. A regular SEO website audit can detect these issues and fix them.

Why choose QWERTYLABS for your iGaming SEO audit?

If you want to ensure the success of your ventures in the iGaming industry, look no further than QWERTYLABS website SEO audit services. Here are the reasons why you should should partner with us:

A wide array of expertise in online brand marketing

QWERTYLABS is a website audit company that also offers other technical expertise in online casino marketing. Our services include brand protection, content creation, and link building among others. Each one is useful in strategic planning of your casino’s marketing campaign and an all-in-one website audit company goes a long way in ensuring ROI.

Offers approachable hands-on support every step of the way

Our full website SEO audit services come with dedicated support throughout your campaign. Online casino marketing is a long-term endeavour and we’re here to assist you for as long as you need our services. You may contact customer support or call in for a consultation for technical SEO audit solutions.

Has a large link-building network you can benefit from

QWERTYLABS has maintained a healthy connection with various potential websites, providing you with valuable opportunities for establishing a backlink. Using these connections can help your backlink network grow, thereby giving you a big advantage over iGaming competitors. 

Having a large network also means more chances for linking errors. QWERTYLABS conduct regular website audits to fix them, ensuring that your customers are never going to encounter a broken link.

QWERTYLABS’ Technical SEO audit checklist

To get a brief overview of the QWERTYLABS website audit services, here’s an audit checklist and why they are important in your online casino’s success:

Google Search Console analysis
Content audit
SERP analysis
Competitor analysis
Mobile optimisation
Website loading speed
Link audit
Subdomain evaluation
Full tag evaluation
Website navigation
Google Analytics offers a search console analysis to help the search engine understand why users are searching for certain topics. This data can be used to help you monitor your website’s presence on their searches as well as what can be done to maintain or improve visibility.
This is about scanning web content and making sure that they are optimised to attract their target audience. Intent alignment analysis comes in to identify causes of conflict to find out if a cannibalisation audit is necessary. This is conducted to ensure your content doesn’t compete against itself for search rankings.
SERP analysis is about studying top-ranking pages for search queries that you want to target. This way, QWERTYLABS will know what works best for the search engine and how to apply them to your online casino’s marketing efforts. SERP volatility can be affected by the popularity of a certain topic or clarity of your content and auditing will determine what needs to be done.
Just as you are monitoring your own website’s presence in the Google Search results, you can also use console analysis to track competitors’ search engine performance. This makes you aware if you need to increase optimisation or change web development to stay ahead of the market.
Most websites are now expected to be optimised for all platforms, especially mobile devices. Poor mobile performance can put off players, but a detailed audit will identify and resolve issues, ensuring smooth navigation across all platforms.
Optimising your site’s speed is crucial for user satisfaction and retention. Even if casino games and bookmakers run smoothly, a slow-loading website can cause frustrations among users. The audit tests the loading speed is tested on all devices and eliminates any delays.
This is the process of analysing links leading to your website and whether they are broken or performing well. On top of fixing broken links, QWERTYLABS is also going to analyse if it’s placed optimally. If not, steps will be taken to find how to improve it like editing the content or changing the hyperlink to be more enticing for users to click.
If your platform has a subdomain, QWERTYLABS will also consider them in the audit. Improving them all helps your overall brand become more marketable and improves the overall user experience with any platform tied to your online casino.
Website auditing is already a systemic evaluation of HTML tags in your website. This is what helps determine what kind of data are being collected and if these are accurate with your sitemap. A full tag evaluation can be done manually and make changes like updating the metadata to rank higher in the SERP.
Website auditing is also concerned with how users navigate to critical casino homepage features. There needs to be an assessment and troubleshooting of its buttons to see if they work or lead to the correct landing pages. Any broken or misdirected buttons on the menu are identified and fixed, improving the user experience and reducing frustration for players.

QWERTYLABS’ approach how to do a website audit

QWERTYLABS conducts a comprehensive site analysis considering search engine optimisation and your brands’ digital marketing goals. Here’s how we execute a successful audit:

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Comprehensive site analysis

We begin by conducting a thorough scan of the website using SEO analytics. Determine the website’s domain ranking in search queries and how it compares with your competitors. This also involves checking the traffic each link is sending your casino to get a good look at how many people are visiting and leaving your website.

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Identifying issues

The data provided in the search console analysis gives context to your website’s performance. It can help narrow down underperforming URLs compared to what numbers you expect to see in a given timeframe. Upon knowing these weak links, the data can create content marketing statistics to provide insights into the exact causes of low engagement and how to improve them.

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Link audit

The SEO performance summary from the data gathered should provide vital information on what should be done to fix or improve links. This is where link audit comes in to evaluate the quality, relevance, and impact of backlinks to your website’s search engine rankings. It also helps identify which ones are good influences that should be enriched. This way, the QWERTYLABS website audit services also involve maintaining your link building network.

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Detailed technical audit report

After the auditing process, QWERTYLABS will give you a detailed report on all findings and what course of action should be taken considering the data gathered. This is a comprehensive document of your website’s technical health, crawl ability, mobile usability, and best SEO practices. Issues will be highlighted with recommendations for improvement before committing to any major changes.

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Frequently Asked Questions (FAQs)

Here are some of the most frequently asked questions about the QWERTYLABS website audit:

A website audit is an evaluation of a platform’s performance. If it’s not working as expected, then it can lead to a poor user experience, leading to higher bounce rates and missed opportunities for conversions. A successful audit identifies and resolves issues to enhance engagement and boost revenue.

Yes, a technical audit is about the assessment of responsive design, load speed, and mobile-friendly features among many others. The goal is to improve these aspects to make the mobile platform perform better and fix issues to improve user experience.

An iGaming website should undergo an SEO and technical audit at least twice a year or every six months. QWERTYLABS can work with you every four years or every three months if you need the services of a website audit company that often.

Optimising site structure through an audit can help identify areas that need improvement to improve your website’s rank in search engine rankings. It drives more organic traffic and increases website visibility while also enhancing user experience.

You can get in touch with QWERTYLABS by clicking here. Provide your name, email address, and a summary of what kind of services you need. You can also contact us via phone number or send an email to [email protected].

Ensure your casino’s success with QWERTYLABS

QWERTYLABS website audit agency is your go-to partner for comprehensive SEO services tailored to your online casino needs. With our expert team, you can create a strong marketing strategy to stand out in the competitive iGaming Industry. Our website audit agency provides hands-on support in all the steps of the process to ensure success and that your casino stays ahead of the competition.

Boost Your Business’ Performance With Our Help

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Contact

8F, One Trium Tower,
Filinvest Avenue, Alabang, Muntinlupa, Metro Manila
Philippines, 1799
[email protected]
+63 (02) 8971 8926