Successful SEO tips for higher casino ranking

SEO is crucial for a casino website to improve visibility and increase traffic, leading to better lead conversion. However, with search engines' ever-changing algorithms, keeping track of policy changes and constantly updating your iGaming SEO strategies is important to keep up.

Doing this ensures that your platform consistently provides the best content to attract your readers and search engines. If you want to ensure your casino site performs well in search engine results, QWERTYLABS has listed the top iGaming tips you can use to develop an SEO strategy.

Key SEO tips to follow for higher ranking

Improving your SEO ranking is important, but how is it done? As a casino platform, that means learning about SEO guidelines and applying the appropriate strategies, such as keywords and tools. Follow the key SEO tips we've listed below to guarantee your website's success:

Incorporate the right keywords into your content

One of the most crucial aspects of SEO is keywords which function as the bridge between what people search for and the content you provide. Finding the right keywords requires you to conduct keyword research by understanding your niche and studying the industry. Otherwise, you'll never reach your target audience in this vast digital space.

This is important because you are responsible for developing the relevant industry topic. Additionally, you'll also come up with the list of initial keywords, referred to as seeds, which are typically short-tail and have high competition in search engines.

After listing your seed keywords, run them through a keyword tool to find alternatives with relevant data about their search volume and keyword density.

For example, as a casino brand, one topic you're likely to write about is slot games. Using this as a keyword on a keyword generator tool ahrefs.com. Once you run it on the site, you'll be given the top alternative keywords you can use. If you try the process, some of the best results include keywords such as:

Free slot games
Best free slot games
Free casino slot games for fun
Slot games free.

These results show what people search for most about the word 'slot games'. As such, you can create content tailored to answer these queries.

When writing content, add necessary information about the game, such as its theme, design, paylines, RTP, volatility, game provider and bet amount. Additionally, it's better to have a list of slot games available on your platform so your readers can easily find them.

Use the necessary SEO tools

In SEO, there are several tools you can use aside from keyword research, but they all aim to help improve your site's performance. These SEO tools provide data and alerts to help optimise and update your website for success. Some of the top SEO tools your business needs include:

Google PageSpeed Insights - PageSpeed Insights or PSI analyses the user experience on your platform across devices to see how well or badly it performed. This includes the site's loading speed of a URL data gathered from CrUX or Google's Chrome User Experience Report. This is crucial information for a platform since most visitors exit websites that take too long.

On top of providing a thorough report, PSI also offers recommendations to improve the loading speed of your site. Some ways to improve this aspect of your platform are by reducing server response time, using asynchronous loading for files in CSS and JavaScript format, and more.

Google Analytics - Google Analytics collects data from your website to provide data and statistics to show how your page is performing. Some information included is the number of visitors, session length, page views, bounce rates and more.

SERPSim - SERPSim is a tool that helps you optimise your meta-title and meta-descriptions, so it fits the appropriate word count and simulates how they will look on a search engine result page.

Optimise your website for mobile device accessibility

Nowadays, people surf the internet through devices such as smartphones and tablets. As a casino brand, your website must be accessible through these devices so your target audience will have a positive experience when they visit your platform. Having an adaptive site to any device allows your potential customers to access your services easily and sends a message that you value their time.

If you provide casino games on your site, they must be playable across devices to give punters better accessibility. This is done by customising your site page to fit different device dimensions or developing dedicated apps to access available services from the browser.

Link your content across your social media

Having a consistent promotion of your page improves its online presence. You can do this by posting your content across your social media pages such as Facebook, Instagram and Twitter to reach your existing and prospective audience.

However, keep in mind the top social media sites are used differently. For example, Instagram is picture-centric, while Twitter focuses more on short-form and often humorous content.

Understanding the differences allows you to effectively generate a post that attracts your audience and encourages them to visit your website.

Create high-quality content

While data, analytics and SEO tools help increase your website traffic, providing your readers with relevant and useful content is equally important.

When it comes to SEO, writing quality content still takes priority. That's why making your content reader-centric and not focusing on search engine algorithms gives it more value.

The best way to ensure your site's success is to find a balance between the two, providing quality content to your readers while appropriately optimising your content for search engines.

Learning the common mistakes to avoid in casino content writing is a big help to provide your site visitors with better content. These errors include writing long-winded paragraphs, providing vague information, and giving misleading content.

By avoiding these writing pitfalls, you eliminate the chances of repeating them and risking your platform's credibility and trustworthiness.

Optimise your URL

One minor aspect that factors into a page's search relevance is the URL used on the content you produce. Instead of randomly generated URLs, generating your URL slug is better by using relevant keywords.

You can do this by ensuring it's readable and features the main keyword of the content. Doing so will make it easy for your readers to see the overarching content they should expect. Additionally, using the appropriate URL signals the SEO algorithms with which keywords your content should rank for.

When done right, your content will be able to attract a higher volume of targeted traffic and get ahead of your competition.

Avoid keyword stuffing

While using the right keywords is crucial to a successful SEO strategy, it's important to understand that there's a limit to its effectiveness.

With search engines like Google, their algorithms are constantly updated to better identify the most relevant information for a query. That also means they're continually improving on tracking websites trying to game the system.

Some sites optimise their content for SEO by stuffing too many keywords into it. According to Google's policies, websites practising keyword stuffing are penalised once detected.

As a result of the penalty, your page's ranking may decrease or be removed from Google's search index entirely. That's why it's essential to use the appropriate keywords when writing your casino content and focus on crafting compelling content for your readers.

Ensure your site is easy to navigate

Since user experience is vital in retaining your viewers and ensuring they return to your site, your site's user interface must be attractive and easy to navigate. Doing so allows your site visitors to seamlessly explore your site to find other useful content they're interested in.

Measure your results

As an online business, the best way to gauge your site's success is using tools like Google Analytics to measure your performance. This data is crucial because it tells you whether you're reaching your target audience or not.

More specifically, it reveals which content is getting high engagement from your site visitors and which is not. Once you know the underperforming pages, you can improve them by updating the content or creating a new one with better casino SEO strategies.

As for the content with high traffic, you can use it as a guide to identifying what kind of content you should provide for your readers.

Importance of SEO ranking for your business

Now that we've outlined the critical SEO tips you need to apply to your website, it's essential to understand why the process is necessary. As an online casino business, you rely on these SEO strategies to make sure you reach your target audience and retain them. As a result, your website's performance sees the following results:

Improved credibility

SEO aims to increase your visibility, but this can only be done by providing top-quality content that checks all the boxes in search engine optimisation.

When it comes to the digital space, credibility and trustworthiness are crucial to a brand's success. That's because your target audience will only engage with your platform if they consider you a reliable source of information.

You're proving that you are an authority in the industry by consistently providing your audience with relevant and engaging content. As a result, your audience will turn to your website when they have additional queries regarding industry-related topics.

Increased traffic

Website traffic is the most vital data you need to pay attention to because it shows the number of people visiting your platform. That means the more organic traffic on your site, the more people you can convert to customers.

Additionally, even when your visitors don't immediately become customers, they can share your relevant content with other like-minded individuals with the same queries.

Better lead conversion

Through proper SEO strategy, you can reach your target audience better. In doing so, you'll have the opportunity to convert them into customers to ensure that their experience on your site is satisfactory.

This is done in several ways for a casino site. However, the most important thing is to make sure to provide your readers with the answer to their queries.

For example, suppose your target audience is looking for information regarding how to play online casino games. In that case, you need to give them content that answers their concern and provide them with specific information to play on your platform.

Giving them relevant information proves your authority on the topic, and they'll turn to your platform once they're done doing research.

Improve your site's SEO performance with QWERTYLABS!

When it comes to the digital space, there are so many sites competing to reach the top results in search engines. By actively and consistently improving your Search Engine Optimisation strategies, you ensure that your website employs all the necessary strategies to increase your ranking despite the high volume of competition.

However, this process is easier said than done. Learning all about SEO and the right strategies to apply to your website takes time and dedication. If you have trouble doing so, QWERTYLABS is here to help you reach the highest spot in search engines.

With our vast knowledge of SEO and our years of experience in the casino industry, we have all the necessary tools to ensure that your platform becomes the best in the industry.

Once you're ready to be on top by employing the right casino SEO with QWERTYLABS, check out our offered services and contact us.

Your quick guide to writing about the most popular sports in Asia

Watching sports is an interesting activity that a lot of people love to do. There are various sports to follow, and within each sport, there are even more leagues and tournaments for every avid sports enthusiast. Sports also make it easier to start conversations and even form good relationships with someone you just met. And in some cases, sports are celebrated even more with betting.

Sports are popular across the world and in every continent, specifically Asia. If you want to create content about the sports widely watched and wagered on in Asia, you should know what sports these are. QWERTYLABS provides a writing guide on what sports take centre stage in Asia and how to write effectively about them.

Popular sports and sports leagues in Asia

Several sports have been popularised in the continent, and each is interesting. Some of them are:

Football

Football, the most popular sport globally, is also a massive hit in several Asian countries. In this sport, two teams compete against each other while attempting to score goals.

The sport is highly popular in Asia, and one of the impressive leagues created for it was the Pro League, based in the United Arab Emirates. 14 impressive teams contest it. They all play in a series of matches that work in a system of promotion and relegation.

Other popular football leagues in Asia include the K-League of South Korea, the Super League of China, and the J1 League of Japan.

Cricket

Cricket is another exciting sport that many people have grown fond of. It's played by two teams who take turns in playing as the batting and the bowling team. The main objective of this game is for players to score as many runs as possible. The most interesting part about it is that it's played under three major formats: Tests, Twenty 20s (T20s), and One Day Internationals (ODIs).

Though cricket isn't as big as in Asia, it is a massive hit in countries like India, where it has grown to be a part of their culture. They host the popular Indian Premier League (IPL), the world's most viewed and attended cricket league. It features ten impressive teams that feature not just local players but also international players.

Baseball

This bat and ball sport is also popular among Asian sports fans. In this game, two teams would have to take turns in batting and fielding while outscoring each other in terms of runs. Its intense gameplay keeps fans on the edge of their seats since every moment can be quite unpredictable.

There are a lot of baseball sports leagues in Asia, and one of them is the Nippon Professional Baseball (NPB) which features some of the country's best players. As the highest form of baseball in the country, fans are always excited to watch 12 talented teams fight their way to the top to earn their prestigious title each season. With the high-calibre skills of the players in this league, some even compare it to Major League Baseball (MLB).

Basketball

Basketball is another popular sport in Asia. Here, two teams of five players compete against each other. The game's main objective is for the teams to shoot the ball into the netted hoop. Each game is a fascinating feat since each team tries their best to prevent its rivals from making a shot on their hoop.

One of Asia's most remarkable basketball leagues is the Philippine Basketball Association (PBA), Asia's first professional basketball league for men. It was established in 1975 and is the second-oldest continuously running league in the world. It is played between 12 company-based franchise teams who all participate in a season divided into different match sequences.

Volleyball

Volleyball is another team sport that took Asian fans by storm. In this sport, two teams of six players play on each side of the court. The players must ensure that the ball won't touch the ground on their side of the court. A team will score a point if the team fails to pass the ball back.

There are several impressive volleyball teams across Asia, most of which are part of the Asian Volleyball Confederation (AVC) based in Bangkok, Thailand. This is participated by 65 member associations that came mostly from the Asia Pacific region. Aside from this wide-scale organisation, volleyball is also a popular sport among young people in several countries like Japan.

Other popular sports in Asia

Aside from the sports mentioned earlier, several other promising sports events are popular across many Asian countries. Some of them are:

Badminton
Swimming
Rugby
Tennis
Horse racing.

How to write about sports betting

Aside from making popular sports your topic, you can include sports betting in your talking points. In case you haven't tried it yet, here are some that you can consider writing about:

Betting markets

One of the factors that you can write about is the available betting markets featured on the matches you are wagering on. Upon visiting any bookmaker, you will notice that there is more than one betting option you can wager on.

To explain the basic concept of sports betting, you should understand how outright, in-play, future, and even prop bets work. Once you already know the basics, it will be easier for you to delve deeper into other sports betting markets that will help your readers have more options when it comes to spreading their bets.

Betting odds

Another great talking point you can keep in mind when writing about popular sports in Asia is the odds for each match. This way, you can freely discuss the teams and how they are being classified as underdogs and favourites. You may also want to consider talking about the odds formats since they vary accordingly from one another.

Three of the most common formats of odds are decimal and moneyline. The lower value is the favourite with decimal odds, while the underdog has a higher value. On the other hand, moneyline odds come with a positive (+) and negative (-) sign before the number. The former is the underdog, while the latter is the favourite to win. Expounding on this concept will make your guide more informative and helpful, especially to new punters.

Online sportsbooks

There are a lot of sportsbooks around the world, but there seem to be more online betting sites. With that, you may want to talk about the various options or how the odds differ from one site to another and their special features. You can also provide tips on how to look for the best betting site to wager on.

Other tips for writing a great sports article for an Asian audience

Aside from sports betting, there are several other topics which you can cover when writing about sports popular in Asia. In case you're running out of ideas, here are other exciting pointers which you can expound on:

Sports leagues

As mentioned, several leagues are hosted for each popular sport. Since each country brings a different approach to their gameplay, you may want to write articles about specific leagues and what they are all about. It's essential to know the particular leagues in each region or country. Sports betting content for the United States, for instance, will not be the same as sports betting content for the United Kingdom.

You may discuss a league's history, sponsors, schedule, and format. It is also a great idea to focus on their participating teams and which ones are the most successful.

Best players

Aside from the participating teams in the leagues, you may also want to write articles about the best players of each team and what makes them special. You can tell about their playing histories, achievements, unique playing styles, and even recent performances.

Sports trivia

You may also want to write some interesting facts that some fans may not know about the sport, leagues, or players. This kind of article will keep them interested in the sport they like. While sports betting content should mainly focus on odds and betting markets, you can also engage with your audience using these fun facts.

Match updates

Aside from evergreen content, you may also want to write articles based on the current matches or the current status of the teams. There, you can talk about the injuries, the outstanding players, or just match highlights that some fans may tend to miss out on.

Write quality sports content with QWERTYLABS

These are just some interesting writing angles you may want to focus on when writing about sports that are popular in Asia. One of QWERTYLABS' services is also creating sports betting content for various audiences and regions. Contact us and find out more about our content creation services.

The future of online casino websites in 2023

Looking at online casinos today and their early iterations back in the mid-1900s, several changes have been made thanks to the advancement of technology. Due to this, new features and games were introduced to casino players, making online casinos some of the top sites worldwide. With endless possibilities for future improvements, the online casino industry looks bright for 2023 and beyond. Here at QWERTYLABS, we’ll provide insights into what you can expect from this booming industry over the coming years. Let’s get started!

How did online casinos start?

The mid-1990s saw the rise of the internet, and people quickly realised how convenient it was. With this newfound technology, several entities began to use it to their advantage by creating an online presence, and one of the industries that took note of this emerging trend was the casino business.

Since then, the online casino industry has had its ups and downs, more specifically with its legality in different parts of the world. Despite these, online casinos didn’t stop reaching a broader audience and as technology continued to evolve, so did they. Fast forward to today, gamblers now have thousands of casinos to choose from on the internet.

Expected trends in online casino websites

Seeing the drastic changes in online casinos leaves us excited to see what’s in store for the future of this booming industry. Discover what 2023 and beyond has to offer when you check out the future of online casino sites with QWERTYLABS down below:

Crypto is set to play a bigger role

One of the most recent notable innovations in online casinos is the introduction of cryptocurrencies as a payment method. Cryptocurrency is already advanced with its sophisticated blockchain technology and high-level cryptography. These advanced pieces of technology allow its users to deposit and withdraw funds to and from their accounts seamlessly and securely.

Adding cryptocurrencies in online casinos gave users anonymity, security and speed that traditional banks can’t provide. Getting more detail regarding its security, blockchain technology allows transactions using these digital currencies to be tamperproof. This type of sophisticated security relieves its users from any fear they may have from online transactions. This is why more online casinos are adopting this mode of payment, leading experts to believe that these virtual currencies will play a more prominent role in the industry sometime in the future.

Restrictions will be a thing of the past

At the time of writing, online gambling is still restricted in some countries. However, restrictions are starting to become a thing of the past with the rise of virtual private networks (VPNs) and the aforementioned digital currency, cryptocurrencies.

VPNs allow you to access websites normally inaccessible from your region by connecting you to servers from other countries. Meanwhile, the anonymity of cryptocurrencies lets you deposit and withdraw funds to and from your account anonymously and free from any restrictions since they can’t be traced back to their users.

Additionally, you don’t have to provide personal information, allowing you to use them for online gambling, regardless of your location. These two advanced technologies clearly show that restrictions will soon be removed entirely from online casino websites.

More live dealer titles

Players prefer live dealer titles over other online casino games due to the added realism and sense of urgency instead of playing alone. Additionally, the lively personality of the dealers adds another layer of entertainment to an already fun gameplay. With this kind of interactivity, players will feel like they’re in an actual brick-and-mortar casino, playing alongside real players and dealers.

According to shared data from H2 Gaming Capital, the live dealer category alone generates over a billion dollars annually. With this type of attention garnered from the player base, various online casinos will start doubling down on their live dealer titles. So, expect to see more and improved live dealer games in the future.

Rise of virtual reality games

Just when you thought immersion had peaked with live dealer games, virtual reality gaming was introduced as one of the most famous web development trends for online casinos. This technology has been integrated into various PC and console games and online casinos, specifically live dealer games. However, the problem with VR today is that the peripherals used are not that accessible. Fortunately, accessories are becoming more readily available to the general public, leaving the future of VR gambling bright and hopeful.

One of the companies that jumped onto the VR craze is Net Entertainment (NetEnt). This gaming provider has been around since 1996 and has provided various quality casino games. Recently, they showcased their talent in the VR department during the 2016 ICE Totally Gaming event, where they showcased their Jack and the Beanstalk demo. Here, they invited players to virtually enter the world of this classic fairy tale through VR and provided a more immersive slot gaming experience. This brief but impactful demo provided a glimpse into the future of slots.

More free-to-play casino games

The past couple of years saw the introduction of free-to-play type titles in the gaming scene, specifically in the mobile gaming industry. With the rise of mobile gaming, experts predict that free-to-play titles will soon start making their way to online casinos.

The idea behind the free-to-play framework is that although the game doesn’t require you to pay upfront, it will have certain features locked behind a paywall. These features often improve the overall experience, which would otherwise be unavailable from the get-go.

Increased focus on mobile gaming

The popularity of mobile gaming can be attributed to the powerful smartphones being developed today, including the convenience of playing games on the go. Of course, the casino industry was one of the first to take notice of this, leading to the availability of casino games on mobile phones.

Nowadays, several players prefer playing on the small screens of their mobile devices as opposed to sitting in front of a computer/laptop monitor. This type of accessibility and the continuous improvement of mobile phones means we will see a more improved experience on mobile gambling in 2023 and beyond.

Bigger player base

Considering the popularity of online casinos in recent years, it only makes sense that this industry will have a bigger player base in the coming years. Online gambling is accessible on almost every device, allowing players to start playing their favourite casino games from the comfort of their homes. Moreover, mobile gaming allows players to access online casinos almost anywhere and anytime.

Better-looking and sounding games

Technology will only get more advanced, which means that games will see significant improvements in their visual and audio departments in the future. This has happened before, with slots featuring more advanced graphics and smooth animations compared to what they looked like several years ago.

The same goes for live dealer games. Online providers will continue to use the most sophisticated technology to record and stream their sessions in real time. Lastly, players will expect more from their favourite games as the years go on, making it sense that developers continue upgrading their offerings to satisfy players.

More gamification

The term gamification was coined in 2002 to describe the process of making a mundane task feel more like a game, making it more engaging and interactive for players. It has been used in various cases, such as in education, marketing, advertising, etc. A great example of this is the task given to Nick Pelling, the British programmer who coined the term and was ordered to create a game-like interface for ATMs and vending machines.

With this in mind, gamification is predicted to be more evident in the future of online casinos, which means that players will experience more interactivity with their favourite sites even when they’re not playing. Gamification can be integrated into emails, the website interface, web widgets, esports betting and more.

Use of 5G

2019 saw the introduction of 5G mobile networks to the general public. This new and improved connection made way for low latency and speedy loading times. With the rollout of modern devices and the availability of this network in countries worldwide, it won’t be long until most gamblers use 5G for their online gambling needs.

This connectivity comes in handy when you consider how many times a game will load during your gambling session. Who would want to wait for long periods before playing their favourite games?

Development of wearable-tech gaming

A new trend that we’ve seen lately is the availability of online gambling through smartwatches. Although this concept was unveiled in 2014, it only picked up traction in the past few years due to the improving designs of these smart devices that allowed it to adopt casino gaming.

In 2023 and beyond, it is predicted that this trend will continue to grow until it reaches its prime to provide gamblers with a more accessible way to play their favourite online casino games wherever they are.

Reinforced security measures

You should know that online casinos will always keep up with new technology to upgrade their security measures continuously. A recent example is the introduction of blockchain technology which came with using cryptocurrencies as a payment method when playing games. We can only look forward to the improvement in security developers will come up with to further give players an immersive experience while playing. Additionally, expect your online casinos to constantly obey all the policies established in all the countries they operate.

Growth of esports betting

A lot of online casinos today now offer esports. With how things are going with the esports leagues, more online casinos will also start offering esports betting on their websites.

After all, people enjoy watching their favourite teams battle it out in exciting matches of different multiplayer games, so why not add betting into the mix, right? By adding this feature, esports enthusiasts who aren’t necessarily fans of online casinos will be drawn towards these sites and become players.

Upgraded slot games

Slot games take up a huge chunk of an online casino’s catalogue, so providers double down on these and make an effort to upgrade players’ experience. Developers create games that will make their slot titles look better than before, like featuring dynamic animations in the background of slot machines and adding new bonuses. These make the games feel alive, impacting players’ experience while playing.

What the future beholds for online casinos

The future of online casinos is bright, based on facts that are evident in the industry today. For starters, their non-stop soaring popularity among players worldwide, along with restrictions slowly being dismissed, means that the player base will only grow in the future. This will result in casino game providers producing high-quality titles like slots, live dealers and table games to keep players entertained.

Lastly, the proposed increased convenience and accessibility of online gambling leave experts to believe that brick-and-mortar casinos will experience a decline in their player base, maybe not today or next year but in the future.

If you want your online casino to keep up with the latest trends in the industry, feel free to contact us here at QWERTYLABS. We’ll ensure your site will remain on top for many years through our world-class services.

The ultimate guide to conducting an SEO audit for your casino

A casino site's digital impact and overall optimisation are essential to its survival in the industry. One of the important elements of upholding a casino site's timeliness and user navigation is an SEO audit which checks a casino site and ensures that there are no issues while it's running or how it fares compared to other competitors.

There's a lot of information about SEO audit, including its importance, how it performs on casino sites and how it is created. You'll know everything about this here at QWERTYLABS, your trusted partner in all things related to content creation, SEO and web development. Get to know more about SEO auditing in the coming sections below:

What is an SEO audit and how does it work?

Performing an SEO audit can be compared to a wellness check, except it is done with a website instead of a person. It works to uncover technical issues that could hinder your website from performing well on search engines and gaining clients' attention. Additionally, it is also designed to help you unmask opportunities to improve the site overall.

Since the task of search engine optimisation is focused on the web presence of a particular site, it is essential to complete the auditing process to eliminate any problems and further improve the platform. For example, some things that should be considered when conducting an SEO audit include the website's structure, the quality of the content and backlinks, gaps in speed or ranking and more.

For best results, websites should be audited at least once a year to have a routine check on the site's SEO components, and you can make necessary improvements moving forward. If your site goes for several years without an SEO audit, it could lose its online presence and ranking on Google.

Performing SEO audits on casino sites

The concepts of SEO audit can be related to that of online casino sites. It is conducted to ensure that a casino platform can publish timely content, function properly compared to competitors and ensure that the casino site ranks high in search engines.

Aside from the presence of blogs, new casino games and promotions, SEO audits are designed to pick out the imperfections of a site from an SEO point of view. Suppose there are faulty backlinks, broken pages, or possible improvements for keyword usage or indexing efforts. In that case, an SEO audit can uncover and help you fix all those issues.

Over time, performing SEO audits on a casino site will eventually help it get ahead of the competition and rank higher in search engines. It can also eliminate any site issues and help you make further improvements in creating content, building links, researching keywords and more to ensure that you provide the best casino site for your players.

The full checklist for creating SEO audits for casino platforms

Completing an SEO audit is tedious but worth the effort. This is also why you have us at QWERTYLABS to help you achieve a complete casino SEO audit and give you better steps to take to improve your site. To further understand this step-by-step process, take a look at the guide below:

Step 1. Make a basic technical analysis

The first thing you should consider doing in an SEO audit is making a technical analysis of the site. Consider this a briefing period where specific site details are correct, like checking if the redirection of a backlink to another page is faulty or the page is running slower than necessary.

Some crucial elements involved in technical analysis are checking the site's current user experience or accessibility and how it appears from the visitor's point of view. If there are any issues, you should be able to identify them and delve further into fixing them in the coming steps.

Step 2. Check for manual actions on the site

Given that Google is the most popular search engine, you must immediately ensure that your site appears on the results page. When conducting an SEO audit, you must also consider the manual actions of the website. These manual actions will determine whether or not portions or the entirety of your site will show up on Google result pages. To complete this step, go to Google's search console and look for your site's report on 'Manual Actions'. After clicking on it, you'll either be given an overview of issues or an update stating that no issues have been detected.

Step 3. Ensure there are no HTTPS issues

Another important part of the SEO auditing process is weeding out any Hypertext Transfer Protocol Secure (HTTPS) issues, which are aspects of web development that cater to the security measures of site visitors. This step should help keep users' security details safe such as their account passwords and payment methods in casino platforms. One of the simplest ways to check the safety of your HTTPS tag is if there is a 'lock' symbol on the leftmost side of your site URL.

Step 4. Look out for problems with indexing

Looking out for indexing issues is also essential when completing an SEO audit. You can see Google as an extensive information index, except it's composed of billions of web pages that rank in search. You must ensure your casino site is a part of that index and should only include essential pages. It is worth knowing that Google should only index one version of your website instead of two or multiple to direct traffic to a central source.

Step 5. Take into account the organic traffic of the site

The internet is a dynamic element that constantly updates itself according to what people are looking for. Google updates its algorithm for organic traffic to maintain the quality of its search results. In this case, you must ensure your casino site can keep up with this algorithm and track the corresponding organic traffic trends. The changes to look out for on Google's algorithm are based on your site's E.A.T. (Expertise, Authoritativeness and Trustworthiness).

Step 6. Run an audit on site crawls

One of the most critical parts of the SEO auditing process is running on-site crawls, identifying how Google's crawlers might see and identifying the content or issues found on your site. This audit will help identify issues such as site errors, warnings, notices and the overall site health. You can use the Semrush Site Audit feature to determine the lapses in your site health and help you fix them simultaneously.

Step 7. Make sure your site is mobile-friendly

Ensure your site fits mobile devices when working on a casino SEO audit with QWERTYLABS. This is an important aspect of Google's ability to help you rank higher in search results. It has been an essential factor since 2015, considering that most people nowadays access sites through their mobile devices. Learn more about the overall ranking of your site under the Mobile Usability report to help eliminate any issues.

Step 8. Work on improving the site's speed

Of course, every user on the internet is looking for fast and easy access to their chosen websites. If your site is not performing, chances are the users will look at other alternatives. To avoid this, check the Site Performance tab using the Semrush Site Audit feature to know your website's speed.

Step 9. Ensure that the site's core web vitals are stable

Another element you should consider when completing an SEO audit is web vitals. This concept was introduced by Google back in 2020, and it involves aspects such as your site's overall layout, loading speeds and page interaction. Take a look at data from your desktop and mobile interface to complete the repairs, if there are any.

Step 10. Eliminate broken pages and links if there are any

If you visit a website showing a 404 Error, it means it's a broken link. This could be caused by URL changes or data deletion, which is not good for SEO purposes and should be fixed immediately.

Step 11. Complete all elements for on-page tags

On-page elements are essential factors in SEO ranking, which includes your meta-description, header tags and titles, to name a few. These must correspond to the keyword research so the Google algorithm will know your content further and connect it with readers, ranking it higher in search results.

Step 12. Check for any problems with your casino sitemap

Every website should have a sitemap, a list of all the different pages available on your website. These must all be a part of the Google indexing process, so you should have a fully-functioning sitemap. If you have broken pages or faulty backlinks within your sitemap, reinstate or resolve the issue as soon as possible.

Step 13. See if the performance of the content is declining

As previously mentioned, Google's algorithm or search trend is never stagnant for long. Creating a good casino site also means keeping in touch with your content and making sure it still fits with what your target audience wants. If you have content that is no longer relevant or outdated, take them off your site or refresh them with new updates.

Step 14. Work on improving internal links

Working on your internal links is essential, especially when promoting new games or events. One of the successful global SEO strategies for online casinos is producing organic, engaging content and redirecting to other parts of the site. When your backlinks are working well, your chances of ranking in search results are better.

Step 15. Analyse competitor domain overviews

Lastly, you should wrap up the SEO auditing process with a competitor analysis. Take a look at your competitors' pages and compare them with yours. Regarding future content or publications on your site, you can always make changes and supply whatever your competitors don't offer to their site visitors.

The importance of auditing your casino site regularly

All casino site owners should remember that remaining stagnant in the industry is never a good thing. With SEO audit, you can keep up with what your clients and search engines like Google are looking for. As people's interests change, it's also good that you adopt those changes to accommodate users' needs.

Lastly, completing an SEO audit allows you to make consistent improvements on your site to get an edge over your competitors. Many sites out there cater to the same target audience as yours, so it's best to fill in the gaps and become a platform that offers everything that your competitors don't.

So, if you are looking for your casino's top SEO trends in 2023, an audit is the first step to making a well-rounded website. Understanding what SEO audit is and how it works is the first step to transforming your site for the better, and you can do all of these and more with us at QWERTYLABS!

Work on your casino SEO audit with QWERTYLABS today!

If you are interested in completing a casino SEO audit, working on your webpage or creating organic casino content, QWERTYLABS is the perfect partner for you. Feel free to contact us today, and let's work together towards creating your ideal casino platform. With proper SEO practices and a good marketing plan, you can reach out to your target audiences in no time!

Complete guide to casino evergreen content

The term 'evergreen' stems from a certain species of plant whose leaves remain green throughout the year, no matter the season. In content creation, an article deemed 'evergreen' retains its pristine condition throughout time, making it relevant to the casino site or blog's overall subject matter.

Since evergreen content's value and relevance aren't affected by time, creating one is one of the best ways to boost your online casino. In contrast to more timely information, writing casino evergreen content can take some time before it appears on search engine results pages (SERPs). However, rest assured that the information will never go out of date.

Not sure how to create evergreen content for your online casino? QWERTYLABS can help you achieve your goals. Creating casino evergreen content with QWERTYLABS will help your business prosper and remain relevant on search engines.

To help you get started, here's a guide on how to effectively create evergreen content:

What's the importance of evergreen content?

Due to the time and resources required, most casino businesses struggle to maintain a consistent blogging schedule. This is why most businesses often write multiple articles at once and spread them out over the next few weeks, so they don't have to worry about making timely references. This is one of the reasons why evergreen contents are more realistic to create because they never go out of date.

Evergreen content is better for blog management since it attracts readers long after it was first published. Developing evergreen content is a potent strategy for expanding your casino site's online presence and reaching a broader and more active audience.

This is where the services of QWERTYLABS come in handy. QWERTYLABS has mastery of how the casino industry works and what works best to help boost your casino using evergreen content.

How do you find topics for evergreen content?

When finding a topic for your evergreen content, remember that it should not be time-sensitive. This means that topics like 'the 10 most exciting slots of 2016' wouldn't make the cut. Rather than focusing just on each article's relevance, you can also consider the page as a whole and whether or not a collection of articles could serve as a good foundation for evergreen content.

The audience is a third critical factor in evergreen content's success, alongside timeliness and relevance. After all, just because the material is irrelevant today does not make it 'evergreen'. Even with this type of long-lasting content, you should still take note of the writing mistakes to avoid.

Attracting an audience is the goal of evergreen content, and it will only succeed if the content's theme and topic are relevant to the casino site's intended audience, even after years the article is published. It's also crucial that the supporting topic isn't too broad and is covered in sufficient detail.

Types of casino evergreen content

Not everyone knows that there are different types of casino evergreen content. Each of these content types has a different writing style and reaches a specific audience. To help you create suitable content for your casino, QWERTYLABS can help you create different types of casino evergreen content. Some of these are:

Blogs

Blog posts are entry articles in texts, infographics, or even videos. Adding evergreen content to your blog will let search engines know what your website is about. This gives a terrific approach to sharing keyword-rich material in the background of your website.

To provide evergreen content, some sites make the blog more prominent on their page to attract more visitors. It's helpful to measure the performance of your business blogging activities to see how big of a function it will have in helping you leverage content to drive results.

Listicles

Listicles are content that is structured entirely as a series of bulleted points. A listicle's purpose is to inform its audience on a specific topic they're looking for. Examples of listicles are:

Top ten lists.
Checklists.
How-to guides.
Other list-like pieces provide core knowledge about your casino's services and features.

Reviews

The internet is a vast place, so most online casino bettors and sports punters love to go online and search for casino, game, and developer reviews. Fans of online casinos are always searching for reviews to help them decide which sites are safe and reliable and which have the most games.

Online reviews can make or break your online casino's reputation, which is why creating relevant and evergreen reviews for your site is crucial. A good evergreen review of your casino site can help build trust to potential customers and provide good SEO results.

Industry updates

Regulations and policies that define or influence the growth of the online casino industry are continuously growing. Therefore, one strategy to attract dedicated users is to provide evergreen content based on industry developments across various sectors and countries.

It could be in the form of long-form or analytical content examining trends in the business, such as the increasing number of countries that have legalised online casino gaming. It could also be a piece of short-form information covering specific developments. For instance, online bookmaker brands would do well in writing sports betting content, not just the latest sports news and the like.

Glossaries

Users looking into your casino service will benefit from a dictionary of terms that includes context and history, as well as the five Ws: who, what, where, when and why. Customers' perception of your casino site's expertise will increase thanks to the information provided by your glossary.

Trivia

Evergreen trivia articles about your casino site's services and features can help users know more about your site and establish trust. You can include your casino site's history, features, partnerships, and more. Just remember to include only the important trivia your users would want to know about your casino site.

Betting guides

One of the best casino evergreen content types is betting guides. An evergreen betting guide must contain educational content and valuable material that answers users' questions.

Now that more players are transitioning to online casino gaming, there is a great demand for evergreen educational content. An evergreen betting guide includes guides on using a certain payment method, placing bets using crypto, and signing up with your casino site.

Benefits of writing evergreen content

Evergreen content is important to any marketing plan, especially if your goal is to boost your casino business. Due to its lasting worth, it is an important component of your SEO strategy.

Publishing evergreen content that is comprehensive and instructive improves your chances of being referenced in other online casino content, such as blog posts and social media updates. Aside from making your business relevant and valuable, other timeless benefits of evergreen content for your casino are:

Higher website traffic

Since evergreen content boosts your blog's SEO score, it's a given that more people will visit your casino site. With properly applied keywords, search engines will index your casino site and return relevant results when users perform keyword-based searches. They will drive visitors to your blog regardless of when the content was originally posted.

Your blog will continue to receive visits for as long as your posts are up there because they are evergreen and will always interest readers. In contrast to trendy subjects, which can bring you a temporary influx of traffic, evergreen content continues to attract readers long after it was first published.

Continues lead generation

You need more people to visit your casino website to increase your chances of producing sales leads. Ideally, more leads will result in more sales and more prospects. More people will visit your casino site because of how useful the content is. You can also use this to build an automated system that produces new leads regularly.

The idea is to maximise your evergreen content using a strong call to action (CTAs). You must seize the chance and follow up with those leads as soon as possible. For instance, if you want more people to subscribe to your blog, you can use evergreen material to your advantage. Including a compelling call to action in your blog's content is all it takes to encourage readers to visit and sign up for your casino site.

Higher search engine ranking

Online search engines place a higher emphasis on evergreen content than on older content. Web search engines like Google crawl and analyse the content of millions of pages. Your content's value and the degree to which it was optimised for specific keywords will determine how high it is placed in search engine results pages. This means that you can place higher in search engine rankings with evergreen content.

Tips when writing casino evergreen content

Creating effective evergreen content for your online casino requires time and effort, especially if you want it to be as relevant and valuable as possible. To write the best evergreen content that will help your casino rank SERPs and reach a bigger audience, follow these tips:

Do proper keyword research

Making the best possible keyword research is one of the vital steps to succeed in evergreen writing. Use keyword research strategies for online casinos to uncover phrases that have been subject to extensive online research. Many potentially valuable evergreen subjects can be uncovered using the appropriate keywords.

Have an optimised SEO text

SEO basics, such as using keywords in the post's title, URL, body copy, alt text for images, and links to relevant evergreen content, should be applied after identifying the most effective keywords for a given topic. Google can be your best friend or worst enemy, depending on how well you optimise your content for search engines.

Keep your text updated

Even while evergreen content is designed to last for a long time, that doesn't mean you should forget about it once uploaded. It's important to keep your post updated as well. You can also regularly update new material and increase the number of links throughout the casino site.

Find timeless topics

Avoid current events and popular culture if you want to create timeless content. You can expect these topics to drop quickly in search results. Doing keyword research will provide you with ideas for evergreen topics to write about. You can also utilise Google's keyword research tools, such as Google Trends. The next step is to see if your terms have high search traffic.

Avoid using phrases with short lifespans

A short lifespan implies utilising words that can render your text outdated. Phrases with short lifespans must be avoided because your audience can consider your content outdated and lose interest. Even worse, Google can determine that your text is irrelevant and demote your page in search results. Some examples of words you should avoid are:

Yesterday
Last month or year
Specific dates

Write valuable content

If you want to write great evergreen content, prioritise the satisfaction of your readers. Your content needs to resolve the issues that prompted them to look up your subject area in the first place.

Your content's quality can range from adequate to outstanding, depending on a few factors. The first crucial factor is quality. Your text should be well-written, organised, and optimised. The second crucial factor is authenticity.

You must watch out for losing your readers with technical jargon or info. Last but not least, it's vital to be unique. Ensure that your evergreen content stands out from the others by providing readers with something they won't find elsewhere.

It can be challenging for new writers to create effective evergreen content, especially if you don't know how and what content you need for your casino business. But with QWERTYLABS' quality SEO services, you can get the right evergreen content for your casino business. You can visit our page or contact us to learn more about our services.

Essential web development trends for your casino in 2023

With the ever-changing virtual realm and the concept of going against other online businesses, it's vital to keep up with the latest trends. The use of web development trends, particularly in online casinos, is crucial to continuously hook players and offer something new that they will enjoy.

Get a glimpse of some of the latest trends that online businesses nowadays like to incorporate into their websites. See if any of them can be applied to your own, and let's work together here at QWERTYLABS to turn your concepts into reality!

What are web development trends?

Website development trends are new concepts that can be applied to online platforms. These are typically found on company websites that aim to promote or showcase products and services. The more appealing and engaging the web development features, the better!

Web development trends are quickly changing in today's online landscape, and businesses like online casinos must be able to keep up with these trends to remain relevant. Some examples include placing animation effects on the website, customising colour gradients, cursors, the scrolling experience and more.

The creation and consistent updates of web development trends affect the standing of a company. If you want your online casino site to remain relevant and competitive, then staying in the know on the latest web development trends is the way to go.

The importance of keeping up with online trends

Online web trends should not be overlooked since they define your presence in the market. To make your brand known, consistently updating your website is a great tactic. This will ensure that your website is in sync with what your target audience is looking for and what the market demands. You don't necessarily have to perform a complete overhaul of your website regularly, but rather make a few tweaks here and there to optimise the browsing experience. This can be done once every few years when your online casino needs a new look.

Web development trends also keep your site up-to-date with what people are currently looking for. It makes way for improved browsing in the context of navigation and the visual aspect of your site. With its features and smooth interface, people will easily know more about your online casino.

When you work on web development trends with QWERTYLABS, you can simultaneously keep your current site visitors and attract new ones. It contributes greatly to online relevance and consistent product offerings.

The best trends for web development in 2023

Web development trends are called that way due to their constant change depending on what target markets are looking for. This coming 2023, check out some of the latest features in web development you should consider using for your online casino site:

Dark mode

The dark mode option is the first trend you should consider for your site. This is a feature made for mobile and desktop interfaces that will turn the screens or webpage into a darker colour. Most websites and apps nowadays have a lighter theme, with darker texts and graphics, since it's easy on the eyes.

When enabling dark mode, you allow people to use the more laid-back and relaxed version of your website. The tones are less harsh and can even give off a classy feel. Instead of completely converting to dark mode, you can simply make it an option for your site visitors.

Single-Page Websites (SPAs)

Gone are the days when there were websites that had categories and links to various pages. Instead of building new pages to a Contact Us or Product List page, you can compile everything in a handy and concise page. Websites that qualify as SPAs or single-page websites are essentially one long-scrolling site. Those who visit single-page websites will have all of the information they need in one place. For example, suppose you are promoting a casino site and want to combine your company information, offerings, promotions and product samples in one place. You can make a SPA and help redirect your players to the games from there!

Parallax scrolling

Another web development trend you should consider is parallax scrolling, a technique where you can create a unique scrolling effect for people visiting your site. It creates a contrast between the graphics on your page and the text being read by players. For example, the page and text scroll faster as people scroll, while some images retain and disappear slowly.

This web development trend is made to create more depth and style for your website. As opposed to the normal scrolling experience, your visitors can try a newer, more advanced scrolling tactic that could leave a lasting impression. Plus, it could motivate them to explore the site even more!

Voice activation

Technology has allowed companies to go for new and improved tactics to draw attention to their target clients, and voice activation is one of them. Offering type-free commands on a website can be incredibly appealing and convenient to people, especially online casino players.

Incorporating voice activation can help search for a particular game, promo or other site features. This will require being linked to the microphone of the users' devices and listening to their commands. It makes for a more convenient and easygoing browsing experience!

Colour contrasts and focus indicators

Aside from navigation and convenience, your site's visual aspect is also essential. This can come in the form of creating colour contrasts between the colours of your page and various shapes and elements. Make a big difference between the two, such as yellow paired with black or dark purple paired with white, to make a clear distinction. You can also include focus indicators that essentially highlight certain buttons or elements you want your viewers to focus on. This makes them more visible and has a higher potential of being clicked.

Interactive 3D elements

Site visitors love when a website is interactive since it's entertaining and encourages them to explore what there is to see. Think of it as visiting the cinema due to the 3D elements but having an extent of manipulation towards it. An example of this is dragging an image to see different viewpoints and clicking on the elements. This makes for a more exciting browsing experience and can be incorporated into roulette wheels, dice, card suits and more.

AI-powered chatbots

Having a live chat agent is one of the most common customer service features, but you could also save a lot of time and money with an AI or artificial intelligence. You can program or work with a chatbot that automatically gives your clients whatever they need when they ask for it. For example, if a casino player wants to learn more about deposit methods in cryptocurrency, they can check with the AI chatbot, and the pre-programmed answers will be deployed. This web development tactic promotes efficiency and automation in casino sites! As time goes by and you get to know more about your clients, you can also update the AI.

AR and VR

The concept of involving augmented reality (AR) or virtual reality (VR) in websites is more of a visual experience. It aims to engage your viewers in the full experience of what it's like to be a part of your brand. In terms of online casino sites, you can use AR or VR to take the players on a tour of what you offer and let them experience using your site in a new way.

Give them a glimpse of the games they can look forward to or allow them to customise their gaming experience through a simple effect. With a tinge of control and personalisation, AR and VR can go a long way in promoting a casino site.

Micro-animations

As the name suggests, micro-animations are small but significant elements you can place on your website. For example, you can place a small version of your company logo or mascot and watch it wave hello to site visitors in the corner. These simple details will catch the attention of your clients and make them realise how much thought and care was put into developing the site. If you are the kind of casino site owner who doesn't like big flourishes or extravagant elements, then micro-animations are the best option.

Animated cursors

Cursors are one of the most important elements of web browsing and online casino gaming. It helps the user click on the commands they want and navigate a particular game of their choosing. If you want to offer something unique, a special animated cursor is a simple yet remarkable detail to add to your website.

In the context of a casino site, you could create animated cursors that are the shape of your logo or hold the colour theme of your site. If a page is loading, you could turn the cursor into a spinning roulette wheel for extra creative flair. These are noteworthy details your site visitors will enjoy!

Geolocation customisation

If you are catering to worldwide audiences, you should consider customising the geolocation settings of your website. This will ensure that the content on the site remains relevant and somewhat customised for people in a particular country or location. When it comes to casino sites, geolocation is mostly used to optimise content depending on where the player is located. For example, a certain set of games will be displayed for people in Asia, while another set will be displayed for those in Europe. It essentially customises the experience and minimises issues with legal and territory-related restrictions.

Incorporating white spaces

Dead space might be a big no-no when creating a website for some people. However, depending on their theme and offerings, it could be the perfect fit for some brands. Adding white space to your elements will direct the focus to only one central aspect and nothing else.

Additionally, adding white spaces can give some pages or elements room to breathe and make everything seem more straightforward. For example, you could promote the release of a new game with nothing but white space, a few sentences and a teaser graphic concept. It appears classy, simple and straight to the point.

Why are web development trends essential to online casinos?

Concerning online casinos, these web trends could help you break that barrier between you and your target audience. See the list of advantages that come with these strategies below:

Produce organic and relevant web features

One of the reasons why web development trends are essential to online casinos is that they can offer brand-new features that players have never seen before. Depending on what people are looking for in the latest games, you can add these web features to make your site more eye-catching!

Web development trends can revamp your website without seeming forced or out of place. It can also show players that you value what they look for in a casino site and motivate them to place their bets. With this, you'll earn the trust of your site visitors and encourage them to visit again.

Cater to a vast majority of online casino players

Another reason why web development trends cater greatly to online casinos is due to the variety of potential audiences. If you want to promote a world-class casino experience, staying up to date with the latest trends is essential. This means not focusing on one demographic or type of casino player but on a variety of potential account holders on your site.

The more diverse your web development skills are, the better you can reach out to players worldwide! At QWERTYLABS, we can help you revamp your website, produce content and optimise your page for everyone to see, and it all starts with learning and adopting web development trends.

Upgrade the overall look and feel of your website

Using web development trends will play a key role in showcasing the growth of your online casino brand. It helps upgrade whatever you have now and turn it into something more timely and appealing to players. Keep in mind that the casino industry is constantly evolving, and you must keep up to survive against other sites.

When dealing in web development with QWERTYLABS, you'll know how to design a casino website and apply various trends that will attract the attention of potential players. It all begins with a simple decision to upgrade your current site, and the work begins from there. You will find that the tweaks will turn into more significant changes that will transform your site in no time.

Get an edge on other online casino platforms

If you're wondering how to start marketing your brand, web development trends are the best way to get an edge on competitor sites since they customise your page and give players something to remember. The more unique and well-crafted your website is, the better the feedback will be from site visitors. They will think about your site first when looking for a convenient and aesthetically pleasing platform to place their bets, which puts you high above any other competitor sites.

Foster continuous growth for future site development

Last but not least, the application of web development trends for online casinos will help the platform grow and improve for future use. If a site remains stagnant or stuck with one web design and development concept, then there is a higher risk of being outdated.

Work on web development trends with QWERTYLABS and we can discuss the different strategies you can incorporate into your platform. With a bit of hard work and diligence in making a well-thought-out casino site, your players will be placing their bets soon!

Explore timely casino web development with QWERTYLABS!

The development and execution of website trends are essential for an online casino platform to thrive. The more effort placed into developing your site, the higher the chances of success in terms of client engagement and long-term profitability. Take advantage of these tips and see which trends will fit your website theme, products, services and overall company goals.

Contact us today to better understand what a partnership with QWERTYLABS has to offer. Web design and development, content creation and SEO services are just some things you can expect from us when helping promote your brand. It's the perfect avenue to scale your casino platform further and reach company goals in no time!

Successful global SEO strategies for online casinos

Competing and standing out among online casino brands is difficult, but you can succeed using a proper international search engine optimisation (SEO) strategy. Find ways to increase your website's place in result rankings like Google, Bing, and Yahoo!, among other search engines. This not only helps attract potential customers but also bolsters the legitimacy of your services.

Being on the first page of every search engine's result should be the topmost goal, and you can only do so using a proper SEO implementation. Thankfully, you can use plenty of tools to help with this process, like Google Analytics and Ahrefs. All you need now is to implement a good strategy for international SEO and maintain your website's reputation to remain one of the top searches. Here’s the complete guide on how to launch a successful international SEO strategy for your brand:

Setting a goal (International SEO vs Local SEO)

Local SEO targets one region at a time. The content needed is limited to a specific demographic, and it's easier to keep track of competitors. Since you are targeting a worldwide audience, you must implement an international SEO strategy. That means making content for each region that you aim to attract.

You can use English because many countries use it as a second language, but it's not a one-size-fits-all deal. Instead, you must make content in every language your target audience speaks or make content that can easily be machine-translated. Google Translate is reliable enough for most internationally accessible websites. If you want to develop versions of your online casino in every country, then investing in localisation teams is better.

Forecast of obstacles (Potential issues to address)

Any business plan has obstacles you have to overcome. The more resistance you face, the more worthwhile it is. Many problems will be specific to your experience, but they can all fall into three broad categories to better understand them. Knowing your obstacles is how you properly construct the best possible solution.

Expenses and budget

Budgeting is the first step of any strategy. You can plot it by making a list of all the help and tools you need and then canvassing for their price ranges. Help can come from partnerships with other companies with a more specialised service for your business. Tools can be web-making software, team management platforms, means of communication, or office facilities for your employees.

The costs of working with another company depend on their market rate and your negotiation. Tools are easier to canvas from various markets and brands. You just have to find the best package, both cost and logistics-wise. Once you know what you need and how much they cost, you should trim your options to fit the budget. It's ideal that you increase your budget if you can help, but removing what you can do without is more realistic.

Duplicate content

Content creation is needed in an SEO strategy; making them for international audiences can make leeway for a few similar copies. There will come a time when a miscommunication between your team and a third-party team content creators will generate duplicate content.

It can be avoided through proper planning and direct consultation with you or your team's representative. Alternatively, you can simply list what content needs to be made from the get-go. Maintaining a website is also prone to this type of issue, which can be avoided with proper tab-keeping.

You can delegate the logistics to the content creators if you want to work with one SEO company for the long term, like QWERTYLABS. Otherwise, your team is responsible for keeping track of existing content and what to make. It is you who third-party content creators must consult before they generate content.

Accessibility issues

There is a lot to cover when discussing accessibility, but it can be summarised as 'how easy it is to use and go to your website'. Some obstacles that can fall here are your target country's internet restrictions. Some governments block foreign websites in favour of their local businesses, while others simply lock all casino sites despite having the proper licence. Most of the time, it's just limits imposed by service providers' policies.

The most expensive solution to accessibility issues is to hire endorsers with big influences on your target market. Athletes and musicians are the most popular choices for casinos because most of them are also patrons of such services. You can settle with strategic international SEO plans if you're on a tight budget.

Charting the course (Development of a long-term strategy)

An SEO strategy has many facets summarised into three broad fields. QWERTYLABS can solve all these problems if you want a business to delegate this task. Otherwise, you would need a dedicated department for each if you want rapid content creation for wide coverage. Here are the three fields you need to fill when implementing your international SEO strategy:

Keyword research and implementation

Keyword research is the process of looking for phrases used in search engines. It's not as easy as guessing combinations of words or letting Google autofill give you ideas. Google keeps track of every combination of words and tags each phrase into a keyword which it tallies to get an exact traffic statistic. Google also tracks keyword search volume per region. Knowing this helps you to develop topics that will attract people who search for them.

Keep in mind that search engines track context in texts as well. It's never enough just to put that list into a webpage because the algorithm will ignore it. You need to put these keywords into content that aims to answer questions the search engine users are trying to solve. In your case, bettors want to find the best online casino.

Content creation and optimisation

The journey of your website's visitors shouldn't end on the webpage the search engine leads them to. This is the perfect opportunity to promote other parts of your website through backlinking. It's the strategy of putting links in words or phrases on your content that would lead to other parts of your website. Every page you have becomes an entryway leading to your services, and it is the only way you convert traffic into sales.

Keeping track of which content already exists helps prevent duplication while also giving you references of where to lead a topic you're writing. Have the writers mention them and provide backlinks leading to them. It's convenient for your visitors and gives your website a more professional vibe. This will leave a good impression on any business, like a casino.

Promotions for your online casino shouldn't be made into full-length content. You can buy backlinks from casino-friendly sites like reviews and gambling news outlets. Bloggers whose niches include online casinos and betting would be happy to get sponsorship from you. Almost every crypto-based platform is a great backlink opportunity if you own a crypto gambling site. It's cheaper, easier to generate, and can reach more people.

Ensuring consistency in style and quality

Consistency in content creation is hard to maintain if you have multiple teams generating content for you for the same target audience. It's better to rely on one expert on international SEO strategies like QWERTYLABS.

Changing style refers to tones like playfulness, professionalism, or role-playing as your casino's mascot to set a certain mood. This gives your website personality that will help it feel unique to your business rivals. However, most casinos settle for marketing because they are confident in what they offer.

Quality, however, refers to how legible the content is for casual readers. Poor quality can be an accessibility issue that you always need to address. Readability can be measured using SEO metric software like Semrush and GDocs SEO Assistant. Scores higher than 65% are preferable, ensuring that machine translation software will be more accurate.

Content teams have multiple writers, but their editors follow the same standards for editing. Thus, you can judge a handful of their work and assume the style and quality are as good as the rest of their projects. Knowing this allows you to focus on other parts of your casino business that requires a more hands-on approach.

Reach out to QWERTYLABS, the experts on international SEO

QWERTYLABS can create all the content you need to build your website and provide regular maintenance if you need it. Services to expand your accessibility through strategic link building are among our specialities, thanks to their ever-expanding network of websites. They can give you links to blogs, casino news, crypto updates, and game reviews to help promote your business. Contact us now and state your business proposals to give your online casino the boost it needs.

Top sports in the United States to write content about

Sports betting content has become a crucial part of the digital marketing strategy of online bookmaker brands. It has continuously brought in clicks and engagement due to the rising popularity of sports betting. In particular, writing about sports betting in the United States has opened many opportunities for bookmakers to reach a wider audience.

This kind of content in the country is popular because of Americans' pride in their athletic accomplishments. It also became an intrinsic part of their culture.

If you are looking to market your services and capture the attention of your target audience, you have to learn and write about the popular United States sports to bet on. Here is a quick guide from QWERTYLABS on everything you need to know:

Popular sports in the United States you can write about

When writing sports betting content, getting to know the popular sports in the United States and how to write them will make the process easier. Every year, there are various sports leagues where punters can place their bets. Here are the popular sports in the US:

American football

American football is undoubtedly the most popular sport in the United States. This is because it is exhilarating and entertaining to watch. The Super Bowl is a great example of the sport's popularity. The country's championship series features 32 teams playing for the renowned Vince Lombardi Trophy.

What makes American football entertaining is its high-contact nature. Games are filled with tackles, rushes, passes, and receptions played between two teams of eleven players. American football squads face each other on a rectangular field with two goalposts on each side. The main goal is to score by advancing the ball past the opposing side's goalpost.

The National Football League (NFL) is the country's biggest and most influential football league. Some of the most notable teams are the Dallas Cowboys, the New England Patriots, and the Pittsburgh Steelers. Knowing how the sport is played and who the top teams are will make it easier for you to write an informative guide to American football.

Baseball

The second most popular sport in the United States is baseball. This bat and ball sport has steadily grown in popularity due to its easy-to-follow mechanics. Played between two teams of nine, the players from each squad have to take turns batting and fielding on a diamond-shaped field.

The most popular league in the US is Major League Baseball (MLB). As the country's highest level of baseball competition, the MLB has continuously been held to a high standard due to the historical connection Americans have with it. During its regular season, 162 games are played in several months. There are 30 teams composed of different squads from the American League and National League that participate in the tournament.

When writing about baseball from a betting perspective, staying on top of the daily and weekly match reports is crucial. An MLB season lasts about six months, so be diligent and updated during these months.

Basketball

Another popular sport in the United States is basketball. They have some of the most notable players in the world. This includes Kevin Durant, Stephen Curry, and Giannis Antetokounmpo. Similar to American football, basketball easily gained popularity as it was ingrained in their culture. The sport is prominent in universities and continuously grows.

The National Basketball Association (NBA) is the biggest basketball league. It features some of the world's most known and talented teams and players. When you write about basketball from a betting perspective, you need to help your readers understand who the best teams or star players are. You can create expert betting guides that are well-researched on the strengths and weaknesses of each team.

Soccer

Despite being the most popular sport in the world, soccer is still slowly gaining traction in the United States. Many suggest that it isn't as famous as in other countries because the sport doesn't match the country's culture. Nonetheless, it is still regarded as one of the most popular sports in the country.

The United States' biggest soccer league is the Major League Soccer (MLS). It is the country's men's professional soccer competition and is considered the highest level of soccer in the United States.

Although its average attendance falls behind the NFL and MLB, it is considered one of the world's most popular leagues. Some notable players from the MLS include David Beckham, Thierry Henry, and Zlatan Ibrahimovic.

The regular MLS season lasts approximately eight months. During these months, you need to be updated on the different teams' statuses continuously. Did any of the players get injured? Which teams weren't able to qualify for the playoffs? Knowing this will help you to create a comprehensive match preview.

Other sports you can write about

As mentioned, sports are an essential part of American culture. Aside from the sports mentioned, there are several more you can write about. Including their major leagues in the country; these are:

Ice hockey (National Hockey League)
Boxing (World Boxing Association)
Tennis (The US Open)
Motorsports (National Association for Stock Car Auto)
Golf (PGA Championship)

What you need to include in your sports betting content

When writing effective sports betting content, it is crucial that you also talk about the different aspects when gambling on sports. Here are some talking points that can help:

Betting Odds

The odds are usually displayed for each matchup when betting on an online sportsbook. This makes an excellent talking point when writing about sports popular in America. You can then talk openly about the teams and how underdogs and favourites are classified. Given how they differ from one another, you might also want to think about discussing the odds formats.

Betting Markets

Another top talking point is the betting market. You can write about the available betting markets featured on the matches players are wagering on. There will be numerous betting options available when you visit any bookmaker. You should be familiar with the concept of outright, in-play, future, and other bets.

Online sportsbooks

Due to the popularity of sports betting, there has been a continuous rise in sportsbooks. With that in mind, you might want to discuss the best options in your article. You can discuss the specifics of each site's unique features and how the odds vary from one site to another.

Discussing the benefits, they offer to their bettors may also be a good idea. You can enumerate the different bonuses and promotions the sportsbook offers and the features that set them apart from other options.

Types of sports betting content you can write

There are several types of sports betting content you can write about. These should help your readers become wise and informed bettors. The different types include:

News articles

News articles are the best content to help your readers stay informed and updated on the latest happenings in sports. These will provide quick coverage of sports events in the past few days.

You can write about the teams that were knocked out of the NFL playoffs and remain in contention for the championship title. Tons of sites will help you stay up-to-date, so be diligent.

Game previews

Game previews are best as they give your readers an in-depth look at a matchup. These need to be detailed because they can affect the betting strategy of your readers. Hence, it is important to do proper research when writing these articles.

You can include the following:

Player stats and conditions.
Past game records.
The overall standing of the league.
More details could help punters place good wagers on the game.

Game previews can also contain your predictions about how you think the match will go.

Tournament previews

Aside from game previews, you can also write about tournament previews that cover a wider range of talking points. With these pieces, you have to give an overview of the upcoming games in a tournament. For example, you can discuss the games set to happen in the next few days for the FIFA World Cup.

Don't repeat any information that has already been mentioned by making the piece unique. You can mention how you think the games will proceed to know the different matchups set in the future. Let them know who they should bet on and why. Predict with your preview, so they know what you expect.

Betting guides

To create a great betting guide, you must know the ins and outs of the sports you write about. You need to be well-equipped with the knowledge that will help you determine which teams or players will win in a matchup.

Since betting guides are deep analyses of the various factors the game runs on, it can help if you know how to bet yourself. Take this opportunity to try and wager on sports!

Blog posts

Blog posts should help your readers make informed bets. The article must cover various aspects of sports betting in an engaging and condensed manner. Place headers to help organise the talking points you will discuss and make it easier for readers to follow.

Your target audience will remember the information they read before placing a wager if you summarise it in each section in the final paragraph. You can also end the article by encouraging punters to bet wisely.

Tips to remember when writing sports betting content

There is no denying that the sports betting industry is a competitive market. What makes digital marketing crucial is that it helps your bookmaker stand out from the rest. That's why creating sports betting content is one of the usual marketing strategies for online casinos and bookmakers. Here are some tips to remember when writing about sports betting content:

Your information must be accurate and up to date

When doing sports betting content, the information you disseminate must be accurate and up to date. Being a devoted sports fan and a seasoned punter will help a lot. These will aid in effectively communicating factual information to your readers.

You should consider the readability of your content once you have the information part down. A piece of content's readability is affected by various factors, including terminologies, grammar, and sentence structure.

Have a great understanding of the sport you are writing about

Along with accurate and up-to-date information, you need to understand the sports you are writing about. This includes knowing about sports betting jargon, types of bets, and how odds work in matches. Knowing the popular sports in a specific country, say the United States, is one of the most important steps to understanding the sports and their betting component.

Showing your readers that you are well-equipped and knowledgeable about sports betting will help you earn their trust and clicks. Your readers will see you as a reliable source if your content meets their needs. This will also result in better site traffic. Your article might rank on the spot on search engines such as Google.

Put yourself in the punter's shoes

Another tip that can help when writing about sports betting is to put yourself in the shoes of a punter. What kind of information do you think they want to see in the content? This will help them write an article from the right angle and provide the information they want to see.

Get your US sports betting content with QWERTYLABS

Writing sports betting content can be tricky, considering the factors that need to be accounted for. If you are looking for experts on content writing, specifically sports betting, QWERTYLABS is well-equipped to help you gain user engagement and traffic for your bookmaker.

Check out our services built for creating a brand presence online. If you have any questions or concerns, contact QWERTYLABS today!

The best web widgets to add to your online casino

Navigability and ease of access are some of the most critical elements of a good casino site, and a web widget can significantly contribute to this. Although small and simple, the effects of a well-created widget can mean more organic site traffic, accurate data acquisition, and so much more on your online casino website.

Expect efficiency and outstanding outputs when designing websites with QWERTYLABS. We offer extensive content, web development and SEO services that can promote your casino site in no time. To learn more about widgets and how essential they are, see the coming sections below:

What is a web widget and how does it work?

A web widget is a tool used in website development that is included in a page but is independent. You will typically see it on the bottom corner of a page, offering various helpful options for users. This can be chat support, additional information about the site or links to other pages.

What a widget does for websites is optimise the platform and provide site visitors with a more interactive and streamlined browsing experience. Instead of just scrolling through endless site pages, audiences may enjoy customisation and convenience through these web widgets.

Using widgets in online casino gaming

Casinos use online widgets to provide players with a more visually appealing and convenient betting experience. For example, when players spin the reels in slots or jackpot games, they could see widgets that give them a chance to win more rewards or redirect them to a promotion they are eligible for.

On the other hand, using widgets in your online casino brand also has plenty of benefits. For one, it lets you track data within your site to analyse customer behaviour and improve your services. With widgets, you can also offer a better customer service experience which customers always appreciate. These are a few reasons your business can thrive from this simple tool. It is an essential site element that can work wonders for your casino platform.

The process of creating widgets in casino sites

Anyone can create widgets on casino sites, but casino webmasters are especially the best at it. For instance, ours here at QWERTYLABS are skilled and experienced in creating widgets for all kinds of casino projects, may they be buying and creating expired domain sites or designing a casino website. To get a better idea of how widgets are created, see the step-by-step process below:

Step 1 - Choose a type of widget

First, you have to choose which type of widget to use. There is a variety to choose from, depending on the kind of page you are building. For example, a live chat widget would be your best option if you make a homepage that aims to answer customer concerns and queries. It’s all a matter of matching the widget with the right function.

Simply choose one and ensure it is the right fit for your branding and what your players will look for.

Step 2 - Customise and integrate according to your preference

After choosing a widget type, it’s time to customise them. Instead of just following a template or a standard widget, make sure you suit your widget to the following:

Your user interface
Your players’ needs
Your website’s design and colour scheme.

The integration process can be implemented easily without coding, so its function can be executed with minimal effort and instruction.

Step 3 - Launching and analysing widget performance

Once you are satisfied with your web widget’s look and function, the next step is launching it. You will then be able to track its performance, the number of clicks it receives and how it impacts the overall traffic on your site. Be sure to monitor its activity and make any adjustments if necessary.

A list of the best widgets for your casino site

You might think that widgets are quite simple, but there is a variety to choose from, and all of them are customisable depending on what you need for your website! See some of the best widget options for your casino platform in the list below and see how they work:

Live chat widget

A live chat widget is one of the most common and helpful widgets that can be used in online casinos. This widget allows your players to ask relevant questions about the platform and what to do if they have any concerns. The chat can be automated or, even better, manned by a live agent to assist any of your players. That way, your customer service ratings will be perfect, and your site-goers will have everything they need.

Contact forms

Like the live chat widget, contact forms are primarily available for customer service. If a player wishes to learn more about a particular game or reach out to you, this is a good widget. It gives the impression that you are open to speaking with casino players and making their gaming experience more convenient.

Social media

If you have any social media accounts on Facebook, Instagram, YouTube, TikTok or more, then you can create such widgets on your site. This will help direct traffic not only to your website but also to your social media accounts. It is the perfect widget for clients wanting to learn more about your website and current updates on social media.

Slot game

Slots are some of the most popular games in online casinos, and you can customise a widget for this on your website! A slot game widget displays data about the game, such as its RTP, volatility, progressive jackpots, etc. This helps your players learn about the game’s latest statistics and data so they can decide better if they want to play.

Wheel of Fortune

Aside from slot game widgets, you can also include Wheel of Fortune widgets in the games. For example, if a player lands a particular set of special symbols in a slot game, they can access the Wheel of Fortune feature via a widget on the screen. If they click it, they can win more spins or additional rewards within the game.

Lucky Spins

Another kind of widget associated with slot games is the lucky spin. On top of the base game, this widget can also bring the player to another round that will help them win an extra set of free spins. Afterwards, they can return to the original interface and repeat the process until they have another chance to click on the widget.

Lottery results

Slot games, table games, and more have their respective jackpots or maximum payouts. This is also true for lottery results, where the jackpots could change depending on the number of bets or players. With lottery widgets, players can stay up to date with the latest jackpot they can win when playing a particular game or category.

Game provider

An online casino platform hosts a variety of games, and all of these are made possible by game providers. Suppose players wish to learn more about a particular developer and the other games they have. In that case, they may click the provider widget and be redirected to a new page where they can access all things related to that category. Think of it as a means to filter the gaming experience by finding similar game styles and themes.

Sports data

For sports betting enthusiasts, sports data widgets are essential. This is because sports betting is a constantly changing industry where odds, results and other data adjust according to different factors. A sports data widget will give bettors the data they need to place their bets in real time and use it to their advantage while playing.

Esports guide

Similar to the sports betting widget, an esports guide widget can help players stay updated on the latest events. This includes announcements, updates and promotional content related to a relevant esports event. If players are interested, they may click on the widget to learn more about it.

The importance of using widgets for an online casino

With various types available, web widgets can be advantageous to any business, especially in online casino platforms. To get a better understanding of why you should use widgets, see the list of benefits attributed to the tool below:

Provides an interactive experience for site visitors

Web development is essential to reaching out to an online audience, especially in a high-functioning platform like online casinos. Widgets are a great way to customise the browsing experience and make it more interactive for your players. They can click on these widgets if they deem them helpful to their gaming process.

Promotes convenience and accessibility

Most casino players look for a site that hosts efficient and accessible services, which is why you should consider installing widgets in your casino site to make the experience more convenient for them. When widgets already give site visitors what they need, they won’t have to manually look for a particular page or feature. They can click on the widget, and their inquiry is solved without changing pages. Your site then becomes all the more convenient and accessible.

Improves customer service efforts

Visitors see a live chat or contact us widget as an excellent customer service effort. This will entertain player queries and give them the information they need in a snap. There will be no need to guess the features, limitations and promotions an online casino offers. If players have questions or concerns, they can refer to customer service widgets to get their needed help.

Helps casino players see essential information immediately

Promoting featured games, events, and more is essential to keep your online casino site relevant and updated. The best way to do this is by making promotional widgets that give players the information they need to play and the chance to participate in such events. This is so they can see essential information immediately without extensively scouring the website.

Increases website traffic and boosts promotional efforts

Creating widgets for your casino site will also help with marketing efforts. For example, if casino players click on your widgets, they could be redirected to other parts of the site. Using widgets can be a great way to learn how to start marketing your brand and giving casino players what they want in a gaming platform.

However, be sure to avoid overusing widgets and limit your use to one per page. Just add one widget per page and make it as simple yet eye-catching as possible! If you include more, this could risk slowing down the site and making the gaming experience slower for potential clients.

Gets customer feedback from casino players

Evaluation and feedback are essential for customer satisfaction and the overall development of your site. You can get customer feedback through widgets and see what people think about your games, events, and more. Some could offer a rating system, while others can ask players if they enjoyed using the site. You can review the data and use it for site development.

Widgets are versatile and customisable

Last but not least, widgets are excellent tools for designing a website because they are versatile and can be used for various purposes. Whether you wish to improve customer service, promote your latest games or direct traffic to other parts of the site, it can contribute to all of these. They are also customisable and can be manipulated depending on the design and function you want.

Make web widgets for your online casino with QWERTYLABS!

Work with us at QWERTYLABS today and get the chance to create web widgets for your site and so much more. Excellent content, web development and SEO services are available to transform your casino site to its full potential. Contact us today, and let’s collaborate to make the most of your casino site. From creating and customising web widgets to building a fully-optimised site, you can trust us every step of the way.

Top SEO trends in 2023 for your casino

Search Engine Optimisation (SEO) remains the most useful tool to market your casino brand and increase its traffic. While it might seem as if there's only one way to use SEO, there are ever-changing strategies and protocols to adapt to ensure your platform succeeds in increasing your online presence. To do this, it's essential to look beyond and apply up-to-the-minute SEO strategies that match Google's ever-changing algorithms. To help you, QWERTYLABS has listed the top SEO and iGaming trends you should look out for in 2023.

Want to stay on top of the SEO game? Check out the SEO trends in 2023 to help you develop the best content marketing strategies for casino brands below:

Video Marketing

Videos are one of the most popular traditional and online media forms. With video marketing, the brand can be creative in engaging with its audience in other online mediums. Additionally, search-optimised videos will become more mainstream in the coming years as more videos appear as top results in specific Google search results.

Casino brands can take advantage of this by producing video content to answer consumer questions and optimising their video for Google. This can be accomplished by employing video SEO practices, including producing content on top platforms like YouTube and Dailymotion, adding page keywords through video transcripts, and posting them on your website.

Voice search

Voice search was made available on Google in 2012. Still, it's seeing more mainstream adoption as more people use it, especially through voice-controlled virtual assistants like Alexa, Siri and Google Assistant. With Voice Searches becoming a trend in 2023, you should optimise your web content to the distinct queries of people since there's a big difference in how people type questions versus how they say them verbally.

For example, when looking for the best crypto casino online, you'll probably type it as 'best crypto casino', which becomes a keyword if more people use it for the exact searches. However, when making this query verbally, you'll likely ask it in a full sentence, such as 'what is the best online crypto casino?'. To take advantage of this trend, brands must employ targetted phrasing and determine how queries are made based on the region.

AI SEO tools

One trend that became prominent in 2022 and is expected to be even more widespread in 2023 is using AI (Artificial Intelligence) tools for your marketing plans. According to the advanced AI writing tool, ContentBot.ia, more than 80% of marketing experts already employ various AI tools in their strategies. This includes data analysis, idea generation and chatbots. Additionally, some platforms use AI writers and AI Paraphraser tools for content generation.

Using AIs help streamline a brand's search engine optimisation process through these automatic tasks. If you want your brand to rank high on search engines, employing SEO tools for real-time data analysis and site performance allows you to make quick improvements and enhance your audience's user experience.

Mobile compatibility

As more people use their smartphones for their daily online activities, phone searches are set to increase throughout 2023 and moving forward. It's imperative to align your brand's platform to cater to mobile users. You can confirm if your platform is mobile-friendly by searching 'Google Mobile-Friendly Test' in the search engine, which brings up Google's tool and tells you whether your platform is mobile-friendly.

If the results are positive, you're doing a good job keeping your platform useable across different devices, specifically mobile phones. However, if the test finds that your platform is not user-friendly, you should devise a plan to improve your user's mobile experience and maintain traffic on your website.

You can do this by employing several techniques, which include:

Use custom CSS - CSS or Cascading Style Sheets is a markup language like HTML or XML that improves your web design and makes it mobile responsive.
Choose the right themes - If your platform is using an old theme that doesn't have mobile compatibility, then it's time to upgrade to one that does. If you need help with this task, use this complete guide to choosing a casino website design theme.
Switch to a reliable web host - Web hosting platforms and plans are responsible for the speed and resources your site needs to function correctly. If your web host isn't top-notch, it can increase downtime and limit your website's functionality. If this is the case, switch to a web hosting provider that is top of the game.
Create a mobile app - To ensure your platform is mobile-friendly, you should create a mobile app that functions solely on smartphones while offering the same functionality as your website.

Complex searches

Google consistently tries to improve its platform's performance to improve its user experience. One of the ways it's done is by attempting to answer multiple complex queries through MUM or the Multitask Unified model. Sometimes when searching, users will input several queries for a single topic to answer all the questions they have about it. For instance, someone is researching a specific slot game to determine whether it's worth playing. Some queries they might input are:

[game] RTP
[game] volatility
[game] maximum win
[game] deposit amount
[game] demo play.

MUM aims to help users find the answers to all these questions with fewer searchers. To maximise this trend, ensure your brand produces content that answers all the possible queries under one topic. Using the same sample, you can use MUM by creating game reviews that answer all these queries. Creating comprehensive content ensures that you're recognised as the authority on the topic, increasing your ranking in Search Engine Results Pages (SERPs).

Improved E-A-T signals

E-A-T or Expertise, Authoritativeness, and Trustworthiness is a part of Google's algorithm to measure the platform's E-A-T when evaluating the quality of searches. This is one of Google's ways to focus on helpful content.

As a brand, you should pay more attention to your platform's E-A-T signals and make sure you meet Google's guidelines. You can do this by backing up your content with statistics and facts and linking other authoritative websites to your content. Additionally, you should add customer reviews, client testimonials and acclaim on your platform since this plays a part in boosting your E-A-T signals.

Image optimisation

Another SEO trend in 2023 is search-optimising images to increase your platform's organic traffic. Adding images throughout your articles generally helps break up the content to keep your audience from getting overwhelmed with the amount of information they're getting. However, there are more benefits to adding images than just that. Optimising your images for search engines enables your brand to rank in Google images with a link to your platform.

Optimise your image for search engines by choosing high-quality images to prove that your website features exceptional content. Additionally, no one likes blurry and inaccurate images in their search, which will affect your platform's traffic since people might not click on them.

The next step is naming your file with the appropriate keywords that search engines consider when deciding its ranking. Additionally, include descriptive text and keywords through the Alt Tag or Alternative Tags, which are also read by Google algorithms.

Featured snippets

If you've ever submitted a query on the Google search engine, you've likely encountered a featured snippet. This box appears on top of the search, providing the answer you're looking for without requiring you to navigate a site. These featured snippets typically come from one of the top ten Search Engine Results Pages (SERPs). Due to this, it's expected that most platforms' goals will shift from getting to the number one search result to getting their site on the featured snippets.

Focus on Local SEO

Another focus to look out for in 2023 is on Local SEOs, where you increase your brand visibility in local markets by targeting specific geographic relations to grow your business in that region. One of the best ways to do this is by adding the location as a keyword in your content. For example, suppose you're trying to boost your presence in the online iGaming industry of Canada. In that case, you could create content specific to the country, such as 'best casino games in Canada' or 'best sports betting platform in Canada'. Doing so will help you gain organic traffic from the region who are skiing the same things.

The 2023 trends in the iGaming industry

The iGaming industry has seen significant growth in recent years, and it's set to continue growing as new advances emerge. Additionally, the ever-changing habits of casino players also affect how you develop future projects. It's crucial to be aware of the biggest trends in the iGaming industry; this 2023 to align your casino brand with your target market. Know more about it below:

Crypto gaming

If you've been keeping a close eye on the online casino industry for a while, you'll notice that crypto gaming has become even more widely available in recent years. Some reasons for this include better security, transparency and fairness, anonymity, significantly lower fees, and overall better game offerings and services.

Provably fair games

When it comes to crypto casinos, there's a lot of focus on providing Provably Fair games due to their benefits over traditional casino games. One of the most significant advantages is the player's ability to verify a bet's outcome.

Some less reputable casinos tend to manipulate the results to control how much they make from their players. This possibility is eliminated when playing provably fair games where the results are proven through game verifiers. These games are expected to become widespread since they provide players with a secure way to play without worrying about the online casino possibly cheating them out of their money.

Stronger casino communities

As the iGaming market rises in popularity, players worldwide are forming communities where they can engage with like-minded people. Due to this, online casino brands must create social channels to allow their user base to interact, meet, ask questions and play together. This used to be done by creating online forums for players to engage in different topics. However, at present, social media and live-streaming platforms are some of the most useful tools for platforms to create a space for players.

Live dealer games

Although computer-based casino games like slots and table games have been widely popular for years, the online casino industry will see increased interest in live dealer titles.

A live dealer is a casino game where people play against real people instead of AI. There are a lot of reasons for its rise in popularity. Among them are the added entertainment by the live hosts, the thrill of playing in real-time and the ability to experience this at home.

Virtual reality

Virtual Reality (VR) and Augmented Reality (AR) spaces are other trends that arose in 2022 and are set to continue in 2023 and beyond. There are already VR casino sites that provide users with next-level gaming opportunities. With this, players can gain a complete casino experience in the comfort of their homes.

Get on the best SEO trends with QWERTYLABS

SEO has undergone many changes throughout the years by modifying its algorithms and protocols to deliver a better user experience. You must adapt to these changes as an online casino brand to stay on top of the game. The best way to do this is by keeping up-to-date with the latest industry SEO advancements. By using the listed 2023 SEO trends and aligning them with iGaming trends, you can provide your consumers with a better experience and increase your brand visibility online.

However, for your SEO strategies to work, you need industry experts like QWERTYLABS to help you navigate the complex and ever-changing SEO ecosystem. With our experience in digital marketing and the iGaming market, we can help you become the leading casino brand in the industry.

Ready to turn your casino brand into a leader in a competitive industry? Contact us today and take advantage of the extensive services we provide.